Pre-Conference» Sun., 02/21

Transcription

1 Pre-Conference» Sun., 02/21 8:30am Shotgun HACnet (Optional) Join your colleagues and Ticketmaster team members for a relaxing round of golf in sunny, southern California at the Tustin Ranch Golf Club. 4:00-7:00pm Registration 5:30-7:30pm Welcome Reception with Business Partners for all Attendees Get reacquainted with your colleagues before settling in for the conference. A must attend for clients, business partners and Ticketmaster staff. Enjoy free drinks and hors d oeuvres, too. 1

2 Day 1 Agenda Preview*» Mon., 02/22 (tracks by market) 7:00-8:00 Registration and Continental Breakfast 8:00-9:00 Welcome and Keynote with Dave Butler 9:00-9:15 Break College Athletics Track Performing Arts Track Pro Sports, Arenas, and Regional Ticketing Partners Track 9:15-10:15 College Athletics Genre Keynote. Jane Kleinberger will discuss the changing landscape of the college athletics/university genre including trends, best practices and Ticketmaster initiatives targeted to the unique needs of the genre. Performing Arts Genre Keynote. Charles Woodard will discuss the changing landscape of the Performing Arts genre including trends, best practices and Ticketmaster initiatives targeted to the unique needs of the performing arts genre. Pro Sports, Arenas and Regional Ticketing Partners Genre Keynote. Marla Ostroff and Dave Butler will discuss the changing landscape of the Professional Sports and Arenas genres including trends, best practices and Ticketmaster initiatives targeted to the unique needs of the this genre. 10:15-10:45 Coffee Break 10:45-12:15 Genre Meetings College Athletics (New Format). Hear the top issues facing college athletics organizations and discuss how to address them in an open forum. The new format includes panel discussion for 30 minutes, followed by breakouts into smaller groups with interactive discussion for 60 minutes. Genre Meetings Performing Arts (New Format). Hear the top issues facing performing arts venues and discuss how to address them in an open forum with your peers. The new format includes panel discussion for 30 minutes, followed by breakouts into smaller groups with interactive discussion for 60 minutes. Genre Meetings Pro Sports & Arenas (New Format). Hear the top issues facing professional sports teams and arenas and discuss how to address them in an open forum. The new format includes panel discussion for 30 minutes, followed by breakouts into smaller groups with interactive discussion for 60 minutes. 12:15-1:15 Lunch 1:15-2:15 Solutions Overview - College Athletics. Hear the product road map including highlights in tres, Archtics, the convergence of the products and our future vision. We will focus on what s available now, what s new and what s coming next. This session is tailored for the college athletics/university genre. Market Driven Pricing for Performing Arts (Client Best Practices). Hear from industryleading consultants and peers who have effectively crafted strategies and best practices for patron profiling, managing ticket inventory, monitoring patron demand, and setting prices to maximize revenue. Maximizing Sales with Demand- Based Strategies (Client Best Practices). Explore selling strategies for multiple scenarios including both high and lower demand events. You ll hear best practices for reaching capacity, maximizing attendance, and selling distressed inventory. 2:15-2:45 Coffee Break Day 1 Agenda Preview continues onto next page. *Sessions and times subject to change. 2

3 Day 1 Agenda Preview* (cont.)» Mon., 02/22 (tracks by market) College Athletics Track Performing Arts Track Pro Sports, Arenas, and Regional Ticketing Partners Track 2:45-3:45 Student Ticketing Best Practices (Client Best Practices). Share ideas with other universities to better manage student ticketing. This session will cover best practices to manage onsales, digital ticketing, student resale, and loyalty/rewards programs to keep your student section full. Performing Arts Innovators Workshop. Incubate ideas during this interactive workshop designed specifically for your genre. You ll tackle real-world scenarios with like-minded peers to uncover creative solutions to some of today s biggest challenges. Solutions Overview - Pro Sports, Arenas, Regional Ticketing Partners. Hear the product road map including highlights in tres, Archtics, the convergence of the products and our future vision. We will focus on what s available now, what s new and what s coming next. This session is tailored for the Pro Sports and Arenas genre. 3:45-4:15 Coffee Break 4:15-5:15 College Athletic Innovators Workshop. Incubate ideas during this interactive workshop designed specifically for your genre. You ll tackle real-world scenarios with like-minded peers to uncover creative solutions to some of today s biggest challenges. Solutions overview - Performing Arts. Hear the product road map including highlights in tres, Archtics, the convergence of the products and our future vision. We will focus on what s available now, what s new and what s coming next. This session is tailored exclusively for the performing arts genre. Pro Sports, Arenas and Regional Ticketing Partners Innovators Workshop. Incubate ideas during this interactive workshop designed specifically for your genre. You ll tackle real-world scenarios with like-minded peers to uncover creative solutions to some of today s biggest challenges. 7:00-11:00 Partner Summit Party - Sam & Harry s (Marriott Restaurant & Lounge) *Sessions and times subject to change. 3

4 Day 2 Agenda Preview*» Tues., 02/23 (tracks by job function) 8:00-9:00 Continental Breakfast 9:00-10:00 Technology Keynotes - Dave Scarborough & Kip Levin 10:00-10:30 Break Executive/Marketing Track tres Track Archtics Track 10:30-11:30 Market Driven Pricing (Client Best Practices). Understand the differences and benefits of variable, demand-based and dynamic pricing strategies. You ll hear from clients and experts how to profile customers, measure demand of tickets and seats, and create programs to maximize revenue. Tips and Tricks to Maximize Revenue from evenue. Learn to sell more online through evenue with limited-use passwords, online up-sell, clickable seat maps and other features that drive conversions Benefits Overview and How To Training (90 minutes). Understand the benefits of Archtics and AccountManager 5.08 enhancements and learn how to take advantage of host account lookup and will call print, the invoice redesign, donate to charity, percentage based service charges and more. 11:30-12:45 Lunch 12:45-1:45 Social Media Strategies (Client Best Practices). Effectively plan and utilize popular social media tools to connect with new customers and sell more tickets, cost effectively. You ll hear peer best practices, tips and tricks from Ticketmaster experts and trends from social media giant Facebook. 1:45-2:30 Coffee Break 2:30-3:30 Customer Relationship Management (Client Best Practices). Understand how CRM can help your organization acquire, grow and retain more customers to protect revenues in today s economy. You ll hear the options available to you, client best practices and philosophies for success. 3:30-4:00 Coffee Break 4:00-5:00 Secondary Ticketing (Client Best Practices). Understand your options and hear best practices to maximize revenue while protecting your customer base. Plus, discuss primary vs. secondary marketing initiatives including potential long and short term revenue impact of secondary ticketing strategies. tres 6.93 Overview. Understand how to leverage the latest enhancements in tres 6.93 including crosssell, up-sell functionality, the sale of miscellaneous items in evenue, enforcing item limits across multiple selling channels, enabling support for delivery method start dates/times and more. Reseating Best Practices (Client Best Practices). Discuss options available to you and hear peer best practices covering priority seating, points programs, per seat licenses, and how to communicate these programs to your customers. PACMail 2.0 Best Practices. Take advantage of this valuable session to learn new enhancements and features in PACMail 2.0 including best practices to help you enhance targeting, deliverability, and effectiveness of your marketing campaigns. Tips and Tricks of Archtics and AccountManager (Part 1). See a panel of experts including Dave Scarborough, Karen Gallagher, Ricky Gordon, Sean Puchta, Tony Mastrostefano, John Kirk and others as they share time saving tips and tricks in Archtics and AccountManager. Tips and Tricks of Archtics and AccountManager (Part 2). See a panel of experts including Dave Scarborough, Karen Gallagher, Ricky Gordon, Sean Puchta, Tony Mastrostefano, John Kirk and others as they share time saving tips and tricks in Archtics and AccountManager. Ask the Archtics Experts. Round Tables. (90 minutes) Work side-byside with experts on Archtics and AccountManager, Fundraising, CRM & MailManager, AccessManager and more during this open forum discussion. 5:00-6:00 Cocktail Reception Day 2 Agenda Preview continues onto next page. *Sessions and times subject to change. 4

5 Day 2 Agenda Preview* (cont.)» Tues., 02/23 (tracks by job function) 8:00-9:00 Continental Breakfast 9:00-10:00 Technology Keynotes - Dave Scarborough & Kip Levin 10:00-10:30 Break Archtics Preview Track 10:30-11:30 Archtics Product Suite Overview. Hear a general overview of the Archtics suite presented by product experts. During this session you will see a wide-range of key Archtics components including core ticketing, online ticketing, CRM, selling, reporting, marketing, secondary ticketing, and group sales. Fundraising Track Fundraising in a Challenging Economy. Hear strategies from industry experts and leading consultants to maintain your fundraising revenues and grow programs in today s economy. 11:30-12:45 Lunch 12:45-1:45 Selling Tickets via Ticketmaster Distribution Channels. Hear how to optimize ticket sales through a variety of online channels including Ticketmaster.com (The Host), AccountManager, GroupManager, and more. Sharing Data with University and Third Party Programs (Client Best Practices). Discuss options to collaborate and share data with university foundations, third party programs, and athletics giving. We ll discuss best practices to manage this process efficiently. 1:45-2:30 Coffee Break 2:30-3:30 Transition to Archtics Panel. Hear first hand from clients that have made the transition from tres to Archtics within in the last year. You ll also learn more about transition planning featuring what we ve learned to ensure a smooth transition. Fundraising Workshop. Share ideas with your peers during this interactive workshop designed specifically for fund development professionals. This workshop includes peer brainstorming and problem solving exercises to tackle your most challenging issues. 3:30-4:00 Coffee Break 4:00-5:00 Archtics Experts Round Tables. Work side-by-side with experts on Archtics and AccountManager, Fundraising, CRM & MailManager, and AccessManager. You will also hear from client experts how they are using the system. Strategies to Retain and Acquire Donors (Client Best Practices). Hear best practices to retain donors who want to keep their seats without maintaining their current donor level. You ll also hear creative campaigns to acquire new donors in today s tough economy. 5:00-6:00 Cocktail Reception *Sessions and times subject to change. 5

6 Day 3 Agenda Preview*» Wed., 02/24 (tracks by job function) 7:30-8:30 Continental Breakfast Executive/Marketing Track tres Track Archtics Track 8:30-9:30 Retain Revenue in an Economic Downturn (Client Best Practices). Understand strategies and marketing tools to make fundamentally sound decisions on budgets, programming and expenses to maximize revenue and ROIs in today s challenging economy. Season Ticket Strategies (Client Best Practices). Discuss best practices and strategies to attract new season ticket sales and retain your current season ticket holders/ subscribers. Preview the Enhancements in See a preview of profound enhancements coming in 5.09 with significant changes to Archtics CRM and MailManager. These enhancements will help you target your customers with dynamic, targeted offers to sell more tickets. 9:30-9:45 Lunch 9:45-10:45 Growing Revenue Streams Beyond the Ticket (Client Best Practices). Learn new strategies to generate revenue including offering stored or added value on tickets, creating an inside sales strategy, upselling creative packages, loyalty programs and more. Managing Fees Workshop. Learn how changing your fees enables you to generate incremental revenue and influence customer behavior. You ll hear first hand account of peers who have implemented these strategies and realized significant results. Virtual and Paperless Ticketing. Understand how to best prepare your venue and your staff for virtual and paperless ticketing events. Hear operational, communication, and event-day options and best practices. 10:45-11:00 Coffee Break 11:00-12:00 Digital and Paperless Ticketing Strategies (Client Best Practices). Digital and paperless ticketing is impacting all customer types including season ticket holders/subscribers, single ticket buyers, and students. Explore new options for leveraging this technology to mitigate ticket resale challenges, unveil new revenue streams, and enhance the customer experience. Tips and Tricks of tres. Learn how to fully leverage features and functionality in tres that will help save you time and streamline your current processes. Group Sales Best Practices. Hear best practices for effectively selling distressed inventory through group sales. You ll hear tips and tricks for GroupManager and self service groups. 12:00-12:30 Coffee Break 12:30-2:30 Annual Luncheon Day 3 Agenda Preview continues onto next page. *Sessions and times subject to change. 6

7 Day 3 Agenda Preview* (cont.)» Wed., 02/24 (tracks by job function) 7:30-8:30 Continental Breakfast Archtics Preview Track 8:30-9:30 Archtics Product Suite Overview. Hear a general overview of the Archtics suite presented by product experts. During this session you will see a wide-range of key Archtics components including core ticketing, online ticketing, CRM, selling, reporting, marketing, secondary ticketing, and group sales. (Repeat) Fundraising Track Archtics Fundraising Preview. See how the Archtics fundraising system works including how to manage campaigns, priority seating, contact management, donor cultivation, and reporting. 9:30-9:45 Lunch 9:45-10:45 Selling Tickets via Ticketmaster Distribution Channels. Hear how to optimize ticket sales through a variety of online channels including Ticketmaster.com (The Host), AccountManager, GroupManager, and more. (Repeat) Fundraising Panel Discussion. Discuss topics including premium donor seating, benefits offered to retain and upsell donors and seat licensing strategies during this interactive discussion. 10:45-11:00 Coffee Break 11:00-12:00 Transition to Archtics Panel. Hear first hand from clients that have made the transition from tres to Archtics within in the last year. You ll also learn more about transition planning featuring what we ve learned to ensure a smooth transition. (Repeat) CRM Strategies to Acquire and Upsell Donors. Learn how CRM can help you maximize results by prioritizing qualified leads, assigning and tracking cultivation efforts and effectively reaching new prospective donors. 12:00-12:30 Coffee Break 12:30-2:30 Annual Luncheon 3-Hour Revenue Generation Seminar Series (Value added at no cost) 2:30-5:30 Creating an Inside Sales Team. Learn from experienced professional Matt DiFebo of the DiFebo group, how to build an inside sales strategy, get buy in from your organization, recruit qualified staff and generate positive ROI. You ll also learn firsthand how to create a true sales culture along with best practices for ticket sales training. CRM Best Practices. Learn strategies and proven techniques to acquire new patrons and up-sell one time buyers into package holders. We ll also discuss technology and CRM solutions that help you create programs to retain your season ticket holders/ subscribers to create maximum lifetime value. Marketing Best Practices. Take advantage of this valuable training and best practice seminar to increase revenue and ticket sales from marketing. We will cover strategies to help you enhance targeting, deliverability, and effectiveness of your marketing campaigns. *Sessions and times subject to change. 7