University Relations, Communications and Marketing

Transcription

1 University Relations, Communications and Marketing Account Number PRINTING AND DISTRIBUTION SOLUTIONS 1155 Union Circle # Denton, Texas

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3 What s New in Printing and Distribution Services Introducing our newest service, the Letter Wrap new & innovative solution for: Alumni mail-outs Student orientation Student registration Fundraising Invitations Intl. student campaigns PDS /12i

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5 YOUR NEW SOLUTION FOR DIRECT MARKETING THE LETTER WRAP HELPS YOU HIT YOUR TARGET Cost Effective Attention Grabbing Personalization Better Response power of the Letter Wrap is its all-in-one folding solution which allows the entire mail piece to be personalized- including the inside and outside of the envelope and included pages. Few products can compare with the degree of personalization and creative flexibility of the Letter Wrap. It is designed to take full advantage of variable print technologies and offset/digital print combinations to deliver better price points and print on demand options for faster turnaround times. harles arles Ku Ku Cha Cha Ham Ham Patrick Patrick Smith Smith Col. Col. Stan Stan Walker Walker Max Max Martin Martin Frank Frank Pitts Pitts Ce Militar University of North Texas University of North Texas m Dr. Geoffrey Wawro Dr. Geoffrey Wawro Make your project pop with 4-color printing. L L Peg Peg Dr. Dr. Personalized communication can make a connection with your audience. Variable images can give your campaign that extra level of customization to help increase your response rate. PDS /12i

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7 THE TOTAL SOLUTION TO PERSONALIZED DIRECT MAIL Unique- cuts through the mailbox clutter and captures attention with highly visible graphics, color and personalization that is relevant to the recipient. Brand building- more creative options to reinforce your brand. Full color- all pages and envelope can be printed full color front and back with relevant graphics and text to create a high impact document set. Test- conduct multiple tests simultaneously, using variable data and on-demand printing to determine the best combination of offer, copy, and images before rolling out your campaign. Measurement- response and conversion rates can be easily measured to determine campaign effectiveness and ROI. Tracking- know when and where your customers respond through the use of a response mechanism, such as a personalized voucher. se can be embedded into the communication using unique identifiers or barcodes. Customization- more print real estate available on the envelope to increase personalization of messages. Response rates- personalized direct mail has demonstrated success in improving response rate when sound direct marketing principles are applied. Security- integrity of personalized envelope and 8.5 X 11 included pages are securely matched to each other using barcode recognition from envelope to letter. Print on demand- creates faster turn around and eliminates the pre-printing of envelopes and letterhead, avoiding warehousing costs.

8 BENEFITS TO MARKETERS When preparing your direct mail campaign you need to tick a lot of boxes in order to meet your objectives. This includes achieving creative cut-through messaging without an excessive budget, and providing customers relevant, easy-to-use mail with customer-friendly response channels. Letter Wrap is a highly customized and innovative direct mail solution that, when used with sound direct marketing principles, can deliver your organization improved campaign response rates, by taking personalization a step further than just addressing and greeting. Letter Wrap enables you to tailor the entire package according to your data, allowing you to get your message to the intended audience with improved impact and relevance. How is this achieved? Every aspect of the mailing is printed in-line, from the envelope through to the letter. You also get more real estate to work with as the envelope is actually an 8.5 x 11 sheet, so you can print and personalize in full color on both sides of the envelope and letter. In addition you can now tip in a #6 1/4 or #6 3/4 business reply envelope (BRE), or response card for easy, secure and improved response rates from your recipients. PDS /12i