Joint Degrees & Promotion towards European Students

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1 Joint Degrees & Promotion towards European Students 26 June 2014 MATTEA CAPELLI & ALESSANDRA GALLERANO INTERNATIONAL OFFICE

2 Agenda Joint degrees: national and internal regulations Sapienza s experience: some success stories and many failures Internal guidelines and template for agreements Support to student participation Promotion of Joint Degrees towards European Students: the EM-ACE project

3 National Legislation The Italian law and joint programmes(509/99 and 270/2004): Italian Universities may award degrees jointly with other Italian or foreign universities, on the basis of specific agreements The universities acts foresee the rules on the procedures for the awarding of joint degrees. Art. 6, c. 11 L. 240/10: Full time Academic staff and researchers can undertake teaching and research positions at foreign universities, upon the signature of bilateral agreements. DM 30 January 2014 (10 May 2014), art. 3 c. 1: Academic staff of foreign universities can be included on the basis of agreements with Italian universities in order to set up Joint degrees Joint Degrees at Sapienza

4 Sapienza s internal regulations Sapienza s Statute: Art 1. c. 3: Sapienza promotes academic internationalisation..including the promotion of joint degrees. Academic Regulation: (now under revision) Proposed article on joint and international programmes 1. Having Regards to art. 3, co. 10 del D.M. 270/2004, Sapienza can award academic jointly with foreign universities on the upon the signature of agreements : Joint degrees, awarding joint, double or multiple degrees; International curricula within own programmes, awarding double or multiple degrees.

5 Sapienza s experience with international degrees Government support Internationalisation programmes from 1998 to 2007 (10M euros) > calls for application 2008 onwards Cooperlink programme, less funding available From 2008: Internationalisation > allocation of funds from the Minister of Education to universities as incentives to reach internationalisation targets 2014 > Funds transferred to Universities with letter of 16 April (Risorse premiali): indicators of internationalisation for the allocation of funds (Erasmus, Erasmus Mundus, foreign students) Pro3 > application subimitted in March 2014 funding is mostly embedded in the overall public transfer to universities, no longer upon individual initiative Joint Degrees and promotion towards European students

6 Sapienza s experience with international degrees Early experiences (individual academic staff ): Management difficulties Confused internal regulation Lack of administrative experience and small number of beneficiaries + no dedicated staff Little sustainability: only a few joint degrees continued to the end of the decade:

7 Sapienza s experience with international degrees From 2008 Entry into force of reform of degrees (L.270) Increased funding to departments & PhDs for internationalisation Revived interest in joint degrees > increased pressure on International Office/ Grant Office to set up joint programmes Administrative staff was more experienced, although always small number Opportunity to draw from previous successful examples > transfer of knowledge to newcomers Request from all academic staff after we explained all practicalities: Do you have a format for agreements? Joint Degrees at Sapienza

8 Sapienza s experience with international degrees Guidelines for the internationalisation of degrees (2010) Jointly developed by the International Office and Academic Services Aim: to support the internationalisation of courses by: Adjusting internal regulations Coordinating financial support Approving guidelines & templates agreements negotiations Internal administrative staff training > planned ***Mistrust> best research groups still claim they do not need agreements to have their students accepted by the best international research groups

9 Internal guidelines and template for agreements Table of content discussion on each item required 1. Introduction Mention any law/regulation allowing for the establishment of the course Previous cooperation Other objectives, internationalisation strategy of your university 2. Management Management board and appointment of coordinators Decision making Partners duties programme s cost 3. Selection Joint/separate selection Selection criteria + language requirements if any Selection schedule

10 Internal guidelines and template for agreements 4. Student Management Tuition fees Enrolment Student mobility: duration, number of credits to be obtained Academic calendar Students rights and duties (incl. insurance) 5. Degree Type of degree awarded Final dissertation, composition of jury conversion of grades of both courses and final grade (table in annex) Documents to be exchanged (i.e TOR, minutes of jury etc..)

11 Internal guidelines and template for agreements 6. Quality assurance Monitoring mechanisms 7. Disputes resolution amicable settlement arbitrate 8. Duration and Renewal Sapienza provides for min. 3 max 6 years, with no illimited agreements 9. Study plan (annex)

12 Internal guidelines and template for agreements A timetable for the establishment of new degrees Yearly timetable for new courses: Departmental approval Evaluation Board Academic Senate Internal DB (february MIUR deadlines > SUA etc Internal timetable with partner universities: agreement signed by April Approx duration of negotiation> Very different outcomes, not less than 6 months if partners are very dedicated

13 Sapienza s experience with international degrees Further Needs Administrative support to the negotiating of the agreement proved to be only part of the needs: Support with national requirements for accreditation (i.e number of academic staff requested to set up a course in case of Joint deegree) Internal Planning of academic offer (i.e. database with national requirements) Involvement of all actors in the field: registry office, administrative staff, welcoming of international students

14 Support to student participation Student participation: Small numbers > Erasmus was the main source of funding > small participation No administrative staff could be dedicated to dissemination of opportunities at central level Dissemination effort at faculty/programme level only From 2011 > Sapienza s own scholarships for students who already benefitted of Erasmus scholarships (24 scholarships awarded to BA/MA students in 2012) Still many challenges what can be done to improve participation of European students?

15 The EM-ACE project: improving promotion of Erasmus Mundus towards European students GOALS AND OBJECTIVES Make the most of existing expertise to enhance the visibility, awareness and attractiveness of the EM programme across Europe, with the final goal to raise both the quantity and quality of applications received from European candidates SPECIFIC OBJECTIVES Information Training Promotion An Erasmus Mundus Action 3 project applicable to joint programmes in general TARGET GROUPS Students HEI staff Other promoters

16 Why promote Erasmus Mundus towards European students? Erasmus Mundus and joint programmes in general - lack visibility in Europe Scholarship quotas for European students not always filled. Preliminary needs assessment (EC, EACEA, EMA 2011) A shared approach to improve EM marketing in Europe

17 Addressing the challenges The ground for our marketing strategy: Bring different stakeholders expertise together Develop a comprehensive EM marketing strategy based on: desk research, student & staff survey, stakeholder consultations Involve students and staff in strategy development, and combine their (different) feedback based on survey results.

18 Summary results of student & staff surveys STAFF REASONS 1.Lack of promotion BRAND/reputation 2.Lack of financial support - COST 3.Unwillingness of HEIs to lose own students 4.Academic recognition and timing RECOGNITION/CAREER ADVANTAGE STUDENT REASONS 1. too expensive 21% - COST 2.I don t know anything about it 18% - BRAND/reputation 3. I am unsure of qualification I will get 7%- RECOGNITION/CAREER ADVANTAGE

19 Key reccomendations Identity the target group (length of study; language; national/international students) Target mostly students in their 2 nd and 3 rd year Enhance the prestige and comparative advantage of EM/joint programmes through events and marketing Enhance the narratives about career advancement Use professors as ambassadors Develop marketing strategies and train marketing staff Alumni: Target Erasmus students for EM continuation. Intensify the use of the uni. websites & social networking.. & most of all: make information clear to applicants! Joint Degrees at Sapienza

20 Video Time to stop giving students the runaround! Video

21 Video We can t change the world alone but EM-ACE can help you and takes action.

22 EM-ACE PROMOTIONAL TOOLKIT WEB EM-ACE portal / One-stopcentre for EU students : Web material (studentfriendly content for websites that HEI and EM NS across Europe can use and adapt); Social networks and campaigns MULTIMEDIA EM Marketing review tool online self-assessment tool PowerPoint presentations templates to be used during student talks; Promotional videos on EM experience in Europe; PRINT MATERIAL Marketing materials focus on EU students Training materials for sessions at HEI aimed at IROs, including case studies. Guidelines on how to prepare a successful EM application 22

23 Focus on EM-ACE website as one-stop-shop Student section: developed by students for students; tested on students in different European universities disseminated through EMA facebook and twitter Video testimonials Other HEI / NS can copy/paste its content and translate it into their languages (students will appreciate it!) Staff section: Full downloadable marketing review and marketing strategy Guidelines + ready-to-use material to promote EM and joint programmes in a student-friendly way Online self-assessment tool to be launched soon

24 Latest news Call for Expression of Interest for Promotional Events (1 July 2014) Open to all European HEI active in EM and joint degrees Lump-sum funding to organize a promotional event at your HEI, benefitting of EM-ACE material and speakers Chance to test the EM-ACE marketing assessment on your HEI - ACE-treatment/ Call for Case Studies set of case studies to describe effective ways to promote Erasmus+ Joint Master Degrees and joint degrees Chance to share marketing experience & win a free entry to EAIE

25 Discussion Joint Degrees what is your HEI s experience? What are the key challenges faced by your office? What is your national/internal legislation on joint degrees? Communication What are your reactions to the video? Have you ever involved students in developing promotional tools and activities? If so, how? Recruitment How do you recruit students to your programmes? What are barriers to application? EM-ACE Promotional Toolkit Comments? Suggestions?

26 Thank you for your attention! INTERNATIONAL OFFICE SAPIENZA University of Rome / Joint Degrees at Sapienza

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