Flexible Business Process Management enabled by SOA Full support of BPM life cycle Closing the gap between Business & IT

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1 Flexible Business Process Management enabled by SOA Full support of BPM life cycle Closing the gap between Business & IT Collaborative Development IT Clean hand-off to IT with Business Models, Metrics Integration Developer Integrated deployment of policies, rules, and services based on an SOA platform IT Business Modeling and Simulation LOB Workflow and Choreography Business Modeler Feedback for continuous improvement and optimization Business Monitoring, Dashboards and Analytics IT LOB Process Server Real time collaboration and management of business processes Business Monitor

2 IBM's BPM Suite Enables Flexible & Dynamic Processes That Adapt Rapidly to Changing Needs Points of Agility: Policies Events Rules Active Content Service Selection Analytics

3 Transform Insights into Effective Actions 85% of CEOs require more insight into their businesses Source: IBM Global CEO Study 2008 Lack of visibility into operations leads to many business problems Ineffective inventory management leads to lost sales Poor response time leads to unhappy customers Supply chain disruptions increase costs Paper-intensive and manual processes impede visibility Poor workload management leads to dissatisfied employees Exceptions waste resources and increase costs

4 Capture New Insights From Sensors and Events Throughout Your Business Business Event Processing Shipment Delayed Suspicious Transaction WebSphere Business Events

5 Business Event Processing is Vital for Turning Insight into Action What is an Event? Any electronic signal (message) indicating a change in the state of the business has occurred or contemplated a Business Event? Any event occurring within a business context. Business Event Processing? The ability to sense when a business event or event pattern has occurred (or not occurred) indicating an actionable business situation and to alert the infrastructure for coordinating the right response (action) at the right time. A call to the help desk A New Location is Detected Inquiry A PIN is changed! A sale is made Sales Follow-up Correlation Multiple Inquiries, same customer, across channels Events pass silently back and forth as unrelated pieces of communication. They are a source of great power, for when they are correlated, they yield a wealth of information. -Dr. David Luckham, Professor Emeritus, Stanford University 23

6 Leverage Real-time Visibility for Rapid Response Two-way communication Gain faster insight from pattern detection and alerts on KPIs/KAIs in WebSphere Business Monitor and WebSphere Business Events 24

7 Business Activity Monitoring Provides Real-Time Process Visibility External Information Information affecting business performance Collaboration Share metrics and models with teams to resolve situations Business Alerts Notification of situations that require response Process Metrics Key Performance Indicators for business units WebSphere Business Monitor Reports & Analyses Understanding trends by combining real-time performance and historical information 25

8 Proactively Manage Processes and Anticipate Problems Before They Occur Predict future value of KPIs, KAIs, receive alerts Track reliability through measures based on standard deviation KPI & KAI Library help users define business measures quickly KPI/KAI Library and Leading-Edge BAM Analytics in WebSphere Business Monitor 26

9 Extend Insight with New Visibility and Real World Responsiveness Insight and New Visibility Real World Events Business Events BEP Engine Monitor! Detect WebSphere Sensor Events V6.2 Orchestrate Take Action at the Right Time Know What s Happening, When to Act and How to Take Action

10 Adapt and Respond Dynamically to Change Reduce the time and cost of change Large insurer increased revenue 15% and reduced cost by 30% Analytics Sales goals are at risk Close the gap between changes and the time and cost it takes to implement them Rules Modify product offerings Direct Deploy Now Policies Change in-flight sales promotions

11 Traditional Approach for Managing Change The traditional (ad hoc) approach to managing evolving business rules leads to Where Business Rules Typically Exist Reduced organizational agility Reduced employee productivity Increased load on IT Issues Applications People Documents Processes Rules are hidden in code or isolated within the organization Changes are hard to track and maintain over time Rules used by systems have to be programmed and require IT resources Duplication and multiple versions of the same rules Lack of auditability, traceability Decision changes cannot be easily tested or simulated

12 The Smarter Approach: Easy, Safe, Reliable Change with BRMS Eliminate decision silos Make decision logic accessible to Business and IT Reduce maintenance time/cost Increase decision automation Implement fine-grained, context-specific logic Business Rule Management System Where Business Rules Typically Exist User Tools Rules are Defined, Analyzed and Maintained Applications Documents Rules are Stored and Shared Rule Repository People Processes Rule Server Rules are Deployed, Executed and Monitored

13 Improve Process Decisions with Business Rules IBM WebSphere ILOG JRules Common rule management environment and repository, for multiple environments Automate business decisions business user capabilities for testing, simulation, and runtime decision auditing Guided authoring/editing of rules in Microsoft Office Automate process-based decisions with business rule management

14 Accelerate Time to Value and Ease Implementation Comprehensive pre-built industry accelerators and solutions: Industry Best Practices Industry Domain Models BPM Methodologies BPM and Industry Expertise Industry Content Packs Industry Benchmarks Speed, Flexibility, and Choice Industry Frameworks and solutions across 17 industries Contracts Mgmt Rate Case Lead Management Accounts Payable Customer On-Boarding Utilities Customer Self-Service Prosecution / Corrections Account Opening IBM BPM Suite Policy Lifecycle Mgmt. Bills of Lading / Manifests Healthcare Manufacturing Enterprise Underwriting Litigation Management Derivatives / Capital Mktg. Insurance HR On-boarding Rating and Quoting Loan Processing Claims Management Retail Transport Government Finance Telecom BPM industry accelerators New interactive industry scenarios

15 IBM Allows You to Work Smarter with Dynamic Processes Empowered Users Dynamic Change Breakthrough Ideas Capture Insight from processes, events Role-based management interface Architect and audit process changes Securely Map processes to IT systems Leverage community insight and assets Industry accelerators and content packs No Other Vendor Comes Close!

16 Get Started with BPM / BAM Today! Proof of Technology Workshops End-to-End Process Automation Transform Insight Into Action Adapt and Respond Dynamically Proof of Concept Scenario and scope defined to respond to your interest. ibm.com/bpm

17 Essential Links WebSphere Business Process Management Home Page : BPM Adoption Patterns for Business Leaders : IBM developerworks WebSphere Business Process Management IBM Education Assistant : IBM Conferences and Events : IBM Redbooks : Look at : (first two chapters) IBM TV : Interview de Pascal Durazzi, leader du BPM du site IBM Montpellier : BPM BlueWorks : SOA Center - Le Monde Informatique : Site en français pour les directeurs informatiques : WebSphere TV (in the menu on the lower left corner, choose Process for some BPM related topics)

18 Yes we can...

IBM 2010 校 园 蓝 色 加 油 站 之. 商 业 流 程 分 析 与 优 化 - Business Process Management and Optimization. Please input BU name. Hua Cheng chenghua@cn.ibm.

IBM 2010 校 园 蓝 色 加 油 站 之. 商 业 流 程 分 析 与 优 化 - Business Process Management and Optimization. Please input BU name. Hua Cheng chenghua@cn.ibm. Please input BU name IBM 2010 校 园 蓝 色 加 油 站 之 商 业 流 程 分 析 与 优 化 - Business Process Management and Optimization Hua Cheng chenghua@cn.ibm.com Agenda Why BPM What is BPM What is BAM How BAM helps optimization

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