FY16 statistics September 1, the first day of the fiscal year, through November 30, 2015, reported by Google Analytics for the PLA website:

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1 Date: December 11, 2015 T: PLA Bard f Directrs Frm: Steven Hfmann, Manager, Web Cmmunicatins Re: Technlgy Reprt PLA Bard f Directrs PLA On-Demand Webinars The archived recrdings f PLA s webinars went n sale as n-demand webinars ( via the ALA Stre n February 13, FY16 grss sales September 1, the first day f the fiscal year, thrugh Nvember 30, 2015, were $1, Life-t-date grss sales f these prducts thrugh the end f FY 15 were $28, Reprting has changed under ALA Publishing s new ALA Stre vendr, and detailed reprts fr bth FY16 and Life-t-date (i.e. FY12 FY16) are attached. PLA Web Analytics In additin t the website analytics belw, a cmparisn f PLA s primary analytics with thse f the ther ALA divisins is attached. Althugh cmparisns with ther divisins d nt necessarily have an apples t apples crrelatin, they may still ffer sme internal cntext. A cmparisn f analytics fr the PLA site and Public Libraries Online with the same perid last year is als attached. Because these website analytics cnsistently shw the PLA website lagging behind ther ALA divisins (even sme divisins smaller than PLA) in primary measures like number f users, number f sessins, and number f pageviews, PLA staff has researched website strategies used by ther divisins and is prpsing PLA fllw a similar curse (see dcument ). PLA Website FY16 statistics September 1, the first day f the fiscal year, thrugh Nvember 30, 2015, reprted by Ggle Analytics fr the PLA website: 22,348 users 39,608 sessins, with 42.6% by new visitrs and 57.4% by returning visitrs and an average sessin duratin f 2 minutes, 21 secnds 80,381 pageviews, fr an average f 2.03 pages per sessin 87.30% f sessins were frm the U.S., 2.94% frm Canada, and the remaining frm cuntries including India, the U.K., Australia, the Philippines, Kenya, Pakistan, Malaysia, and China Tp 10 pages by pageviews were: Hmepage 18,630 pageviews Cnferences & Cntinuing Educatin 7,020 pageviews Membership 2,343 pageviews Awards 2,223 pageviews On-Demand Webinars 2,051 pageviews 1 f 5

2 PLA Bard f Directrs Perfrmance Measurement 2,048 pageviews Careers in Public Librarianship (Prfessinal Tls) 1,805 pageviews Public Libraries Magazine (nt Public Libraries Online) 1,758 pageviews Hw t Apply fr PLA Awards 1,507 pageviews Abut PLA 1,496 pageviews Primary surce f traffic n the site was rganic (i.e. free) search results (66.38% f sessins), fllwed by users entering URLs directly in their brwsers r using bkmarks (19.71%), then links frm ther sites (10.50%), links frm scial media (1.96%), links frm cmmunicatins (.91%), and ther (.00%) Tp 10 surces f traffic by sessins were: Ggle (rganic) 23,261 sessins entering URLs r bkmarks 7,805 sessins Bing (rganic) 1,554 sessins Yah (rganic) 1,344 sessins placnference.rg 315 sessins Public Libraries Online 292 sessins Facebk 270 sessins Prject Outcme cmmunicatins 245 sessins Ggle (paid) 215 sessins Experient (PLA 2016 registratin vendr) 189 sessins PLA 2016 Cnference Website The full versin f the PLA 2016 Cnference website launched n September 3, 2015, replacing the temprary Plan Ahead fr PLA 2016 webpage. New fr PLA 2016 is ur wn custmized, searchable schedule f precnference and cncurrent prgram sessins, which yu can view at Previusly (fr bth PLA 2012 and PLA 2014), this schedule was embedded in ur cnference site, but it was hsted by ur prpsals/abstracts vendr and we had little cntrl ver its user interface. FY16 statistics September 1, the first day f the fiscal year, thrugh Nvember 30, 2015, reprted by Ggle Analytics fr the PLA 2016 Cnference website: 21,538 users 32,809 sessins, with 62.8% by new visitrs and 37.2% by returning visitrs and an average sessin duratin f 4 minutes, 2 secnds 109,402 pageviews, fr an average f 3.33 pages per sessin 91.20% f sessins were frm the U.S., 3.08% frm Canada, and the remaining frm cuntries including Russia, unknwn, Egypt, Australia, India, the U.K., China, and Pakistan Tp 10 pages by pageviews were: Hmepage 37,533 pageviews Registratin 15,854 pageviews Prgrams (searchable schedule) 14,139 pageviews 2 f 5

3 Precnferences 6,859 pageviews Husing 6,639 pageviews Tracks 1,209 pageviews Clsing Sessin with Tig Ntar 973 pageviews Opening Sessin with Andersn Cper 934 pageviews Explre Denver 828 pageviews Fr Exhibitrs 747 pageviews PLA Bard f Directrs Primary surce f traffic n the site was rganic (i.e. free) search results (60.98% f sessins), fllwed by links frm ther sites (37.65%), then users entering URLs directly in their brwsers r using bkmarks (18.49%), links frm scial media (3.12%), and links frm cmmunicatins (.06%) Tp 10 surces f traffic by sessins were: Ggle (rganic) 11,645 sessins ala.rg (this wuld include the PLA site) 8,492 sessins entering URLs r bkmarks 6,067 sessins funtas-and-pinnell.wikispaces.cm 1,387 sessins Bing (rganic) 887 sessins Yah (rganic) 753 sessins Facebk Mbile 448 sessins Facebk 370 sessins a2zinc.net (PLA 2016 exhibits management site) 177 sessins Public Libraries Online 161 sessins Public Libraries Online Website FY16 statistics September 1, the first day f the fiscal year, thrugh Nvember 30, 2015, reprted by Ggle Analytics fr the Public Libraries Online website: 72,634 users (frmerly unique visitrs) 90,260 sessins (frmerly visits), with 77.0% by new visitrs and 23.0% by returning visitrs and an average sessin duratin f 1 minute, 9 secnds 129,580 pageviews, fr an average f 1.44 pages per sessin 63.03% f sessins were frm the U.S., 5.56% frm Canada, and the remaining frm cuntries including India, Australia, the U.K., Kenya, the Philippines, Malaysia, the Netherlands, and unknwn Tp 10 pages by pageviews were: Cmmunity Centered: 23 Reasns Why Yur Library Is the Mst Imprtant Place in Twn (Sep/Oct 2011; psted Apr 2013) 20,827 pageviews Hmepage 11,528 pageviews Refugees Supprted by Public Libraries in Eurpe (psted Nv 2015) 2,778 pageviews N, Sir, Our Interactins Have Been Purely f a Reference Nature (psted Nv 2015) 2,624 pageviews 3 f 5

4 PLA Bard f Directrs Ten Essential Qualities fr Success: A New Catalging Librarian s Guide frm a Supervisr s Perspective (May/Jun 2013; psted Jun 2013) 8,313 pageviews Custmers r Patrns? Hw Yu Lk at Yur Library s Users Affects Custmer Service (Jan/Feb 2015; psted Mar 2015) 2,158 pageviews The End f Overdue Fines? (psted Nv 2015) 1,851 pageviews Public Libraries in a Jbless Sciety (psted Sep 2015) 1,800 pageviews A Librarian Walks Int a Bar (Jul/Aug 2015; psted Sep 2015) 1,504 pageviews The 2013 Public Library Data Service Statistical Reprt: Characteristics and Trends (Mar/Apr 2014; psted May 2014) 1,317 pageviews Primary surce f visits t the site was rganic (i.e. free) search engine results (60.80%), fllwed by users entering URLs directly in their brwsers r using bkmarks (19.49%), then links frm scial media (11.58%), links frm ther sites (5.92%), links frm cmmunicatins (2.18%), and ther (.03%) Tp 10 surces f traffic by sessins were: Ggle (rganic) 51,808 sessins entering URLs r bkmarks 17,595 sessins Facebk Mbile 4,369 sessins Facebk 3,581 sessins Public Libraries Online 1,885 sessins ala.rg (this wuld include the PLA site) 1,563 sessins Bing (rganic) 1,439 sessins Yah (rganic) 1,354 sessins Twitter 989 sessins Redirect thru Facebk (i.e. link shim) 546 sessins 4 f 5

5 PLA On-Demand Webinars - FY16 Grss Sales thrugh Nvember 30, 2015 ALA Unit Fiscal Year Item Cde Item Desc Orig Presented List Price Grss Sales Amt Sales Qty PLA Transfrming Our Image Parts I & II GROUP 5/18/2011 $ $ PLA Fully Engaged Custmer Service at Yur Library 11/30/2011 $28.00 $ PLA Fully Engaged Custmer Service at Yur Library GROUP 11/30/2011 $ $ PLA E-Bks and Libraries: What s Next? 5/8/2012 $28.00 $ PLA Cpyright: What Yu REALLY Need t Knw 6/13/2012 $28.00 $ PLA Make Way fr Makerspaces in the Library 10/17/2012 $28.00 $ PLA The Elusive Library Nn-User: Hw Can Libraries Find Out What Nn-Users Want? 11/7/2012 $28.00 $ PLA On Life Supprt, But Nt Dead Yet! Revitalizing Reference fr the 21st Century GROUP 11/15/2012 $ $ PLA The Thinking Persn's Guide t Stress Management 1/23/2013 $28.00 $ PLA The Thinking Persn's Guide t Stress Management GROUP 1/23/2013 $ $ PLA Hw t Be a Webinar Superstar: Tips fr Running Effective Online Presentatins 2/27/2013 $28.00 $ PLA Face-t-Face Presentatin Skills: Hw t Present Like a Lin (Even if Yu Feel Like a Lamb) 9/18/2013 $28.00 $ PLA Creating Engaged and Mtivated Staff: Frm Expectatins t Excellence 12/11/2013 $28.00 $ PLA Creating Engaged and Mtivated Staff: Frm Expectatins t Excellence GROUP 12/11/2013 $ $ PLA Vilence Preventin in the Public Library 5/14/2014 $28.00 $ PLA Vilence Preventin in the Public Library GROUP 5/14/2014 $ $ PLA Marketing Plans fr the Faint f Heart 6/23/2014 $28.00 $ PLA Passin and Partnership: Hw a Very Small Library Created Prgrams with Huge Success 2/25/2015 $28.00 $ PLA Passin and Partnership: Hw a Very Small Library Created Prgrams with Huge Success GROUP 2/25/2015 $ $ PLA Weeding Smart 10/2/2015 $28.00 $ $1,

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