Candidate Brief. Direct Marketing Assistant

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1 Candidate Brief Direct Marketing Assistant September 2015

2 Dear Candidate, I am delighted you are interested in the role of Direct Marketing Assistant at CARE International UK (CIUK). I joined CARE just over a year ago as the Supporter Acquisition Manager after senior roles at Christian Aid and Action Aid. I can tell you that this is an effective, innovative and inspiring organisation to work for. We fight poverty and injustice in the world s most vulnerable places. We save lives in disasters and conflicts. We stand with women, girls and their communities to achieve lasting change for a better future. The Direct Marketing Assistant is a pivotal role within the direct marketing team. As well as assisting the wider team with administrative tasks, this role will be an entry point into the world of direct marketing. You could be helping to organise a voice over recording session for the latest TV creative one day, and the next delivering a training session to our street fundraisers on CARE International, and then you might be helping to write the copy for an emergency press ad. We are looking for an individual who is committed to our principles and willing to work hard in return we can promise a diverse and exciting role in which you will learn so much. This role offers an exceptional candidate the opportunity to bring lasting change to some of the most disadvantaged communities in the world. It also offers an exciting professional challenge. If you have the skills and experience we are looking for and you share our passion for ending poverty and social inequality, I would like to hear from you! David Conway Supporter Acquisition Manager 2

3 Background Information CARE is one of the world s leading humanitarian and development organisations. Founded nearly 70 years ago with the CARE package, CARE now fights poverty and injustice in 84 countries and has built up a strong reputation for innovation and impact. CARE s programmes focus on achieving lasting change by tackling the underlying causes of poverty and strengthening the capacities of poor communities to help themselves. In everything we do, CARE places special focus on gender issues and working alongside poor women and girls because, equipped with the proper resources, women have the power to help whole families and entire communities escape poverty. Women are a vital part of CARE s community-based efforts to improve food and nutrition security; protect life and resilience in humanitarian crisis; increase access to quality healthcare and education and expand economic opportunity for all. CARE helps poor people have a greater say about the decisions and policies that affect their lives, supporting them with information and skills so they can challenge decision-makers. CARE s advocacy efforts also bring evidence from our programmes of what works to change policy and practice at both a local and global scale. CARE is a non-sectarian and nonpartisan organisation. 3

4 About the CARE Confederation CARE International operates in 84 countries, but is held together by 13 national members. These national agencies are separate legal entities but operate through one presence in each country and work together under the CARE International Board and Secretariat, based in Geneva. They are bound together by the CARE code. Globally CARE employs 8,000 staff, with over 95% of them locally sourced and has an annual income of $800m. CARE has just agreed a new global Program Strategy which will govern all of our work and which will mean that by 2020, CARE and our partners will support 150 million people from the most vulnerable and excluded communities to overcome poverty and social injustice. About CARE International UK CARE International UK is an important part of the global CARE International confederation and one of the largest and most influential members. We employ 115 staff and generate around 45 million a year for CARE s poverty-fighting work. As well as raising money for CARE s humanitarian and development work around the world, we provide programme expertise in four key areas: Humanitarian response With a long-term presence in many of the world s most vulnerable places, we take a comprehensive approach to emergency response including preparedness, immediate assistance and long-term recovery. We have a particular focus on women and girls; shelter in emergencies, and building resilience through our climate change adaptation and food security work. Women s Economic Empowerment We are working with poor women to give them access to economic resources through programmes on financial inclusion, supply chains and workers rights. The private sector has a critical role to play in reducing poverty and supporting women s economic empowerment. We take an innovative approach to engage with the private sector at global, national and local levels to improve the impact of their activities so that real opportunities are created for poor people. CIUK has also launched Lendwithcare a new solution for financial inclusion which offers the chance for people in the UK to make small loans to poor entrepreneurs. 4

5 Preventing and responding to sexual violence in conflict In an increasingly turbulent world, we provide expertise and support to our field operations in countries experiencing conflict, by supporting programmes spanning peace-building, reconciliation and rehabilitation. Protecting women from violence and increasing their participation in peace-building is a major advocacy priority. Governance The capacity of poor people to influence the institutions that govern their lives is fundamental to addressing the underlying causes of poverty. We work at a local level to help the most vulnerable and marginalised hold public authorities and other power holders to account for how they take decisions and allocate public funds. Within the CARE confederation, we have five strategic roles. We: 1. Design and deliver quality programmes that address the underlying causes of poverty and specifically examine and address the disproportionate impact of poverty on women and girls. 2. Advocate for policies to help the poorest, and change government and business practices to bring about lasting social change among communities living in poverty and affected by crises. 3. Raise strategic and transformational funding for CARE s poverty-fighting programmes in the world s poorest and most vulnerable communities. 4. Support CARE International s global transformation to achieve broader and deeper impact in our fight against poverty by providing strategic direction, resource and expertise. 5. Value our staff and strengthen our organisational effectiveness and accountability. 5

6 Background to the job/the team CARE International UK (CIUK) supports the programming of CARE International Country Offices across the globe and is a major source of funds for global programming. CIUK s Marketing income is a vital part of the funding mix all Marketing and Communications teams work closely together on planning and implementing our Individual Giving strategy. The largest source of unrestricted funds comes from our Direct Marketing (DM) programme over 50% - and with ambitious plans to increase our supporter base from 24,000 to 60,000 in the next five years, the major investment will be in DM. Next year, we will be investing over 1.7 million in acquiring and retaining individual supporters using a wide range of recruitment and stewardship activities. The Direct Marketing Assistant will provide all-round administrative support to the Direct Marketing Team, one of the largest teams in the Marketing Department. The post holder will also support the DM executives in delivering fundraising campaigns and occasionally project manage supporter communications. They will utilise digital and offline channels such as direct mail, telephone, web, and SMS. Include organogram Head of Direct Marketing Supporter Acquisition Manager Direct Marketing Executive - Acquisition Direct Marketing Assistant 6

7 Job Description 1. OVERVIEW Post Title: Directorate: Department: Responsible to: Accountable to: Base Location: Direct Marketing Assistant Fundraising, Partnerships & Communications Direct Marketing (DM) Supporter Acquisition Manager Head of Direct Marketing Vauxhall, London CARE International UK reserves the right in consultation with employees to change base location according to organisational and departmental requirements. Line Management Responsibility: Budgetary Responsibility: External Contacts: Internal Contacts: No direct reports. The post holder has no budget responsibility. DM freelancers / agencies Head of DM and DM Executives Printers Donor Care Officer Royal Mail and other postal suppliers Finance team Individual supporters Communications Assistant Online suppliers e.g. Engaging Networks Digital Assistant CIUK Marketing Staff Programmes and Country Office staff (on occasion) The above list is provided for guidance only and is not an exhaustive list of all the contacts with whom the post holder may be required to liaise. 2. Specific Areas of Responsibility Administrative support i. Take responsibility for the day to day administrative duties related to the Direct Marketing team activities including: a) maintaining the direct marketing pages of the intranet. 7

8 b) maintaining the direct marketing shared drive. c) taking responsibility for the team s invoice and PO filing system. d) processing of invoices and payment request forms. e) liaising with printers, agencies and other suppliers. f) maintaining the team s supporter communications calendar. g) organising team meetings and away days and taking minutes. h) monitoring stock levels with suppliers, reordering stock as and when required. ii. Provide ad hoc administrative support on LendWithCare and Events team fundraising activities when required. Marketing support i. Support the Senior Direct Marketing Executives and Direct Marketing Executive in delivering their fundraising and stewardship campaigns by assisting in the production of offline and digital direct marketing materials ii. Support the direct marketing team in producing and collating campaign results. iii. Support the high value and legacy marketing programme, e.g. helping to organise supporter events. iv. Assist in organising trips to the field by team members, liaising with the Programmes team and Country Offices. v. Monitor competitor activity, producing a monthly report for the direct marketing team. Project Management & Fundraising vi. Project manage discrete direct marketing campaigns, e.g. supporter communications like welcome and Gift Aid mailings. vii. Project manage online appeals/campaigns by writing the copy, selecting imagery and briefing the Digital Team. viii. Assist in emergency fundraising appeals as and when required. Any additional duties as may be reasonably required by a senior manager within the scope of the above. This document forms part of the post holder s contractual terms and conditions of employment. The document is not an exhaustive list of core elements of the role. This job description is a working document and may be amended from time to time by mutual agreement. Data Protection The post holder hereby agrees not to disclose any confidential or sensitive information to a third party or outside organisation except where required to do so by law. 8

9 Health and Safety The post holder agrees to abide by CIUK s Health and Safety principles and code of conduct and to take all reasonable steps to ensure both their own safety in the work place as well as that of their colleagues. Equal Opportunities The Post holder agrees to promote and uphold the principles of equal opportunities in accordance with CIUK s Equal Opportunities Statement and all related policies. 9

10 3. Person Specification Essential Desirable Education / Qualifications A Level or equivalent work experience. Marketing qualification e.g. CIM, IDM. Skills / Abilities Good numeracy. Good written and verbal communication. Good attention to detail. Ability to prioritize own work and the work of others effectively. Ability to work well in a team environment. Ability to learn quickly and absorb large amounts of information Project management. Ability to write engaging copy. Experience / Understanding Experience of working to support a team. Proficient in the use of Microsoft Office. Experience of working in a marketing/fundraising environment. Experience of using a fundraising database, preferably Raiser s edge. Experience of using In- Design or Photoshop Experience of using an broadcasting tool Other Interest in working in direct marketing/charity fundraising. A commitment to the values and working practices of CARE An interest in overseas development issues. 10

11 Application Process To apply please send your completed application form via to quoting C728 in the subject line or Via post to Human Resources Department, CARE International UK, 9 th floor, 89 Albert Embankment, London SE1 7TP. Closing date: Wednesday 7 th October 2015 Interview date: Tuesday 13 th October 2015 For further information please visit Facebook 11

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