HENRICO EDA WEB ANALYTICS 4/29/2014 WEBSITES S FACEBOOK TWITTER LINKEDIN YOUTUBE PINTEREST
|
|
- Audrey Nash
- 8 years ago
- Views:
Transcription
1 HENRICO EDA WEB ANALYTICS 4/29/2014 WEBSITES S FACEBOOK TWITTER LINKEDIN YOUTUBE PINTEREST
2 TABLE OF CONTENTS Overview Google Analytics Twitter Facebook LinkedIn YouTube Pinterest Opportunities
3 OVERVIEW HIGHLIGHTS 520 growth in Twitter followers from August ,448 people of greater Richmond reached on Facebook 328 YouTube Views 3
4 GOOGLE ANALYTICS In-Page Analytics: Henrico.com Homepage Pageviews: 805 % of Total: 33.40% (2,410) Unique Pageviews: 668 % of Total: 33.28% (2,007) Avg Time on Page: 00:01:31 Site Avg: 00:01:53 (-19.06%) Avg. Page Load Time (sec): 6.45 Site Avg: 8.22 (-21.51%) Bounce Rate: 61.96% Site Avg: 64.83% (-4.42%) Exit Rate: 58.76% Site Avg: 50.37% (16.64%) Above shows area on homepage with the highest percentage of clicks on page 4
5 GOOGLE ANALYTICS HENRICO.COM Visitor Loyalty Count of Sessions per User Sessions: 3,673 The period 3me a user is ac3vely engaged with your website, app etc. All usage data (Screen Views, Events, Ecommerce, etc.) is associated with a session. Pageviews: 7,456 The total number of pages viewed. Repeated views of a single page are counted. 22.1% of visitors viewed henrico.com 2 or more 3mes. 5
6 GOOGLE ANALYTICS HENRICO.COM Keyword Searches on the Web Keyword Sessions Bounce Rate henrico county % henrico eda % fortune best 3 in henrico % henrico economic development % henrico economic development authority % henrico.com % henrico mental health % henrico county economic development authority % varina, va rec league for t- ball % henrico city parks % 6
7 GOOGLE ANALYTICS HENRICO.COM Unique Pageviews By Section 7
8 HENRICO.COM HENRICO EDA WEB ANALYTICS GOOGLE ANALYTICS Top 10 Most Viewed Pages Page Title Henrico County Economic Development Virginia Commercial Property Lis3ngs Best Places to Live Lowest Taxes - Virginia Unique Pageviews Bounce Rate 2, % Search Results Henrico EDA % Our People Henrico EDA % White Oak Technology Park Henrico EDA % Contact Us Henrico EDA % Life in Henrico Henrico EDA % Doing Business in Henrico County Henrico EDA % Henrico County, Virginia Henrico EDA % Featured Developments Henrico EDA % Find a Property Henrico EDA % 8
9 GOOGLE ANALYTICS HENRICO.COM Social Network Retargeted Pageviews From: Search Engines Sessions of 3,673: Direct (none) 1,673 (45.55%) Facebook 22 LinkedIn 11 Twi?er 5 Google (organic) 1,063 (28.94%) Co.henrico.va.us (referral) 225 (6.13%) Bing (organic) 206 (5.61%) 9
10 GOOGLE ANALYTICS HENRICO.COM Devices Average Load Time (sec): Mobile Page Load Time (sec): Top 5 Mobile Devices Apple iphone Apple ipad Apple ipod Samsung GT- I9500 Galaxy S IV Samsung GT- I9300 Galaxy S III Sessions* desktop mobile tablet 3,673 % of Total: 100% (3,673) 2,929 (79.74%) 551 (12.41%) 338 (7.84%) *Session: the period :me a user is ac:vely engaged with your website, app etc. All usage data (Screen Views, Events, Ecommerce, etc. ) is associated with a session. 10
11 GOOGLE ANALYTICS In-Page Analytics: news.henrico.com Homepage Pageviews: 741 % of Total: 12.23% (6,059) Unique Pageviews: 572 % of Total: 11.58% (4,938) Avg Time on Page: 00:01:17 Site Avg: 00:01:29 (-14.6%) Avg. Page Load Time (sec): 3.24 Site Avg: 2.56 (-26.67%) Bounce Rate: 53.98% Site Avg: 75.10% (-28.12%) Exit Rate: 50.07% Site Avg: 64.63% (-22.53%) Above shows area on homepage with the highest percentage of clicks on page 11
12 GOOGLE ANALYTICS NEWS.HENRICO.COM Visitor Loyalty Count of Sessions per User Sessions: 3,916 The period 3me a user is ac3vely engaged with your website, app etc. All usage data (Screen Views, Events, Ecommerce, etc.) is associated with a session. Pageviews: 6,059 The total number of pages viewed. Repeated views of a single page are counted. 17.8% of visitors viewed henrico.com 2 or more 3mes. 12
13 GOOGLE ANALYTICS NEWS.HENRICO.COM Pageviews By Section /grow/ 421 /work/ 330 /live/ 249 /search/ 42 /news/ 33 /all- ar3cles/ /featured/ /live /work 16 13
14 NEWS. HENRICO.COM GOOGLE ANALYTICS Top 10 Most Viewed Pages Page Title The Revitaliza3on of Willow Lawn Henrico NOW % Henrico NOW % Henrico County Companies Make Inc List Henrico NOW % Local Tech Startups in the News Henrico NOW % Frommer s Votes Richmond top 2014 Des3na3on Henrico NOW % Three Henrico- based Companies Win High Chamber Honors Henrico NOW Unique Pageviews % Hooked on Henrico County Henrico NOW % Register for Summer Camps, Henrico Henrico NOW % All- ar3cles Henrico NOW % Bounce Rate Find a Property Henrico- Based Pfizer Plant Acquired by Fareva Henrico NOW % 14
15 GOOGLE ANALYTICS NEWS.HENRICO.COM Social Network Retargeted Pageviews From: Facebook 140 LinkedIn 133 Twi?er 49 Search Engines Direct (none) 2,266 (57.87%) Monthly Henrico NOW (link) Sessions of 3,916: 389 (9.93%) Google (organic) 382 (9.75%) Google+ 5 Monthly Henrico NOW (link) 306 (7.81%) 15
16 GOOGLE ANALYTICS NEWS.HENRICO.COM Devices Average Load Time (sec): Mobile Page Load Time (sec): Top 5 Mobile Devices Apple iphone Apple ipad Apple ipod Samsung GT- I9500 Galaxy S IV Samsung GT- I9300 Galaxy S III Sessions* desktop mobile tablet 3,916 % of Total: 100% (3,916) 2,768 (70.68%) 795 (20.30%) 353 (9.01%) *Session: the period :me a user is ac:vely engaged with your website, app etc. All usage data (Screen Views, Events, Ecommerce, etc. ) is associated with a session. 16
17 HENRICO EDA SOCIAL MEDIA ANALYTICS Interests Top 5 most unique interests followers 49% ~340 followers 25% ~170 followers 15% ~110 followers 13% ~90 followers 9% ~60 followers Business News & General Info Nonprofit Business and Finance Leadership Real Estate 17
18 HENRICO EDA SOCIAL MEDIA ANALYTICS Top Cities 67% ~470 followers 4% ~30 followers 4% ~30 followers 2% ~20 followers 1% ~1-10 followers Richmond- Petersburg Washington, D.C. Philadelphia New York City Roanoke- Lynchburg 18
19 HENRICO EDA SOCIAL MEDIA ANALYTICS TWITTER Followers August April 2014 In 9 months the number of followers steadily increased by about
20 HENRICO EDA SOCIAL MEDIA ANALYTICS Tweets With Furthest Reach 20
21 HENRICO EDA SOCIAL MEDIA ANALYTICS FACEBOOK HENRICO NOW Who are we influencing? 264 Facebook Fans People Reached 8 Henrico Glen Allen Richmond 1,310 4 Mechanicsville 94 4 Midlothian 63 21
22 HENRICO EDA SOCIAL MEDIA ANALYTICS FACEBOOK External Referrers The number of 3mes people came to your Page from a website off of Facebook. 22
23 HENRICO EDA SOCIAL MEDIA ANALYTICS YOUTUBE HENRICO EDA Q Q1 Top Videos Total Views 328 Video Views Average % of Video Viewed Henrico County EDA Spotlight Series- Markel Corp 63 (19%) 50% Spotlight on Best Bully S3cks 49 (15%) 48% Spotlight on ChildFund Interna3onal 41 (13%) 40% Spotlight on McKesson 29 (8.8%) 62% Elephant Insurance Thunders into Henrico 24 (7.3%) 54% 23
24 HENRICO EDA SOCIAL MEDIA ANALYTICS YOUTUBE HENRICO EDA Q1 Traffic Source Video Views Average View Duration YouTube Search 123 (38%) 2:07 Unknown - Direct 63 (19%) 1:44 External Website 58 (18%) 2:07 YouTube suggested video 36 (11%) 2:44 Google Search 20 (6.1%) 1:50 24
25 HENRICO EDA SOCIAL MEDIA ANALYTICS YOUTUBE HENRICO EDA Q1 YouTube tends to have had the most computer views on Mondays and Wednesdays and Fridays Device Video Views Average View Duration Computer 226 (69%) 2:02 Mobile phone 52 (16%) 1:53 Tablet 42 (9.8%) 2:12 Engagement Subscribers 0 Likes & Dislikes 1 like/ 0 dislikes Favorites 3 Sharing 3 25
26 HENRICO EDA SOCIAL MEDIA ANALYTICS PINTEREST HENRICO EDA Followers Lewis Ginter Botanical Garden Jefferson Lakeside Country Club Spacesaver Storage Solu3ons Hilton Richmond Hotel & Spa Short Pump Richmond Entrepreneur s Associa3on Program ChildFund Shriv ComMedia Henrico Police Richmond Concierge Seacrest Restaurant Colliers Interna3onal Texas VA Department of Business Government Grants VisitRichmond VA BusinessClimate Economic Development 26
27 HENRICO EDA SOCIAL MEDIA ANALYTICS LINKEDIN HENRICO EDA DEMOGRAPHICS FOLLOWERS 36 Industry 84% Non-Employee 16% Employee Function 27
28 HENRICO EDA SOCIAL MEDIA ANALYTICS LINKEDIN HENRICO EDA (Last 3 months) Reach & Engagement 28
29 EXACT TARGET INBOX ACTIVITY Opens Clicks Unsubs 29
30 OVERVIEW OBSERVATIONS & OPPORTUNITIES Facebook Why should the user go to FB? What is the value added? Who are our users on FB? Who can they be? YouTube Views Are the videos too long? Is the content appropriate? It seems like the focus on the success of the Henrico businesses and business decisions keep viewers watching. Viewers stop watching during video transieons. It seems to interrupt the viewers interest instead of transieon queseons/ideas. 30
31 31
Impressive Analytics
Impressive Analytics and Insight on a Shoestring Lisa Ikariyama & Tracy Anderson Cabbage Tree Creative www.cabbagetree.co.nz Getting Started Before you design a page on your website or get started with
More informationGrow Your Business With Digital Marketing
Grow Your Business With Digital Marketing The Team Jeff Gordon Creative Director + Agency Principal Kim Gordon Account Director + Digital Strategist Jim Braunschweig Business Development + Social Strategist
More informationIntroduction to Google Analytics
Introduction to Google Analytics Introduction to Google Analytics This guide is designed to give you the basic overview on Google Analytics and information on: How many people are visiting your website
More informationUsing Google Analytics to Become a Better Marketer
Using Google Analytics to Become a Better Marketer Agenda The Five Stages of Travel (The Buying Process) Importance of Google Analytics Audience Reports Acquisition Reports Behavior Reports Analytics in
More informationREAL ESTATE TECH TRENDS
By Properties Online, Inc. 2014 Real Estate Tech Trends Properties Online, Inc. has compiled important statistical information for the real estate community. Statistical sources include the 2013 National
More informationIntroduction. The online world has various customer touch points integrate offline campaigns with online advertising to reinforce brand message.
Introduction The online world has various customer touch points integrate offline campaigns with online advertising to reinforce brand message. Overarching Strategy Generating interest with relevant content
More informationDashboard. Aug 22, 2011 - Aug 28, 2011 Comparing to: Site. 199 Visits. 43.72% Bounce Rate. 658 Pageviews. 00:02:54 Avg. Time on Site. 3.
Dashboard, 211 - Aug 28, 211 5 5 Site Usage 199 43.72% Bounce Rate 658 :2:54 Site 3.31 s/visit 14.57% % New Content by Title Title % visits (not set) 86 13.7% Institutional Marketing 84 12.77% University
More informationThe Ultimate Facebook. Marketing Guide. How to get more leads with Facebook Marketing. yinc. info@yincmarketing.com
The Ultimate Facebook Marketing Guide How to get more leads with Facebook Marketing 1 info@marketing.com The Ultimate Facebook Marketing Guide. How to profit from Facebook Ads and Achieve Greatness. In
More informationSearch Engine Optimization
Search Engine Optimization SEO Local Plans Local Basic Local 1 Local 2 Regional 1 Regional 2 Minimum Contract Period Recommended For Below Mentioned Deliverables are for 6 Months These packages are designed
More informationGoogle Analytics. Google Analytics Glossary of terms
Google Analytics Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures set goals. Google Analytics isn't a magical
More informationKyle Verge Managing Director, PUSH Media Group www.wheretopush.com
Kyle Verge Managing Director, PUSH Media Group www.wheretopush.com Kyle Verge Managing Director PUSH Media MaRS Centre 661 University Ave. Suite 800 M5G 1M1 (647) 289-4406 www.wheretopush.com PLAY BREAK
More informationWEB ANALYTICS 101. March 20, 2015
WEB ANALYTICS 101 March 20, 2015 AGENDA 1. Define web analytics 2. Explore how analytics tools work 3. Review best practices 4. Get to know your visitors 5. Identify traffic sources 6. Understand site
More informationwww.konnectsocial.com Social Media Analysis of Key Ecommerce Portals By Konnect Social
Social Media Analysis of Key Ecommerce Portals By Konnect Social Industry: ecommerce Brands Analysed: Flipkart, Snapdeal, FashionAndYou, Myntra, HomeShop18 Listening Period: July 12, 2013 to July 26, 2013
More informationHow To Market Your Website Online
Internet marketing Corporate Training Program- Delhi School of Internet Marketing Under the training program all the trainees will not only be trained in internet marketing but they will be working on
More informationINTERNET MARKETNG OUTSOURCED: HOW SMALL BUSINESSES AND NON-PROFIT ORGANIZATIONS CAN REDUCE COST, IMPROVE EFFICIENCY, AND GROW THIER BUSINESSES
INTERNET MARKETNG OUTSOURCED: HOW SMALL BUSINESSES AND NON-PROFIT ORGANIZATIONS CAN REDUCE COST, IMPROVE EFFICIENCY, AND GROW THIER BUSINESSES INTERNET MARKETNG OUTSOURCED: HOW SMALL BUSINESSES AND NON-PROFIT
More informationInbound Digital Marketing Proposal Webfactories
Inbound Digital Marketing Proposal Webfactories Prepared For Sample Company SAMPLE COMPANY Created By Richie Parsotan Webfactories orders@webfactories.biz http://www.webfactories.biz Proposal Letter Sample
More informationCreative Dynamic Marketing
Creative Dynamic Marketing ROI MAKES A BUSINESS SUCCESSFUL. THE CHOICE OF BUSINESS IS UP TO YOU. We help businesses succed via dynamic Internet marketing strategies. Launching a website is just the beginning
More informationMonthly Marketing Report. January, 2013
TM Monthly Marketing Report January, 2013 Highlights Social Media Marketing Mobile Marketing Video Marketing Search Engine Optimization Paid Advertising Content Authority Website Optimization Social Media
More informationKOREA DAILY INTERACTIVE MEDIA Powered by Joins America
KOREA DAILY INTERACTIVE MEDIA Powered by Joins America Last Updated: January 2013 PORTFOLIO Web - koreadaily.com - blog.koreadaily.com - hotdeal.koreadaily.com - joinsmsn.com Mobile - m.koreadaily.com
More informationPERFORMANCE DIGITAL PLATFORMS
1 PERFORMANCE DIGITAL PLATFORMS www.tneniaga.com DISCOVERY & CONSULTANCY 2 Viable opportunities Cool facts 18m 88% Facebook users in Malaysia People use the internet as part of their daily routine 79%
More informationLet s Connect! Rick Storlie- Connect with me on. Solutions@NHSalesCoach.com. 612-221-2424 (Direct)
Let s Connect! Rick Storlie- Connect with me on Solutions@NHSalesCoach.com 612-221-2424 (Direct) Send me an email FB friend request Like my FB page NewHomeSalesCoach Connect with me on Linkedin, Twitter
More informationWhy have a mobile website
Why have a mobile website It s a fact that 91% of all smartphone users have their phones within arm s reach 24/7 (Morgan Stanley, 2012). In order to address this ever growing market more and more business
More informationTechnology for Small Business
Technology for Small Business Steinar Knutsen February 2015 Agenda Importance of Online Marketing Online Marketing Blueprint Social Media Networks Tools of the Trade 2 Every 1 Second on the Internet Source:
More informationOnline Marketing Strategies
Online Marketing Strategies SHOOT2SELL PHOTOGRAPHY D/FW: 214.272.3200 SA / AUSTIN: 210.200.8984 CONTACT@SHOOT2SELL.NET WWW.SHOOT2SELL.NET Essentials Mobile-Friendly Website Professional Design Professional
More informationHOW TO USE GOOGLE ANALYTICS. (for beginners) universal analytics. Courtney Petty, of DKS Systems adapted from our previous beginner s guide.
HOW TO USE GOOGLE ANALYTICS (for beginners) universal analytics by: Courtney Petty, of DKS Systems adapted from our previous beginner s guide TABLE OF CONTENTS Part 1. Part 2. How to set up a basic Google
More informationSEO National Plans Value Bronze Silver Gold Platinum
ADVENT DIGITAL NATIONAL & LOCAL SEO Phone: 210-493-6193 SEO National Plans Value Bronze Silver Gold Platinum Fee $550 $799 mo $1199 mo $1899 mo $2599 mo Reporting & Customer Dashboard Target Keywords 12
More informationSEO National Plans Value Bronze Silver Gold Platinum
ADVENT DIGITAL NATIONAL & LOCAL SEO Phone: 210-493-6193 SEO National Plans Value Bronze Silver Gold Platinum Fee $550 $799 mo $1199 mo $1899 mo $2599 mo Reporting & Customer Dashboard Target Keywords 12
More informationFlinders University Google Web Analytics July 2008
Flinders University Google Web Analytics July 2008 Flinders University Web Analytics CMS only Page 1 Table of Contents Table of Contents...2 Page Viewing Statistics...3 Visits... 3 Unique Visitors... 3
More informationSocial Intelligence Report Adobe Digital Index Q2 2015
Social Intelligence Report Adobe Digital Index Q2 2015 Key Insights Paid Social Cost per click (CPC) rates for Facebook are flat YoY while impressions fell by half and click through rates doubled 51% of
More informationYoutube Search Engine Optimization (SEO) - How to Rank a Youtube Video:
Youtube Search Engine Optimization (SEO) - How to Rank a Youtube Video: Google s algorithm of 225+ factors takes into consideration many things, such as backlinks and social network signals, but when it
More informationNonprofit Technology Collaboration. Web Analytics
Web Analytics Contents What is Web Analytics?... 2 Why is Web Analytics Important?... 2 Google Analytics... 3 Using Major Metrics in Google Analytics... 6 Traffic Sources... 6 Visitor Loyalty... 9 Top
More informationWhy Digital Marketing?
Why Digital Marketing? Why Digital Marketing is Important? One of the biggest advantages of having a digital presence is the ease of access you offer consumers. Websites can work wonders for businesses
More informationSocial Media for Business and Professional Use. An Introduction to Queens Library s Presence on Today s Most Popular Online Communities
Social Media for Business and Professional Use An Introduction to Queens Library s Presence on Today s Most Popular Online Communities Why Should My Company Care About Social Media? It s a global phenomenon:
More informationWeb Marketing Basics for Small Business. Land s End Resort Marketing & Technology Conference September 20, 2011
Web Marketing Basics for Small Business Land s End Resort Marketing & Technology Conference September 20, 2011 Web Marketing Fundamentals Web Marketing Fundamentals Web Marketing Fundamentals Search Engine
More informationU.S. Mobile Benchmark Report
U.S. Mobile Benchmark Report ADOBE DIGITAL INDEX 2014 80% 40% Methodology Report based on aggregate and anonymous data across retail, media, entertainment, financial service, and travel websites. Behavioral
More informationEloqua Social Suite Integrate Social directly into your campaigns with just a few mouse clicks.
Data Sheet Eloqua Social Suite Integrate Social directly into your campaigns with just a few mouse clicks. Product Description B2B organizations recognize that social channels represent an increasingly
More informationBigfork Present: Planning for Relevant Traffic
Bigfork Present: Planning for Relevant Traffic Part of our successful website planning process is to look at driving relevant traffic to the new website. This article looks at why and how we decide to
More informationoneforty. Social Media KPIs and You: A Love Story Janet Aronica Directory, Marketing & Community oneforty
oneforty. Social Media KPIs and You: A Love Story Janet Aronica Directory, Marketing & Community oneforty Social Media KPIs and You: A Love Story Establishing a social media measurement plan is a crucial
More informationHow To Market Your Business Online
Social Media Marketing Today the question is not if Social Media Marketing is right for your business, the question is how to use it right! How the Internet Has Changed Marketing Old Marketing = Outbound
More informationServices & Pricing (888)-963-9640. (SEO, Website Branding, Social Media Management) CONTENTS SEO LOCAL PLAN 2 SEO NATIONAL PLAN 8
(888)-963-9640 (SEO, Website Branding, Social Media Management) Services & Pricing CONTENTS SEO LOCAL PLAN 2 SEO NATIONAL PLAN 8 WHITE LABEL DASHBOARD 14 CLIENT DASHBOARD 15 MOBILE ANALYTICS 16 FORM ANALYTICS
More informationServices & Pricing. P.O. Box 10734, Eugene OR Office: 541-603-0956 sales@oregonpublishing.com www.oregonpublishing.com CONTENTS SEO LOCAL PLAN 2
P.O. Box 10734, Eugene OR Office: 541-603-0956 sales@oregonpublishing.com www.oregonpublishing.com Services & Pricing CONTENTS SEO LOCAL PLAN 2 SEO NATIONAL PLAN 8 CLIENT DASHBOARD 15 MOBILE ANALYTICS
More informationThe 2012 State of Web and Social Media Analytics in Higher Education
The 2012 State of Web and Social Media Analytics in Higher Education Survey Results Executive Summary by Higher Ed Experts June 2012 Want to learn how to use Web Analytics in Higher Ed? Check out our 4-week
More informationContent Update. Joel Curran Vice Chancellor Communications and Public Affairs. Presentation to Board of Trustees March 26, 2014
Content Update Joel Curran Vice Chancellor Communications and Public Affairs Presentation to Board of Trustees March 26, 2014 Credit: Brian Solis & JESS3 OWNED MEDIA UNC Constituents Corporate web site,
More informationONLINE PLANNED GIFTS MARKETING STUDY. An analysis of email, web, mobile and social media analytics for planned gifts
2013 PLANNED GIFTS ONLINE MARKETING STUDY An analysis of email, web, mobile and social media analytics for planned gifts Authored By: Crescendo Interactive, Inc. Download this report and infographic at
More informationSOCIAL MEDIA ADVERTISING STRATEGIES THAT WORK
SOCIAL MEDIA ADVERTISING STRATEGIES THAT WORK ABSTRACT» Social media advertising is a new and fast growing part of digital advertising. In this White Paper I'll present social media advertising trends,
More informationUBER SEO. Affordable Online Marketing for Startups & Small Business. Provided By: EBWAY Crea2ve Solu2ons www.ebwaycrea2ve.com
UBER SEO Affordable Online Marketing for Startups & Small Business Provided By: EBWAY Crea2ve Solu2ons www.ebwaycrea2ve.com What is UBER SEO? EBWAY Creative provides SEO, SEM and SMO services, specifically
More informationMarketing Communication in Digital Environment
Marketing Communication in Digital Environment What digital media has brought Dialogic communication Interactivity Engagement Relationship Speed/Instantaneous communication User generated content/customer-centricism
More informationGetting the most from your Google Analytics
Session 2 Exploration main reports in more detail Real-Time reports Real-Time reports Use Real-Time to monitor user activity as it happens see each pageview being reported seconds after it occurs how many
More informationOnline Marketing Module COMP. Certified Online Marketing Professional. v2.0
= Online Marketing Module COMP Certified Online Marketing Professional v2.0 Part 1 - Introduction to Online Marketing - Basic Description of SEO, SMM, PPC & Email Marketing - Search Engine Basics o Major
More information6/7/2010. Social Media: Building Connected, Resilient, Prepared Communities. General LinkedIn Facebook Twitter
Social Media: Building Connected, Resilient, Prepared Communities General LinkedIn Facebook Twitter 1 Major Social Networking Sites Male and Female Users 2 Major Social Networking Sites Average Age of
More informationCreating Dashboards in Google Analytics
Creating Dashboards in Google Analytics 12/10/2011 TABLE OF CONTENTS Introduction to Dashboards... 3 Adding Data to Dashboards... 3 Creating a Management Dashboard... 4 1. Starting the Dashboard... 4 2.
More information2013 Interactive Marketing Strategy
1 Interactive & Digital Marketing Start and facilitate conversations and interaction in the digital realm Enhance and support public relations and media efforts Broadcast value-added use for great content
More informationSouth African Social Media Landscape 2014
www.worldwideworx.com www.fuseware.net South African Social Media Landscape 2014 Executive Summary Facebook leads SA social media up Mxit maintains social loyalty Contents Obtaining the report Facebook
More informationCentral Ohio s Small Business Resource
Central Ohio s Small Business Resource Who is @Tonya Wilson? Program Coordinator for the Ohio SBDC at Columbus State Manage SBDC marketing, branding, outreach, digital media & events AAS Multimedia Production
More informationThe Greatest Strategy. For Social Media Marketing
The Greatest Strategy For Social Media Marketing Table of Contents The Greatest Strategy for Social Media Marketing 03 Introduction: Why Social Media Marketing? 07 Part 1: Attracting Target Audience 12
More informationSmall Business Internet Marketing: Just What You Need to Know. ecape 900 Route 134 South Dennis, MA 02660 508-217-4499 x10 julie@ecape.
Small Business Internet Marketing: Just What You Need to Know This presentation is designed to help small business owners at all levels of Internet experience achieve the following: An awareness of the
More informationVisit South Walton. Multi-Channel Analytics Report May 2015
Visit South Walton Multi-Channel Analytics Report May 2015 1 CONSUMER SITE PERFORMANCE 2 OVERALL HEALTH Stick Rate is defined as the percent of visits that last more than one page. VSW s May stick rate
More informationGetting Started with Google Analytics 7 Easy but comprehensive steps
Getting Started with Google Analytics Right, so you have a shiny new website or you have a site that has been up and running for a while now that s great. The hard work is done and the leads and sales
More informationSelling Email Marketing
Selling Email Marketing A guide to positioning and selling Email Marketing to your customers PAGE 1 Contents Introduction... 3 What is Email Marketing?... 4 Who are the customers who use Email Marketing?...
More informationCanadian Association for Research Libraries Toronto, Ontario 14 October 2015
Canadian Association for Research Libraries Toronto, Ontario 14 October 2015 Introductions Help & Learning Standard Reports Audience Traffic Sources Content Behaviour Measuring Value Basic Filtering &
More informationMeasuring What Matters
Measuring What Matters Proving the Value of Social Media June 18, 2015 Before Measurement Comes Management Communication: Compounding Effect Resource Clients Focus News Offerings Leadership Resources Educational
More informationGLOBAL MARKETING RESOURCES:
YOUR WEB AGENCY WHO IS GMR? Founded in 2003, featured in national media, blogs; Principals are published authors and known experts Hundreds of website design, development, maintenance and web marketing
More informationOnline Media Kit 2014-FCC_OnlineMediaKit 12/4/2014 8:56 AM Page 1 nline Odvertising A
Online Advertising The Network Forum Communications Company online advertising network includes 46 websites across Minnesota, Wisconsin, North Dakota, and South Dakota. Our entire network reaches 2+ Million
More informationMobile Marketing A New Analytics Framework What we have & what we need 2/28/12
Mobile Marketing A New Analytics Framework What we have & what we need 2/28/12 1! The future is increasingly mobile Yesterday 6 billion mobile devices globally and 1.2 billion mobile web users in 2011
More informationWhitepaper. 10 ways to integrate email marketing and social media
Whitepaper 10 ways to integrate email marketing and social media 10 ways to integrate email marketing and social media If your company is looking at email and social media as two separate and parallel
More informationWHY SEO TODAY MEANS GREAT WEB DESIGN BRIANNE KEATING FORST DIRECTOR OF ECOMMERCE
WHY SEO TODAY MEANS GREAT WEB DESIGN BRIANNE KEATING FORST DIRECTOR OF ECOMMERCE ABOUT PLOW & HEARTH Began in Madison, VA in 1980 Employ over 400 associates 5 Brands n Total of 22 stores in Maryland, Virginia,
More informationINTRO TO. Brock Murray Twitter - @SEOBrock / Instagram - @seoplus
INTRO TO Brock Murray Twitter - @SEOBrock / Instagram - @seoplus ABOUT BROCK MURRAY Started as a web designer in 2002 Designed hundreds of websites for local businesses Established seoplus+ in 2012 Trainer
More information2014 Consumer Insights Report for REALTORS
2014 Consumer Insights Report for REALTORS Canada s Leading Real Estate Website REALTOR.ca and associated apps are Canada s leading source for real estate listings from REALTORS with more than 256 million
More informationHow to Use Social Media Analytics
Echo & Co. Lecture Series How to Use Social Media Analytics Juan Gonzalez Partner & Managing Director Echo & Co. October 27, 2015 Review: Digital Behavior The Digital Action Funnel Content is Multi-Channel
More informationDigital Marketing Boot Camp 4 Days Residential Program Dubai Singapore Thailand
Digital Marketing Boot Camp 4 Days Residential Program Dubai Singapore Thailand Agenda About EduPristine About EduPristine Detailed Workshop Outlines Contact Information 1 About EduPristine Trusted by
More informationFive Strategies to Build a Successful Email Marketing Campaign
Five Strategies to Build a Successful Email Marketing Campaign David Daniels, CEO & Co-Founder - The Relevancy Group, LLC Christopher Nash, Senior Business Optimization Consultant Sitecore Reminders for
More informationA collection of by-the-numbers facts that every sales and marketing professional needs to know
SALESSTAFF A collection of by-the-numbers facts that every sales and marketing professional needs to know TABLE OF CONTENTS Email Marketing Social Media Facebook Twitter LinkedIn SEO Content Marketing
More informationGuide: Social Media Metrics in Government
Guide: Social Media Metrics in Government Guide: Social Media Metrics in Government Why Social Media Metrics Matter to Your Agency In a digital strategy, nearly anything can be measured, compiled and analyzed.
More informationSocial Media Analytics, from Data to Deliverables. REQUEST A FREE TRIAL. Visit www.simplymeasured.com or call 855-530-6040
Social Media Analytics, from Data to Deliverables. REQUEST A FREE TRIAL Visit or call 855-530-6040 Measure all your social media channels in one place Analyze the performance of your social profiles with
More informationFall 2015 Computer Classes
Fall 2015 Computer Classes CLASS DESCRIPTIONS This series of free classes will be conducted at each of the Kenosha Public Library locations. Space is limited. Please register online at http://mykpl.info/iguana/www.main.cls?surl=classes
More informationAttract traffic to your website. Convert traffic into leads. Convert leads into customers
The 4 Step Guideline To Online Marketing Success Intermediate Understanding and Winning with Online Marketing is as Simple as Understanding the Following Four Areas Attract traffic to your website Convert
More informationGET OPTIMIZED! HOW TO OPTIMIZE YOUR SHOPPING CENTER IN THE ONLINE ENVIRONMENT
GET OPTIMIZED! HOW TO OPTIMIZE YOUR SHOPPING CENTER IN THE ONLINE ENVIRONMENT THINK DIFFERENTLY BUSINESS OBJECTIVE: GET MORE SHOPPERS TRADITIONAL STRATEGY EVENT OR PROMOTION RADIO PRINT DIRECT MAIL ONLINE
More informationSocial media and student recruitment in the Middle East
Social media and student recruitment in the Middle East Ahmed Elsayed Regional Marketing Manager, IDP Middle East Middle East & North Africa 18 Countries In 2 continents 355 million people 30% aged 15-25
More informationLuxury Hi-Rise Marketing & Smart Building Mobile App System
Luxury Hi-Rise Marketing & Smart Building Mobile App System Sales Center App for ipad, iphone and Android Connect with Potential Residents on their favorite devices before, during and after the sales process
More informationTwitter for Small Business
Twitter for Small Business A GUIDE TO GET STARTED business.twitter.com @TwitterSmallBiz CASE STUDY A Twitter success story And it all started with that one little Tweet, said Roberta Dyer, whose independent
More informationThe Power of Social Media
The Power of Social Media Over 100 Million of pieces of content are shared on the web every day! Including: video, pod casts,web links, comments, news stories, opinions, blog posts, notes, photos, reviews,
More informationWHITE PAPER 2012 Online Marketing Trends. 2012 Online Marketing Trends. www.apogeeresults.com. Why Personas?
The online marketing landscape is changing, there s no denying that fact. Those changes, while foreseeable, often come with their own set of questions. How do I implement that? How do we address this issue?
More informationProfessional Diploma in Digital Marketing
Professional Diploma in Digital Marketing Agenda Day 1: Day 2: Day 3: Day 4: Day 5: to Digital Marketing Search Engine Optimisation Search Engine Marketing Email Marketing Digital Display Advertising Mobile
More informationTitle/Description/Keywords & Various Other Meta Tags Development
Module 1 - Introduction Introduction to Internet Brief about World Wide Web and Digital Marketing Basic Description SEM, SEO, SEA, SMM, SMO, SMA, PPC, Affiliate Marketing, Email Marketing, referral marketing,
More informationAUDIENCE ENGAGEMENT DISCOVERY VS. SEARCH VS. SOCIAL
AUDIENCE ENGAGEMENT DISCOVERY VS. SEARCH VS. SOCIAL FEBRUARY 2014 EXECUTIVE SUMMARY Critical to developing relationships with consumers and audiences on the web is the ability to engage them beyond a mere
More information2013 Solo and Small Firm Conference
Vermont Bar Association Seminar Materials 2013 Solo and Small Firm Conference 5b) Local Digital Marketing for Attorneys May 16-17, 2013 Basin Harbor Club Vergennes, VT Faculty: George Aspland, evision
More informationEngaging the growing Washington, DC Chapter through a dynamic online presence
Engaging the growing Washington, DC Chapter through a dynamic online presence Summary Statement: www.smpsdc.org Objectives As the 2009/2010 year was winding down, SMPS Washington DC was facing an unknown
More informationDigital Analytics Dashboard Understanding and presenting commonly used digital metrics
Digital Analytics Dashboard Understanding and presenting commonly used digital metrics 16 June 2015 Stephen Sangar Overview Where are we now? Some common Google Analytics terms Strategy Different sources
More informationAre Facebook and Twitter Solutions Right For You What s Hot What s Not Keywords and Adwords
Are Facebook and Twitter Solutions Right For You What s Hot What s Not Keywords and Adwords It s A Brand New Day It s A Brand New Day New Ways To Connect New Ways To Connect Become Relevant Be Where Consumers
More informationEcommerce Tips - Part Two
Sell to the World! Part Two Alex Kramer Business & Entrepreneurship Center Sponsored by: Alex Kramer Director, BEC at Cabrillo College alkramer@cabrillo.edu Round Robin: If you re looking for give me a
More informationThis tutorial is designed for SEO professionals as well as beginners who would like to learn the basics of Web Analytics and its techniques.
About the Tutorial is a technique that you can employ to collect, measure, report, and analyze your website data. It is normally carried out to analyze the performance of a website and optimize its web
More informationRESEARCH 33 STATS TO KNOW WHEN MARKETING TO THE CONSTRUCTION INDUSTRY
RESEARCH 33 STATS TO KNOW WHEN MARKETING TO THE CONSTRUCTION INDUSTRY SOURCES: The 33 contractor statistics in this slide show were compiled from two sources: The Equipment World 2014 Connectivity Study
More informationGoogle Analytics & Social Media Monitoring Jeremy Coates / @phpcodemonkey
Google Analytics & Social Media Monitoring Jeremy Coates / @phpcodemonkey Who am I? Jeremy Coates, MD at Magma Digital Ltd Social Media Guru of the Year 2012 @phpcodemonkey linkedin.com/in/jeremycoates
More informationUC Small Farm Program Agritourism Webinar Series. Social Media Kristin York - Instructor June 2, 2016
UC Small Farm Program Agritourism Webinar Series Social Media Kristin York - Instructor June 2, 2016 2 3 Where to Start 4 Source: Pew Research Center Website Yelp and TripAdvisor Facebook Youtube and Google
More informationunderstanding media metrics WEB METRICS Basics for Journalists FIRST IN A SERIES
understanding media metrics WEB METRICS Basics for Journalists FIRST IN A SERIES Contents p 1 p 3 p 3 Introduction Basic Questions about Your Website Getting Started: Overall, how is our website doing?
More informationSocial Media & Your Business. Who, What, When, How Sept. 17, 2014 #SmallBizMedfordNJ @Medford_NJ facebook.com/medfordbusiness
Social Media & Your Business Who, What, When, How Sept. 17, 2014 #SmallBizMedfordNJ @Medford_NJ facebook.com/medfordbusiness Social Media & Your Business Presented by Medford Township s Economic Development
More informationInternet Marketing [points 1-8] INR 17,950 (16,000+1,950) (inclusive of all taxes)
Internet Marketing [points 1-8] INR 17,950 (16,000+1,950) (inclusive of all taxes) Digital Marketing [points 1-16] INR 24,750 (22,000+2,750) (inclusive of all taxes) 1. Digital Marketing Outline [3 hours]
More informationGoogle AdWords customers can see their Analytics data from inside their AdWords account
Johannes Spruijt Free service offered by Google that generates detailed statistics about the visitors to a website. A premium version is also available for a fee. The product is aimed at marketers as opposed
More informationSummary of 2012 SMPS National Technology Survey
1 Summary of 2012 SMPS National Technology Survey (n=319) RESPONDENT BACKGROUND 1. Firm s Primary Business Function: 29% Engineering 16% Architecture 14% Construction/Construction Management 6% Architecture/Engineering/Planning
More information