2015 National Mango Board Trade Media Results

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1 Return on Investment / Retorno Sobre la Inversión Investment / Inversión $15,000 Investment / Inversión $20,000 Current Total / Total de Actual 9,296,674 Impression Goal / Objetivo de Impresión 7,800,000 Impression per $ / por Dólar $ 620 Coverage Volume / Cobertura Volumen Annual Goals / Objetivos de 2015 per $ Goal / Objetivo de Impresión por Dólar $ Coverage Volume / Cobertura Volumen 250 Trade Media Outreach: The National Mango Board works with produce and grocery trade publications to get mango stories placed in industry trade magazines and newspapers. Comercio Media Outreach: La National Mango Board trabaja con publicaciones gremiales de las industrias de productos agroalimentarios y súpermercados para colocar artículos sobre el mango en revistas y periódicos gremiales de la industria. Print / Impreso National Mango Board Requests Nominations 1/26/ ,993 29,884 Mango Board Plans Promos 1/26/ ,993 29,884 Produce Business The Mexican Mango Potential 2/1/ ,160 39,468 National Mango Board Seeks Member Nominations 2/9/ ,993 29,884 Exhibitors List 2/16/ ,993 29,884 Mexican Mango Volumes Should Return to Volume 3/9/ ,993 29,884 Shippers Expect Big Volumes, Good Quality 3/9/ ,993 29,884 Ataulfos Gain Favor Among Importers 3/9/ ,993 29,884 National Mango Board Continuation Referendum Scheduled 3/9/ ,848 29,550 Stay the Course: Goal of New NMB Executive 3/9/ ,848 29,550 National Mango Board Schedules U.S., International Meetings 3/23/ ,993 29,884 Offshore Volumes Keep Mexican Red Mango Prices Low 3/23/ ,993 29,884 Cinco de Mayo Promotions Planned 4/6/ ,019 29,944 Mango Board Plans Soccer, Salsa Promotions 4/6/ ,019 29,944 Fresh-cut Gains Ground 4/6/ ,019 29,944 Variety of Retail Pack Options Increases 4/6/ ,019 29,944 1

2 Print / Impreso Mango Board Plans Webinar for Retailers 4/20/ ,019 29,944 Mango Board Expects Volume Peak In June 4/20/ ,019 29,944 Foodservice a Challenge 4/27/ ,019 29,944 Untapped Consumers are Key to Produce Business Increasing Mango Sales 5/1/ ,160 39,468 Produce Retailer De-Mystifying Mangoes 5/1/ ,922 27,421 Ripening Could Help Sell Mangoes 5/4/ ,019 29,944 National Mango Board Signs for Five More Years 5/11/ ,019 29,944 Mango Industry Sponsoring Women's Soccer League 6/1/ ,019 29,944 Produce Business National Mango Board Celebrates Mango Month 6/1/ ,160 39,468 Mexican Mango Crop Could be Record-Breaker 6/15/ ,923 29,723 Mango Board Created Food Safety Kit 7/6/ ,019 29,944 Mango Displays Grabs Military Honors 7/27/ ,019 29,944 Produce Business Marketing Excellence Awards /1/ ,160 39,468 Produce Business DeCA Mango Display Contest Garners 32% Increase 8/1/ ,160 39,468 Mango Board Promotes to Foodservice 8/10/ ,019 29,944 Mango Prices Could Rebound 8/10/ ,019 29,944 Mango Contest Helps Boost Sales at Commissaries 8/10/ ,923 29,723 Mango Display Grabs Record 8/10/ ,019 29,944 Mango Board Plans Fall, Winter Promos 9/7/ ,019 29,944 Market Conditions Ripe For More Brazil Mangoes 9/7/ ,019 13,019 PRINT SUBTOTAL / SUBTOTAL PARA IMPRESO: 487,524 1,104,381 13,019 12,993 2

3 AndKnowUKnow AndKnowUKnow Daily Daily Daily Daily Week-In- Review Mango Supplies Could be Tight Until March 1/21/ ,758 44,758 Mango Board Planning 2015 Promotions 1/22/ ,758 44,758 The National Mango Board Brings an Endless Summer 1/23/ ,000 92,000 The National Mango Board Brings an Endless Summer 1/23/ ,000 32,000 NMB Launches its 2015 Marketing Campaign: Always Summer 1/23/ ,000 38,000 NMB launches its 2015 Marketing Campaign: Always Summer 1/23/ ,000 60,000 National Mango Board Launches 2015 Marketing Campaign: 'Always Summer' 1/23/ ,000 17,000 National Mango Board Launches 2015 Marketing Campaign: 'Always Summer' 1/23/ ,000 17,000 Mango Board Planning 2015 Promotions 1/23/ ,000 31,000 Mango Supplies Could be Tight Until March 1/24/ ,191 26,191 The National Mango Board Is Accepting Board Nominees 2/5/2015 3,148 3,148 Grocery Headquarters Daily Mango Board Seeks Directors 2/5/ ,000 31,000 Mango Board Seeks Directors 2/5/ ,758 44,758 National Mango Board is Now Accepting Board Nominess 2/6/ ,000 17,000 Daily National Mango Board Seeks Directors 2/6/ ,000 31,000 AndNowUKnow Mango Shipments in Line with Projections 2/6/ ,000 92,000 Daily National Mango Board is Now Accepting Board Nominess 2/7/ ,000 17,000 AndNowUKnow Daily Mango Shipments in Line with Projections 2/9/ ,000 32,000 Mango Referendum Scheduled 2/12/ ,966 30,966 Daily NMB Hold 2015 Referendum 2/13/ ,000 30,000 NMB Hold 2015 Referendum 2/13/ , ,000 National Mango Board to Hold 2015 Referendum 2/13/ ,000 17,000 Daily National Mango Board to Hold 2015 Referendum 2/14/ ,000 17,000 3

4 Daily Daily Daily Daily NMB Host Ripe and Ready to Eat Mango Conference 2/27/ , ,000 NMB Host Ripe and Ready to Eat Mango Conference 2/27/ ,000 30,000 Ripe & Ready to Eat Mango Conference 2/27/ ,000 17,000 Ripe & Ready to Eat Mango Conference 2/28/ ,000 17,000 National Mango Board Schedules U.S. and International Meetings 3/5/ ,966 30,966 NMB 2015 Outreach Meetings Announced 3/6/ , ,000 NMB 2015 Outreach Meetings Announced 3/6/ ,000 30,000 National Mango Board 2015 Domestic & International Industry Outreach Meetings 3/6/ ,000 17,000 National Mango Board 2015 Domestic & International Industry Outreach Meetings 3/7/ ,000 17,000 NMB to Host Ripe & Ready Mango Conference 3/18/ ,000 30,000 NMB to Host Ripe & Ready Mango Conference 3/18/ , ,000 USDA Referendum Around the Corner 3/27/ , ,000 Daily USDA Referendum Around the Corner 3/27/ ,000 30,000 Daily Daily National Mango Board's Referendum is Right Around the Corner 3/27/ ,000 17,000 National Mango Board's Referendum is Right Around the Corner 3/28/ ,000 17,000 National Mango Board's Referendum Right Around the Corner 3/30/ ,000 38,000 National Mango Board's Referendum Right Around the Corner 3/30/ ,000 60,000 Fresh-Cut Mango Segment Gains Ground 4/1/ ,455 86,455 Mango Board Meeting Scheduled for South Texas 4/8/ ,455 86,455 4

5 Industry Outreach Meeting in McAllen, TX 4/8/ ,175 13,175 Marketing to Kids Business Updates 4/9/ ,455 86,455 Industry Outreach Meeting in McAllen, TX 4/9/ ,027 19,027 Outreach Meeting 4/9/ , ,560 Outreach Meeting 4/9/ ,648 33,648 Webinar for Mango Retailers, Importers 4/10/ , ,560 Webinar for Mango Rtailers, Importers 4/10/ ,648 33,648 Mango Quality Webinar for Retailers & Importers 4/10/ ,175 13,175 Mango Board Planning Web Seminar on Fruit Handling, Retail Merchandising 4/10/ ,455 86,455 Mango Board Looks to June Peak 4/10/ ,455 86,455 Mango Quality Webinar for Retailers & Importers 4/11/ ,027 19,027 NMB to Host Mango Quality Webinar for Retailers and Importers 4/13/ ,133 96,133 NMB to Host Mango Quality Webinar for Retailers and Importers 4/13/ ,624 55,624 Mexican Mango Crop Expected to be a Big One 4/15/ ,133 96,133 Mexican Mango Crop Expected to be a Big One 4/15/ ,624 55,624 AndNowUKnow Empacadoras de Mango de Exportacion Forecasts 36 Million Boxes of Mexican Mangos During Q /15/ ,100 16,100 AndNowUKnow Empacadoras de Mango de Exportacion Forecasts 36 Million Boxes of Mexican Mangos During Q /15/ ,000 37,000 Big Mexican Mango Crop Forecast 4/15/ ,455 86,455 5

6 Daily Big Mexican Mango Crop Forecast 4/16/ ,000 24,000 Pulse Big Mexican Mango Crop Forecast 4/16/ ,000 24,000 Retail Mango Board Planning Web Seminar on Fruit Handling, Retail Merchandising 4/16/2015 7,000 7,000 Mexican Mango Crop Expected to be a Big One 4/16/ ,175 13,175 Mexican Mango Crop Expected to be a Big One 4/17/ ,027 19,027 National Mango Board Elects New Officers 4/24/ , ,560 National Mango Board Elects New Officers 4/24/ ,648 33,648 National Mango Board Elects New Officers for /24/ ,175 13,175 National Mango Board Elects New Officers for /25/ ,027 19,027 National Mango Board Gets Another Five Years 4/30/ ,455 86,455 NMB Continuation Referendum Passes 5/1/ ,133 96,133 NMB Continuation Referendum Passes 5/1/ ,624 55,624 91% Voted in Favor of Continuing the NMB Programs 5/1/ , ,560 91% Voted in Favor of Continuing the NMB Programs 5/1/ ,648 33,648 National Mango Board Encourages the Use of Proper Mango Temperature Management 5/1/ ,175 13,175 National Mango Board Encourages the Use of Proper Mango Temperature Management 5/2/ ,027 19,027 Ripened Mangoes Could Create Growth 5/4/ ,455 86,455 Webinar to Higlight Mango Management in Retail 5/4/ ,648 33,648 Webinar to Higlight Mango Management in Retail 5/4/ , ,650 National Mango Board Continues with Outstanding Support trom the Mango Industry 5/4/ ,175 13,175 6

7 National Mango Board Continues with Outstanding Support from the Mango Industry 5/5/ ,027 19,027 The National Mango Board is Accepting Nominess for an Importer Position 5/6/ ,175 13,175 The National Mango Board is Accepting Nominess for an Importer Position 5/7/ ,027 19,027 National Mango Board Accepting Nominees for Importer Position 5/7/ , ,560 National Mango Board Accepting Nominees for Importer Position 5/7/ ,648 33,648 Mango Board Seeks District III Importer 5/8/ ,455 86,455 Large Mango Volume an Opportunity for Retailer Promotions 5/19/ ,133 96,133 Daily Large Mango Volume an Opportunity for Retailer Promotions 5/19/ ,624 55,624 National Mango Board: Seize Retail Opportunity to Move More Mangos 5/20/ ,175 13,175 Fresh Fruit Portal U.S. Mango Import Volumes Up by a Fifth 5/20/ ,991 95,991 Fresh Fruit Portal Daily U.S. Mango Import Volumes Up by a Fifth 5/20/2015 N/A N/A Record Mango Imports Brings Opportunities for Retailers 5/20/ , ,560 Daily Record Mango Imports Brings Opportunities for Retailers 5/20/ ,648 33,648 Red Mexican Mango Volumes Approach 2013 Record 5/20/ ,455 86,455 Daily Red Mexican Mango Volumes Approach 2013 Record 5/21/ ,000 24,000 Daily National Mango Board: Seize Retail Opportunity to Move More Mangos 5/21/ ,027 19,027 Daily Red Mexican Mango Volumes Approach 2013 Record 5/21/ ,648 33,648 AndNowUKnow National Mango Board Encourages Retailers to Move More Mangos 5/22/ ,100 16,100 Mexican Mango Crop Could be Record Breaker 5/26/ ,133 96,133 Daily Mexican Mango Crop Could be Record Breaker 5/27/ ,624 55,624 AmericaFruit Mango Board Pushes NWSL Tie-Up 5/27/2015 N/A N/A 7

8 Daily Retail Daily Produce Retailer Daily Mangos: The Official Fruit of the National Women's Soccer League 5/27/ ,175 13,175 Mangos Official Fruit of National Women's Soccer League 5/27/ ,648 33,648 Mangos Official Fruit of National Women's Soccer League 5/27/ , ,560 Mango Industry Sponsoring Women's Soccer League 5/28/ ,455 86,455 Mango Industry Sponsoring Women's Soccer League 5/28/2015 7,000 7,000 NMB Partners with National Women's Soccer League 5/28/ ,133 96,133 NMB Partners with National Women's Soccer League 5/28/ ,624 55,624 Mango Mania Retail Contest to Start in July 6/12/2015 5,395 5,395 Mango Mania Display Contest set to Start in July 6/12/ , ,560 Mango Mania Display Contest set to Start in July 6/12/ ,948 33,648 Mango Mania Retail Contest to Start in July 6/12/ ,455 86,455 Produce Retailer Mango Mania Contest to Start in July 6/17/2015 5,395 5,395 Mango Board Meeting to Address Food Safety 6/19/ ,455 86,455 Industry Outreach Meeting in Nogales, AZ. 6/19/ ,175 13,175 Outreach Meeting 6/19/ , ,560 Outreach Meeting 6/19/ ,648 33,648 Industry Outreach Meeting in Nogales, AZ. 6/20/ ,027 19,027 Daily Mango Board Meeting to Address Food Safety 6/22/ ,000 24,000 Daily Mango Board Meeting to Address Food Safety 6/25/ ,000 24,000 Outreach Meeting 6/26/ ,648 33,648 National Mango Board Creates Food Safety Kit 6/26/ ,455 86,455 8

9 Retail Pulse Daily Fresh Fruit Portal Fresh Fruit Portal Produce Retailer Daily Daily Progressive Grocer Produce Retailer National Mango Board Creates Food Safety Kit 6/26/2015 7,000 7,000 National Mango Board Creates Food Safety Kit 6/26/ ,000 24,000 Food Safety Training Kits Developed to Help Provide High Quality Mangos 6/26/ ,175 13,175 Food Safety Training Kits Developed to Help Provide High Quality Mangos 6/27/ ,027 19,027 Ecuador: High Temperatures could Affect the Mango Harvest 7/13/ ,648 33,648 Ecuador: High Temperatures could Affect the Mango Harvest 7/13/ , ,560 Temperatures Tale a Toll on Ecuadorian Mango Exports 7/13/ ,991 95,991 Temperatures Tale a Toll on Ecuadorian Mango Exports 7/16/2015 N/A N/A Displays Feature Mangoes Military Commissaries 7/17/2015 5,395 5,395 Mango Display Contest Helps Boost Sales 7/17/ ,133 96,133 Mango Display Contest Helps Boost Sales 7/17/ ,624 55,624 DeCA Mango Display Contest Obtains an Enthusiastic 87% Response Rate 7/17/ ,175 13,175 Displays Feature Mangoes Military Commissaries 7/17/ ,000 24,000 Mango Display Contest Recieves Enthusiastic Response 7/17/ ,648 33,648 Mango Display Contest Recieves Enthusiastic Response 7/17/ , ,560 Displays Feature Mangoes Military Commissaries 7/20/ ,000 24,000 DeCA Mango Display Contest Earns 87% Response Rate 7/20/2015 N/A N/A Northgate Gonzalez Mango Display goes for a Record 7/29/2015 5,395 5,395 Northgate Gonzalez Mango Display goes for a Record 7/29/ ,455 86,455 Fresh Mangos Add a Spark of Flavor to Menus Across the US 7/31/ ,175 13,175 9

10 Daily Fresh Mangos Add a Spark of Flavor to Menus Across the US 8/1/ ,027 19,027 NMB Continues to Showcase Mangos Inspiring Chefs and Food Service Operators 8/3/ , ,560 NMB Continues to Showcase Mangos Inspiring Chefs and Food Service Operators 8/3/ ,648 33,648 Mango Board Promotes New Uses for Food Service 8/3/ ,455 86,455 Daily Mango Board Promotes New Uses for Food Service 8/4/ ,000 24,000 Get to know your Mangos with this National Mango Board Infographic 8/5/ ,175 13,175 Pulse Mango Prices Exepected to Rise as Brazil Deal Begins 8/5/ ,000 24,000 Mango Prices Exepected to Rise as Brazil Deal Begins 8/5/ ,455 86,455 Daily Mango Prices Exepected to Rise as Brazil Deal Begins 8/6/ ,000 24,000 Mango Board Schedules South Florida Industry Meeting 8/6/ ,455 86,455 Get to know your Mangos with this National Mango Board Infographic 8/6/ ,027 19,027 Mango Board Schedules South Produce Retailer Florida Industry Meeting 8/6/2015 5,395 5,395 Industry Outreach Meeting 8/7/ ,648 33,648 Industry Outreach Meeting in Pompano Beach, Florida 8/7/ ,175 13,175 Industry Outreach Meeting in Pompano Beach, Florida 8/8/ ,027 19,027 Mangos: mayor demanda y Portal Fruticola tendenecias de los consumidores 8/10/2015 N/A N/A Fresh Fruit Portal U.S.: Lack of Knowledge Hindering Mango Growth, Says NMB 8/14/2015 N/A N/A Grocery Headquarters Free Mango Quality Webinar Set 8/18/2015 3,148 3,148 National Mango Board: Quality Webinar Series 8/19/ ,175 13,175 Daily National Mango Board: Quality Webinar Series 8/19/ ,027 19,027 10

11 Mango Board to host web seminar on mango quality 8/19/ ,455 86,455 Webinar to discuss mango postharvest disorders, best practices 8/25/ , ,560 National Mango Board Wins PRODUCE BUSINESS Marketing Excellence Award 8/31/ ,175 13,175 NMB Honored With Produce Business Marketing Excellence Award 8/31/ , ,560 NMB Honored With Produce Business Marketing Excellence Award 8/31/ ,648 33,648 Produce Business Marketing Excellence Awards /31/ ,160 17,160 Daily National Mango Board Wins PRODUCE BUSINESS Marketing Excellence Award 9/1/ ,027 19,027 Daily National Mango Board Wins PRODUCE BUSINESS Marketing Excellence Award 9/2/ ,027 19,027 Mango Board plans fall, winter promos 9/4/ ,455 86,455 Mango harvest moves to brazil 9/16/ ,133 96,133 Mango Board gives teachers a hand with lesson plans 9/23/ ,455 86,455 AmericaFruit NMB Campaign Targets Kids 9/24/2015 N/A N/A National Mango Board Launches Free Materials to Introduce Kids to Mangos & Encourage Healthy Eating 9/24/ ,175 13,175 US: Free School Materials to Introduce Kids to Mangos Launched 9/25/ , ,560 US: Free School Materials to Introduce Kids to Mangos Launched 9/25/ ,648 33,648 ONLINE SUBTOTAL / SUBTOTAL PARA INTERNET: 8,192,503 8,192,293 TOTAL: 8,680,027 9,296,674 11

12 Glossary of Terms Glossary of Terms : Number of estimated people reading a single newspaper or magazine article. This is calculated by multiplying the publication s circulation by 2.3, a conservative but realistic multiplier. Magazines often use 5 7, believing that magazines have a longer life and are passed around to more people. Newspapers often use 3, meaning 3 people in a household or office read the paper. We use 2.3 as a conservative number to make sure results are not inflated or unrealistic. per $: A ratio comparing the total number of impressions to the investment on the project. It shows how many people were reached with every dollar invested. Glosario de Términos : Cálculo del número de personas que leen un sólo artículo de periódico o revista. Esto se calcula multiplicando la circulación de la publicación por 2.3, un multiplicador conservador pero realista. Las revistas a menudo utilizan del 5-7, creyendo que las revistas tienen una vida útil más extensa y se comparten entre más personas. Los periódicos a menudo usan el tres (3), lo cual significa que tres personas en un hogar o en una oficina leen el periódico. Nosotros usamos el 2.3 como una cifra conservadora para asegurar que los resultados no se perciben como infladas o irrealistas. por Dólar $: Relación que compara el número total de impresiones con la inversión en el proyecto. Muestra el número de personas alcanzadas con cada dólar invertido. Viewers or Listeners: Number of viewers for a TV placement or number of listeners for a radio placement. There is no multiplier factor in reporting these figures. Unique Visitors Per Month: A unique visitor is a statistic describing a unit of traffic to a Web site, counting each visitor only once in the time frame of the report which is typically 30 days. This statistic is relevant to site publishers and advertisers as a measure of a site's true audience size. Coverage Volume: Number of stories placed in print, broadcast and online channels. Televidentes o Radioescuchas: Número de televidentes para una colocación en televisión o número de radioescuchas para una colocación en la radio. No existe factor multiplicador al informar sobre estas cifras. Visitantes Únicos por Mes: Un visitante único es una estadística que describe una unidad de tráfico hacia un sitio web, contando a cada visitante sólo una vez dentro del marco de tiempo que por lo general es de 30 días. Esta estadística es relevante para publicadores de sitios web y publicitadores como una medida verídica del auditorio real Cobertura Volumen: Número de artículos colocados en canales impresos, de difusión, y de internet Trade Media Results - Updated Q3 13

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