Newsletters Made Simple Hosted On-Premise Self-Service Full-Service 7435 Poplar Drive Forestville, CA (415)

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1 Hosted On-Premise Self-Service Full-Service Newsletters Made Simple 7435 Poplar Drive Forestville, CA (415)

2 About Epicor s emarketing SpinnakerPro is an award-winning web-based marketing solution designed for marketing professionals. Epicor s emarketing enables you to deploy highly targeted, actionable and relevant marketing campaigns to your subscribers with real-time measurable results. Features at a glance Create professional marketing campaigns and microsites in minutes with Epicor s emarketing's integrated HTML editor Segment your database to send highly focused campaigns Measure opt-ins, hard and soft bounces and referrals automatically Track who opened your and how many times they opened it Create automated and triggered marketing campaigns Send follow-on campaigns based on survey responses, URLs clicked and other key metrics Grow your subscriber base with Tell a Friend Multiple transmission choice of , SMS, Fax or Catalog Support for Goodmail Certified Support for BrandMail (Secure Inbox Branding of your ) Clickstream tracking (links clicked in s can be tracked all the way through to a checkout page and beyond) Integrated with Sensorpro online survey solution Blacklist monitoring Rendering validation Featured supplier in e-consultancy marketing buyers guide Winner of TMC best CRM product of the year Finalist in Clickz best newsletter product awards

3 Epicor s emarketing - Key Features LIST MANAGEMENT Internal database ODBC functionality CSV import Double Opt in Management Opt out management Opt in and out of all mailings and/or specific categories Customizable Preference Centre SEGMENTATION Create, preview and save segments Store and reuse segments Segmentation based on external databases Set querying criteria Use multiple levels of data in selection Demographic segmentation Clickthrough segmentation Survey response-based segmentation CONTENT CREATION WYSWYG Content Editor HTML template facility Enhanced mail merge on all fields Dynamic and conditional content Advanced content scripting Rich media insertion Survey Insertion Catalogue Creation Rendering Validation

4 CAMPAIGN MANAGEMENT Create, save and test mailings Preview and test messages Store templates for future use Modify and Enhance messages Schedule campaigns Archive campaigns for future review REPORTING AND TRACKING Real-time reporting Pre-built list and mailing reports Individual member reports URL Clickthrough tracking Clickstream tracking Refer-a-Friend functionality and tracking Forward tracking Hard and Soft Bounce Tracking Flex2 charting INFRASTUCTURE Servers based in Ireland Product can be customized Deployed as Hosted or Licensed solution Private DNS service Blacklist monitoring Fast image server support (Canopy, Akamai) Goodmail support for certified Brandmail support for secure, authenticated , branded in the recipient s inbox.

5 Epicor s emarketing in Action Importing and Segmentation To ensure that your message reaches the right people, Epicor s emarketing s highly flexible, easy-to-use web interface allows you to quickly import contacts directly through ODBC or from flat files, so you re always using the most up to-date information. Epicor s emarketing provides segmentation capabilities that allow you to filter contact data any way you want. You may use Epicor s emarketing s simple forms to streamline your contact list based on dozens of values in your database. Further precision can be achieved by creating customized broadcasts for each segment so customers with larger budgets can be targeted with a different promotion than those with more modest financial resources. And you can consider previous campaign results when defining your segmentation. Design Your The Epicor s emarketing content editor is designed to enable you to swiftly build personalized and content rich messages - without being a Web guru. It utilizes a grid-based layout format to enable quick production of HTML s and Web microsites. Epicor s emarketing allows you to design unique Web microsites to complement campaigns. Use Web microsites to share additional campaign information, drive traffic to your Web site, or as a call to action. Measure Your Results Effective marketing projects are results-oriented. The ability to analyze the success of a campaign can help you plan for future campaigns and prepare for changes in your organization s sales or service activity. Epicor s emarketing delivers a flexible environment for tracking and measuring campaign results. It provides immediate feedback, allowing you to track campaign activity as soon as the campaign is launched. The reports are available indefinitely. Opens, Forwards and Dwell Time Epicor s emarketing gives you the power to track customer behaviors such as when they opened the , how many times they viewed it and whether they logged in to the corresponding Web microsite.

6 Metrics Facilitate Future Successes The robust reporting and metrics capabilities in Epicor s emarketing allow you to effectively measure the success of a campaign, arming you with valuable information to strategize for future projects. Epicor s emarketing provides you with complete click-through rates for specific links. So you know what recipients are most interested in. Built with.net Epicor s emarketing is architected to leverage the benefits of Web Services. Epicor s emarketing is built on the Microsoft.NET Framework, which delivers new levels of accessibility and extensibility. Through the use of XML Web Services, Microsoft.NET enables extensive scalability and integration capabilities. Epicor s emarketing Metrics Epicor s emarketing provides comprehensive real-time reporting enabling you to measure the effectiveness of every campaign. Within minutes of sending an campaign, you can see who opened your , which links generated the most interest and who clicked on each link. Use this valuable information in your next campaign to increase the relevancy of your s with tailored content or to send targeted follow-on s to subscribers who click on a particular topic or product link. View your Campaign Success at a Glance. Epicor s emarketing's Campaign Overview screen gives you a snapshot of the success of your campaign including the unique opens, the unopened s, the referrals, the opt-outs, the click throughs and the most popular URL clicks. Growing your subscriber list. Include a 'forward to a friend' link in your and track who is forwarding your and to whom they are forwarding it. Send a follow up campaign to your "new friends" telling them about your business and this will help to build your subscriber list.

7 Find out who is opening your . Epicor s emarketing's subscriber report allows you to track who is opening your , how many times they have opened it and when. Create a new list for your next campaign using data like all of those "who opened" or "who clicked" a particular campaign. See what your readers are interested in. Epicor s emarketing's URL report provides you with valuable information such as the total of number of clicks for every link in an , who clicked on each link, when they clicked on it and how many times. Automatically manage bounces and unsubscribes. Epicor s emarketing manages all bounces and unsubscribes automatically providing you with a detailed report on who left your list and when. Bounces are reported by keyword. Epicor s emarketing will attempt to send the 3 times before it becomes a hard bounce. Flex2 charting Provides the speed and clarity of flash charting from Adobe, the makers of PDF. The richness of the charts are easy to understand and can be downloaded for presentations or embedded in a webpage. Brandmail Support Epicor s emarketing supports the use of Brandmail, so people who receive this will see a branded, authenticated in their inbox. Brandmail, in conjunction with DKIM (DomainKeys Identified Mail) gives you the best tools to reach your intended audience.

8 Our Infrastructure Our hosted environments for Epicor s emarketing and SensorPro are on dedicated secure servers in Dublin. s are broadcast via an IronPort C150, improving deliverability, speed, scalability and availability. Newsletter Redistribution Along with the standard method of distribution, Epicor s emarketing also facilitates the following: Tell a Friend functionality to automatically forward a copy of an to a friend or colleague. Each newsletter may be accessed via a unique URL, and this URL may be used to: Create a newsletter archive section on your website - show current newsletter, or store a copy of any newsletter you wish to share with non-subscribers. Publish the URL to an RSS feed Publish the URL on social networks, like Twitter, FriendFeed, Jaiku etc. Customer Testimonials Tower Hotel Group The essence of the Epicor s emarketing solution from Narragansett for Tower Hotel Group is that it is the last piece of the jigsaw in our Epicor s emarketing strategy. With the Response Reporter we can clearly see the real time results of a campaign and we can then track that against actual pickup in business, i.e. bookings made. This allows us to assess the offers and the marketing message for future campaigns. We can actually measure the amount of people who clicked from the eshot into the Hot Deals on our website, and then we can query our booking engine to assess the exact number of bookings made. Along with reports from Opera, our PMS, we can see how many rooms were booked on a particular offer in a defined period. This is a far more precise measurement of success, than trying to assess the result of a press/media advert or poster/flyer campaign. Deirdre Power, General Manager (Commercial), Tower Hotel Group, Dublin, Ireland.

9 Thomson Carswell On behalf of our team here at Thomson, I'd like to thank you both and your team for all your hard work over the last few months. During your recent visit with us, Dave, your commitment to helping us implement our system as smoothly as possible, your professionalism and, last but not least, your wonderful sense of humour, were top notch". Janice O'Donnell Project Manger. Verizon Business You and your support team have been wonderful in helping me get set up with the software, getting me training and working through my support issues. I ve been so impressed with your response time and it has been critical in helping me get a very large, high priority project out the door in record time. On a side note, the software is terrific, and the training presentation you sent me was invaluable. Brooke Ekman, Verizon Business Marketing Operations. Peppers and Rogers Group "To remain competitive, companies must interact on all levels with their customers. It s critical to measure customer behavior indicators, such as satisfaction levels and buying intentions. The solutions from Narragansett Technologies can help a firm do this". Don Peppers.

10 Sample Customers Associations The Canadian Institute of Chartered Accountants The Manufacturing Institute UK Finance and Audit Association Media Epsilon DRAX, Sweden Nomadic Display, UK Education and Research ICOM, Canada Campden Research UK Janzabar elearning Charity and Non Profit Bothar Limerick Animal Welfare Ellen MacArthur Trust Finance KPMG OSK Dublin Benchmark Underwriters Dublin Technology & Telecoms HP, USA Epicor, USA Verizon, USA Tango Telecom Ireland Openmind Networks Ireland

11 Retail and Publishing Thomson Carswell, Canada Brown Thomas Ireland House of Frasier UK Consulting and Training Empower training Kilkenny Trigraph Prof Services Dublin 3R Ireland Consumer Goods Coty Inc, USA Proctor and Gamble (Pampers brand) Absolut Vodka, Sweden Consumer Electronics EA Games, US Konica Minolta, EMEA Kyocera, UK Hospitality The Clarence Dublin The Aghadoe 5* Killarney Tower Hotel Group Automotive Honda Acura, USA Capricorn, Australia Hartwell, UK Manufacturing Leupold & Steven, USA Mastercraft Boats, USA

12 Wood Flooring International, USA Sample Newsletters Brown Thomas

13 Bothar

14 Wedding Wish List