Media Kit. Campagne Québec Incontournables. Leading campaign actions: Markets : WEB AND MOBILE PRINT>

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1 Media Kit Été/Automne 2015 Campagne Québec Incontournables PRINT WEB AND MOBILE VIRTUAL GUIDE BULLETIN WEB Leading campaign actions: Launch - Print and web Web campaign Partner of the intra-quebec campaign by Tourisme Québec TV campaign on TVA Salut Bonjour! Appearances on Météomédia Markets : Quebec Eastern Ontario New Brunswick Campaign produced in partnership with Les Associations Touristiques Régionales (ATR) and

2 SUMMER/FALL 2015 PROMOTIONAL CAMPAIGN The summer 2015 campaign comprising the multiplatform actions of the Guide des Vacances au Québec will revolve around a specific brand: Québec Incontournables! The goal of our promotional actions will be to present must-see attractions, can t-miss experiences and getaways in all of Quebec s regions. - These "musts" will clearly feature our campaign partners: attractions, lodging establishments, events and destinations. Join the campaign and be a part of the "Incontournables" this summer! Mixed-media Plans Web-Print-Relationship Marketing Plan rates include: Print An advertisement in the virtual guide with hyperlinks and video Web An advertisement in the virtual guide with hyperlinks and video A summer offer and a fall offer in the regions section on Guidedesvacancesauquebec.com (includes a photo and an offer) A video with your offer on Guidedesvacancesauquebec.com A discount coupon on Guidedesvacancesauquebec.com and in the virtual guide Promotional actions supporting the campaign: Offensive web and TV strategies to promote the website, printed guide and virtual guide. The Guide des Vacances Campaign will once again partner with the intra-quebec campaign by Tourisme Québec. Relationship Marketing Bulletin Web of the Guide des Vacances au Québec (offered to partners only) Reach out to prospective customers in a timely manner to present your new features and promotions. 137,000 Qualified subscribers Average opening rate of 28% Exclusively for campaign partners April 14, 2015 May 12, 2015 June 2, 2015 June 16,2015 June 30, 2015 July 14, 2015 August 11, 2015 September 22, 2015 October 20, 2015 Sales deadline: April 14, 2015 Campaign launch: May 30, 2015 Rates Contact your account manager for more details on regular rates and rates exclusively for ATRs and their members.

3 Print Content Advertisement offers for Quebec s must-sees The only publication specialized in tourism that presents all of Quebec s regions Lists of tourist attractions and events for each region (SATQ-FEQ members) Editorial content produced by a team specialized in tourism in cooperation with the ATRs 2.9 million people in Québec (47%) are familiar with the Guide des Vacances au Québec Été / Automne* Print Run and distribution Targeted distribution of 1,025,000 copies starting on May 30, The 137,000 subscribers of the Guide s Bulletin Web receive the virtual guide directly in their inbox. Distribution targeted directly to households with strong inclinations toward travelling Performance* : The Guide reaches out to Quebecers who vacation in Quebec! 89% of people who saw, received or obtained the Guide, consulted it or leafed through it 83% of people who saw, received or obtained the Guide, vacationed in Quebec during the last 24 months compared to 74% of the general population. 85% of readers discovered a tourism product. They discovered: a tourist attraction (44%) a commodations (39%) a destination (38%) a package (31%) a festival/event (26%) Important Dates Sales deadline: April 14, 2015 Campaign launch: May 30, 2015 * TNS, Marketing survey of the Guide des Vacances au Québec Été/Automne 2014, Omniweb survey of 2,430 respondents, January Summer/Fall 2015 Campaign, GUIDEDESVACANCESAUQUEBEC.COM 3

4 Guidedesvacancesauquebec.com Web and Mobile The website has: Must-see advertisement offers from all over Quebec Personalized search options for vacation ideas by region and type of experience A calendar of events Contests The Guide's Bulletin Web and its offers An interactive virtual Guide An invitation to follow us on Facebook VISITS TO THE WEBSITE EVERY YEAR* Virtual Guide The virtual Guide has: All of our advertisers' offers with hyperlinks Videos NEW Downloadable coupons VISITS OF THE VIRTUAL GUIDE** Distribution: Sent by to our 137,000 subscribers VIDEO VIEWS *Source: Google Analytics: Guidedesvacancesauquebec.com, March 18, 2014 to March 17, ** Source: Virtual Paper: Guide des Vacances au Québec Été / Automne 2014, May 25, 2014 to September 4, Summer/Fall 2015 Campaign, GUIDEDESVACANCESAUQUEBEC.COM 4

5 Overview Summer 2014 Promotional Campaign Michel Julien Quebec Campaign with Québec Original "10 virées vacances au Québec" Promotion 30-second TV advertisement Partner page on the microsite Icon on the homepage of the Québec Original website Radio advertisement From June to August 2014 Web placement Le Soleil Meteomedia.com Quebecvacances.com La Presse + Salut, Bonjour! on TVA Television "On est en vacances... au Québec" Contest 50,038 entries Live mentions of the Guide and the contest by the host From June to August 2014 Traffic and Weather Sponsorships June and July 2014 Météomédia Television Contest 3-minute live interviews during the "Vacances au Québec" segment Segment available for online viewing July and August 2014 Advertisement on the website and in the printed guide Promotion and distribution of the virtual guide on the web: Guidedesvacancesauquebec.com Quebecoriginal.com Quebecvacances.com For pictures of the summer 2014 promotional campaign, visit 5

6 Detailed distribution The marketing research department of the SATQ-FEQ studies, analyzes and adapts its distribution of the Guide des Vacances au Québec every year for an optimal, targeted approach that efficiently reaches sought-after customers. Type of Distribution Market Quantity Distribution Date La Presse Montréal 70,000 Saturday May 30, 2015 South Shore 45,000 North Shore 40,000 Le Journal de Montréal Montréal 23,000 Sunday May 31, 2015 South Shore 53,000 North Shore 49,000 Le Devoir Montréal metropolitan area 23,000 Saturday May 30, 2015 Le Soleil Québec metropolitan area 65,000 Sunday May 31, 2015 Le Journal de Québec Québec metropolitan area 63,000 Saturday May 30, 2015 Exclusive Publisac Laval 8,000 As of Saturday May 30, 2015 Laurentians: Blainville, Boisbriand, St-Eustache, 44,000 Deux-Montagnes and surrounding areas Lanaudière: Repentigny, Le Gardeur, Terrebonne, 22,000 Mascouche and surrounding areas Montérégie: Longueuil, Ste-Julie, Beloeil, 82,000 Chambly, St-Hubert, Varennes, St-Constant, Mont St-Grégoire and surrounding areas Eastern Townships: Sherbrooke metropolitan area, 31,000 Granby, Bromont, Magog, Windsor, Rougemont L'Ange-Gardien and surrounding areas Centre-du-Québec: Drummondville, 29,000 Victoriaville and surrounding areas Mauricie: Trois-Rivières, Shawinigan and surrounding areas 20,000 Chaudière-Appalaches: Lévis and surrounding areas 25,000 Abitibi-Témiscamingue: Rouyn, Val-D'Or, 11,000 Amos and surrounding areas Saguenay Lac-St-Jean: Jonquière,Chicoutimi, Alma, 38,000 Dolbeau and surrounding areas Bas-St-Laurent: Rimouki, Rivière-du-Loup and surrounding areas 15,000 Côte-Nord - Manicouagan: Baie-Comeau and surrounding areas 10,000 Côte-Nord - Duplessis: Sept-Îles and surrounding areas 11,000 Gaspésie: Gaspé 5,000 SAQ (Réseau Pop Média) Montréal metropolitan area, Québec and Sherbrooke 70,000 As of Friday May 29, 2015 The Quebec tourism pamphlet stands A network of 55 stands throughout Quebec 22,000 As of Friday May 29, 2015 Tourism stands Infotouriste Centres in Montréal and Québec, border 41,000 As of Friday May 29, 2015 stations and permanent and seasonal tourism information offices TBy phone, Tourisme Québec Sent by mail on request 2,000 As of Friday May 29, 2015 Others Press relations, others 3,000 As of Friday May 29, 2015 TOTAL, Quebec market 920,000 Le Droit Ottawa, Gatineau metropolitan area 30,000 Saturday May 30, 2015 Journal Le Carillon Hawkesbury 11,000 Wednesday May 27, 2015 Vision Russell 10,000 Wednesday May 27, 2015 Le Reflet Embrun, Casselman, Limoges 10,000 Wednesday May 27, 2015 L'Acadie Nouvelle New Brunswick 17,000 Thursday June 4, 2015 L'Étoile Edmundston, Bathurst, Campbellton, Kent, 27,000 Thursday June 4, 2015 Dieppe, Shediac (N.-B.) TOTAL, ONTARIO and NEW BRUNSWICK markets 105,000 GRAND TOTAL CCAB*-CERTIFIED PRINT 1,025,000 Bulletin Web Subscribers Province of Quebec 130,000 Tuesday May 26, 2015 GRAND TOTAL, PRINT AND ELECTRONIC 1,155,000 *CCAB: Canadian Circulation Audit Bureau.

7 Michel Julien Integration Options Visibility Plus: Exclusively for SATQ and FEQ members You will be placed in your region's lists of attractions and events. Includes: A photo An inviting 15-word text The graphic layout $900 Editorial Content Integration Present your new features, must-sees and your region's major sights, destinations, tourist attractions or events using more informative content. Writing and graphic layout by the client or the editor according to a specific graphic grid In both cases, the text must not include any commercial offer or promotional package Reserve before April 3, 2015 Rates Contact your account manager for more details on regular rates and rates exclusively for ATRs and their members. 7

8 Contacts To reserve your Plan or for more information, please feel free to contact us! Société des Attractions Touristiques du Québec and Festivals et Événements Québec or Management Luc Martineau, Publication Director , ext cell. : lmartineau@satqfeq.com Sylvain Martineau, Sales Director , ext cell. : smartineau@satqfeq.com Account Managers Annick Provencher , ext cell. : aprovencher@satqfeq.com Marie-Claude Chalifoux , ext cell. : mcchalifoux@satqfeq.com Sales Associate Marie-Chantal Venne , ext mcvenne@satqfeq.com Editorial Staff Jeanine Basile , ext jbasile@satqfeq.com Production France Larrivée, Production Manager , ext flarrivee@satqfeq.com Promotions and Relationship Marketing Josée Dusablon , ext jdusablon@satqfeq.com Isabelle Gardner , ext igardner@satqfeq.com Marketing Research and Distribution Roxane Tessier , ext rtessier@satqfeq.com Discover all our products SATQFEQMEDIAS.com THE site for all your tourism media opportunities 8