1 DESTINO MAGAZINE MEDIA KIT 2015
2 No matter your destination in Los Cabos, within the pages of Destino Magazine you will find an open door to quality editorial about this beautiful region of Southern Baja, as well as relevant tourist information, maps, activities, culinary discoveries, entertainment, real estate, healthy living, local culture, art, sports, and more. Destino is the only magazine to partner with.
3 Eye Catching Covers... Working with a limited advertising budget in 2013, it was important to choose wisely for our print media goals. After researching the local options, we chose Destino Magazine. Our focus was to attract the Los Cabos vacationer and Destino Magazine appealed to us because of their distribution numbers and locations. Due to the professional staff at Destino, our ad resulted in sales covering both the cost of the ad campaign and all related expenses. We could not have been happier and will continue to place our confidence and advertising dollars with Destino Magazine. - Joanne Berkowitz, Real Estate Sales Grand Regina Los Cabos...Quality Editorial and Relevant Tourist Information
4 Advertising with Destino Magazine Our purpose is simple: We want the tourists of Los Cabos to experience the best vacation possible while learning about the local culture. We take pride in our high quality standards, and in publishing editorial that s so entertaining that our readers keep coming back, month after month. Our carefully planned editorial to advertising ratio was developed to keep readers interested, while assuring the best possible exposure and placement of your ad. Social Media All advertising packages include on-going promotional exposure through Destino Magazine s social medial audience, which includes thousands of followers on Facebook, twitter, Pinterest, and Instagram. As part of our internal marketing strategy, Destino invests marketing dollars into boosting and promoting key posts that perform well on social media. As an advertiser, you can expect to see your ad run twice per month on the Destino Facebook page: Demographic As a reputable publication, we have made it our responsibility to provide accurate and pertinent information to the tourists of Los Cabos, and the majority of the content in Destino Magazine is directed to that specific market. With tourism on the climb in Los Cabos, visitors are appearing from farther reaches around the world, and Destino continues to grow and adapt with our readers. While we proudly accommodate the tourists of Los Cabos, our local following continues to grow as well. New monthly subscriptions for our online publication prove to be an even mix of locals, Americans, and Canadians. Destino Subscribers As part of our continued efforts to support our advertisers beyond the printed ads in our magazine, Destino has begun an campaign that enables your ads to reach Cabo regulars in and outside of town. Each new monthly issue of Destino Magazine is ed out to our database of double-opted-in subscribers, which continues to grow. Our subscribers can also expect to hear from us about other news and events, too. This resource is also available to our advertisers to announce exciting news, promotions, specials, and more.
5 Distribution Rack locations in South Baja Rack locations in Cabo San Lucas BE Be EVERYWHERE! Everywhere! Rack locations in San José del Cabo CABO SAN LUCAS RACKS Ace Hardware Area de Alberca VLE Area del Spa VDA Back to the Rack Baja Cantina Beach Cabo Bakery Cabo Café Plaza Cota Cabo Fitness Cabo Mar Restaurant Cabo Villas Cabo Wabo Cabo Whale Trek Cabo Winery Café Infusion Casa Country Club Cascadas Desperados Restaurant Expedia (Plaza Gali) Fairfield Inn By Marriot Fonatur Api Recepcion Fraiche Gricelda's Hoboken Nails Salon Hospitality VDA Jonhy Rockets Land's End Realty Mar de Cortes Hotel Marina Sol Marina Sol Condominiums One World Hospital Palmita Market VDP Pemex 6579 Salida Todos Santos Pemex Costco 7018 Plaza Amelia Wilkes Plaza Aramburo Plaza Don Carlos Plaza Mariachi Restaurant Taco Bar VDP Restaurante Bella California VDP Restaurante El Patron VDA Restaurante Taco Bar VDA Santa Carmela Market Sr.Frogs (Plaza Gali) Tiki Bar Uno Mas (Plaza dek Sol) Villa del Arco Lobby Villa del palmar Lobby Villa La Estancia Lobby Villa Serena Restaurant Walmart Entrance Wild Canyon SAN JOSÉ RACKS Art Walk Esquina Back to the Rack Cabo Santuario Art Walk Costa Azul Surf Shop Discovery Dolphins Hotel Posada Terranova Hotel Westing Grand Lobby Hyatt Place Mi Ensalada Molly's Restaurant Pemex Cerro Colorado Puerto Los Cabos La Playita San Jose Centro Esquina Doblado-Hidalgo Shops at palmilla Wiki Park Zipper's TODOS SANTOS RACKS Café Esquina Cerritos Surf Hotel Danas Diner Galeria Gabo Galleria Ezra Katz Hotel California Teatro Todos Santos EAST CAPE RACKS Hotel Plamas de Cortez Hotel Buena Vista LORETO RACKS Remexico Loreto DROP-OFF LOCATIONS CABO SAN LUCAS Aerocalafia oficina Amerimed Hospital Andromeda Divers Bahia Hotel Bluenet Hospital Cabo Bungalos Cabo Cush Hotel Cabo Sunset condo Hotel Cabo Trek Cabo Villas Cabo Yacht Centre Casa Bella Casa Dorada Country Club Desert Spa Villa del Palmar Esperanza Auberge Estancia Real Hotel Finisterra Sandos Hotel Hotel Santa Fe La Picazon Los Milagros Hotel Me Cabo Hotel Old Town Gallery Piedi Carino Pueblo Bonito Blanco RP Consultores Siesta Suites SAN JOSE DEL CABO Airport Car Rentals: Thrifty,Usave,Eurocar, National Alegranza Amerimed Hospital Baja properties Best Western Airport Cabo Surf Hotel Container Restaurant Coral Baja Cynthia's Restaurant El Encanto Inn Holiday Inn Hotel Barcelo Hotel Grand Faro Hotel Royal Cameron los Cabos Hyatt Place Marisol Boutique Hotel One&Only Palmilla Posada Real Los Cabos Raintree Vacation Club (Westin Regina) Royal Solaris Tropicana inn Westin Grand Regina CORRIDOR Dreams Los Cabos El Ameyal Esperanza Auberg Esperanza Villas Fiesta Americana Grand Fiesta Americana Villas Hacienda Encantada Los Patios Marbella Suites Misiones RIU Palace RIU Santa Fe Secrets Marquis Serena del Mar Seven Crown TODOS SANTOS Art & Beer Baja Bean Café Esquina El Hotelito Galeria de Todos Santos Galeria La Sonrisa de la Muerte Galleria Ezra Katz Guaycura Boutique Hotel & Spa Hotel California Hotel Casa Tota Palapa Society Coupons Rancho Pescadero Hotel Sheraton Hacienda del 3 w Mar x 2.5 h Restaurante The Galline Sunrock Hotel and Santa Fe Restaurant 7.6 cm x 6.4 cm Residence Teatro Todos Santos Villas del Mar The Hub Westin Resort & Spa Todos Santos Inn Zoerty Casa del Mar EAST CAPE Hotel Plamas de Cortez Hotel Buena Vista LORETO Hotel Villas del palmar HOTEL ROOMS Club Regina Estancia Real Esperanza an Auberge Hotel Santa Fe Playa Grande Seven Crown Grand Solmar Resort Marisol Boutique Hotel Villa del Arco Villa del Palmar Villa la Estancia Villas del Palmar Loreto The Bungalows
6 Distribution We distribute 25,000 issues of Destino Magazine every month 300,000 annually. These magazines are predominantly distributed in Cabo San Lucas, the Corridor, and San Jose del Cabo, but our reach is now extending into Todos Santos and surrounding areas. Every issue of Destino Magazine is placed in over 1000 hotel room, and in our high-traffic rack locations across Los Cabos. Destino can be found in real estate offices, hotel concierge desks, restaurants, bars, food markets, shopping malls, and more. Our thorough distribution practices ensure that all locations remain stocked, and that the magazine is visible all month long. We distribute 25% more magazines than other local publications, at ad prices that are up to 75% less. The choice is clear Destino Magazine. Coming Soon The Destino Magazine website is currently under construction with a leading, US based web development and advertising firm. Our estimated completion date is March Each new issue of Destino Magazine will feature active links that will lead readers directly to your website. Every advertiser in Destino Magazine will be featured in a banner ad, with premium on-line ad placement available. The new website will be mobile compatible, so tourists who are using cell phones and tablets can easily access information and coupons about your business from any mobile device. Our decision to expand our advertising efforts into the online market derived from our ongoing efforts to give our advertisers more exposure. When you place an ad with Destino, we consider you a partner. The success of your ad is our responsibility, and our strategy for putting your ad in the hands of our many readers now includes a beautifully designed, state-of-the-art website.
7 WHAT ARE YOUR ADVERTISING NEEDS? ***ALL PRICES ARE PER MONTH. Prices are in US dollars and do not include tax. SIZE General Advertising 20% discount 40% discount 1 MONTH 6 MONTHS 12 MONTHS ADVERTIAL OPTIONS Two page spread Full page 2/3 page 1/3 column 1/4 corner SPECIAL PLACEMENT Back cover Inside covers $2,200 $1,460 $1,250 $760 $610 $510 $450 $300 $1,750 $1,600 $1,760 $1,170 $1,000 $640 $500 $410 $360 $240 $1,400 $1,280 $1,320 $875 $750 $460 $370 $300 $270 $180 $1,050 $960 Do you have a story to tell? Purchase a space to publish an article about your business. Regular advertising rates apply. Editorial and art to be provided by the client. Destino writing services are available at a rate of $0.25 per word. Coupons See the results of your marketing investment with Destino s Coupons. BENEFITS: ~ ~ Your coupon will be posted on our Facebook page twice a month. 1 MONTH: 6 MONTHS: 12 MONTHS: $130 $110 $90
8 REAL ESTATE Villa La Estancia $385,000 MLS# This 1/8 share villa offers 6 weeks of carefree ownership in a spectacular 5 star luxury resort. Enjoy 2BR, 3Ba, spacious living and stunning views from the villa and the terrace itself. Resort offers full service amenities galore, including world-class service, concierge and a truly spectacular setting right on the one and only Medano Beach! Mx: U.S.: Toll Free: Villa La Estancia $462,000 MLS# This 1/4 share villa offers 3 months of fabulous views, 5 star luxury, right on Medano Beach!!! This beautiful and spacious, 2 bedroom, 3 bath Villa is a perfect family vacation retreat. Fully furnished and turn key. Would be a great vacation rental or investment property. Own a quarter share at Villa La Estancia and enjoy fabulous amenities, 7 restaurants, full concierge staff, stunning grounds, sparkling pools, and too many luxury perks to lists! Mx: U.S.: Toll Free: Villa La Estancia $4,180,000 MLS# This unbelievable full ownership penthouse has a 180 degree view of Cabo San Lucas bay! This penthouse perched above everything else in phase II, has commanding views, of city, mountains, ocean, Land s End...it has it all. Private jacuzzi and 5 star living at it s BEST! Mx: U.S.: Toll Free: MLS# BR 5 FULL BA 1 HALF BA Prestigious local architects, Monroy Arquitectos, designed this 6,600+ Sq. Ft. luxury estate into the escarpa red rock in Panoramic ocean views matched with sleek clean lines blend traditional and contemporary on a site that can not be duplicated. Sit down anywhere in this luxury estate and have the Sea of Cortez in your lap. Custom woodwork in every No details spared. This property is only for the discerning buyer who truly recognizes and appreciates top quality and luxury living at its best. Virtual Tour: REAL ESTATE Corridor - Colina Blanca $649,950 MLS# BR 3 FULL BA One house from the beach, Casa Kelly is your perfect Cabo Beach House getaway. 3 bedrooms/3 bathrooms and over 2700 sq. ft. of indoor living space. The 3rd bedroom has a full kitchen, great for renting out as a Virtual Tour: FROM USA & CANADA FROM Cresta del Mar $875,000 MLS# BR 5 FULL BA 1 HALF BA A Brand NEW custom built contemporary GREEN HOME/ ESTATE in Cresta del Mar with Ocean Views. No detail spared. Built with ICF(Insulated Concrete Forms) for thermal and acoustic insulation & LED bulbs all around both in interior and exterior with a Solar panel which runs all the exterior lights. There is simply nothing available in Los Cabo at this price that can compare to Casa Uno. FROM USA & CANADA FROM REAL ESTATE VILLAS DE ORO 206 San José Corridor $349,000 MLS# Offering A very well priced 2BR unit in Villas de Oro, well appointed and a great price for being behind the gates in prestigious Palmilla. Enjoy luxury living at a fraction of the price with full ownership condos in Villas de Oro. Golf, beach, restaurants, and tennis are just a short walk away! VILLA SONRISA Pedregal $699,000 MLS# One house from the beach, Casa Kelly is your perfect Cabo Beach house getaway. 3 bedrooms/3 bathrooms and over 2700 sq. ft. of in The 3rd bedroom has a full kitchen, great for renting out as a granny VILLA SONRISA Pedregal $699,000 MLS# One house from the beach, Casa Kelly is your perfect Cabo Beach house getaway. 3 bedrooms/3 bathrooms and over 2700 sq. ft. of in The 3rd bedroom has a full kitchen, great for renting out as a granny REAL ESTATE VILLA SONRISA Pedregal $699,000 MLS# One house from the beach, Casa Kelly is your perfect Cabo Beach house getaway. 3 bedrooms/3 bathrooms and over 2700 sq. ft. of in The 3rd bedroom has a full kitchen, great for renting out as a granny VILLA SONRISA Pedregal $699,000 MLS# One house from the beach, Casa Kelly is your perfect Cabo Beach house getaway. 3 bedrooms/3 bathrooms and over 2700 sq. ft. of in The 3rd bedroom has a full kitchen, great for renting out as a granny VILLA SONRISA Pedregal $699,000 MLS# One house from the beach, Casa Kelly is your perfect Cabo Beach house getaway. 3 bedrooms/3 bathrooms and over 2700 sq. ft. of in The 3rd bedroom has a full kitchen, great for renting out as a granny Real Estate Listings SIZE Two page spread 1 MONTH $700 6 MONTHS $ MONTHS $420 Full page $400 $320 $240 1/2 page $250 $200 $150 1/3 page $180 $140 $110 1/6 page $150 $120 $90 16 November December 2013 BAJA HOME MAGAZINE Villa 3403 Villa 3504 Penthouse 2804 CASA ESCARPA Cabo Colorado $3,375, November December 2013 BAJA HOME MAGAZINE Full page One third CASA KELLY CASA UNO 18 November December 2013 BAJA HOME MAGAZINE BAJA HOME MAGAZINE 15 November December 2013 Half page One sixth YOUR LISTING AD CREATED FOR YOU AT NO COST - All listings are to follow the same design style and guidelines of Destino Magazine. Please provide the following: High resolution photographs of the property Name of the property Location Price MLS number Description Company Logo Contact information
9 Editorial Calendar 2015 JANUARY Todos Santos Music Festival FEBRUARY Golf Issue - Whale Migration MARCH Things to do on Spring Break APRIL Cabo Weddings MAY Fishing - Cabo Marine Show JUNE Surf - Los Cabos Open of Surf Los Cabos Travel Guide Issue Scuba Diving - Cabo Pulmo SEPTEMBER Spa and Fitness Issue IN EVERY ISSUE: LOS CABOS 101 Information about our region, activities, top beaches, important information, maps. ENTERTAINMENT Events of the month, live music schedules, Cabo s party scene. ART & CULTURE San José Art District, artist profiles, cultural events, charities. HEALTHY LIVING Yoga, organic culture, fintess. HOME Imagine You Live Here, Real Estate Q&A, Real Estate Listings. DEADLINES: Ad space reservation deadline is on the 8th of the previous month. Artwork submisison deadline is on the 12th of the previous month. Deadlines and schedules are subject to change. Culinary Cabo Baja Film Festival DECEMBER The New Years Issue
10 Art Specifications ARTWORK FILES Press quality PDF with embedded JPG. RESOLUTION 300 dpi. All photos and logos must be at 300 dpi. Images from the web are COLOR CMYK color mode and convert all spot colors (Pantone) to CMYK. Files in RGB mode With Bleeds cm Safe Zone 31.5 cm and is the client s responsibility. FULL PAGE ADS Bleeds should be set to 0.25 (0.5 cm). Place all text and important elements inside the safe zone (0.25 or 0.5 cm from the edge of the page). With Bleeds Safe Zone (624) / Coupons 3 w x 2.5 h 7.6 cm x 6.4 cm