INNOVATING WITH BEAUTY

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1 The Consulate General of Italy and the Italian Cultural Institute in San Francisco present ITALIAN DESIGN WEEK June 22 nd - 25 th, 2013 ACHIEVING THE IMPROBABLE INNOVATING WITH BEAUTY Artisanship, Technology, Design Towards a new Economy of Beauty Milano meets San Francisco presented by Fondazione Giannino Bassetti in collaboration with Triennale di Milano Confartigianato Politecnico di Milano Academy of Art University San Francisco Design Week and the generous contribution of Deutsche Bank, Gruppo Poltrona Frau Update 21 st May

2 ITALIAN DESIGN WEEK ACHIEVING THE IMPROBABLE. INNOVATING WITH BEAUTY For the 2013 Year of Italian Culture in the US, Fondazione Giannino Bassetti presents in San Francisco and the Bay Area the culture, beauty and innovation of 'Made in Italy' design: a week of exhibitions, debate and comparison between the cutting edge models of Italian production and the technology of Silicon Valley towards a new economy of beauty. A comparison between the multiple forms of creativity and innovation found in Milan and its Region, and San Francisco and the Bay Area, to recount the story of artisanship and design as 'new ways of working'. A lesson of style and technique for a culture of work invigorated by the opportunities of the 21 st century. A week of discussions between intellectuals, from Italy and the US; between artisan workshops and laboratories of «makers»; between systems of interest, companies, and networks of actors on both sides. Today we find US companies that hold the beating heart of artisan production in their hands, with unseen technologies, financial and reputational assets. The world also recognizes and appreciates the Italian cultural ability to understand and represent design, as a form of poetry, beauty and business. Immersed in this long tradition, and with our feet firmly on the ground, we want to explore the future, where technology shifts open new ways to beauty and change the models of global production. «Just as the World Wide Web has democratized bit technology innovation, a new class of technology that allows rapid prototype production today and includes 3D printers and laser cutters is democratizing the innovation of atoms» (Chris Anderson, Makers) Milan and San Francisco are equal protagonists, each with their own particularities. Milan building upon and reconstructing its renaissance heritage of artisan workshops, San Francisco through the cutting edge use of technology, where the bit meets the atom: two cities in the bright fog of change looking for new paths, working for the future of humankind Update 21 st May

3 Program SATURDAY JUNE 22 nd a.m. Academy of Art University - The Cannery, 2801 Leavenworth Street, San Francisco Private opening for guests only of ITALIAN DESIGN WEEK and the TRIENNALE MUSEUM OF MILAN EXHIBIT The New Italian Design 2.0 (San Francisco Mayor meets Milan Mayor) (Ambassador of Italy, Claudio Bisogniero) Consul General of Italy, Mauro Battocchi Director Italian Cultural Institute, Paolo Barlera Introduction to the Italian Design Week theme : Achieving the improbable. Innovating with beauty Piero Bassetti, Fondazione Giannino Bassetti., Triennale di Milano Giuseppe Sala, Expo Milano 2015 Cesare Fumagalli, Confartigianato Giovanni Azzone, Politecnico di Milano, Camera di Commercio di Monza Host, contributors and sponsors remarks and acknowledgements..academy of Arts University, Deutsche Bank. Gruppo Poltrona Frau Exhibit Preview The New Italian Design 2.0 by Triennale Museum of Milan An overview on contemporary Italian design that explains and describes the transition of the movement and its links with economic, political and technology changes that have occurred over the recent decades. 12:00 p.m. Academy of Art University - The Cannery, San Francisco Update 21 st May

4 Brunch 2:00-4:30 p.m. Academy of Art University - The Cannery, 1801 Leavenworth Street, San Francisco Symposium From Taylorism to Tailor Made A bridge between two cultures The role of craftsmanship, as seen from both the US and Italian perspective, in the future of production systems. How design, craftsmanship and technology will contribute to the new economy of beauty. Introduction Piero Bassetti Opening Speeches Richard Sennett Chris Anderson Panel Stefano Micelli, Università Ca Foscari Venezia Question time 5:00 p.m. Academy of Art University The Cannery, San Francisco Opening of the Exhibit to the Public Reception Update 21 st May

5 SUNDAY JUNE 23RD 11:00 a.m. - Singularity University Workshop Milano meets San Francisco Round 1 Beauty and tech, a new vision, a new way of education A workshop with students and professionals comparing how artisanal innovative companies and makers, both in the Milan Hinterland and in Silicon Valley are innovating and creating products and services. Panel: Giulio Ceppi (Total Tool), Giovanni Lanzone (TheRenaissanceLink), Stefano Micelli (Università Ca Foscari Venezia), Rodrigo Rodriquez (Flos), Sigurdur Thortsteinsson (Design Group Italia) and a selection of innovative Italian artisanal based enterprises. Update 21 st May

6 MONDAY JUNE 24th 6.30 p.m. TBD Workshop and exhibition opening Milano meets San Francisco Round 2 From Made in Italy to Make in Italy Designers, and entrepreneurs present and illustrate innovative Italian based companies that use innovation, beauty and design to improve their success in the market. Opening of the Confartigianato Exhibition: The new Shape of Artisans' Identities. An Octagon of Values for the Future of Craftmanship Introduction Cesare Fumagalli (Confartigianato), Giulio Ceppi (Total Tool), Rodrigo Rodriquez (Flos), Thortsteinsson (Design Group Italia) Panel Several representative of Italian enterprises and their US counterparts TUESDAY JUNE 25 th 6.30 p.m. Italian Cultural Institute, 814 Montgomery Street, San Francisco A debate, an exhibit, a special night Milano meets San Francisco Round 3 Explorers of Design A dialog on design thinking between the Italian and US experiences. Case histories, methodology, innovation. Introduction: Paolo Barlera (Italian Cultural Institute of San Francisco) Giulio Ceppi (Total tool) Giovanni Lanzone (TheRenaissanceLInk), Sigurdur Thorststeinsson (Design Group Italia) Special visit to the exhibition Frau Group + Capellini s Heroes A two-part exhibition presenting Poltrona Frau works and Cappellini s celebration of his own design icons. This exhibit explores design between imagination and reality. Update 21 st May

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