Is Your Marketing Head in the Cloud?

Size: px
Start display at page:

Download "Is Your Marketing Head in the Cloud?"

Transcription

1 22 Oct 2012 Vol. 11, No. 9 Published by VirSci Corp. Is Your Marketing Head in the Cloud? The Appature Nexus Marketing Cloud Software Platform Author: John Mack PMN Appature, Inc. is a Seattle-based technology company that provides surprisingly simple cloud-based marketing solutions designed exclusively for healthcare companies. Appature Nexus deepens brand relationships and drives greater sales growth by integrating a marketing database, campaign management platform and analytics into one easy-to-use tool. Leaders in the pharmaceutical, medical device and consumer healthcare industries rely on Appature to realize the true potential of their marketing efforts. For more information about Appature Nexus, visit or Published by: VirSci Corporation PO Box 760 Newtown, PA

2 Vol. 11, No. 9: October 22, 2012 p. 2 A s the average pharma sales rep spends less time with physicians, healthcare marketers are becoming more pressured to seek other ways to drive effective marketing programs. Marketers must operate in a new way, one that is more complex, technology-based and data-driven. Yet in many cases marketers do not have the tools they need to see an integrated view of their data, coordinate the customer experience across channels, and optimize campaigns in real-time to drive return on investment (ROI). Appature, a unique software-as-a-service provider, sees this as an immense opportunity to couple the vast amount of data available to healthcare marketers with relationship marketing technology to discover new methods to personalize and optimize campaigns to both consumers and healthcare professionals. Trend Toward Technology Marketing has historically been one of the most underserved areas in the enterprise in terms of technology, said Bob Harrell, VP of Marketing for Appature, Inc. Much of the capability investment has focused on sales force with limited support for the broader marketing function, said Harrell. That trend is now shifting based on the growing prominence of other channels. Marketers have to be equipped with the tools to operate effectively in the new, more data-driven multi-channel environment. And that s where Bob Harrell Appature Nexus comes in. Appature Nexus is a Marketing Cloud software platform that drives sales growth through an integrated marketing database, campaign management tool and reporting/ analytics engine. Nexus is: Designed exclusively for the life sciences industry Surprisingly simple to use Enables you to choose the best service provider Can be rapidly implemented so you experience value quickly Nexus enables marketers to take an informed marketing approach that applies knowledge of their customers to marketing, sales or customer support decisions. Be in Command of Your Marketing Appature is on the cutting-edge of three key trends: the cloud, the transformation of pharma marketing model and increased investment in marketing software versus sales software, said Harrell. The focus on marketing software is so significant that Gartner recently noted that CMOs will spend more on technology than CIOs within the next 5 years. One of the key advantages of Appature Nexus is that it enables marketing to ramp up these capabilities quickly due to its cloud-based design. Clients have a subscription to the software and services are delivered through the browser rather than a large server-based IT infrastructure, thereby eliminating a huge investment of time, money and staff in software and servers housed on-site at the client s location. Figure 1: Features of Appature Nexus Nexus 360 includes: Customer Segmentation Customer profile Nexus Touch includes: Channel Integration, Automated Campaigns, and Mobile Messages, Website Integration & Surveys; Nexus Insight includes: Operational Reports Insight Builder

3 Vol. 11, No. 9: October 22, 2012 p. 3 Nexus 360 Customer data that was once siloed web activity, metrics, mobile programs, sales force automation data, Rx data, tactics sent by third party vendors, etc. is fed into Nexus 360. Two key components in Nexus 360 are: 1. Rich customer profiles. Our goal is to provide marketers access to every commercially relevant data point, in one visual, easy to understand profile screen; and 2. An incredibly robust segmentation engine that is super easy to use. You don t need to know how to write any SQL Queries you are literally logging into a web browser and dragging and dropping attributes and entities to create your own customer segments on the fly. Nexus Touch Next is Nexus Touch, which includes a whole host of functionality that lets you reach out to your customers, design and coordinate the customer experience, customize messages, schedule and automate campaigns, and directly deploy both and mobile messages directly from the system. Nexus Insight Lastly, Nexus Insight provides business intelligence reports and data visualization tools that help you understand overall campaign performance and what s happening in your market to know what s working and what s not. What s really exciting about all of this is as you use this platform the system is getting smarter over time, automatically, says Harrell. Your ability to make intelligent decisions gets better with each touch point whether the customer responded to a campaign or not so you can use that to make decisions about what channels, messages, offers etc., to use for particular customers and segments. Simple and Secure Finally, to make ALL this truly surprisingly simple, Appature Nexus has highly configurable views. You might want to have a view to provide to your senior management with all of the reporting around performance and maybe some market segmentation. But you want your team or your agency to have the power of creating and launching the campaigns, and maybe you only want one particular user to be able to hit the big red button and launch a campaign. That is all possible and very easy with Appature Nexus. Appature Nexus is designed with the stringent security and data storage requirements of the healthcare industry in mind. Each installation of Appature Nexus resides in its own isolated data cluster providing physical separation of data, protected storage, reliable data redundancy, and full 128-bit encryption for all data transmitted over the wire. Appature Nexus installations are housed in a SAS 70 Type II certified state-of-the-art co-location facility with biometric security and videocamera surveillance. Located on a major Internet backbone, rapid response times and high availability are of important consideration to both Appature and to our customers. The following is an edited podcast interview of Bob Harrell who explained how Appature Nexus fits in to the new commercial model: John Mack: Talking about the new commercial model that pharma is going through, can you explain what you mean by that? Because I think different people have different ideas of what the new commercial model is. Bob Harrell: One way to look at it is by looking at the change in the marketing approach in other industries. If you look at financial services, for example, they don t make the same kind of margins that we do in pharma. So when they make a credit card offer to you, they have to be really savvy and sophisticated about how they make that offer, how they optimize their marketing. Compare that to the way we ve approached it in pharma for the last 34 years, which is sales reps fully loaded, costs that are very expensive, one-on-one conversations with doctors, etc. It s not just moving to a more multichannel approach or just moving to more optimization. It s a whole different process of marketing that other industries have evolved to over the last 50 years. One that involves technology capabilities, multiple channels, and types of measurement and optimization that the pharma industry is not accustomed to doing. Financial services or consumer package goods like P&G did TV in the 1940s. By the 1980s, they were doing fairly sophisticated direct mail. Then by the 1990s they were doing pretty effective data driven multichannel marketing and of course became very savvy on the web early on and now have an entire engine behind campaign management optimization, changing the offer made to you versus the offer to your next door neighbor. Move Up to Informed Marketing Well, the pharma industry is pretty much in the place where these other industries were between the 80s and the 90s. Now that we re moving more into the place that other industries already addressed i.e., tougher business environment as well as more complex channels we re going to have to move along that maturity curve in the same that they have. We just got a lot more catching up to do and we re going to have to do it faster.

4 Vol. 11, No. 9: October 22, 2012 p. 4 JM: Now you just mentioned this maturity curve. Can you tell me a little more about what you mean by that? BH: Imagine two axes one axis is the pressure on margins and ROI. On the other, is the complexity of the customer, the different types of customers you re trying to reach, the different types of channels (see Figure 2, below). As you move to a greater pressure on ROI and greater customer and channel complexity, your marketing sophistication or maturity has to increase. At the bottom of the curve is traditional mass push marketing, which is the old way we ve done marketing. As you move up the curve, you get data integration and a 360 view of the customer requiring more planning around the customer experience and integrating channels. At the top right of the curve is what we call informed marketing. Informed marketing means not only do you have a view of your customers, but you understand every offer and activity that you re making. At this point you optimize your marketing on a daily or weekly basis, getting the most out of your marketing dollars. You can t get to the informed marketing portion of the curve overnight. To get to that point, you need a set of skills, processes, and capabilities that just weren t required or available in the past. Get Your Head in the Cloud JM: I have an impression that pharmaceutical companies know a lot about what their sales reps are doing. That s just one channel though. So when you re talking about multi channels, it really amplifies the skills and capabilities that you need and the data that you re getting. But can you tell us how the cloud concept fits in with this? What does that bring to the table here? BH: First, I agree with your point about having visibility and understanding of what the sales reps are doing. I think of it almost as if you had one arm that you re working out for 20 years and you ve got these massive biceps on your right arm and your other arm is going to atrophy. It s a little bit like the balance of the marketing and sales arms in our business. You have the sales arm shrinking a little bit and people now need to work out the marketing arm in a way that they haven t had to before. I d say it s still not caught up. We don t have like symmetry yet in our two arms. We re looking at the full customer experience across all these different channels and that s the new way of thinking about it for our industry. Regarding your question about the cloud the cloud is really just a technology that Appature uses to deliver Figure 2: Marketing Maturity Curve

5 Vol. 11, No. 9: October 22, 2012 p. 5 software. Instead of maintaining software from many sources on enterprise servers and hiring a full-time staff to look after it, in the cloud model you just have a subscription. The software is available through the magic of the web and you access it through a browser. You can have very sophisticated capabilities that sit somewhere else that you can access through the cloud. You pay a monthly subscription and you get this really efficient, highly secure access to the technology and the data. Amazon s cloud-based server service is a good example. You rent space from them or you can host your websites or your data with them and you just pay them a monthly fee. Now obviously, there s a location where Amazon has all these servers and their whole infrastructure, but they make it really easy for you. You sign up just like you would for a utility and you pay them a monthly fee and the electricity comes to your house. We build marketing software and marketing technology and provide it to brand managers and marketing operations and commercial operations groups on a subscription basis. Pharma companies have a huge investment in sales force technology and have been building the marketing equivalent of that for the last five years, but it s all enterprise server-based stuff. Not to get too technical about it, but there s customer management software like Siperian customer master and a data warehouse built on top of that. Then, added to that are campaign management software like Unica and business reporting objects on top of that. Companies stitch that whole thing together into some sort of Frankenstein system hosted on multiple servers. The bottom line is it s too expensive for most companies to access, very hard to upgrade, very complex and you also have to have this infrastructure and staff to support it. Appature was specifically built to (a) be focused on life sciences, (b) provide an end-to-end marketing technology platform, and (c) enable people to just subscribe to it like a utility through the cloud. Surprisingly Simple JM: Is that what you mean by being surprisingly simple? Just having access to all this information in one place integrated in a browser-based dashboard look at things making it simple for marketers who might be data challenged? BH: Yes, but there s a couple of layers to what we mean by simple. One is how simple and quick is it to get the service. Instead of spending twelve months to build all these server racks and all the software that has to be stitched together to make it work, you can just order it from Appature and in a matter of weeks or short months, it will be implemented and ready for use. So that s one aspect of simple. The other aspect of simple is once you have the service, you don t need to be a Unica programmer to launch a campaign, or be an analytics programmer and expert to be able to access the reporting tool. Appature created not only a cloud-based subscription approach, but also a simple user interface. We can train people in a half day or a day how to use the entire system as opposed to other marketing automation approaches and marketing technologies that rely on a lot of complex manipulation and skills that are difficult and time-consuming to learn. The last aspect of simple is access to data. If a marketer wants to see how a campaign is performing, he or she can go to a laptop or an ipad and pull up the desired information and directly ask intelligent questions from the data without calling a techie to run a query and then waiting three weeks for the result. Listen to the Podcast Harrell had much more to say about Appature s Nexus product suite or, as he calls it, marketing power grid. To hear it all, please listen to the podcast here: or visit the Appature website here:

Multichannel Relationship Marketing

Multichannel Relationship Marketing Multichannel Relationship Marketing A Special Collection of Reprints Published by: VirSci Corporation PO Box 760 Newtown, PA 18940 Contents Introduction... i Is Your Marketing Head in the Cloud?... 1 Podcast:

More information

Making Sense of Multichannel Marketing

Making Sense of Multichannel Marketing 22 Oct 2012 Vol. 11, No. 9 Published by VirSci Corp. www.pharmamarketingnews.com www.virsci.com Making Sense of Multichannel Marketing Towards Achieving the Holy Grail of Marketing Effectiveness Author:

More information

YESMAIL INTERACTIVE Helping you get to YES with your customers

YESMAIL INTERACTIVE Helping you get to YES with your customers YESMAIL INTERACTIVE Helping you get to YES with your customers This is the age of empowered consumers who are in charge of their relationships with brands. To accommodate the evolving nature of B2C marketing,

More information

Patient Relationship Management

Patient Relationship Management Solution in Detail Healthcare Executive Summary Contact Us Patient Relationship Management 2013 2014 SAP AG or an SAP affiliate company. Attract and Delight the Empowered Patient Engaged Consumers Information

More information

Case Study: Closing The Loop

Case Study: Closing The Loop Case Study: Closing The Loop Connect digital marketing data and offline sales data to get true ROI with this cost-effective approach to Customer Intelligence. As digital marketing techniques and technologies

More information

Can you briefly describe, for those listening to the podcast, your role and your responsibilities at Facebook?

Can you briefly describe, for those listening to the podcast, your role and your responsibilities at Facebook? The Audience Measurement Event Speaker s Spotlight Series Featured Speaker: Fred Leach, Facebook Interviewer: Joel Rubinson, President, Rubinson Partners Can you briefly describe, for those listening to

More information

Marketing Orchestration. Better Metrics, Happier Customers. 72% Impression Lift 107% CTR Improvement

Marketing Orchestration. Better Metrics, Happier Customers. 72% Impression Lift 107% CTR Improvement Marketing Orchestration Better Metrics, Happier Customers. If your customers are happy, your metrics will show it. Higher ROI, higher click-through rates, more impressions, more sales. Leverage your 1

More information

Elevate Customer Experience and Engagement in the New Digital World

Elevate Customer Experience and Engagement in the New Digital World Elevate Customer Experience and Engagement in the New Digital World John Chan CRM Solutions Lead, Microsoft Business Solutions Microsoft Asia Customer buying behavior has fundamentally changed therefore,

More information

Your Complete CRM Handbook

Your Complete CRM Handbook Your Complete CRM Handbook Introduction Introduction Chapter 1: Signs You REALLY Need a CRM Chapter 2: How CRM Improves Productivity Chapter 3: How to Craft a CRM Strategy Chapter 4: Maximizing Your CRM

More information

Digital Messaging Platform. Digital Messaging Platform. AgilityHarmony. Orchestrate more meaningful relationships between you and your customers

Digital Messaging Platform. Digital Messaging Platform. AgilityHarmony. Orchestrate more meaningful relationships between you and your customers Digital Messaging Platform Digital Messaging Platform AgilityHarmony Orchestrate more meaningful relationships between you and your customers By marketers for marketers Epsilon Agility Harmony brings together

More information

How to Turn the Promise of the Cloud into an Operational Reality

How to Turn the Promise of the Cloud into an Operational Reality TecTakes Value Insight How to Turn the Promise of the Cloud into an Operational Reality By David Talbott The Lure of the Cloud In recent years, there has been a great deal of discussion about cloud computing

More information

AgilOne + Responsys. Personalizing and measuring your Responsys campaigns just got a whole lot easier.

AgilOne + Responsys. Personalizing and measuring your Responsys campaigns just got a whole lot easier. AgilOne + Responsys Personalizing and measuring your Responsys campaigns just got a whole lot easier. AgilOne s out-of-the-box bi-directional integration with Responsys combines comprehensive customer

More information

Top 5 Things to Consider When Evaluating PPC Management Tools

Top 5 Things to Consider When Evaluating PPC Management Tools Top 5 Things to Consider When Evaluating PPC Management Tools By William Leake, CEO, For companies just starting out with online marketing, and for many who have been online for years, pay-per-click (PPC)

More information

ATS. The. The Staffing Agency s Guide to Buying an Applicant Tracking System

ATS. The. The Staffing Agency s Guide to Buying an Applicant Tracking System ATS The Advantage: The Staffing Agency s Guide to Buying an Applicant Tracking System 87 % of North American recruiting professionals agree that using ATS/CRM technology is important to the success of

More information

When SaaS and On-Premise BI Collide:

When SaaS and On-Premise BI Collide: When SaaS and On-Premise BI Collide: The Pros and Cons of Moving BI to the Cloud Wayne Eckerson Director, TDWI Research November 19, 2009 Sponsor Agenda Cloud-based computing Terminology Types Architectures

More information

RESEARCH NOTE AMAZON WEB SERVICES AND JASPERSOFT A NEW WAY OF LOOKING AT BI IN THE CLOUD

RESEARCH NOTE AMAZON WEB SERVICES AND JASPERSOFT A NEW WAY OF LOOKING AT BI IN THE CLOUD RESEARCH NOTE AMAZON WEB SERVICES AND JASPERSOFT A NEW WAY OF LOOKING AT BI IN THE CLOUD THE BOTTOM LINE Amazon Web Services (AWS) introduced cloud-based data warehousing, and Jaspersoft launched analytic

More information

Guide to Selecting a CRM Solution for your Distribution Business

Guide to Selecting a CRM Solution for your Distribution Business Guide to Selecting a CRM Solution for your Distribution Business 6 Areas to Consider With so many CRM, Sales Force Automation, and Business Intelligence software packages available today, it can be a daunting

More information

YOUR COMPLETE CRM HANDBOOK EVERYTHING YOU NEED TO KNOW TO GET STARTED WITH CRM

YOUR COMPLETE CRM HANDBOOK EVERYTHING YOU NEED TO KNOW TO GET STARTED WITH CRM YOUR COMPLETE CRM HANDBOOK EVERYTHING YOU NEED TO KNOW TO GET STARTED WITH CRM Introduction WHAT IS CRM? CRM is much more than a buzzy acronym that s been tossed around the business and sales world for

More information

A critical or decisive time on which much depends; a crucial moment.

A critical or decisive time on which much depends; a crucial moment. Marketing Platform A critical or decisive time on which much depends; a crucial moment. Call it what you will, but in the old days marketers had time to build up to this moment, whether it was a purchase

More information

4 ecommerce challenges solved using analytics

4 ecommerce challenges solved using analytics 4 ecommerce challenges solved using analytics 4 ecommerce challenges solved using analytics Contents ONE Customer Journey Attribution TWO Valuable Customer Marketing THREE User Flow Analysis (Registration

More information

WORK SMART. Microsoft Dynamics NAV 2009 Simple. Smart. Innovative

WORK SMART. Microsoft Dynamics NAV 2009 Simple. Smart. Innovative WORK SMART Microsoft Dynamics NAV 2009 Simple. Smart. Innovative SIMPLICITY The business management solution for more than one million users worldwide Fast to implement, easy to configure, and simple to

More information

MITS Distributor Analytics

MITS Distributor Analytics Product Datasheet For TrulinX Users MITS Distributor Analytics A powerful combination of reporting features MITS Distributor Analytics gives you a competitive edge when it comes to making decisions that

More information

HOW TO. to Executives. You know that marketing automation is the greatest thing since sliced bread. After all, what else can help you...

HOW TO. to Executives. You know that marketing automation is the greatest thing since sliced bread. After all, what else can help you... HOW TO Sell Marketing to Executives Automation You know that marketing automation is the greatest thing since sliced bread. After all, what else can help you... 1 making inroads with the corner office

More information

Microsoft Dynamics CRM for Financial Services. Making customers the heart of your business.

Microsoft Dynamics CRM for Financial Services. Making customers the heart of your business. Microsoft Dynamics CRM for Financial Services Making customers the heart of your business. In today s competitive financial services market the focus is the customer making sure the customer is at the

More information

Hemant Kulkarni MOBILE BI HYPE OR REAL NEED?

Hemant Kulkarni MOBILE BI HYPE OR REAL NEED? Hemant Kulkarni MOBILE BI HYPE OR REAL NEED? AGENDA WHY PEOPLE STILL FILL ITS HYPE? WHAT GARTNER HYPE CYCLE FOR EMERGING TRENDS SAYS? WHAT IS THE REALITY? MOBILE BI EVOLUTION MOBILE BI IS NOT JUST BI ON

More information

How to select the right Marketing Cloud Edition

How to select the right Marketing Cloud Edition How to select the right Marketing Cloud Edition Email, Mobile & Web Studios ith Salesforce Marketing Cloud, marketers have one platform to manage 1-to-1 customer journeys through the entire customer lifecycle

More information

O P T I M I Z I N G S A L E S F O R C E S. Sample Report. March 2004

O P T I M I Z I N G S A L E S F O R C E S. Sample Report. March 2004 O P T I M I Z I N G S A L E S F O R C E S Opportunity Profile Sample Report March 2004 Primary Intelligence, Inc. 12244 South Business Park Drive Suite 115 Draper, UT 84020 Toll free: (800) 400-2174 Local:

More information

Beyond Spreadsheets. How Cloud Computing for HR Saves Time & Reduces Costs. January 11, 2012

Beyond Spreadsheets. How Cloud Computing for HR Saves Time & Reduces Costs. January 11, 2012 Beyond Spreadsheets How Cloud Computing for HR Saves Time & Reduces Costs January 11, 2012 Introductions Carl Kutsmode Partner at talentrise Talent Management and Recruiting Solutions Consulting firm Help

More information

Why Traditional ESPs Aren t Cutting It for Email Marketers Results of an Adobe Study Conducted Across DMA Members

Why Traditional ESPs Aren t Cutting It for Email Marketers Results of an Adobe Study Conducted Across DMA Members Why Traditional ESPs Aren t Cutting It for Email Marketers Results of an Adobe Study Conducted Across DMA Members Why Traditional ESPs Aren t Cutting It for Email Marketers Table of contents 3 Email marketing

More information

WHITE PAPER MULTI-CHANNEL CAMPAIGNS IN A CONNECTED WORLD. Create and deploy IT solutions for business

WHITE PAPER MULTI-CHANNEL CAMPAIGNS IN A CONNECTED WORLD. Create and deploy IT solutions for business WHITE PAPER MULTI-CHANNEL CAMPAIGNS IN A CONNECTED WORLD White paper - Multi-Channel Campaigns in a Connected World - Prodware 1 Create and deploy IT solutions for business Navigating Multi-channel Marketing

More information

SaaS A Product Perspective

SaaS A Product Perspective SaaS A Product Perspective Software-as-a-Service (SaaS) is quickly gaining credibility and market share against traditional packaged software. This presents new opportunities for product groups and also

More information

REAL-TIME OPERATIONAL INTELLIGENCE. Competitive advantage from unstructured, high-velocity log and machine Big Data

REAL-TIME OPERATIONAL INTELLIGENCE. Competitive advantage from unstructured, high-velocity log and machine Big Data REAL-TIME OPERATIONAL INTELLIGENCE Competitive advantage from unstructured, high-velocity log and machine Big Data 2 SQLstream: Our s-streaming products unlock the value of high-velocity unstructured log

More information

True Stories of Customer Service ROI: The real-world benefits of Zendesk

True Stories of Customer Service ROI: The real-world benefits of Zendesk True Stories of Customer Service ROI: The real-world benefits of Zendesk Introduction Any manager whose business thrives when customers are happy immediately understands the value of excellent customer

More information

6 challenges every CIO should address for a successful shift to the cloud

6 challenges every CIO should address for a successful shift to the cloud for a successful shift to the cloud May 2014 1 CONTENTS Introduction Challenge 1: Application security Challenge 2: Complexity Challenge 3: Applications not optimized for cloud Challenge 4: Cost Challenge

More information

Cloud Benefits Elusive for CMOs Charged with Harnessing Big Data

Cloud Benefits Elusive for CMOs Charged with Harnessing Big Data Cloud Benefits Elusive for CMOs Charged with Harnessing Big Data Until Now A publication by: Introduction The analysts at Gartner made waves when they predicted that, by 2017, chief marketing officers

More information

Agile, Secure, Reliable: World-Class Customer Service in the Cloud

Agile, Secure, Reliable: World-Class Customer Service in the Cloud Agile, Secure, Reliable: World-Class Customer Service in the Cloud Contents 2 Introduction 4 Business Benefits 6 IT Benefits 8 RightNow Product Focus 2 Why Deliver Customer Service in the Cloud? In a volatile

More information

Integrated Marketing Management Aprimo Marketing Studio On Demand

Integrated Marketing Management Aprimo Marketing Studio On Demand Integrated Marketing Management Aprimo Marketing Studio On Demand The cloud-based platform that adds new efficiency and effectiveness to all aspects of your marketing. A robust suite of marketing operations

More information

RESEARCH NOTE NETSUITE S IMPACT ON E-COMMERCE COMPANIES

RESEARCH NOTE NETSUITE S IMPACT ON E-COMMERCE COMPANIES Document L17 RESEARCH NOTE NETSUITE S IMPACT ON E-COMMERCE COMPANIES THE BOTTOM LINE Nucleus Research analyzed the activities of online retailers using NetSuite to assess the impact of the software on

More information

White paper. Integrated Marketing Management

White paper. Integrated Marketing Management White paper Integrated Marketing Management The Top 3 Advantages Driving Digital Marketing Automation Has the increase in digital channels caused your marketing operations processes to multiply and deliver

More information

YOUR COMPLETE CRM HANDBOOK

YOUR COMPLETE CRM HANDBOOK HIGHER EDUCATION: YOUR COMPLETE CRM HANDBOOK EVERYTHING YOU NEED TO KNOW TO GET STARTED WITH CRM Introduction WHAT IS CRM? CRM is much more than a buzzy acronym that s been tossed around the business and

More information

By 2015, companies that focus on integrated processes for Local will increase revenue by 15 to 20%.

By 2015, companies that focus on integrated processes for Local will increase revenue by 15 to 20%. By 2015, companies that focus on integrated processes for Local Marketing Enablement will increase revenue by 15 to 20%. (Gartner s Top 10 Processes for 2012) Provides software & expertise that enable

More information

REDEFINING CRM CONSULTING. Tokara s expertise comes with a commitment to partner in whatever way is best for that client.

REDEFINING CRM CONSULTING. Tokara s expertise comes with a commitment to partner in whatever way is best for that client. REDEFINING CRM CONSULTING Tokara s expertise comes with a commitment to partner in whatever way is best for that client. A NEW BREED OF CRM CONSULTANT Our consultants bring thousands of hours of hands-on

More information

Guidelines for Claims Management System Selection

Guidelines for Claims Management System Selection White Paper Guidelines for Claims Management System Selection By Jose Tribuzio January 2009 Systema Software 1 www.systemasoft.com Overview Selecting a new claim system can be an intimidating task due

More information

Redoing Customer Engagement Practices in the Biopharmaceutical Industry

Redoing Customer Engagement Practices in the Biopharmaceutical Industry Redoing Customer Engagement Practices in the Biopharmaceutical Industry knowmcm Action Paper By Sanjay Virmani Table of Contents The biopharmaceutical industry has been adopting novel technologies and

More information

Transform your business with Inspired Marketing. 5 Things You Should Know About ExactTarget

Transform your business with Inspired Marketing. 5 Things You Should Know About ExactTarget 5 Things You Should Know About ExactTarget Transform your business with Inspired Marketing 5 Things You Should Know About ExactTarget 5 Things You Should Know About ExactTarget Transform your business

More information

Teradata Marketing Operations. Reduce Costs and Increase Marketing Efficiency

Teradata Marketing Operations. Reduce Costs and Increase Marketing Efficiency Teradata Marketing Operations Reduce Costs and Increase Marketing Efficiency Product Insight Brochure What Would You Do If You Knew? TM What would you do if you knew your marketing efforts could be freed

More information

Business Success Blueprints Choosing and using a CRM

Business Success Blueprints Choosing and using a CRM Business Success Blueprints Choosing and using a CRM YOUR BLUEPRINT TO SUPER SUCCESS The definitive Entrepreneurs Circle Guide to managing your customer data. Choosing and Using a CRM Still trying to

More information

Expanding Uniformance. Driving Digital Intelligence through Unified Data, Analytics, and Visualization

Expanding Uniformance. Driving Digital Intelligence through Unified Data, Analytics, and Visualization Expanding Uniformance Driving Digital Intelligence through Unified Data, Analytics, and Visualization The Information Challenge 2 What is the current state today? Lack of availability of business level

More information

The Definitive Guide to Strategic Analytics. White Paper

The Definitive Guide to Strategic Analytics. White Paper The Definitive Guide to Strategic Analytics White Paper The Data Artisan: Enabler of Strategic Analytics In the past, the data analyst simply used the tools available to him or her and provided the results

More information

Understanding the Value of Financial Intelligence for Cloud Management. A white paper by David Linthicum

Understanding the Value of Financial Intelligence for Cloud Management. A white paper by David Linthicum Understanding the Value of Financial Intelligence for Cloud Management A white paper by David Linthicum Hybrid IT Computing 2 Executive Summary Most of those who fund and operate cloud-based or virtualized

More information

DATA CENTER INFRASTRUCTURE MANAGEMENT

DATA CENTER INFRASTRUCTURE MANAGEMENT THE nlyte SOLUTION nlyte Software was founded by data center professionals for data center professionals and is the independent provider of data center infrastructure Management (DCIM) solutions. The nlyte

More information

The SAS Transformation Project Deploying SAS Customer Intelligence for a Single View of the Customer

The SAS Transformation Project Deploying SAS Customer Intelligence for a Single View of the Customer Paper 3353-2015 The SAS Transformation Project Deploying SAS Customer Intelligence for a Single View of the Customer ABSTRACT Pallavi Tyagi, Jack Miller and Navneet Tuteja, Slalom Consulting. Building

More information

REDEFINING CRM CONSULTING. Tokara s expertise comes with a commitment to partner in whatever way is best for that client.

REDEFINING CRM CONSULTING. Tokara s expertise comes with a commitment to partner in whatever way is best for that client. REDEFINING CRM CONSULTING Tokara s expertise comes with a commitment to partner in whatever way is best for that client. A NEW BREED OF CRM CONSULTANT Our consultants bring thousands of hours of hands-on

More information

Accenture Interactive Joint Point of View with Adobe. Making it Relevant Optimizing the Digital Marketing Experience

Accenture Interactive Joint Point of View with Adobe. Making it Relevant Optimizing the Digital Marketing Experience Accenture Interactive Joint Point of View with Adobe Making it Relevant Optimizing the Digital Marketing Experience Making it Relevant Optimizing the Digital Marketing Experience Digital is no longer a

More information

Data Driven Marketing

Data Driven Marketing Data Driven Marketing B2B MARKETING AUTOMATION BENCHMARKS FIND. NURTURE. CONVERT. The most challenging obstacles to B2B Marketing Automation success and how marketers will overcome them in the year ahead.

More information

Transforming Big Data Into Smart Advertising Insights. Lessons Learned from Performance Marketing about Tracking Digital Spend

Transforming Big Data Into Smart Advertising Insights. Lessons Learned from Performance Marketing about Tracking Digital Spend Transforming Big Data Into Smart Advertising Insights Lessons Learned from Performance Marketing about Tracking Digital Spend Transforming Big Data Into Smart Advertising Insights Lessons Learned from

More information

One View Of Customer Data & Marketing Data

One View Of Customer Data & Marketing Data One View Of Customer Data & Marketing Data Ian Kenealy, Head of Customer Data & Analytics, RSA spoke to the CX Network and shared his thoughts on all things customer, data and analytics! Can you briefly

More information

Cloud Analytics Where CFOs, CMOs and CIOs Need to Move To

Cloud Analytics Where CFOs, CMOs and CIOs Need to Move To Cloud Analytics Where CFOs, CMOs and CIOs Need to Move To IN PARTNERSHIP WITH Analytics and the Speed Advantage Introduction Three recent workplace trends the growth of the mobile revolution, the emergence

More information

ANALYTICS PAYS BACK $13.01 FOR EVERY DOLLAR SPENT

ANALYTICS PAYS BACK $13.01 FOR EVERY DOLLAR SPENT RESEARCH NOTE September 2014 ANALYTICS PAYS BACK $13.01 FOR EVERY DOLLAR SPENT THE BOTTOM LINE Organizations are continuing to make investments in analytics to meet the growing demands of the user community

More information

IT Asset Management. White Paper

IT Asset Management. White Paper IT Asset Management A modern ITAM solution allows organizations to consolidate legacy systems into one system of record and automate the full asset lifecycle. Historically, IT Asset Management (ITAM) systems

More information

IRON SPEED DESIGNER BUILD AND DEPLOY DATABASE APPLICATIONS WITHOUT PROGRAMMING. October 2010

IRON SPEED DESIGNER BUILD AND DEPLOY DATABASE APPLICATIONS WITHOUT PROGRAMMING. October 2010 IRON SPEED DESIGNER BUILD AND DEPLOY DATABASE APPLICATIONS WITHOUT PROGRAMMING "We have developed over 10 applications using Iron Speed Designer that are used daily by operations and maintenance personnel.

More information

A Comprehensive Data Management Platform Powers 360 Analytics. Centrally Analyze Audience, Campaign, and Performance Data

A Comprehensive Data Management Platform Powers 360 Analytics. Centrally Analyze Audience, Campaign, and Performance Data A Comprehensive Data Management Platform Powers 360 Analytics Centrally Analyze Audience, Campaign, and Performance Data 1 How can you analyze all of your disparate first-party and third-party audience,

More information

Data Analytics Solution for Enterprise Performance Management

Data Analytics Solution for Enterprise Performance Management A Kavaii White Paper http://www.kavaii.com Data Analytics Solution for Enterprise Performance Management Automated. Easy to Use. Quick to Deploy. Kavaii Analytics Team Democratizing Data Analytics & Providing

More information

Reaching Customers Across Multiple Channels

Reaching Customers Across Multiple Channels Leading Provider of Cloud-Based Customer Experience Solutions Relies on Integrated, Modular WSO2 Middleware to Speed the Delivery of Services that Enhance User Engagement Businesses recognize that brand

More information

Got CRM? WHY YOU NEED MARKETING AUTOMATION, TOO. AN ACT-ON ebook

Got CRM? WHY YOU NEED MARKETING AUTOMATION, TOO. AN ACT-ON ebook Got CRM? WHY YOU NEED MARKETING AUTOMATION, TOO AN ACT-ON ebook MARKETING AUTOMATION IS THE MARKETING COUNTERPART TO YOUR CRM SALES SYSTEM. CRM SUPPORTS SALES... Your established customer relationship

More information

How to Manage Your Data as a Strategic Information Asset

How to Manage Your Data as a Strategic Information Asset How to Manage Your Data as a Strategic Information Asset CONCLUSIONS PAPER Insights from a webinar in the 2012 Applying Business Analytics Webinar Series Featuring: Mark Troester, Former IT/CIO Thought

More information

Voice. listen, understand and respond. enherent. wish, choice, or opinion. openly or formally expressed. May 2010. - Merriam Webster. www.enherent.

Voice. listen, understand and respond. enherent. wish, choice, or opinion. openly or formally expressed. May 2010. - Merriam Webster. www.enherent. Voice wish, choice, or opinion openly or formally expressed - Merriam Webster listen, understand and respond May 2010 2010 Corp. All rights reserved. www..com Overwhelming Dialog Consumers are leading

More information

The Rising Opportunity for CMO-CIO Collaboration in the Pharmaceutical Industry

The Rising Opportunity for CMO-CIO Collaboration in the Pharmaceutical Industry Accenture Life Sciences Rethink Reshape Restructure for better patient outcomes The Rising Opportunity for CMO-CIO Collaboration in the Pharmaceutical Industry Demographics Life Sciences Pharma/Biotech:

More information

Marketing Automation User; 2010 marketing review notes and 2011 plans

Marketing Automation User; 2010 marketing review notes and 2011 plans Marketing Automation User; 2010 marketing review notes and 2011 plans Each December we ask our marketing customers if they would like to participate in a short, informal yearend review. The scope of the

More information

DRIVING THE CHANGE ENABLING TECHNOLOGY FOR FINANCE 15 TH FINANCE TECH FORUM SOFIA, BULGARIA APRIL 25 2013

DRIVING THE CHANGE ENABLING TECHNOLOGY FOR FINANCE 15 TH FINANCE TECH FORUM SOFIA, BULGARIA APRIL 25 2013 DRIVING THE CHANGE ENABLING TECHNOLOGY FOR FINANCE 15 TH FINANCE TECH FORUM SOFIA, BULGARIA APRIL 25 2013 BRAD HATHAWAY REGIONAL LEADER FOR INFORMATION MANAGEMENT AGENDA Major Technology Trends Focus on

More information

IBM Global Business Services Microsoft Dynamics CRM solutions from IBM

IBM Global Business Services Microsoft Dynamics CRM solutions from IBM IBM Global Business Services Microsoft Dynamics CRM solutions from IBM Power your productivity 2 Microsoft Dynamics CRM solutions from IBM Highlights Win more deals by spending more time on selling and

More information

The Business Case for Investing in Retail Data Analytics

The Business Case for Investing in Retail Data Analytics The Business Case for Investing in Retail Data Analytics Why product manufacturers are investing in POS and inventory analytics solutions Introduction In the latest Shared Data Study from CGT and RIS News

More information

IBM Cognos TM1 on Cloud Solution scalability with rapid time to value

IBM Cognos TM1 on Cloud Solution scalability with rapid time to value IBM Solution scalability with rapid time to value Cloud-based deployment for full performance management functionality Highlights Reduced IT overhead and increased utilization rates with less hardware.

More information

Why Redknee s Pre-Integrated Real-Time Billing and Customer Care Solution is the Right Choice for CSPs

Why Redknee s Pre-Integrated Real-Time Billing and Customer Care Solution is the Right Choice for CSPs Why Redknee s Pre-Integrated Real-Time Billing and Customer Care Solution is the Right Choice for CSPs > > Summary In an increasingly saturated and competitive market, telecom operators face huge challenges

More information

FY07 Drive Business Performance Customer Campaign Microsoft White Paper

FY07 Drive Business Performance Customer Campaign Microsoft White Paper FY07 Drive Business Performance Customer Campaign Microsoft White Paper Introduction Power to the people! No, this is not a political statement, but words that apply to Microsoft s business performance

More information

HOW A CRM SOLUTION CAN HELP YOUR BUSINESS Zyprr E-Book Series. www.zyprr.com 1

HOW A CRM SOLUTION CAN HELP YOUR BUSINESS Zyprr E-Book Series. www.zyprr.com 1 HOW A CRM SOLUTION CAN HELP YOUR BUSINESS Zyprr E-Book Series www.zyprr.com 1 Contents 1. Introduction: 1. What is CRM 2. Adoption: How to Succeed 1. Executive Buy-in 2. Establish Measurable Goals 3. Understanding

More information

Private and Hybrid Custom Cloud Hosting of Microsoft Applications For Enterprises and Government Agencies

Private and Hybrid Custom Cloud Hosting of Microsoft Applications For Enterprises and Government Agencies ceocfointerviews.com All rights reserved! Issue: October 13, 2014 The Most Powerful Name in Corporate News Private and Hybrid Custom Cloud Hosting of Microsoft Applications For Enterprises and Government

More information

WHITE PAPER. The 7 Deadly Sins of. Dashboard Design

WHITE PAPER. The 7 Deadly Sins of. Dashboard Design WHITE PAPER The 7 Deadly Sins of Dashboard Design Overview In the new world of business intelligence (BI), the front end of an executive management platform, or dashboard, is one of several critical elements

More information

IBM Marketing Cloud adds enterprise packages and offers new capabilities for all packages

IBM Marketing Cloud adds enterprise packages and offers new capabilities for all packages IBM United States Software Announcement 215-492, dated October 27, 2015 adds enterprise packages and offers new capabilities for all packages Table of contents 1 Overview 6 Publications 2 Key prerequisites

More information

UP WHERE CUSTOMER SERVICE BELONGS

UP WHERE CUSTOMER SERVICE BELONGS THE CLOUD: UP WHERE CUSTOMER SERVICE BELONGS Learn how leveraging the cloud to optimize field workforce management improves the experiences of your customers while also lowering operational costs. INTRO

More information

CUSTOMER SUCCESS. UberGlobal Enhancing Support and Sales with Personalized Engagement

CUSTOMER SUCCESS. UberGlobal Enhancing Support and Sales with Personalized Engagement CUSTOMER SUCCESS UberGlobal Enhancing Support and Sales with Personalized Engagement 2014 Overview UberGlobal is Australia s third largest cloud services provider by market share. Founded in 2002 by 14

More information

Copyright 2009 SAS Institute Inc. All rights reserved. Success With Business Analytics in the New Pharmaceutical Commercial Model.

Copyright 2009 SAS Institute Inc. All rights reserved. Success With Business Analytics in the New Pharmaceutical Commercial Model. Copyright 2009 SAS Institute Inc. All rights reserved. Success With Business Analytics in the New Pharmaceutical Commercial Model. Emerging Commercial Models: Rethinking Analytics Deloitte Consulting LLP

More information

Advertising Automation SOFTWARE OVERVIEW

Advertising Automation SOFTWARE OVERVIEW Advertising Automation SOFTWARE OVERVIEW Nanigans powers the world s most successful in-house advertising teams. Automate your customer acquisition and remarketing campaigns using Nanigans, with programmatic

More information

MOVING BEYOND QUICKBOOKS: Why now s the time to graduate to professional financial management software

MOVING BEYOND QUICKBOOKS: Why now s the time to graduate to professional financial management software MOVING BEYOND QUICKBOOKS: Why now s the time to graduate to professional financial management software Summary Most small businesses begin their financial lives using Intuit s QuickBooks, which with an

More information

Superior Web Application Performance in the Cloud

Superior Web Application Performance in the Cloud SOLUTION WHITE PAPER Superior Web Application Performance in the Cloud Ensuring consistent service levels for users CONTENTS INTRODUCTION....................................................... 1 THE USER

More information

CLICK DIMENSIONS OR MICROSOFT MARKETING MODULE? WHAT TO DO, WHAT TO DO? CLICKDIMENSIONS VS. MICROSOFT MARKETING MODULE

CLICK DIMENSIONS OR MICROSOFT MARKETING MODULE? WHAT TO DO, WHAT TO DO? CLICKDIMENSIONS VS. MICROSOFT MARKETING MODULE CLICK DIMENSIONS OR MICROSOFT MARKETING MODULE? WHAT TO DO, WHAT TO DO? CLICKDIMENSIONS VS. MICROSOFT MARKETING MODULE 1 AS A MARKETING PROFESSIONAL... I know the importance of staying up-to-date on the

More information

YOUR COMPLETE CRM HANDBOOK EVERYTHING YOU NEED TO GET YOUR NONPROFIT STARTED WITH CRM

YOUR COMPLETE CRM HANDBOOK EVERYTHING YOU NEED TO GET YOUR NONPROFIT STARTED WITH CRM YOUR COMPLETE CRM HANDBOOK EVERYTHING YOU NEED TO GET YOUR NONPROFIT STARTED WITH CRM Introduction WHAT IS CRM? CRM is much more than a buzzy acronym that s been tossed around the business and sales world

More information

hmetrix Revolutionizing Healthcare Analytics with Vertica & Tableau

hmetrix Revolutionizing Healthcare Analytics with Vertica & Tableau Powered by Vertica Solution Series in conjunction with: hmetrix Revolutionizing Healthcare Analytics with Vertica & Tableau The cost of healthcare in the US continues to escalate. Consumers, employers,

More information

This white paper from Stylusinc describes how enterprises benefits by migrating to Microsoft Office 365 and how it is bringing about a sea change in

This white paper from Stylusinc describes how enterprises benefits by migrating to Microsoft Office 365 and how it is bringing about a sea change in This white paper from Stylusinc describes how enterprises benefits by migrating to Microsoft Office 365 and how it is bringing about a sea change in how enterprises look at basic things like email collaboration

More information

Social Business Analytics

Social Business Analytics IBM Software Business Analytics Social Analytics Social Business Analytics Gaining business value from social media 2 Social Business Analytics Contents 2 Overview 3 Analytics as a competitive advantage

More information

Optimizing for Success

Optimizing for Success Optimizing for Success Successful apps use data to optimize on their designs after launch. In this chapter, we explore how to optimize your app to reach your goals. Now that you ve built and launched your

More information

The Changing Face of Marketing Automation

The Changing Face of Marketing Automation WHITE PAPER The Changing Face of Marketing Automation Managing customer dialogue in an online, offline, social, digital, multichannel world Table of Contents Introduction... 1 The World of Marketing Is

More information

Perspective: The Changing Face of Pharma CRM

Perspective: The Changing Face of Pharma CRM Perspective: The Changing Face of Pharma CRM PERSPECTIVE Eric Newmark # HI235504 Global Headquarters: 5 Speen Street Framingham, MA 01701 USA P.508.935.4445 F.508.988.7881 www.idc-hi.com IN THIS PERSPECTIVE

More information

TOP 10. Features Small and Medium Businesses

TOP 10. Features Small and Medium Businesses Introduction Once thought of as only relevant for enterprises, CRM technology is increasingly being used by small and medium businesses across industries. Even the smallest organizations recognize the

More information

Agilysys rguest Analyze Solution

Agilysys rguest Analyze Solution Agilysys rguest Analyze Solution Improve Performance and Customer Service TABLE OF CONTENTS Introduction...3 What Will Be The Role 0f Analytics for Hospitality Businesses?...4 What s Involved in an Analytics

More information

Redefining Measurement from Awareness to Conversion. Smart Market: Vol. 4 Data-Driven Marketing, Demystified

Redefining Measurement from Awareness to Conversion. Smart Market: Vol. 4 Data-Driven Marketing, Demystified Smart Market: Vol. 4 Data-Driven Marketing, Demystified Redefining Measurement from Awareness to Conversion PROGRAMMATIC MARKETING & THE NEW CUSTOMER JOURNEY In today s multiscreen world, the odds that

More information

Operations Management for Virtual and Cloud Infrastructures: A Best Practices Guide

Operations Management for Virtual and Cloud Infrastructures: A Best Practices Guide Operations Management for Virtual and Cloud Infrastructures: A Best Practices Guide Introduction Performance Management: Holistic Visibility and Awareness Over the last ten years, virtualization has become

More information

THE ENSIGHTEN PROMISE. The Power to Collect, Own and Activate Omni-Channel Data

THE ENSIGHTEN PROMISE. The Power to Collect, Own and Activate Omni-Channel Data THE ENSIGHTEN PROMISE The Power to Collect, Own and Activate Omni-Channel Data EXECUTIVE SUMMARY Pure client-side or pure server-side tag management systems (TMS) suffer from critical limitations: The

More information

Buyer s Guide to Big Data Integration

Buyer s Guide to Big Data Integration SEPTEMBER 2013 Buyer s Guide to Big Data Integration Sponsored by Contents Introduction 1 Challenges of Big Data Integration: New and Old 1 What You Need for Big Data Integration 3 Preferred Technology

More information