JOB DESCRIPTION: Marketing and Communications Manager

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1 JOB DSCRIPTION: Marketing and Communications Manager Grade: M 8 Responsible to: School Business Manager HR & Finance Responsible for: Hours of work: Developing a structured approach to marketing Raynes Park High School offer to grow student numbers in both main school and the Sixth Form in line with the strategic plan and school marketing strategy This post is full-time 35 hours per week or part-time 18 hours per week / 42 weeks per year. Attendance during school holidays to be arranged in conjunction with the School Business Manager, and around school priorities Job Purpose: To ensure that RPHS becomes the school of first choice for its key feeder schools To ensure that the admission PAN for Year 7 and Year 12 is over subscribed Compile, co-ordinate and deliver the annual marketing and communications plan that considers the full marketing and communications mix and aims to deliver a sense of school community and increase student numbers Compile, co-ordinate and deliver a positive public relations plan to promote the school in the local community and press General Duties Marketing Plan, develop and create a range of promotional materials to support the marketing and communications plan that encompasses the marketing and communications plan including prospectuses, brochures, advertisements, termly newsletters and other materials as appropriate/agreed Produce marketing and communications material to support and promote events and schools liaison activity including termly promotional newsletters, with suitable professional photographs Create material and lead on the management of the school website and social media sites in a co-ordinated way to improve the school s web presence and increase usage of the website Liaise and co-ordinate with colleagues to ensure that display materials across the school are current, relevant and consistently comply with brand guidelines Lead and manage the marketing budget Communication In conjunction with the Administrative Manager, lead and develop a whole-school communications programme which ensures highly effective communication with students and families.

2 nsure all communication letters / s / texts reflect consistently high standards and maintain RPHS branding across all communications Develop, lead and deliver a pro-active online presence for the school eg school blog Develop the use of Twitter and other social media networking opportunities professionally within school Public Relations Develop and lead a positive public relations strategy, with weekly press releases promoting the work and successes within school life, termly advertorial developments, co-ordinated strategic advertising Develop and lead a positive public relations campaign around key results days, involving developing relationships with local journalists and consistent PR etc. Admissions Year 7 and Sixth Form: Co-ordinate the marketing of year 6 into 7 and Sixth Form transition activities / open mornings / events. Safeguarding / Child Protection: Supporting the school s safeguarding procedures and policies. Be keenly aware of the responsibility for safeguarding children and to help in the application of the Safeguarding and Safe Practices policy within the School Comply with the School s Safeguarding Policy in order to ensure the welfare of children and young persons Personal Responsibilities: Notes: 1. Playing a full part in the life of the school community, supporting its distinctive ethos and encouraging staff and students to follow this example. 2. Supporting the school in meeting its legal requirements for worship. 3. Actively promoting school policies and procedures. 4. Responsibility for own continued professional development. 5. Compliance with the school s Health & Safety policy undertaking risk assessments as appropriate. 6. To be courteous to colleagues, visitors and telephone callers and provide a welcoming environment. 7. Attending and participating in meetings scheduled in the school calendar punctually. 8. Adhering to the School s Safeguarding Policy. 9. Be aware of and support difference and ensure equal opportunities for all 10. stablish constructive relationships and communicate with other agencies/professionals 11. Participate in training and other learning activities and performance development as required 12. Recognise own strengths and areas of expertise and use these to advise and support others The above responsibilities are subject to the general duties and responsibilities contained in the statement of Conditions of mployment This job description allocates duties and responsibilities but does not direct the particular amount of time to be spent on carrying them out and no part of it may be so construed This job description is not necessarily a comprehensive definition of the post. It will be reviewed at least once a year and it may be subject to modification or amendment at any time after consultation with the holder of the post The duties may be varied to meet the changing demands of the school at the reasonable discretion of the Deputy Headteacher This job description forms part of the contract of employment. It describes the way the post holder is expected and required to perform and complete the particular duties as set out in the foregoing

3 PRSON SPCIFICATION AdmMarketing and Communications Manager AP Application Form SP Selection Process Ref Reference ecification ssential/desirable Method of Assessment QUALIFICATIONS A Level / Degree educated (or equivalent) Ap vidence of continuous professional development Ap Degree D Ap XPRINC xperience in marketing and communications Ap / Ability to develop and run integrated, co-ordinated marketing campaigns Ap / An understanding of media relations and PR Ap / xperience of using website content management systems, and developing websites from a user perspective xperience of managing and using data for marketing purposes Ap / xperience of managing suppliers eg designers, printers and advertising agencies Ap / SKILLS xcellent communication - especially copy writing skills for a variety of media Ap/ xcellent interpersonal skills Ap/ Ability to work independently, demonstrating initiative Ability to develop and maintain efficient record keeping/management information Ap/ systems, providing accurate records and reports as required Works well against multiple deadlines Ap/ Knowledge of a variety of ICT systems including xcel, Word, Publisher Ap/ Good negotiating skills Ap/ Ability to reconcile priorities, work to tight deadlines and problem solve / Ref Receptive to new ideas, approaches and challenges / Ref

4 An ability to communicate effectively with teachers, students, parents and multi / Ref agencies An ability to work autonomously and as part of a team / Ref Good organisation, time management, communication and interpersonal skills / Ref Good research and planning skills / Ref Knowledge of the main aspects of the organisation of secondary schools / Ref Knowledge of the principles involved in giving advice and guidance to young / Ref people including the place of confidentiality and sharing information Knowledge of the rights and responsibilities of parents / Ref The ability to liaise with and gain the confidence of all school staff / Ref The ability to work flexibly / Ref Patience, resilience, tolerance and a genuine understanding of the difficulties that / Ref students may encounter with their school and home life The ability to find creative and imaginative solutions to problems / Ref The ability to produce detailed, concise evaluative reports / Ref SAFGUARDING Shows a personal commitment to safeguarding and promoting the welfare and rights of young people. Appreciates the significance of safeguarding and interprets this for all individual children and young people whatever their circumstances Can demonstrate an ability to contribute towards a safe environment PRSONAL QUALITIS nthusiasm, drive and a love for the job AF, SP & Ref Committed to high standards of customer service and evidence of a can-do approach Ability to form and maintain appropriate relationships and personal boundaries with children and young people Committed to equality and diversity Committed to own continuing professional development Clear vision and an innovative approach AF, SP & Ref A passion for ensuring all aspects of school life demonstrate integrity and respect SP & Ref Commitment to a high profile presence in and around the school Ability to foster an open culture where all are valued and treated fairly AF, SP & Ref A good sense of humour SP & Ref xcellent communication skills, both verbal and written SP Ability to organise, plan and prioritise time effectively SP Ability to act decisively SP Willingness to challenge others to produce positive outcomes. SP Flexibility, adaptability and creativity SP

5 This school is committed to safeguarding and promoting the welfare of children and expects all staff and volunteers to share this commitment. Successful applicants will be subject to enhanced DBS checks, qualifications and experience checks and satisfactory references. We are not looking for the impossible! If you think you have at least some of these desirable attributes, we would very much like to hear from you.

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