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1 real estate - benefits - foreclosure - banks - florida realtors - public policy 4TH QUARTER OCTOBER, NOVEMBER, DECEMBER 2014 magazine Osceola ReView USING YOUTUBE & PAGE07 WHAT THE GOVERNMENT MUST PROVE IN A TAX EVASION CASE PAGE12 & OVERCONNECTIVITY: WHEN TOO MUCH TECH HURTS YOUR RELATIONSHIPS PAGE24 START AND SPREAD 2013 Awards YOUR GLOBAL & Installation BRAND Luncheon Highlights PAGE21

2 WELCOMECONTENTS 002 WELCOME/ CONTENTS OCT, NOV, DEC 2014 news 4 Member Announcements & Benefits 5 First Quarter AE Message 7 Using YouTube 8 REALTORS Obligation to Disclose Present or Contemplated Interests 12 What the Government Must Prove in a Tax Evasion Case 13 The FDOR Sales Tax Audit 18 OSCAR Recommended Candidates for This November 21 Start and Spread Your Global Brand technology 24 Overconnectivity: When Too Much Tech Hurts Your Relationships events 10 October, November, December 2014 Calendar 15 New OSCAR Members 16 Photos from the RPAC Auction local trends 28 Market Dynamics

3 003 Events to Watch for This Quarter hello REALTORS! We re closing out 2014, but we still have a lot of exciting opportunities to grow your skills as a REALTOR and expand your network which i would like to share with you. OScAR regularly offers designation and certification opportunities to boost your credentials and build your expertise. There are a couple courses i would like to highlight that will put you in that direction: first, on October 17th, we will be offering NAR s popular At home With Diversity (AhWD) certification course. Working in such a diverse marketplace, this course is highly beneficial in helping you navigate business within our multicultural environment. At home With Diversity is a lifetime certification, so it s a great value not only because of its useful information, but also because it doesn t require renewal. Another major professional development course that s coming up in October is our Seller Representative Specialist (SRS) two-day course. This is a designation opportunity that brings with it 11 ces and a specialization that will bolster your credentials with sellers. This course will be held on October 30th and 31st. magazine contact Published by Osceola county Association of REALTORS, 1105 Shady Lane, Kissimmee, fl SOciAL MEDiA & MEMBERShiP SERvicES: advocates team Nannette Cherry, ASSOciATiON ExEcUTivE/EDiTOR: Carol Platt, CRB, e-pro contributing writers T E WEB MASTER: Chris Florence, CCIM, e-pro communications: Nannette Cherry MEMBERShiP SERvicES coordinator: Eli Perez, e-pro AE ASSiSTANT - PROfESSiONAL DEvELOPMENT: Kim Wagar, e-pro, AHWD AE ASSiSTANT - EvENTS: christina Barnhardt, e-pro MEMBERShiP SERvicES: Ally Vallecillo, e-pro interested in contributing to our quarterly publication?! We would love to hear from you. We require that all works be original, meaning written by you, and do not allow promotion of your business. advertising Digital or printed media packs available on request. head Of SALES: Chris Florence, CCIM, e-pro AccOUNTS: Bob St. Gordon, e-pro 2014 OSCAR President, Daisy Lopez-Cid Networking is also key to building your success as a REALTOR. Watch out for the Global Night at the OScAR coming this October on the 25th, hosted by our Global Alliance committee. This event is open to REALTORS and non-realtors alike, and will feature live entertainment, guest speakers, food and drink, plus opportunities to make beneficial connections that will help you in your business. So come, speak to some of our Global Alliance Representatives and celebrate the many achievements this dedicated committee has achieved over the course of this year in drawing focus to our diverse market and promoting multicultralism within the community. Later this year in December, we will have our annual installation and Award ceremony luncheon. Please attend to take part in the recognition of REALTORS by their peers and witness the installation of your new Board of Directors. it will be a wonderful chance to get to know your fellow REALTOR members and make those valuable connections that are so important to fostering your success in the industry. Participation in these education and networking opportunities offer pathways to set you on track to your success. Don t miss out! i hope to see you all there! distribution The Review is printed quarterly. To subscribe contact our subscriptions team below. SUBScRiPTiONS MANAGER: Nannette Cherry, e-pro

4 004 REVIEWOSCAR 004 OSCAR Announcements & Benefits OSCAR cares ABOUT OScEOLA county OSCAR s Community Involvement Committee has been very active. In addition to the blood drive in September, the Crockpot drive coming up in December to benefit the homeless, and the recent scholarship awards, they have been recognized for donating a generous $500 to the School District of Osceola County s Families in Transition Prgoram. This contribution makes it possible to provide additional resources for students and teachers in Osceola schools. We applaud your efforts toward making Osceola County a better place to live. RPAC FUNDRAISING SURPASSES GOAL! Thanks to you, REALTORS, we have surpassed our RPAC fundraising goal by 149%! This is a phenomenal show of support for a PAC that works tirelessly to ensure your business operations run smoothly, and your profits are maximized. RPAC knows how important it is to have Washington in your corner, so it lobbies hard on your behalf. Whenever you give to RPAC, you re giving back to yourself. Check out photos from our hugely successful RPAC Auction on Pages 16 and 17. Your Member Benefits Did you know you can get free tech help through Florida REALTORS? If you are having problems with your computer, simply call the tech hotline at Florida REALTORS tech support team is standing by to help you with your technology tribulations Monday through Friday from 9am - 8pm and on Saturdays from 9am-5pm. You can also reach them through or via live chat. To find more on these options, visit: cfm. Don t let befuddling technology troubles keep you from operating effectively and efficiently in this digital age! We Want to Hear From You! Tell us your OSCAR Success Stories! We want to hear from our members about how classes, labs, and networking events are helping you gain your competeitive edge and grow your success!

5 005 OSCAR 4TH QuARTER ASSOCIATION ExECuTIVE MESSAGE FIRST TIME HOMEOWNERS TODAY, FIRST TIME PROPERTY MANAGERS TOMORROW! 2014 MEDIA CONTACT: Carol Platt PHONE: history has taught us that stable, secure and affordable housing affects child development and education, physical and mental health, and long-term economic success. Statistical data has shown that each sociological segment of our society experiences those benefits through homeownership and investment. At the turn of the century, most property ownership and investment was gender oriented and often economically stratified. Today, homeownership is building long-term wealth for women and stabilizing economic status and wealth creation for families from all socioeconomic levels and demographic and geographic descriptions. in fact, first generation homeowners are becoming first time real estate investors. investment strategies have gotten creative and varied in the process. for some new investors, foreclosure and pre-foreclosures are allowing that original purchase or expansion of assets. Others are starting with lease-options for their first home. Local, state and national homeownership incentives, a bi-partisan effort to empower societal opportunity with a great rate of return, have facilitated community building through investment in revitalization areas, even the containment of governmental fees, costs, and tax rates are influencing affordability. When philanthropy is coupled with profit it results in affordable housing and rehabilitated neighborhoods. Some revitalization incentives can result in tax liabilities so REALTORS may encourage their clients to check with a tax advisor when accepting any purchase incentive. REALTORS can help allay those first time fears of property ownership by recommending classes and advisors on basic repair and minor rehabilitation techniques at local hardware and home improvement stores. in fact, simplistic money-saving instructions can now be found on You Tube. Property maintenance and repair companies are often members of the Osceola county Association of REALTORS and their contact numbers are located on our website, in this quarterly magazine or their business cards can easily be picked up from our office at 1105 Shady Lane in Kissimmee. Association Executive, Carol Platt Professional REALTORS can help the beginning homeowner and investor every step of the way. The Osceola county Association of REALTORS website, TORS.org, is searchable. Ask about experience in pre-foreclosures, foreclosures, rehabilitation properties, and investment purchase incentives. Tell that prospective REALTOR about family needs, hopes and dreams. find a REALTOR with the patience and listening skills, plus professional knowledge and property access to help you advance your immediate action plan and your long-term strategy for economic success!

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7 Marketing Tips REVIEWOSCAR 007 USING YOUTUBE MEDIA CONTACT: Chris Florence BLOG: abrandaid.com/blog-marketing-strategies in this YouTube for beginners article we will touch on a few overview items. first, you need to know what exactly you re going to put into your videos. What do your followers or audience expect? Stay on topic. Brainstorming some ideas prior to shooting is recommended if you can. however, if you get inspired or don t have time, whip out your cell phone and start recording before you forget. HootSuite: Social Media Management for Business Screencasts This is where you capture your computer screen. Screencasts can be used to create different types of content. here s the software you need: Screenflow for Mac users Quicktime for Mac will do screencasts as well for free camtasia Studio for Pc users Jing Project a free lite version of camtasia Video Interviews video interviews are also an easy way to create video content. here are some tools you can use to conduct the interviews: Skype Oovoo Tinychat All you ll need to do is record these sessions through your Screenflow or camtasia software to capture your screen and create a video interview. Video Recording The ideal length of the video varies: for short tip videos: seconds is about right for video shows: minutes here are some important tips to make great videos: Make the first 3-5 seconds really count. Make sure you re high-energy and make strong eye contact with the camera. have strong calls to action in the video. Work with an outline that has bullets instead of reading your text. Video Equipment and Editing important Tips: Some useful tips about the video equipment you need to create great videos: Microphone. Your audience will forgive your bad visuals, but you ve got to have good audio. i ve turned off many a video with bad audio or even audio that is so low that i can t turn my speakers up loud enough to even hear. So use a microphone whenever you can. i use a $150 special made by Rode that can plug into your iphone or canon Powershot. for down and dirty low tech i ve used my iphone headphones with the mic and clipped it on my shirt like a lapel mic. it s with me wherever i go so it s convenient. High definition. Most cameras shoot in high definition. Sephora sells makeup for high definition cameras. This is a whole new industry. Lighting. have the natural light source shining onto your face. Lighting is crucial. Camera Equipment Some camera equipment: The flip camera Nikon/canon DSLRs [You will need some lenses for this and it gets pricey.] canon PowerShot Smartphone (our favorite) Video Editing Software here are the links to the video editing software: imovie for Mac users Windows Movie Maker for Pc users Sony vegas [i personally can vouch for this software. very good.] Adobe Premier [for more advanced users] The free option is to edit your videos in YouTube! That s right, cloud based editing sweet! Video Distribution Get a YouTube channel. A YouTube channel gives you additional SEO benefits because it s owned by Google. And you can customize your YouTube channel by giving it a branded skin. connect your YouTube account to your facebook and Twitter accounts. Then, publish your videos on facebook. Once you have your YouTube account connected to your facebook account, you can come in and hit the Like button on your video. it will be published on your facebook

8 008 Continued from previous page... Profile wall with the little video player. To get videos onto your facebook business page you need to copy the URL of your video and paste it onto your wall, or you can try out some of the facebook apps. involver YouTube channels Re-Post Your Video Content The best way to hit all of the social media outlets is to use hootsuite and recycle old content on a monthly basis to help maximize all the hard work of creating your videos. And if you want to publish your video on another website, use the embed code for your video to publish it there. Professional Standards REALTOR S OBLIGATION TO DISCLOSE PRESENT OR contemplated interests MEDIA CONTACT: Bob St. Gordon PHONE: The case interpretations of the code of Ethics approved by the National Association s Professional Standards committee and published in interpretations of the code of Ethics illustrate and explain the principles articulated in the Articles and Standards of Practice. While a REALTOR cannot be found in violation of a Standard of Practice or a case interpretation, both are official statements of National Association policy and are not merely advisory. Both can be cited by complainants in support of alleged violations of Articles and by hearing panels in support of decisions that an Article(s) has been violated. (Adopted 11/10) The following is Copyright NATIONAL ASSOCIATION OF REALTORS. Reprinted with permission. Case #11-10: REALTOR s Obligation to Disclose Present or Contemplated Interests (Adopted May, Revised November, 2000.) client A, an owner, needed to sell a property. She approached REALTOR B to list the property. They agreed to the terms of the listing and the property was listed. An offer was made and was accepted by client A. After the prospective purchaser completed the loan application, REALTOR B was contacted to appraise the property. When the lender was preparing the closing statement, the lender became aware that the listing broker was also the appraiser and filed a complaint with the Board of REALTOR alleging that REALTOR B had failed to disclose in the appraisal that he had an interest in the property, specifically seeing that the sale closed. The complaint was referred by the Grievance committee for hearing before a panel of the Board s Professional Standards committee. At the hearing, REALTOR B protested that the lender was misreading Article 11, as interpreted by Standard of Practice 11-1, claiming that any present or contemplated interest referred only to an ownership interest. REALTOR B concluded that the listing commission had been earned when a ready, willing, and able purchaser contracted to purchase the property and that the appraisal process was separate and distinct from the brokerage process. The hearing Panel concluded that REALTOR B s defense was specious and because he was the listing agent REALTOR B was biased in favor of client A since a successful transaction would benefit REALTOR B in the form of a commission. REALTOR B was found in violation of Article 11.

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10 EVENTSCALENDAR 010 EVENTS THIS SEMINAR REGISTRATION OCT/NOV/DEC OCTOBER 1ST Demystifying the Appraisal Process 3 CE s TIME: 9:00AM - 12:00PM INSTRUCTOR: Pat Reass COST: Free for Members $35 for Non-Members Preparing & Navigating the Listing Contract 4 CE s TIME: 1:00PM - 5:00PM INSTRUCTOR: Cynthia DeLuca COST: Free for Members $35 for Non-Members OCTOBER 6TH Toastmasters TIME: 5:30PM - 6:30PM OCTOBER 7TH MLS Learn & Earn TIME: 9:00AM - 10:00AM OCTOBER 13TH Toastmasters TIME: 5:30PM - 6:30PM OCTOBER 14TH Tech Lab Day Office will be closed on 11/27, 11/28, 12/24, 12/25, and 12/31 TIME: 9:00AM - 4:00PM OCTOBER 17TH OCTOBER 17TH At Home With Diversity (AHWD) 7 CE s TIME:8:30AM - 5:00PM INSTRUCTOR: David Wyant COST: $99 for Members & Non- Members OCTOBER 20TH New Member Welcome TIME: 9:00AM - 12:30PM New Member Ethics & Quadrennial Code of Ethics Video No CE s TIME: 1:00PM - 4:00PM Toastmasters TIME: 5:30PM - 6:30PM OCTOBER 22ND Choosing & Writing a Successful Contract 7 CE s TIME: 8:30AM - 4:30PM INSTRUCTOR: Cynthia DeLuca COST: Free for Members $129 for Non-Members OCTOBER 27TH MLS Basic TIME: 9:00AM - 12:00PM MLS Compliance 101 TIME: 1:00PM - 2:30PM MLS Adding & Modifying Listings TIME: 3:00PM - 4:30PM Toastmasters TIME: 5:30PM - 6:30PM OCTOBER 29TH MLS Training TIME: TBA OCTOBER 30TH-31ST Sellers Representative Specialist (SRS) 2 Day Course 11 CE s TIME: 9:00AM - 4:30PM INSTRUCTOR: Marcie Roggow COST: $295 for Members and Non-Members NOVEMBER 3RD Toastmasters TIME: 5:30PM - 6:30PM NOVEMBER 4TH MLS Learn & Earn TIME: 9:00AM - 10:00AM NOVEMBER 10TH Toastmasters TIME: 5:30PM - 6:30PM NOVEMBER 17TH MLS Training TIME: TBA Toastmasters TIME: 5:30PM - 6:30PM NOVEMBER 18TH Demystifying the Appraisal Process CONTACT Kim Wagar osceola-realtors.com CALL Unless otherwise noted 3 CE s TIME: 9:00AM - 12:00PM INSTRUCTOR: Pat Reass COST: Free for Members $35 for Non-Members Preparing & Navigating the Listing Contract 4 CE s TIME: 1:00PM - 5:00PM INSTRUCTOR: Cynthia DeLuca COST: Free for Members $35 for Non-Members NOVEMBER 19TH MLS Training TIME: TBA NOVEMBER 24TH Toastmasters TIME: 5:30PM - 6:30PM DECEMBER 1ST Toastmasters TIME: 5:30PM - 6:30PM DECEMBER 2ND Annual Membership Meeting & Breakfast TIME: 9:00AM - 10:00PM Classes are free to members unless otherwise noted.

11 EVENTSCALENDAR 011 DECEMBER 4TH Annual Award & Installation Luncheon TIME: 11:30AM - 1:30PM LOCATION: Royal St. Cloud Country Club DECEMBER 8TH New Member Welcome TIME: 9:00AM - 12:30PM New Member Ethics & Quadrennial Code of Ethics Video No CE s TIME: 1:00PM - 4:00PM Toastmasters TIME: 5:30PM - 6:30PM DECEMBER 10TH MLS Basic TIME: 9:00AM - 12:00PM MLS Compliance 101 TIME: 1:00PM - 2:30PM MLS Adding & Modifying Listings TIME: 3:00PM - 4:30PM DECEMBER 11TH Choosing & Writing a Successful Contract 7 CE s TIME: 8:30AM - 4:30PM INSTRUCTOR: Cynthia DeLuca COST: Free for Members $129 for Non-Members DECEMBER 15TH Toastmasters TIME: 5:30PM - 6:30PM DECEMBER 22ND Toastmasters TIME: 5:30PM - 6:30PM DECEMBER 29TH Toastmasters TIME: 5:30PM - 6:30PM CAN T FIND AN EVENT YOU WISH TO ATTEND? Your REALTOR Advocates work hard at providing you with the most up to date info going on here at the association. We are still human and may miss something so, if you can t find information that you need, let us know. We welcome your encouraging input.

12 012 Tax Corner WhAT ThE GOvERNMENT MUST PROVE IN A TAx EVASION CASE MEDIA CONTACT: Peter Pappas WEB: Tax evasion under 26 U.S.c is one of the more serious charges the federal government can bring against a taxpayer. To establish a violation of section 7201 for tax evasion, the following elements must be proved: 1. An attempt to evade or defeat a tax or the payment thereto; 2. An additional tax due and owing; and 3. Willfulness. The government must prove each element beyond a reasonable doubt. The irs sometimes mistakenly makes criminal tax referrals. it is our job as your tax attorney to demonstrate to the irs criminal investigators that no tax crime has been committed and that the case should be sent back to the irs civil division. it is the job of a tax attorney to demonstrate to the irs criminal investigators that you did not commit a tax crime. if you are being investigated for tax evasion (or other criminal tax charges) by the irs criminal investigation division or are currently undergoing an irs audit and believe that the irs may make a referral to the irs criminal investigation division, you must consult with an experienced tax attorney. But far and away the best way to avoid irs tax evasion and other criminal charges is to know the tax laws, comply with them and document that compliance. The best way to do this is to hire a qualified, experienced tax attorney and/or tax cpa to advise you. How to prevent criminal tax charges? if you haven t filed your tax return or if you filed a return that you know understated the correct amount of your tax liability, there are a few things you must immediately do to minimize the chances that the irs will make a referral to its criminal investigation division (cid). They are obvious, but still, many people don t do them. 1. file your return before the irs refers your case to the cid in order for the government to prevail in an irs criminal prosecution on a failure to file tax returns charge it must prove that you intentionally did not file your tax return. Your voluntary filing, even though late, makes it hard if not impossible for the government to prove intent. 2. Amend your return to correct the errors in the original return Again, the government must be able to prove that you intentionally filed a false return. When you correct your tax return without being prompted to do so, it gives rise to the assumption that you made a mistake, rather than that you knowingly tried to evade taxes. Many non-filers believe that because they have not received a nasty notice from the irs demanding that they file their return they have gotten off scot free. But nothing could be further from the truth. here s why: When a case is referred to irs cid the special agent assigned to investigate it will immediately instruct the irs to stop sending irs notices to the taxpayer requesting that the delinquent tax return be filed. The reason he does this is because he knows that a voluntarily filing by you before he has had the chance to complete his investigation will kill the government s case while it s still in its shell. 3. hire a tax lawyer in order to get Attorney-client Privilege Of course, you shouldn t embark on any course of conduct without first consulting with an experienced criminal tax attorney. Remember, there is no accountant-client privilege which means that a cpa, irs Enrolled Agent or other non-lawyer tax advisor can be subpoenaed and forced to disclose statements you made to him in the course of their engagement. if you require the services of a non-lawyer tax advisor, you should hire an experienced criminal tax lawyer and have that lawyer engage the services of the tax advisor in order to subsume him under the attorneyclient privilege.

13 THE FDOR SALES TAx AuDIT Tax Corner REVIEWOSCAR 013 MEDIA CONTACT: Peter Pappas WEB: Is your business facing a FDOR Sales Tax Audit? You will want to read this Like the irs, the florida Department of Revenue generally audits florida residents and florida businesses because they have reason to believe they may not be in compliance with the tax laws. Florida s Audit Selection Process: The DOR uses a variety of strategies for collecting information about florida residents and businesses. here are some of the sources it regularly uses to identify a potential audit candidate: irs information. information from other states or other state agencies. computer-based random selection. Department of Revenue database information. Business publications, periodicals, journals, and directories. Although it is not listed here, the DOR also selects audit candidates based on tips from other taxpayers. The Conduct of the Audit: The DOR conducts two types of audit: The Desk Audit, which takes place in a DOR office, and the field Audit, which takes place at the taxpayer s place of business. Usually the subject of a tax audit is a major tax such as the sales and use tax or the corporate income tax, along with related local option or emergency excise taxes. The audit process begins when the DOR issues a Notification of intent to Audit Books and Records (form DR-840 or ca-i) which shows the audit period and the type of taxes to be examined. The auditor will give you a detailed list of the records he wants to examine. The types of records he will want to review will include, but are not limited to: federal income tax returns florida tax returns Depreciation schedules General ledgers and journals Property records, cash receipt and disbursement journals Purchase and sales journals, Sales tax exemption or resale certificates, and Documentation to verify amounts entered on tax returns. You may receive a questionnaire to assess the potential for an electronic audit. The Department may audit for periods of more than 3 years if you did not file a tax return for those periods or filed a substantially incorrect return. if you fail to produce records, the DOR will estimate your tax liability based upon available information. This always results in a higher tax liability and should be avoided at all costs. in the case of a field audit, the auditor will call you to arrange a date for the review. The auditor will interview you or your tax representative. The auditor will ask you detailed questions about your business, its organizational structure, its accounting methods, and internal control systems. To minimize disruption of the workplace, we have our clients assign a single employee to be our liaison during the audit process. Throughout the audit, you have a right to know the basic findings and proposed changes. Auditors are encouraged to assist you in complying with florida tax laws; however, some are better at this than others. Why You Should Hire an Experienced Tax Professional DOR auditors are given great power to determine and assess taxes, penalties and interest against you or your business entity. They also have the authority to refer cases to the DOR criminal investigation division. Auditors are trained in florida tax law and, unless you are a tax lawyer yourself, have a distinct and overwhelming advantage over the average taxpayer. The best way to even the playing field is to hire an experienced tax professional who knows as much or more than the agent about florida tax law and procedure.

14 014 Networking Events

15 015 JOIN US IN WELCOMING ThE 2015 BOARD Of DiREcTORS... President: Karen Dierickx President-Elect: Jeff Perry Immediate Past-President: Daisy Cid Treasurer: Jerry Kelley Secretary: Becky Chirillo Jason Daugherty Joe Johnson Maria Flores Garcia Marge Eddy Tim Weisheyer Patrice DeNike Angel Ortiz Dave Courtney Susie Graves Wanda Linscott...AND OUR NEWEST MEMBERS! Pictured above, new members from July. Pictured left, new members from September. Welcome to OSCAR!

16 016 REVIEWOSCAR 017 RPAC AUCTION This past August we held our annual RPAC auction at the Osceola Council on Aging, and it was an astounding success! Thanks to all who came out and participated! With your help, we raised far and above our projected goal, exceeding it by 149% Good times were had, great items were purchased, and the REALTOR cause was supported through your generous donations. Those dollars will be put to work for YOU in the coming year, so pat yourselves on the back for money wisely invested. OSCAR members turned out in droves to take part in this event. We were elated to see so many participate in the festivities and fundraising! Above: Nom Noms Top Right: The lovely Goodwin ladies smile for the camera Right: Your OSCAR staff poses for a picture before the night gets swinging Below: Stewart Title Group Bottom Right: Our lucky cruise winner, Carol Platt. Photos Courtesy of Shane Maloy Employees of Stewart Title smile for the camera

17 018 GET OUT AND VOTE! Our Candidate Screening Committee has carefully vetted a number of local candidates to determine their sensitivity to issues that REALTORS face in their day to day dealings. The following are candidates that understood the importance of home ownership to the economy and the value that REALTORS bring to a community. To honor that commitment, our Candidate Screening Committee has presented each candidate chosen with a $1000 campaign contribution as endorsement. Take a moment to research the candidates listed here for consideration when you go to the polls on November 4th. Remember, voting is a crucial part of the democratic process, so do your part and make your voices heard! Cheryl Grieb for Osceola County Commission Seat 4 John Quinones Osceola County Commission Seat 2 Donald Shroyer for St. Cloud City Council Seat 5 Wanda Rentas for Kissimmee City Commissioner Seat 2 Mickey Hopper for St. Cloud City Council Seat 4

18 019 REVIEWOSCAR 019 Jerry Gemskie for Kissimmee City Commissioner Seat 4 OSCAR RECOMMENDS THE FOLLOWING CANDIDATES FOR THE STATE AND NATIONAL LEVEL: Carol Platt: US House of Representatives District 9 Darren Soto: Florida Senate Neil Combee: Florida House of Representatives District 39 Mike LaRosa: Florida House of Representatives District 42 CONGRATS TO THESE WINNERS! Ricky Booth for School Board Member District 5 Clarence Thacker School Board Member District 4 Jay Wheeler for School Board Member District 1

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20 Global News REVIEWOSCAR 021 START AND SPREAD your GLObAL brand it s easy to see the draw of getting into international real estate. The adventurous aspects of global travel combined with the opportunity to spread the uniquely American view of property ownership across the globe are just the beginning. What s not so easy is figuring out how to be successful in global real estate. Thankfully, the third and final day of inman News Real Estate connect NYc this year was devoted to helping brokers and real estate professions break into the global market, or expand their international business holdings. We distilled hours of discussions, expert tips, and market predictions to help you flourish around the world. Begin the Journey MEDIA CONTACT: Meg White They say it s a small world, but let s face it: The world of international real estate is already crowded. Thankfully, there are a number of concrete steps practitioners who are just starting out can take to make the move to global operations smoother. You don t even have to leave your farming area to get to know the global market as it applies to your area. Managing Director of coldwell Banker india Ramnik chopra says he s gotten a fair amount of referrals from indians who are living in the United States. They re eager to tell friends and relatives back in their home country that they know someone in the United States who can help with property purchases stateside. Start getting entrenched in the local immigrant community here, he advises. if you re not sure where to start, the National Association of REALTORS state-bystate international business reports can help. And while we re at it, let me mention that i recently sat in on a certified international Property Specialists (cips) course and found it contained both highly specific guidance on difficult tax and legal issues and a practical what-to-expect guide. Learn more about cips here. in addition to pursuing cips classes, Shawna Gilbert, a senior regional development consultant with RE/MAx, also recommends looking around locally. Pick a country, or maybe two countries, that make sense for your market, she says, and then learn about the country. Several speakers at the event recommended taking advantage of any travel opportunity business or pleasure to set an appointment with someone who can open up that market to your business. But how do you find people with whom to set those meetings? Nikki field, a senior global advisor and associate broker at Sotheby s international Realty suggests you make connections with money managers and other advisors who have the ear of wealthy, would-be investors. call your banker. Who does he know in Shanghai? she says. After you meet with your banking connection abroad, then some of their trust with their clients [can be] transferred to you. Making Your Online Presence Global-Friendly The likelihood an international buyer is going to find you from your neighborhood bus bench ad is pretty low. The very nature of international property searches means your web presence is even more of a determining factor than it is in your local market. however, the technical solutions to reaching international audiences online are not overly complex. coldwell Banker s chopra recommends reaching out by adding two cheap, simple tools to your site: Google Translator and a currency converter. Or maybe you just aced a deal with someone who speaks another language fluently. Eleonore Rojas, vice president of partnerships and product integration at Move inc., suggests asking them to write a review: if you have recom-

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