HENRICO EDA WEB ANALYTICS 4/29/2014 WEBSITES S FACEBOOK TWITTER LINKEDIN YOUTUBE PINTEREST

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1 HENRICO EDA WEB ANALYTICS 4/29/2014 WEBSITES S FACEBOOK TWITTER LINKEDIN YOUTUBE PINTEREST

2 TABLE OF CONTENTS Overview Google Analytics Twitter Facebook LinkedIn YouTube Pinterest Opportunities

3 OVERVIEW HIGHLIGHTS 520 growth in Twitter followers from August ,448 people of greater Richmond reached on Facebook 328 YouTube Views 3

4 GOOGLE ANALYTICS In-Page Analytics: Henrico.com Homepage Pageviews: 805 % of Total: 33.40% (2,410) Unique Pageviews: 668 % of Total: 33.28% (2,007) Avg Time on Page: 00:01:31 Site Avg: 00:01:53 (-19.06%) Avg. Page Load Time (sec): 6.45 Site Avg: 8.22 (-21.51%) Bounce Rate: 61.96% Site Avg: 64.83% (-4.42%) Exit Rate: 58.76% Site Avg: 50.37% (16.64%) Above shows area on homepage with the highest percentage of clicks on page 4

5 GOOGLE ANALYTICS HENRICO.COM Visitor Loyalty Count of Sessions per User Sessions: 3,673 The period 3me a user is ac3vely engaged with your website, app etc. All usage data (Screen Views, Events, Ecommerce, etc.) is associated with a session. Pageviews: 7,456 The total number of pages viewed. Repeated views of a single page are counted. 22.1% of visitors viewed henrico.com 2 or more 3mes. 5

6 GOOGLE ANALYTICS HENRICO.COM Keyword Searches on the Web Keyword Sessions Bounce Rate henrico county % henrico eda % fortune best 3 in henrico % henrico economic development % henrico economic development authority % henrico.com % henrico mental health % henrico county economic development authority % varina, va rec league for t- ball % henrico city parks % 6

7 GOOGLE ANALYTICS HENRICO.COM Unique Pageviews By Section 7

8 HENRICO.COM HENRICO EDA WEB ANALYTICS GOOGLE ANALYTICS Top 10 Most Viewed Pages Page Title Henrico County Economic Development Virginia Commercial Property Lis3ngs Best Places to Live Lowest Taxes - Virginia Unique Pageviews Bounce Rate 2, % Search Results Henrico EDA % Our People Henrico EDA % White Oak Technology Park Henrico EDA % Contact Us Henrico EDA % Life in Henrico Henrico EDA % Doing Business in Henrico County Henrico EDA % Henrico County, Virginia Henrico EDA % Featured Developments Henrico EDA % Find a Property Henrico EDA % 8

9 GOOGLE ANALYTICS HENRICO.COM Social Network Retargeted Pageviews From: Search Engines Sessions of 3,673: Direct (none) 1,673 (45.55%) Facebook 22 LinkedIn 11 Twi?er 5 Google (organic) 1,063 (28.94%) Co.henrico.va.us (referral) 225 (6.13%) Bing (organic) 206 (5.61%) 9

10 GOOGLE ANALYTICS HENRICO.COM Devices Average Load Time (sec): Mobile Page Load Time (sec): Top 5 Mobile Devices Apple iphone Apple ipad Apple ipod Samsung GT- I9500 Galaxy S IV Samsung GT- I9300 Galaxy S III Sessions* desktop mobile tablet 3,673 % of Total: 100% (3,673) 2,929 (79.74%) 551 (12.41%) 338 (7.84%) *Session: the period :me a user is ac:vely engaged with your website, app etc. All usage data (Screen Views, Events, Ecommerce, etc. ) is associated with a session. 10

11 GOOGLE ANALYTICS In-Page Analytics: news.henrico.com Homepage Pageviews: 741 % of Total: 12.23% (6,059) Unique Pageviews: 572 % of Total: 11.58% (4,938) Avg Time on Page: 00:01:17 Site Avg: 00:01:29 (-14.6%) Avg. Page Load Time (sec): 3.24 Site Avg: 2.56 (-26.67%) Bounce Rate: 53.98% Site Avg: 75.10% (-28.12%) Exit Rate: 50.07% Site Avg: 64.63% (-22.53%) Above shows area on homepage with the highest percentage of clicks on page 11

12 GOOGLE ANALYTICS NEWS.HENRICO.COM Visitor Loyalty Count of Sessions per User Sessions: 3,916 The period 3me a user is ac3vely engaged with your website, app etc. All usage data (Screen Views, Events, Ecommerce, etc.) is associated with a session. Pageviews: 6,059 The total number of pages viewed. Repeated views of a single page are counted. 17.8% of visitors viewed henrico.com 2 or more 3mes. 12

13 GOOGLE ANALYTICS NEWS.HENRICO.COM Pageviews By Section /grow/ 421 /work/ 330 /live/ 249 /search/ 42 /news/ 33 /all- ar3cles/ /featured/ /live /work 16 13

14 NEWS. HENRICO.COM GOOGLE ANALYTICS Top 10 Most Viewed Pages Page Title The Revitaliza3on of Willow Lawn Henrico NOW % Henrico NOW % Henrico County Companies Make Inc List Henrico NOW % Local Tech Startups in the News Henrico NOW % Frommer s Votes Richmond top 2014 Des3na3on Henrico NOW % Three Henrico- based Companies Win High Chamber Honors Henrico NOW Unique Pageviews % Hooked on Henrico County Henrico NOW % Register for Summer Camps, Henrico Henrico NOW % All- ar3cles Henrico NOW % Bounce Rate Find a Property Henrico- Based Pfizer Plant Acquired by Fareva Henrico NOW % 14

15 GOOGLE ANALYTICS NEWS.HENRICO.COM Social Network Retargeted Pageviews From: Facebook 140 LinkedIn 133 Twi?er 49 Search Engines Direct (none) 2,266 (57.87%) Monthly Henrico NOW (link) Sessions of 3,916: 389 (9.93%) Google (organic) 382 (9.75%) Google+ 5 Monthly Henrico NOW (link) 306 (7.81%) 15

16 GOOGLE ANALYTICS NEWS.HENRICO.COM Devices Average Load Time (sec): Mobile Page Load Time (sec): Top 5 Mobile Devices Apple iphone Apple ipad Apple ipod Samsung GT- I9500 Galaxy S IV Samsung GT- I9300 Galaxy S III Sessions* desktop mobile tablet 3,916 % of Total: 100% (3,916) 2,768 (70.68%) 795 (20.30%) 353 (9.01%) *Session: the period :me a user is ac:vely engaged with your website, app etc. All usage data (Screen Views, Events, Ecommerce, etc. ) is associated with a session. 16

17 HENRICO EDA SOCIAL MEDIA ANALYTICS Interests Top 5 most unique interests followers 49% ~340 followers 25% ~170 followers 15% ~110 followers 13% ~90 followers 9% ~60 followers Business News & General Info Nonprofit Business and Finance Leadership Real Estate 17

18 HENRICO EDA SOCIAL MEDIA ANALYTICS Top Cities 67% ~470 followers 4% ~30 followers 4% ~30 followers 2% ~20 followers 1% ~1-10 followers Richmond- Petersburg Washington, D.C. Philadelphia New York City Roanoke- Lynchburg 18

19 HENRICO EDA SOCIAL MEDIA ANALYTICS TWITTER Followers August April 2014 In 9 months the number of followers steadily increased by about

20 HENRICO EDA SOCIAL MEDIA ANALYTICS Tweets With Furthest Reach 20

21 HENRICO EDA SOCIAL MEDIA ANALYTICS FACEBOOK HENRICO NOW Who are we influencing? 264 Facebook Fans People Reached 8 Henrico Glen Allen Richmond 1,310 4 Mechanicsville 94 4 Midlothian 63 21

22 HENRICO EDA SOCIAL MEDIA ANALYTICS FACEBOOK External Referrers The number of 3mes people came to your Page from a website off of Facebook. 22

23 HENRICO EDA SOCIAL MEDIA ANALYTICS YOUTUBE HENRICO EDA Q Q1 Top Videos Total Views 328 Video Views Average % of Video Viewed Henrico County EDA Spotlight Series- Markel Corp 63 (19%) 50% Spotlight on Best Bully S3cks 49 (15%) 48% Spotlight on ChildFund Interna3onal 41 (13%) 40% Spotlight on McKesson 29 (8.8%) 62% Elephant Insurance Thunders into Henrico 24 (7.3%) 54% 23

24 HENRICO EDA SOCIAL MEDIA ANALYTICS YOUTUBE HENRICO EDA Q1 Traffic Source Video Views Average View Duration YouTube Search 123 (38%) 2:07 Unknown - Direct 63 (19%) 1:44 External Website 58 (18%) 2:07 YouTube suggested video 36 (11%) 2:44 Google Search 20 (6.1%) 1:50 24

25 HENRICO EDA SOCIAL MEDIA ANALYTICS YOUTUBE HENRICO EDA Q1 YouTube tends to have had the most computer views on Mondays and Wednesdays and Fridays Device Video Views Average View Duration Computer 226 (69%) 2:02 Mobile phone 52 (16%) 1:53 Tablet 42 (9.8%) 2:12 Engagement Subscribers 0 Likes & Dislikes 1 like/ 0 dislikes Favorites 3 Sharing 3 25

26 HENRICO EDA SOCIAL MEDIA ANALYTICS PINTEREST HENRICO EDA Followers Lewis Ginter Botanical Garden Jefferson Lakeside Country Club Spacesaver Storage Solu3ons Hilton Richmond Hotel & Spa Short Pump Richmond Entrepreneur s Associa3on Program ChildFund Shriv ComMedia Henrico Police Richmond Concierge Seacrest Restaurant Colliers Interna3onal Texas VA Department of Business Government Grants VisitRichmond VA BusinessClimate Economic Development 26

27 HENRICO EDA SOCIAL MEDIA ANALYTICS LINKEDIN HENRICO EDA DEMOGRAPHICS FOLLOWERS 36 Industry 84% Non-Employee 16% Employee Function 27

28 HENRICO EDA SOCIAL MEDIA ANALYTICS LINKEDIN HENRICO EDA (Last 3 months) Reach & Engagement 28

29 EXACT TARGET INBOX ACTIVITY Opens Clicks Unsubs 29

30 OVERVIEW OBSERVATIONS & OPPORTUNITIES Facebook Why should the user go to FB? What is the value added? Who are our users on FB? Who can they be? YouTube Views Are the videos too long? Is the content appropriate? It seems like the focus on the success of the Henrico businesses and business decisions keep viewers watching. Viewers stop watching during video transieons. It seems to interrupt the viewers interest instead of transieon queseons/ideas. 30

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