Product Content Services

Transcription

1 Product Content Services CODIFYD PROVIDES ITS CLIENTS WITH COMPREHENSIVE, END-TO-END PRODUCT CONTENT SERVICES. STRATEGIZE FOR SUCCESS FOR QUALITY FOR RESULTS FOR EFFICIENCY FOR THE FUTURE CODIFYD.COM

2 PRODUCT CONTENT SERVICES Codifyd is the leading provider of product content solutions. Our technology-enabled consulting services and cloud-based solutions enable distributors, manufacturers, and retailers to design, deliver, integrate and sustain high-quality product content. This allows your organization to increase revenue, speed up time to market, gain competitive advantage, and reduce costs. STRATEGIZE Product Content Strategy Data Governance Merchandising Strategy SKU Build MDM Taxonomy & Attribute Design Product Content Sourcing Site Search Web Analytics SEO/SEM PIM/MDM Data Quality Site Search Engine Content Design Training Customer Team Enablement Software Training

3 Codifyd helps you develop and implement strategies that optimize the end-to-end lifecycle of your product content to dramatically convert shoppers to buyers. Our approach is to intimately understand your business objectives and form a solid foundation for product content that meets current and future business needs. DATA GOVERNANCE Content, specifically product content, has become one of the most important assets in today s digital economy. Product content must be accurate, consistent, reliable, and accessible, and it must remain that way for years to come. Codifyd s strategic data governance services ensure that you can sustain your gold product content long after the engagement is complete. MERCHANDISING STRATEGY A fundamental challenge all retailers face is to develop and deploy the most effective merchandising strategy. This includes selecting which goods and services to sell and pricing them appropriately for the intended market. Questions critical for success are Which products are leaders that will increase traffic? and How should I lay out my website for each product category? Codifyd s merchandising strategy services answer these questions to ensure merchandising achieves your business objectives. ORGANIZATIONAL CHANGE MANAGEMENT Today s business environment constantly changes and evolves, which means your people, processes, and product content also change and evolve. In order to stay competitive and survive, changes within your organization must be effectively and efficiently managed. Codifyd offers organizational change management services that enable you to achieve and maintain product content excellence in the face of dramatic change. PRODUCT CONTENT STRATEGY Organizations discover that when their product content is unique and rich (referred to as gold product content), they have higher rates of conversion, return, and customer satisfaction. Codifyd s product content strategy services eliminate inconsistencies in product content and achieve a single version of the truth for each product. This allows your organization to deliver an intuitive and outstanding omni-channel customer experience. TECHNOLOGY STRATEGY & EVALUATION New technologies appear at an unprecedented rate. They provide a competitive edge for organizations that harness and capitalize on them and pose a threat to those that don t. Codifyd s technology strategy and evaluation services align current and emerging technologies with your business objectives, which help you create value and achieve competitive advantage.

4 Product content is one of the most important aspects of increasing customer satisfaction and, ultimately, driving web revenue. Product content that is disorganized, confusing, poorly displayed, or outdated has a negative impact on sales and the efficiency of your organization. Codifyd s product content design services create highquality models that make it easy for your customers to find and understand your products. DATA QUALITY Product data that can be quickly imported, organized, classified, and deployed in nearly any format saves your organization money and increases efficiency. Because product data is highly variable and often unwieldy, you need an efficient technological solution FACETED NAVIGATION Every business seeks ways to make it easy for customers to find desired products and browse for new ones. Faceted navigation presents an organized, easy-to-understand guide that allows customers to PRODUCT DATA SOURCING Obtaining the most up-to-date product data directly from manufacturers is essential for high-quality product content and, ultimately, a good e-commerce website. Without it, you run the risk of selling products with outdated, incomplete, or inaccurate data. Codifyd s product data sourcing services focus RICH CONTENT Rich content has a big impact on conversion rates and sales. Faceted navigation optimized with clear, informative images and copy deliver a faster product findability experience one filled with accuracy, SKU BUILD Customers are hesitant to buy products when product data is vague, inaccurate, or incomplete. Properly classified and attributed SKUs filled with robust, accurate data means those SKUs are likelier to be TAXONOMY A taxonomy that is organized, complete, and easy to understand ensures customers can quickly and intuitively find the products they need. Without it, your website is likely to confuse customers and send them searching for products elsewhere. that establishes and enforces data standards. Codifyd s data quality design services offer software consulting and implementation from start to finish plus training and support that ensure your data is seamlessly integrated with current systems. filter through large groups of products. Codifyd s faceted navigation design services ensure your customers can quickly and easily narrow down and isolate the exact products they need. on creating trusted relationships with your vendors to identify and collect the most recent manufacturer manuals, data sheets, and technical materials. This saves your organization time, increases efficiency, and ensures your data is current and accurate key to driving sales. trust, and discovery. Codifyd s rich content design services position you as a trusted authority by answering your customers key questions: what is it and what does it do? purchased. Codifyd s SKU build services include a rigorous process of sourcing, building, QA ing, and normalizing SKUs using the most up-to-date and accurate manufacturer source material. Codifyd s taxonomy design services focus on creating thorough, high-quality taxonomies that represent every product, which makes products easier to find, understand, and buy.

5 Great digital interaction and experience is no longer something that is simply nice to have it s a make-or-break point as consumers increasingly search, source, and buy products online. Codifyd s user interaction services deliver invaluable metrics about customer behaviors and preferences that increase traffic and convert customers. SEO/SEM There is clear value in optimizing your website s content for search engines. Higher rankings in search results pages mean more traffic and, ultimately, more conversions and revenue. Codifyd s SEO/SEM services focus on increasing your site s SEO quality, forming link-building strategies, and providing valuable SEO analytics. Our SEM services include conversion tracking, forming keyword bidding strategies, and creating and managing paid search campaigns. SITE SEARCH If customers can t find your products, they can t buy them. Site search ensures your customers can easily find the most relevant products quickly, which leads to better conversion rates and increased sales. Codifyd s site search services include creating redirects and synonyms, configuring search logic, using software to test product findability, monitoring results, recommending changes to product content, and consulting on long-term governance practices. UX When you create, redesign, or re-optimize your website, you re often met with competing opinions and costly redevelopment cycles. UX Design allows your organization to make strategic, data-driven decisions that focus on the features that matter and benchmark your site s progress. Codifyd s UX Design services include A/B testing, interface heat mapping, and scenario testing that give you the power to make informed decisions to improve your site s overall user experience. WEB ANALYTICS Web analytics is a powerful resource for any business that runs an e-commerce website. Web analytics allow you to make strategic, data-driven decisions about your site s structure, language, layout, and design based directly off your customers specific behaviors and patterns. Codifyd s web analytics services help you uncover meaningful data that reveals important trends about how customers use your site. This ultimately enables you to make strategic improvements that drive traffic and increase revenue.

6 Downstream systems are dependent on high-quality product content to deliver on their promise of value and good return on investment. Codifyd s integration services ensure there is a seamless flow of high-quality product content among all systems within your IT infrastructure. DATA QUALITY Product data that can be quickly imported, organized, classified, and deployed in nearly any format saves your organization money and increases efficiency. Using a simple technological solution, Codifyd s data quality services include software installation, configuration, training, and support where we set up your servers, connect them with external systems, and ensure bad data stays out. PIM/MDM Implementing and maintaining PIM (product information management) and MDM (master data management) systems can be a challenge for many organizations. Without organized, clean accessible data that can easily be imported and updated, your company s master data and product information deteriorates quickly and becomes prone to errors. Codifyd s PIM/MDM services introduce a technological solution that includes implementing critical PIM/MDM tools. SITE SEARCH ENGINE Identifying, building, and implementing a custom, easy-to-use internal site search engine is essential for product findability. If customers can t find your products, they can t buy them. Codifyd s site search engine services include consulting on, selecting, and implementing site search engines plus support and training for long-term use, management, and maintenance.

7 Accurate and complete product content is undoubtedly a great benefit to your organization, but in reality it s only half the battle. Training your employees on processes, procedures, applications, and governance allows your organization to achieve product content excellence and maintain gold product content now and in the future. CONTENT TRAINING Understanding what makes for successful taxonomies, schemas, and product data is only beneficial if you can implement and enforce these principles for years to come. Whether you want to design and build your own data models or maintain what we ve created for you, Codifyd s content design training services deliver in-person, hands-on training that uses real-life examples and guided practice exercises. CUSTOMER TEAM ENABLEMENT Identifying, testing, and onboarding your own data management staff is a key component to a successful e-commerce website. If you don t know where to look for employees, what to ask them, and how to test them, you run the risk of putting unqualified staff in charge of managing your data. Codifyd s customer team enablement services allow you to quickly and efficiently build your own team and are based on our years of experience hiring a large data management staff. SOFTWARE TRAINING For clients using Codifyd s proprietary software, we offer an introduction to the software s primary features and functions. Using guided sessions and independent exercises, we teach you how to build and manipulate taxonomy, schema, and data that lead to product content excellence. For additional information about Codifyd s Product Content Solutions, please contact your Codifyd sales consultant. us at sales@codifyd.com or visit codifyd.com E sales@codifyd.com T F codifyd.com 800 W. Huron Suite 200 Chicago, IL 60642