Yes you CAN measure Social Media. Tracking Success February 19, 2010
|
|
- Bruce Baldwin
- 8 years ago
- Views:
Transcription
1 Yes you CAN measure Social Media SMB NH Tracking Success February 19, 2010 Katie Delahaye Paine CEO com Member, IPR Measurement Commission SNCR Fellow
2 Why Measure? The main reason to measure objectives is not so much to reward or punish individual communications manager for success or failure as it is to learn from the research whether a program should be continued as is, revised, or dropped in favor of another approach James E. Grunig, Professor Emeritus, University of Maryland If we can put a man in orbit, why can t we determine the effectiveness of our communications? The reason is simple and perhaps, therefore, a little old-fashioned: people, human beings with a wide range of choice. Unpredictable, cantankerous, capricious, motivated by innumerable conflicting interests, and conflicting desires. Ralph Delahaye Paine, Publisher, Fortune Magazine, 1960 speech to the Ad Club of St. Louis 2
3 Old School Metrics AVEs Eyeballs HITS (How Idiots Track Success) Couch Potatoes # of Twitter Followers (unless you re a celebrity) # of Facebook Friends/Fans (unless they donate money) Page 3
4 New School Metrics Influence = The power or ability to affect someone s actions. Engagement= Some action beyond zero Advocacy = engagement driven by an agenda Sentiment = contextual expression of opinion regardless of tone ROI: Return on Investment no more no less. End of discussion
5 Social Media renders everything you know about measurement obsolete Old School PR 21 st Century Role of PR The definition of timely has changed The definition of reach has changed GRPs & Impressions are impossible to count (an irrevelvant) in social media The definition of success has changed The answer isn t how many you ve reached, but how those you ve reached have responded Page 5
6 A measurement timeline MSM Online Social Media Eyeball counting HITS Engagement
7 The Engagement Decision Tree Awareness Consideration Preference Trial Purchase Find Observe/ Lurk Participate Engagement Purchase/Act /Link/WOM
8 The Five Levels of Engagement Metrics Level 1 Searchers % Unique Vistors Level 2 Lurkers % Repeat visitors > 3-5/month Level 3 Casuals % Comments, friends, followers Level 4 Actives % repeat comments, retweets, participation in threads Level 5 Defenders % Advocating, recommending, defending the brand
9 ROI is an equation Revenue minus cost = ROI Revenue = $$ in or $$ not spent HSUS Flickr Revenue: $650,000 Contest Cost $1000 ROI = $649,000 Sodexo Twitter costs: $30,000 Cost savings: $300,000 Net savings (ROI): $270,000
10 Goals for Social Media 1. Marketing/leads/sales/recruitment 2. Mission/safety/civic engagement 3. Relationship/reputation/positioning To fix this Or get to this
11 Goals drive metrics, metrics drive results Goal Reputation/ Relationships Get the word out Sales Relationship scores % hearing Engagement Index Cost per customer acquisition Metrics Recommendations % believing Web analytics Positioning % acting Sales leads Engagement Marketing Mix Modeling 11
12 Goals, Actions and Metrics Goal Action Output Metric Outtake Metric Outcome Metric Recruitment Twitter campaign Number of tweets % inclined to support % improvement in perception of organization Increase in support Flickr photo contest Number of entrants % likely to support the cause % increase in online requests for information % increase traffic to recruitment site Improvement in relationship scores Message consistency Blogger/Speaker training % postings/articles containing one or more key messages Share of positioning on key issues % hearing message % believing message % consistency in messaging between external and internal communications Market share Ratio of on-message to offmessage quotes 12
13 The 7 steps to Social Media ROI 1. Define the R Define the expected results? 2. Define the I -- What s the investment? 3. Understand your audiences and what motivates them 4. Define the metrics (what you want to become) 5. Determine what you are benchmarking against 6. Pick a tool and undertake research 7. Analyze results and glean insight, take action, measure again
14 Step 6: Selecting a measurement tool Objective KPI Tool Increase inquiries, web traffic, recruitment Increase awareness/preference % increase in traffic #s of clickthrus or downloads % of audience preferring your brand to the competition Web Analytics: Google Analytics, Omniture, Web trends Survey: Online -- SurveyMonkey, Zoomerang or Mail Engage marketplace Conversation index greater than.8 Web analytics or Content Anatlysis: Rankings TypePad, Technorati % increase in engagement Omniture, Google Analytics Communicate messages % of articles containing key messages Total opportunities to see key messages Cost per opportunity to see key messages % aware of or believing in key message Media content analysis Survey 14
15 Content Analysis requires a content source: Free: Google News/Google Blogs, RSS feeds, Technorati, Social Mention, Twazzup, $500+ Radian 6, Techrigy, Sysomos, Crimson Hexagon, Visible Technologies, Scout Labs, Cyberalert, CustomScoop, e-watch 15
16 A way to analyze content Automated Human: Census vs random sample Sentiment vs Topics The 80/20 rule Measure what matters because 20% of the content influences 80% of the decisions 16
17 A coding methodology Tonality Nature of discussion What messages were communicated How you re positioned on key issues Dominance/Prominence/Visibility Authority Subject of the article/posting Who was quoted? Products, events, initiatives, battles mentioned Optimal Content Score
18 Why an Optimal Content Score? You decide what s important: Benchmark against peers and/or competitors Track activities against OCS over time Positive: Mentions of the brand Key messages Positioning Visibility Negative Omitted Negative tone No key message 18
19 How to calculate Optimal Content Optimal Content Score Quality score Score Score Score Tonality Positive 3 Neutral 0 Negative -3 Positioning Contains 2 Doesn't contain Positions the competition favorably or positions Sargento 0 negatively -2 Messaging Contains 3 partially contains Does not contain or miscommunicates key 0 message (neg mess) -1 Quotes Contains 1 Does not contain -1 Competitive mention Does not mention Competition 1 Competition mentioned prominently -3 Total Score Visibility Score Score Score Score Brand Photo Contains 3 Doesn't contain Contains competitive 0 photo -5 Dominance Focal point 3 Not a focal point -1 Visibility Headline mention 2 Top -20% of story 0 Minor mention -2 Target publication Top Tier 2 2nd tier 0 Not on target list -2 Total Score
20 Charting OCS over time between divisions Optimum Content Score Relative to Peers The Percent Difference Between Each Business Unit's Average Optimum Content Score and the Average Optimum Content Score of Tracked Competitors for each Business Unit Patriot (Korea) % Difference FBX-T DIB DDG-1000 MSE AESA for F-15E, Glory APS and VIIRS vs. ASAT, Patriot MALD, A RISS, GBS APG-63 (v3) RIS JPL SAS IDS IIS MS ALR-67(V)3 APG-79, APG63 VIIRS delays ERGM cancellation NPOESS; BOE B-52 jammer
21 Assessing Influence Free tools: Twitter Grader, Tweetlevel, Twitalyzer
22 Moving conversation from observation to engagement
23 Media Engagement & Online Giving 35,152,789 OTS 6,253,852 OTS Red line indicates media impressions
24 Thank You! For more information on measurement, read my blog: or subscribe to The Measurement Standard: For a copy of this presentation go to: Follow me on Twitter: KDPaine Friend me on Facebook: Katie Paine Or call me at
Social Media Measurement & Metrics Northrop Grumman Communications Meeting
Social Media Measurement & Metrics Northrop Grumman Communications Meeting December 11, 2009 Katie Delahaye Paine CEO kdpaine@kdpaine.com www.kdpaine.com com http:/kdpaine.blogs.com Member, IPR Measurement
More informationMeasure What Matters in your Business
Measure What Matters in your Business emetrics San Francisco March, 2011 Katie Delahaye Paine CEO kdpaine@kdpaine.com www.kdpaine.com http:/kdpaine.blogs.com Founding Fellow, SNCR, www.sncr.org IPR Measurement
More informationMeasure What Matters. 5th Annual Social Media for PR and Corporate Communications Conference February 2012 Las Vegas, NV
Measure What Matters 5th Annual Social Media for PR and Corporate Communications Conference February 2012 Las Vegas, NV Katie Delahaye Paine CEO kdpaine@kdpaine.com www.kdpaine.com Senior Fellow: Society
More informationSocial Media Measurement for Nonprofits: Katie Delahaye Paine CEO Paine Publishing www.painepublishing.com @kdpaine
Social Media Measurement for Nonprofits: Katie Delahaye Paine CEO Paine Publishing www.painepublishing.com @kdpaine Paine Publishing (www.painepublishing.com) Providing communications professionals the
More informationThe State of Social Media Measurement Standards
The State of Social Media Measurement Standards Presented by: Ka9e Delahaye Paine, SNCR Fellow, CEO KDPaine & Partners 6 th Annual SNCR Research Symposium November 3 4, Harvard University s Faculty Club
More informationPR News Social Media Measurement Conference Prove PR s Value With Metrics That Matter to Your Organization October 2012 Katie Delahaye Paine,
PR News Social Media Measurement Conference Prove PR s Value With Metrics That Matter to Your Organization October 2012 Katie Delahaye Paine, Chairman & Founder KDPaine & Partners Chief Marketing Officer
More informationTheory Meets Reality: Implementing PR & Social Media Measurement Standards
Theory Meets Reality: Implementing PR & Social Media Measurement Standards NJ Social Media Summit Katie Delahaye Paine CEO Paine Publishing April 10, 2015 www.painepublishing.com @queenofmetrics measurementqueen@gmail.com
More informationBest Practices in PR and Social Media Measurement for Non-Profits
Best Practices in PR and Social Media Measurement for Non-Profits A Presentation to: Philanthropy New York September 24, 2015 Katie Delahaye Paine CEO Paine Publishing measurementqueen@gmail.com Measure
More informationPeople Talk. We Listen.
Data Driven Public Relations : Tangible Metrics that Increase PR's Accountability & Contribution LSA Communicators Presentation April 22, 20008 Katie Delahaye Paine Member, IPR Measurement Commission www.instituteforpr.com
More informationLundquist Breakfast Meeting. Hashtag: #LundquistBM
Lundquist Breakfast Meeting Hashtag: #LundquistBM Measuring What Matters -- Measuring PR, Media Relations and Social Media In The Social Age Katie Delahaye Paine CEO Paine Publishing What s Changed? Collapse
More information5 TIPS FOR SETTING MEASURABLE SOCIAL MEDIA GOALS
TIP SHEET 5 TIPS FOR SETTING MEASURABLE SOCIAL MEDIA GOALS Social media participation has become a must for businesses today. A survey by CMO in February 2012 revealed that marketers expect to spend almost
More informationListening, Understanding and Predicting the Impacts of Social Media on Your Business
Social Media Metrics Listening, Understanding and Predicting the Impacts of Social Media on Your Business CONCLUSIONS PAPER Insights from a workshop on social media metrics, presented as a Marketing Lab
More information5 Tips For Setting Measurable. Social Media Goals. 5 Tips for Measurable social media goals
5 Tips For Setting Measurable Social Media Goals 1 introduction Five practical tips for setting measurable social media goals Social media participation has become a must for businesses today. A survey
More information>>> SOCIAL MEDIA MARKETING ROI CHEATSHEET 40 WAYS TO MEASURE YOUR SOCIAL MEDIA ROI. we inspire people to take action
>>> SOCIAL MEDIA MARKETING ROI CHEATSHEET 40 WAYS TO MEASURE YOUR SOCIAL MEDIA ROI we inspire people to take action OBJECTIVE KPI METRIC + REVENUE SALES LEADS CUSTOMERS WEBSITE CONVERSIONS - COSTS STAFF
More informationSocial Media ROI Essentials: Measuring What Really Matters
Social Media ROI Essentials: Measuring What Really Matters Maria Saltz Sr. Manager, Social Media Analytics The Real Value of Your Social Followers Customers that engage with brands on Social Media Stronger
More informationCreate a Social Media Measurement Strategy That Clearly Ties to Organizational Goals
Create a Social Media Measurement Strategy That Clearly Ties to Organizational Goals Angela Jeffrey, APR, Senior Counsel CARMA International @ajeffrey1 Leap-Frogging to Outcomes Great conceptual frameworks
More informationMarketing Analytics What needs to Be Measured
Marketing Analytics What needs to Be Measured A Xander Marketing Guide T: 03302232770 E: hello@xandermarketing.com W: www.xandermarketing.com Marketing Analytics What Needs to Be Measured Introduction
More informationHEALTHCARE MARKETING ANALYTICS USING INBOUND AND OUTBOUND MARKETING METRICS TO BUILD A PLAN, TRACK RESULTS AND PROVE ROI
Healthcare Marketing White Paper HEALTHCARE MARKETING ANALYTICS USING INBOUND AND OUTBOUND MARKETING METRICS TO BUILD A PLAN, TRACK RESULTS AND PROVE ROI SMITHANDJONES.COM 518.272.2400 HEALTHCARE MARKETING
More information6 BEST PRACTICES FOR INFLUENCER MARKETING
TIP SHEET 6 BEST PRACTICES FOR INFLUENCER MARKETING Influencer marketing isn t a new concept. Getting the right people excited, engaged, and talking about your brand has always been one of the best ways
More informationDesigning and Implementing Your Communication s Dashboard: Lessons Learned
Designing and Implementing Your Communication s Dashboard: Lessons Learned By Katie Delahaye Paine President, Paine & Partners Contact Information: Katie Delahaye Paine CEO KDPaine & Partners Durham, NH
More information{ { Calculating Your Social Media Marketing Return on Investment. A How-To Guide for New Social Media Marketers. Peter Ghali - Senior Product Manager
{ { Calculating Your Social Media Marketing Return on Investment A How-To Guide for New Social Media Marketers Peter Ghali - Senior Product Manager This guide provides practical advice for developing a
More informationSocial media metics How to monitor a Social Media campaign?
Social media metics How to monitor a Social Media campaign? White paper Summary I II III IV V VI VII VIII IX X Introduction Preparing the website Setting up the objectives Measuring the traffic on the
More informationoneforty. Social Media KPIs and You: A Love Story Janet Aronica Directory, Marketing & Community oneforty
oneforty. Social Media KPIs and You: A Love Story Janet Aronica Directory, Marketing & Community oneforty Social Media KPIs and You: A Love Story Establishing a social media measurement plan is a crucial
More informationSocial Media Monitoring - A Glossary of Terms
KPIs For Social Media Monitoring CUSTOMER TRAINING CENTER KPIs FOR SOCIAL MEDIA MONITORIING Social media monitoring can produce many forms of data. The extent and range of this data can be so vast, it
More information6 Steps to creating a Cross Channel Communications Roadmap
6 Steps to creating a Cross Channel Communications Roadmap Identifying the Road Ahead to Cross Channel Marketing Success Darcy Bevelacqua Darcy@Succcess-works.com 917 520-061 6 Steps to Creating a Successful
More informationsee, say, feel, do Social Media Metrics that Matter
see, say, feel, do Social Media Metrics that Matter the three stages of social media adoption When social media first burst on to the scene, it was the new new thing. But today, social media has reached
More informationThe objective setting phase will then help you define other aspects of the project including:
Web design At the start of a new or redesign web project, an important first step is to define the objectives for the web site. What actions do you want visitors to take when they land on the web site?
More informationNITB Social & Digital Marketing. Crom Estate by Finn Beales Instagram Blogger
NITB Social & Digital Marketing Crom Estate by Finn Beales Instagram Blogger Digital marketing is at the centre of NITB s strategy to promote Northern Ireland as a tourist destination. NITB Marketing Strategy
More informationSurvey of the Social/Digital Landscape. Marketer and Agency Perspective
Survey of the Social/Digital Landscape Marketer and Agency Perspective Background The purpose of this study is to help us understand how clients () perceive and are using the social/digital space and evaluate
More informationBarcelona Declaration of Measurement Principles Presented June 17, 2010 Revised June 20, 2010 Final July 19, 2010
Barcelona Declaration of Measurement Principles Presented June 17, 2010 Revised June 20, 2010 Final July 19, 2010 Global Alliance ICCO Institute for Public Relations Public Relations Society of America
More informationCertified Partnership Pack 2015
actionable marketing advice Certified Partnership Pack 2015 Reach, engage and influence senior marketers globally through the Smart Insights digital marketing platform ABOUT SMART INSIGHTS Smart Insights
More informationCampaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us
Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us & Contact Generate organic search engine traffic to
More informationTake Online Lead Generation to the Next Level
Take Online Lead Generation to the Next Level 5 Ways to Capture New Market Niches By: Deven Pravin Shah WSI Internet Marketing Consultant Overview Many business owners ask the same questions about capturing
More informationWHITE PAPER Closing the Loop on Social Leads. A Hootsuite & 2DiALOG HubSpot White Paper
WHITE PAPER Closing the Loop on Social Leads A Hootsuite & 2DiALOG HubSpot White Paper Closing the Loop on Social Leads A Guide to Measuring Social Media Lead Generation Social media has outgrown its infancy
More informationHow to Measure Social Media s ROI and Impact. oxfordcommunications.com @Oxfordcomm
How to Measure Social Media s ROI and Impact oxfordcommunications.com @Oxfordcomm 2 2 hello! 3 3 A little about us... 4 1986 26 40+ 5 4 guerrilla brand adoption across the system broadcast market research
More informationPaul Mosenson, Founder of NuSpark Marketing
Paul Mosenson, Founder of NuSpark Marketing For sales and business development people to find and nurture prospects through social media For marketing people to support the sales efforts by providing content,
More informationAdvanced Analytics. Select any section on the left to jump right in or click Start to begin.
Advanced Analytics Overview Maximize CisionPoint s analytics capability to understand the true impact of media coverage, gain actionable insights, and show ROI. Advanced Metrics Determine the impact and
More informationIntroduction to Social, Mobile, and Local Marketing
Introduction to Social, Mobile, and Local Marketing New marketing concepts Conversations Engagement Impact of smartphones and tablets Social-mobile-local nexus Strong ties between consumer use of social
More informationSocial marketing and sustainability
Social marketing and sustainability There are no limits to the possibilities now March 6, 2014 Learning Objectives and Agenda Learning Objectives: 1. Educate leadership about the value or potential of
More informationMetrics for Social Media Success
Metrics for Social Media Success Why did Facebook go public? Because they couldn t figure out the privacy settings, either. Obstacles to measuring 30% of the respondents pointed to "dedicated resources.
More information32 Tips for. Social Media Domination
32 Tips for Social Media Domination The Big Question: With the social media world changing so fast, are you keeping up? Social media has been around for a long time by internet standards. But marketers
More informationThe Social Media Measurement Manifesto Yes we CAN, and already ARE measuring Social Media
The Social Media Measurement Manifesto Yes we CAN, and already ARE measuring Social Media By Katie Delahaye Paine CEO KDPaine & Partners, LLC Berlin, NH November, 2009 KDPaine & Partners, LLC All Rights
More informationWhite Paper. Measuring ROI: The Marketing Metrics You Can t Ignore. Best Practices and Emerging Marketing Trends
White Paper Best Practices and Emerging Marketing Trends Measuring ROI: The Marketing Metrics You Can t Ignore What gets measured, gets managed. Peter Drucker Why Measure? From beginning to end and sometimes
More informationBRIAN WRIGHT. Senior Director of Communications Visit California
BRIAN WRIGHT Senior Director of Communications Visit California GLOBAL EARNED MEDIA MOMENTUM $500 million $400 million $300 million Paid Ad Value $200 million $100 million $ million Source: Visit California
More informationUsing Twitter for Business
Using Twitter for Business The point is, Twitter can be a tremendously valuable marketing tool! In this section, we ll explain some specific usecases of Twitter for marketing. HOW TO USE TWITTER FOR MARKETING:
More informationSocialbakers Analytics User Guide
1 Socialbakers Analytics User Guide Powered by 2 Contents Getting Started Analyzing Facebook Ovierview of metrics Analyzing YouTube Reports and Data Export Social visits KPIs Fans and Fan Growth Analyzing
More informationThe Must Dos of Your Digital Strategy
Welcome The Must Dos of Your Digital Strategy Antonie Geerts Managing Director, Seditio Digital Consultancy @AntonieGeerts 2 About Seditio Putting our Clients first Digital Consultancy & Training We want
More informationHow To Get The Most From Pay Per Click Marketing
How to Get the Most From Pay Per Click Marketing Mike Volpe VP Inbound Marketing HubSpot Twitter: @mvolpe Outbound Marketing 800-555-1234 Annoying Salesperson Inbound Marketing Blog SEO Social Media Rethinking
More informationGetting Started With Marketing Measurement
Introduction To Integrated Marketing: Getting Started With Marketing Measurement The B2B marketing world has changed a lot over the past decade. One especially important new trend is the growing emphasis
More informationSocial Media. Marketing Guide B2B
Social Media Marketing Guide B2B Introduction Social media has revolutionised how people communicate and consume information online. By harnessing the power of the social media buzz and effectively incorporating
More informationSocial Media & Your Business
Social Media & Your Business How to Use Social Media Marketing to Deliver a Positive ROI for Your Business October 30, 2012 Who Are We? Karly Gaffney Manager Content & Community, Social Media Group James
More informationStrategic Social Media Marketing
Strategic Social Media Marketing Get your business or agency started with an ROI-based approach and avoid random acts of marketing Introductions Daniel Burstein Director of Editorial Content MECLABS @DanielBurstein
More informationThe Principles of PR Measurement. Presented by Ketchum Global Research & Analytics
The Principles of PR Measurement Presented by Ketchum Global Research & Analytics CONTENTS 04 05 06 07 08 09-10 11 12 13 14 A Note from David Rockland, Partner/CEO, Global Research & Ketchum Pleon Change
More informationThe Principles of PR Measurement. Presented by Ketchum Global Research & Analytics
The Principles of PR Measurement Presented by Ketchum Global Research & Analytics CONTENTS 04 05 06 07 08 09-10 11 12 13 14 A Note from David Rockland, Partner/CEO, Global Research & Ketchum Pleon Change
More informationMonitoring & Measurement
Monitoring & Measurement Overview True genius resides in the capacity for evaluation of uncertain, hazardous and conflicting information. - Winston Churchill Plan for Success Objective Can be long- or
More informationSocial media Content Coordinator (online marketing manager)
Social media Content Coordinator (online marketing manager) We serve private, non profits and governmental agencies. We are seeking to grow our digital media department as well as the company s digital
More informationYou ve Got the Technology Now What?
White Paper You ve Got the Technology Now What? Pre-planning for Social Engagement by COMMfusion LLC & Jamison Consulting May 2012 You ve Got the Technology Now What? 2 Going Beyond the Technology to Deployment
More informationIn this time of transition in public relations, there is a great deal of buzz around how communicators
In this time of transition in public relations, there is a great deal of buzz around how communicators can determine what is being said about brands and who is saying it. However, there is no real consensus
More informationEssential. Guide to Inbound Marketing. For Business Owners & Executives. The
The Essential Guide to Inbound Marketing For Business Owners & Executives a g u i d e f o r i n c r e a s i n g r e v e n u e a n d g e n e r a t i n g i n b o u n d m a r k e t i n g l e a d s f a s t
More informationUSING SOCIAL MEDIA EFFECTIVELY TO MAKE
[Type text] 3/23/2012 HMI USING SOCIAL MEDIA EFFECTIVELY TO MAKE THE MOST OF YOUR FARM BUSINESS Contents What Is Inbound Marketing?... 2 Part I: Introduction to Inbound Marketing... 3 Part II: Get Found
More information5 Point Social Media Action Plan.
5 Point Social Media Action Plan. Workshop delivered by Ian Gibbins, IG Media Marketing Ltd (ian@igmediamarketing.com, tel: 01733 241537) On behalf of the Chambers Communications Sector Introduction: There
More informationCommunications Controlling. Measuring in Communication SUPRIO / 23.Oktober 2014 2014
Communications Controlling Measuring in Communication SUPRIO / 23.Oktober 2014 2014 Some initial reflections Methods of checking and verification are diverse, sometimes perverse, sometimes burdensome,
More informationB2B Social Media Marketing LeadFormix Best Practices
Introduction Social media marketing is quickly becoming one of the most popular marketing techniques for B2B enterprises. Forrester Research predicts that companies will spend some $3.1 billion annually
More informationIt s On Us Social Media Measurement Plan
It s On Us Social Media Measurement Plan Background The It s On Us campaign is an initiative developed by the White House, stemming from the creation of the White House Task Force to Protect Students from
More information**NEW CLIENTS MAY NEED AN INITIAL SET- UP and ANALYSIS
Pricing Structure Social Media Management Packages * Starter Package: Social Media for 2 Channels Starting at: $650 /mo (That s $650 dollars worth of Organic Advertising!) * Business Owner Package: Social
More information1. Introduction to SEO (Search Engine Optimization)
1. Introduction to SEO (Search Engine Optimization) SEO Introduction Brief on Search Marketing What is SEO Importance of SEO SEO Process Black hat techniques White Hat techniques SEO Algorithm SEO Industry
More informationCHANGES IN THE PROFESSIONAL SERVICES MARKETING MIX: Traditional vs. Online Marketing
CHANGES IN THE PROFESSIONAL SERVICES MARKETING MIX: Traditional vs. Online Marketing BY SYLVIA S. MONTGOMERY Over 20 years ago, Phillip Kotler, recognized by many as the father of marketing, warned that
More informationYour Social Media Starter Kit For Content Marketing
Your Social Media Starter Kit For Content Marketing L et s assume you ve created a white paper or some other form of content. Doing so involves research, writing, editing, rewriting and design. The cost
More informationSocial Media and Content Marketing.
Social Media and Content Marketing. A Guide for B2B Marketing Managers. On the Internet, marketing trends come and go faster than ever. Do you remember frames, flash intros, and even visitor counters?
More informationFACEBOOK FOR NONPROFITS
SOCIAL MEDIA TIPS & TRICKS FACEBOOK FOR NONPROFITS 10 Tips to Get the Most Out of Facebook 1. Be helpful. If someone asks a question on your Facebook page, respond. If someone shares feedback, thank them
More informationKey Performance Indicators (KPIs): Taking the Mystery Out of Marketing
For the investment industry, which thrives on quantitative measurement to demonstrate its effectiveness for its investors, you would think advisors would prefer digital marketing over traditional methods
More informationSOCIAL MEDIA SUCCESS IN 14 STEPS
SOCIAL MEDIA SUCCESS IN 14 STEPS DELIVERING ENGAGING CONTENT ON SOCIAL MEDIA PLATFORMS IS AN EFFECTIVE WAY TO REACH A TARGET AUDIENCE. IN THE LAST FIVE YEARS, SOCIAL MEDIA MARKETING HAS GONE FROM EXPERIMENTATION
More informationMEASUREMENT. Blogging ROI. 100 stats for Content Marketers
Blogging ROI 100 stats for Content Marketers Blogging ROI: 100 stats for Content Marketers CONTENTS: Blogging and SEO Blogging frequency Length of blog posts Lead generation from blogging B2B blogging
More informationOnline Marketing Strategy and Tactics to Drive Volunteer Recruitment and Awareness
Online Marketing Strategy and Tactics to Drive Volunteer Recruitment and Awareness 2015 Texas CASA Conference San Marcos, Texas November 6, 2015 43 Applicants 26 Advocates October 2014 September 2015 1
More informationHow to Add Social Media to Your Marketing Mix. a service of
How to Add Social Media to Your Marketing Mix a service of What is it? Blog + Tweet x *UP = *Bleat *Bleat is a service offered by *UP There, Everywhere to define, manage, engage in and measure the impact
More informationexecutive summary a day in the lifecycle digital marketing services
Digital Marketing executive summary Provis Media Group is a full-service interactive agency that provides the strategic, technical and creative expertise to successfully navigate today s complex digital
More informationGetting better SEO and AdWords results with Google+
Getting better SEO and AdWords results with Google+ Today s agenda 8.30 9.00 Setting your objectives Presenter Stephen Bavister Managing Director LexisClick 9.00 9.10 Worksheet 1 9.10 9.15 Break 9.15 9.45
More information3 KEYS TO TRANSFORMING SALES & MARKETING WITH INBOUND MARKETING
3 KEYS TO TRANSFORMING SALES & MARKETING WITH INBOUND MARKETING 2 2011 by Mark Mathson This work is licensed under the Creative Commons Attribution 3.0 United States License. Please feel welcome to share
More informationHow to Set Up, Run and Manage a Social Media Campaign
How to Set Up, Run and Manage a Social Media Campaign Presented by: Jamie Turner Chief Content Officer 60 Second Marketer 60 Second Online University Yesterday: The Good Old Days Today: A World of Opportunities
More informationSOCIAL MEDIA ANALYTICS AND TOOLS 101
SOCIAL MEDIA ANALYTICS AND TOOLS 101 Ken Paterson VP Research Operations/ Director, Credit Advisory Service kpaterson@mercatoradvisorygroup.com 8 Clock Tower Place, Suite 420 Maynard, MA 01754 phone: 1(781)
More informationSocial Media Monetizing ROI
How CMOs are Monetizing Social Marketing and Measuring ROI Introductions Justin Bridegan, Senior Marketing Manager MarketingSherpa / MECLABS Primary Research @JustinBridegan Sergio Balegno, Director of
More informationSTATE OF B2B SOCIAL MEDIA MARKETING 2015
STATE OF B2B SOCIAL MEDIA MARKETING 2015 Research Report - June 2015 WHO WE SPOKE TO In a study that we did earlier this year on B2B marketing trends 1, we asked our respondents which distribution channels
More informationSpeaker Monique Sherrett
Speaker Monique Sherrett Monique Sherrett has a passion for all things digital, in particular using analytics to measure and improve marketing communications. She began her career as the web marketing
More informationAttract traffic to your website. Convert traffic into leads. Convert leads into customers
The 4 Step Guideline To Online Marketing Success Intermediate Understanding and Winning with Online Marketing is as Simple as Understanding the Following Four Areas Attract traffic to your website Convert
More informationBoost Your Marketing ROI Using Marketing PR
Most leading human resource and employee benefits suppliers spend 20 percent or more of gross revenue on marketing and public relations, but how this money is allocated is dramatically changing especially
More informationSocial Media Marketing for Small Business Success
The Basics of Social Media Social Media Marketing for Small Business Success Social Media Revolution Constant Contact 2014 #ctctsocial @constantcontact http://youtu.be/0euel3n7fds 2 YOUR PHOTO HERE Catrine
More informationHow to Build an Influencer Network - 6 Best Practices
6 BEST PRACTICES for INFLUENCER MARKETING 1 THE INCREASING IMPORTANCE OF INFLUENCER MARKETING Influencer marketing isn t a new concept. Getting the right people excited, engaged, and talking about your
More informationEvaluate Digital Digital Marketing Strategy
Evaluate Digital Digital Marketing Strategy Social Media Marketing Course Fall 2012 Lynchburg College School of Business and Economics Dr Ira Kaufman 2011 What is Effective? Determine the reach and effectiveness
More informationPART 1: WORKSHEET: Rank Your Objectives: Complete the following worksheet to rank these common social media objectives.
SOCIAL MEDIA Success in social media doesn t come by chance and it certainly doesn t come over night. It all starts with a plan; and the Eise Social Media Tool will help you formulate the perfect one.
More informationTracking Success Measuring the impact of press and PR. Katie Moffat June 2013
Tracking Success Measuring the impact of press and PR Katie Moffat June 2013 Arts Marketing Association Online PR & Social Media: Tracking Success http://prandsocial.com @katiemoffat About me. @katiemoffat
More informationNon-Profit Social Media Marketing Predictions for 2015 01 TRENDS, TOOLS & TACTICS 7 NON-PROFIT SOCIAL MEDIA PREDICTIONS
Non-Profit Social Media Marketing Predictions for 2015 01 TRENDS, TOOLS & TACTICS 7 NON-PROFIT SOCIAL MEDIA PREDICTIONS FOR 2015 Non-Profit Social Media Marketing Predictions for 2015 1 Non-Profit Social
More informationDeveloping a social media strategy. The Road Ahead
Developing a social media strategy The Road Ahead The world has changed New Economy Thinking GREEN Global Citizenship Dependency on Technology Proliferation of media choices 2 Your company has changed
More informationSocial Media Monitoring: Engage121
Social Media Monitoring: Engage121 User s Guide Engage121 is a comprehensive social media management application. The best way to build and manage your community of interest is by engaging with each person
More informationTwitter for Small Business
Twitter for Small Business A GUIDE TO GET STARTED business.twitter.com @TwitterSmallBiz CASE STUDY A Twitter success story And it all started with that one little Tweet, said Roberta Dyer, whose independent
More informationBeeSocial. Create A Buzz About Your Business. Social Media Marketing. Bee Social Marketing is part of Genacom, Inc. www.genacom.
BeeSocial M A R K E T I N G Create A Buzz About Your Business Social Media Marketing Bee Social Marketing is part of Genacom, Inc. www.genacom.com What is Social Media Marketing? Social Media Marketing
More informationSocial Media 101. The Basics of Social Media
Social Media 101 The Basics of Social Media Constant Contact 2014 Constant Contact 2014 2 Why are we here today? Constant Contact 2014 3 You are not alone 54% 57% of small businesses of nonprofits need
More informationHOW TO GET SOCIAL MEDIA INFLUENCERS TALKING ABOUT YOU
TIP SHEET HOW TO GET SOCIAL MEDIA INFLUENCERS TALKING ABOUT YOU A social media influencer is someone who talks positively about your brand and products on Twitter, Facebook, Google+, Pinterest or any other
More informationSocial Media for Business Benefit: The emergence and impact of social media on customer interaction
Social Media for Business Benefit: The emergence and impact of social media on customer interaction A leadership perspectives white paper Recommended next steps for business and industry executives Issue
More informationB2B Social Media Marketing
B2B Social Media Marketing 1 Introduction Social media marketing is quickly becoming one of the most popular marketing techniques for B2B enterprises. Social media spending as a percentage of the marketing
More informationThe Essentials of a Documented Content Marketing Strategy: 36 QUESTIONS TO ANSWER
The Essentials of a Documented Content Marketing Strategy: 36 QUESTIONS TO ANSWER 1 Why does a documented content marketing strategy matter? The majority of content marketers don t have a documented content
More information