The One STOP for All Your Direct Marketing Needs.

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1 NEW! Data Quality Software for Mailers See Page 6 The One STOP for All Your Direct Marketing Needs.

2 Welcome to Melissa Data and all things Direct Marketing! This catalog features products and services for effective, responsive direct marketing initiatives. Melissa Data is your one-stop source for List Hygiene, Direct Mail, Multichannel Marketing, and Data Management solutions. Whether you need to process a mailing list for postal discounts or purchase one; append addresses to your house list or let our eblast program do all the work for you; or need to clean up, enrich, dedupe, or segment your database, Melissa Data can help you with effective, affordable tools; courteous, professional customer service; free technical support; plus low-price and money-back guarantees on many of our products. This catalog highlights the solutions you need to achieve maximum ROI: Increase response rates & drive ROI Eliminate waste Qualify mailings for the lowest postal rates Enhance mailing & shipping efficiency Take your campaign initiatives multichannel MELISSA DATA 0mi MELISSA

3 MAILERS+4 Mailing Software Contact Zone for Mailers Data Hygiene Services Data Enhancement Services On-Line Mailing Lists Specialty Mailing Lists MatchUp Deduping Database Management Software Marketing Campaigns Resources & Free Lookups P.4 P.6 P.8 P.9 P.10 P.11 P.12 P.13 P.14 P.15 Monday-Friday, 6am-5pm PST MAIL ( ) How May We Be of Service? If you are interested in reviewing the multiplatform Data Quality Tools for database management, enterprise applications, BI, DW, CRM solutions, please download our Data Quality Solutions catalog at: www. MelissaData. com/catalog Copyright Melissa Data Corp The following trademarks are owned by Melissa Data Corporation : ListWare; MAILERS+4; MatchUp; RightFielder; SmartMover; and ZIP*USA, Contact Zone. All rights reserved. Melissa Data is a nonexclusive NCOA Link Interface Distributor and Full Service Provider Licensee of the USPS. The following trademarks are owned by the United States Postal Service : ACS; CASS; CASS Certified; DPV; DSF 2 ; elot; First-Class; First-Class Mail; Intelligent Mail; IM barcode; LACS Link ; NCOA Link ; PAVE; POSTNET; Standard Mail; Suite Link ; United States Postal Service; USPS; ZIP; ZIP + 4. The prices for NCOA Link processing are not established or controlled by the USPS. Melissa Data receives weekly NCOA Link updates. DSF 2 processing is performed by a nonexclusive licensee of the United States Postal Service. AD#4.12 To view PAVE Gold presort categories: MailersSoftware.com/pave. Melissa Data is a nonexclusive NCOA Licensee of Canada Post. The following trademark is owned by Canada Post Corporation : NCOA. Excel is a trademark of Microsoft Corporation. All prices are subject to change without notice MELISSA 3

4 Mail more, for less, every time you mail MAILERS+4 is an affordable, easy-to-use CASS TM and PAVE TM Gold certified mailing program that enables efficient processing and presorting of First-Class TM, Standard Mail, and Periodicals for maximum postal discounts and direct mail savings. MAILERS+4 now includes Intelligent Mail barcode and Mail.dat technology, plus two value-added, proprietary files to enhance the level of accuracy during address validation: AddressPlus; and RBDI. MAILERS+4 Features: CASS includes DPV, SuiteLink, LACSLink, Vacant Tables, & EWS Prints CASS Form 3553, postage statements, qualification report Prints Container Tags, POSTNET TM & IM barcodes Eliminates duplicate records across multiple files Built-in links to Move-Update processing for U.S. & Canada Incorporates Mail.dat technology AddressPlus appends residential addresses with the known apartment number based on the last name, significantly increasing ZIP + 4 encoding. MAILERS+4 is also a versatile, direct marketing tool. Use it in your next campaign to: Correct & update area codes Parse & genderize names for personalized salutations Segment your list by gender for targeted campaigns Geocode to the ZIP + 4 for lat/long & tract/block Localize a mailing by record count or radius Select a group or subset of records Get counts by ZIP TM, CRRT, state, county, DDU $80/mo MAILERS+4 Standard $160/mo MAILERS+4 Professional Prices subject to change MELISSA

5 Maximize ROI with enhanced functionality MAILERS+4 by itself is a very powerful program and everything you need to process your mailings for postal discounts and significant direct mail savings. But, should you need to boost, or expand the capabilities of your database to enhance customer service, increase response rates, improve day-to-day business operations, or take your direct mail campaigns into Canada, you might find these add-on products fill the bill quite nicely and integrate smoothly with MAILERS+4 software. MAILERS+4 with SmartMover Move-Update processing Submit your formatted, address-verified mailing list directly from MAILERS+4 for 48-month NCOA Link Move-Update processing. Once your file has been processed, retrieve it right back into MAILERS+4 to finish processing your mailing list for postal discounts and ensured deliverability. Unlimited and tiered-level subscriptions are available. Choose the plan that best meets your direct mail needs as an End User. Safe, secure, & easy to use Formatting done in MAILERS+4 RBDI (Residential/Business Delivery Indicator) identifies address delivery type to facilitate more cost-efficient shipping, mailing, and logistics operations. MAILERS+4 with Geo*Coder MAILERS+4 with Canadian Addresser Append latitude and longitude, census tract and block numbers, plus county name and FIPS code down to the ZIP + 4 level of the records in your list. Link to Census demographics to get a better look at your customers to improve target-marketing effectiveness. Use latitude/longitude with mapping programs Pinpoint customer locations & clusters Find nearest dealer location to a customer Validate the Canadian addresses in your list at the same time you run address check on your U.S. addresses. Canadian Addresser is updated monthly, and once downloaded, seamlessly integrates with the address verification feature in MAILERS+4. Increase delivery & response rates in Canada Standardize to Canada Post requirements Enhance direct mail targeting using six-digit postal codes MELISSA 5

6 Data Quality Software for Mailers Contact Zone, a new customer integration platform, allows you to reach more customers at a lower cost by cleansing, validating, and updating your customer data. Its wizard-based user interface will have you up and running in minutes, performing operations in realtime, or scripting batch jobs to run periodically. Contact Zone connects to virtually any database, operating as the central hub for all your data cleansing needs. Contact Zone has the following capabilities: cztrial12...for maximum direct mail savings Address Verification Parse, validate, correct & standardize U.S. & Canadian addresses Add +4 codes to validated addresses Append suite/apt numbers using proprietary AddressPlus technology Generate CASS Form 3553 required for discounts Determine delivery type as business or residential SmartMover Update addresses of customers who have moved Access USPS 48-month NCOA Link & Canada Post 72-month NCOA data Meet USPS Move-Update requirements for discounts Print reports & CASS Form 3553 automatically BEFORE Postal Presorting Presort for First-Class TM & Standard Mail Work with any CASS TM processed list with ZIP + 4 codes Generate Qualification Reports & Postage Statements MatchUp Deduplication Create your own matching rules (matchcodes) Identify multiple records at the same address (householding) Enable a single, accurate view of contacts Scan to watch a short video or go to com/video-cz AFTER: Verified Address, Name, Ph Contact Zone is a scalable customer integra capabilities that enables users to quickly ge MELISSA

7 Connect to virtually any database or file format including: Apache Derby, ERP Systems, Firebird, IBM DB2, IBM Informix, Ingress, InterBase, Microsoft Access, Microsoft Excel, Microsoft SQL Server, MySQL, Oracle, PostgreSQL, Salesforce, SAP, and more. for maximum response & ROI Geocoding* Assign lat/long to the 11-digit delivery point covering 95% of all U.S. physical addresses Append census tract/block numbers, county names & FIPS Link to Census CBSA (Core Based Statistical Data) to profile customers Enable dealer/store locator lookups on websites : Inaccurate non-standardized data Phone Verification Verify U.S. & Canadian phones to 7-10 digits Determine Telco Switch location Detect landline, cellular, or VOIP Detect residential, business, or SOHO Validation Validate & correct domains Detect mobile domains (restricted from by FCC) Detect bad mailbox names (spam, noreply ) Provide three levels of validation: Syntax, Local Database & MX Lookup one, and Lat/Long information tion platform with exceptional Extract, Transform, Load (ETL) t up and running, managing, cleansing, and enriching data. Name Parsing Parse & genderize names & multiple names Detect vulgarities & suspicious words in name fields Detect & standardize companies in the name fields Correct common misspellings & syntax errors *Additional subscription required MELISSA 7

8 Data Hygiene Services USPS NCOA Link Change-of-Address Processing Over 43 million individuals, families, and businesses in the U.S. change their address annually. The full USPS NCOALink database contains 48 months worth of permanent address changes. NCOALink processing is available for Custom batch files submitted in a preferred format, or via our Automated batch Web service processing available 24/7/365. Canadian Change of Address Canadian NCOA processing provides move update information for the 1.2 million households and businesses that filed a changeof-address with Canada Post in the previous 72-month period. The file is updated monthly and contains an estimated 80% of all movers in Canada. Address verification and correction is included in the service at no additional charge. Global Address Validation Postal standards and address formats are different from country to country. Not only the correct elements of an address, but also their hierarchichal alignment, play a big role in the accuracy of the address format. Melissa Data ensures formats are consistent with the postal standards of respective countries. CASS /DPV Automation This subscription service is available 24/7/365. Submit your file in the consistent layout of your choice and Melissa Data will customize the CASS processing to your specific needs. No technical requirements on your part! DSF2 DSF 2 processing validates known U.S. addresses; identifies properties that are seasonal or vacant; delivery type as business or residential; and appends walk sequence codes to qualify mailings for walk sequence postal discounts. Includes CASS processing. mcoa Multisource Change of Address Service updates the records of customers and prospects in your list that have moved in the last five years and are included in the 40% of all movers who may not have filed a change of address with the USPS. Data Suppression Batch suppression services enable a higher level of list quality to generate a greater response by identifying records included in nationally maintained database files. The following services flag the identified records for your control to permanently delete. DMA Do-Not-Mail Suppression Deceased Suppression Inmate Suppression Duplicate Elimination Identifies the duplicate records in your list based on multiple criteria to significantly reduce postage and production costs, enhance branding image, and increase the overall effectiveness of your contact database. *Melissa Data receives weekly NCOA Link updates MELISSA

9 Data Enhancement Services To target your best customers effectively and efficiently, you need a deeper understanding of who they are, where they live, what they do, what they like and dislike, and so on. You need a profile a set of characteristics that helps identify and group your target audience. Of course, you don t have to profile to send direct mail, but it will improve your results. And isn t that what direct marketing is all about? Visualize the people you want to reach Fine-tune your offer to a well-defined audience Create more appropriate & more effective mailings Increase lead quality & response rates Acquire additional records to add to your house list Business & Consumer Phone Append Adds phone numbers based on provided consumer name or business name and address. Business & Residential Address Append Adds delivery names and addresses based on provided phone number. Identify callers and add their names, companies and addresses to your marketing list of phone numbers. Business & Consumer Append Add accurate, addresses to your B2B and B2C database records. addresses are linked to the provided name, business name, and postal address based on detailed information from a large network of vendors. Business Enhancements Appends SIC/NAICS codes; Phone number; Contact name & title; Employee size & Sales volume. Additional enhancements are available, please call for more information. Consumer Enhancement Bundle Appends the following: Head of household age; Estimate household income; No. of persons in household; Single/multifamily dwelling; No. of adults / No. of children; Input name age; Owner or renter status; Marital status; Length of residence; Bank cards held. Additional enhancements are available for a la carte ordering. Please call for more information. GeoPoints Geocoding Adds the latitude and longitude coordinates to the 11-digit delivery point (rooftop) level for 95% of all physical addresses in the U.S. for precision marketing and logistics. Also appends the Census tract and block, and CBSA. Name Parsing Parses and genderizes the names in your list for targeted, gender-specific mailings with accurate salutations MELISSA 9

10 Mailing Lists: Compile, Purchase & Download 24/7/365 You re in control of the geographic area, the demographics, the optional appends, the counts, and naturally, the cost. And, you can see all this information as your list is compiled and make any changes you feel necessary before you purchase. Just follow the steps on each screen, and don t worry, you can go back and make any changes you need or even save the file for purchase and download later! Geography Select Options Get Counts Download Most Popular Online Lists Include: Saturation/Occupant (Updated Monthly) Ideal for reaching every home or business in a targeted area, from ZIP and city to county or radius, at the lowest postage rates possible. You can add names to personalize an occupant list. We ve got 80% name coverage available. New Movers (Updated Daily) Be the first to reach renters and homeowners as they settle into new residences. Choose the preferred area by ZIP, city, county or state, or mover date, and then fine-tune your list with some demographic selects to increase response rates. You can make a one-time purchase of this list or subscribe for automatic updates. Consumers (Updated Bimonthly) Focus on the households that meet the criteria to generate the greatest response to your mailing. Over a dozen demographic and lifestyle selects to help you reach your target audience. New Homeowners (Updated Weekly) One of the most responsive groups to direct marketing efforts, new homeowners spend an average of 8-10 times more than an established resident in the first two years in their new home. Businesses (Updated Monthly) Enhance your B2B marketing opportunities by identifying the businesses prime for your products and services from a database of over 14 million businesses nationwide. Property Owners (Updated Weekly) Target on-site and absentee homeowners with advanced real estate property data and ownership information. Our property database covers more than 2,600 counties nationwide MELISSA

11 Speciality Lists Let a List Specialist help you compile the perfect list to meet your needs. You control the selects, the counts, and the costs. We do all the work and send you your list in the file format of your choice for download, on a CD, or as printed labels. Need help finding a specialty list? Call Mail Opt 6 Select the Perfect List for Your Sales and Marketing Messages: Automobile Owners (Updated Monthly) Focus your targeted sales and marketing communications to automobile owners across the U.S. Medical Conditions (Updated Weekly) Reach patients and people with all types of ailments looking for products and services that meet their needs. Bankruptcies (Updated Daily) Find debtors highly responsive to offers for credit repair, debt consolidation, refinancing, and secured credit cards. Medical Professionals (Updated Monthly) Increase response rates by marketing to physicians, nurses, and dentists at their office location. Derogatory Credit (Updated Monthly) Reach a targeted audience interested in credit repair messages. New Businesses (Updated Monthly) Generate more sales leads by reaching new businesses as soon as connectivity changes occur. Pre-Movers (Updated Biweekly) Get to specific groups of pre-movers (those just listing their homes in the MLS) before the competition. Recent Graduates (Updated Weekly) Target high school and college graduates personally, and accurately, at a low cost. It s our pledge that you will receive accurate, high quality data with the most current addresses available in every list your order. Registered Voters (Updated Weekly) Get the names and addresses of every registered voter in your geographical area MELISSA 11

12 Intelligent Deduping Software MatchUp is a powerful name and address deduplication (merge/purge) software that gives you many different ways of identifying duplicate records. MatchUp allows you to dedupe files in different formats with different name, address, and city/state/zip structures, without taking the time to manipulate files and get them into the same format. Reduces costs associated with duplicate records Identifies multiple records at the same address - Householding Works with up to 512 different files simultaneously Fast processing, million records/hr Available as desktop software, multiplatform API, batch service Works directly with dbase, FoxPro, ASCII, Access, Excel, SQL Server, Oracle, DB2 CASS Verify and Dedupe All In One Pass Improve the performance of MatchUp s merge/purge power with the CASS processing option to eliminate the duplicate records in your file, along with the bad, undeliverable addresses. This dynamic duo will help qualify more of your records for accurate delivery, postal discounts, and efficient postal processing by appending current ZIP + 4 codes. mutrial12 Smith Jr., John Accounting Services, Inc. 12 Main St Anytown, CA Mr. J. Smithe TAXman Consulting Suite 5 12 North Main Street Anytown, CA MatchUp finds the not-so-obvious duplicates MatchUp allows for the use of up to sixteen matchcodes in a single run to find duplicates faster MELISSA

13 Data Management Software RightFielder examines each field in a record, figures out what you ve got, and right fields the data into your pre-defined layout and field names. RightFielder distinguishes between name fields, titles, departments, companies, street addresses, cities, states, ZIP codes, and phone numbers. The Print Image Importer automatically determines the file s structure and converts it into a true.dbf, ready to be right fielded. Works with files in dbase & ASCII Recognizes & marks foreign addresses RightFielder s Fielded Parsing: Refields databases where data has been inconsistently entered, reorganizing data into new columns each with a single data type. $695 Prices subject to change. rftrial12 Personator intelligently splits name, address, and city-state-zip compound fields into their components. It can distinguish and parse compound fields containing either single or double names, plus inverse names and government inverse, into their structural components. Personator adds gender codes using seven levels of precision, adds prefixes as specified in User Settings, and creates formal, informal, neutral, and slug salutations. Works directly with dbase, FoxPro, ASCII, Access, Excel, SQL Server, Oracle, DB2 Drag & drop interface StyleList converts your raw mailing lists into clean, personallooking names and addresses for labels, envelopes, and letters. It comes with a suite of integrated utilities including the fastest, most visual ASCII/DBF converter; a Search & Replace module; and a superb Edit/Browse capability that lets you see your data in many useful ways. StyleList can expand or abbreviate words and phrases, add or strip punctuation, and convert casing from upper/lower case or vice versa. Expanded, user-defined defaults Works with lists in dbase & ASCII $695 $695/download only Prices subject to change. pertrial12 Prices subject to change. sltrial MELISSA 13

14 Marketing Campaigns Reach Thousands of Local Residents with Targeted Marketing marketing is an economical marketing tool that influences consumers around the world, and around the corner. Melissa Data offers you the ideal combination of convenience, expertise, and service through our managed fullservice, local, turnkey marketing campaign program. We do all the work! Call Now! Ask about our frequency and volume discounts for repeat exposure! Collaborate with you on ad design & strategy to compose your message Generate the code in -friendly HTML to optimize your sending results Use our targeted lists with your selects Set up a broadcast schedule & track campaign results Blast your message through our servers Ensure your campaign complies with all CAN-SPAM regulations Send you the contact information on everyone who clicks on your ad in realtime Business has been booming ever since I started advertising with Melissa Data. Hanna s is the busiest it has ever been and I see new faces in my restaurant day after day. I ve advertised with other places before but never have I experienced such results. Melissa Data s marketing works. -Hanna s Restaurant and Bar MELISSA

15 Melissa Data Resource Center Our Resource Center is packed with articles, stories, publications, tools, and links to help make your job a whole lot easier to manage data, plan and execute successful multichannel sales and marketing initiatives, mail and ship smarter, and gain the competitive edge on the competition. What will you find there? Case Studies of Melissa Data Customers Collaterals for all Melissa Data Solutions Favorite Authors Corner & Article Archive Product Reviews & Press Releases Product Tutorials, Support & Free Trials USPS & Industry Update News Webinar & Trade Show Schedule White Papers on Industry-Relevant Issues E-NEWSLETTERS Marketing Advisor articles to help you launch, manage, and expand effective sales and marketing endeavors using direct mail, , and the Internet. Get Industry notes, Postal updates, and Solution spotlights. Melissa Data Free Lookups The Melissa Data Lookups site is your one-stop source for free access, 24/7, to over 60 lookup options with additional queries available to uncover even more detailed information. Find everything you need, and more, quickly and easily listed in 8 basic categories: Address & Street Data Everything ZIP Codes Radius Searches Business & Professional Federal Resources Statistics & Averages Maps & Aerial Views Article Library Validate an address, get ZIP + 4, carrier route, other geographic data Verify phone numbers & link them to area geographics/demographics Get a list of all the ZIP codes in a preferred area View, print, & order maps Get statistics on crime, labor, accidents & weather Look up street names & house numbers Validate Canadian addresses Do a property search Find the SIC code for an industry type Get information on schools, nonprofits, broadcast stations, destinations Find the closest Post Office or Mailing house And so much more! Get a demographic/geographic profile, plus over a dozen more links to additional information related to the ZIP Code MELISSA 15

16 MELISSA DATA CORP Avenida Empresa Rancho Santa Margarita California, PRESORT STD U.S. POSTAGE PAID VAN NUYS, CA PERMIT No To correct or remove your name from this list, fax your request to Data Quality Solutions for the Canadian Marketplace Melissa Data offers a comprehensive line of batch services to validate, standardize, and enrich Canadian data. Global Services include: Canadian National Change of Address Canadian Phone Append Canadian Demographics Canadian Geocoding NAICS Coding For product details go to:

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