Cloud Computing Workshop 2012

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1 Markus Zollinger, Head of Cloud Computing, IBM CH & AT Cloud Computing Workshop 2012 SATW Themenplattform 2012 Rüschlikon, 12th March 2012

2 1. Cloud Opportunities 2. Cloud Adoption 3. Market View 2

3 The cloud computing hype is over and reality is setting in e What? Early signs of a new computing model based on the consumer market experience emerges. Why? Peak of market hype on cloud computing -- driven by cost savings and IT efficiency gains. Value / Price? Large-scale cloud implementations (private, public and hybrid) driven by IT and business transformation. The term cloud computing becomes synonymous with cost savings. Security, availability and vendor lock-in are top of mind concerns for CIOs. Need for migration and integration partner with strong governance and security practices. Sandbox/ trial implementations of non-critical applications emerge: Testing enterprisereadiness. Need to aggregate and manage across traditional and cloud delivery models. 3

4 The opportunities for radical business innovation and ecosystem development are significantly enhanced with the cloud.. View of innovation opportunity Illustrations of innovation opportunity Percentage of economic opportunity 2X time advantage yields 3X profit performance advantage* Offshore and shared IT services Traditional IT optimization Enterprise integration Enterprise optimization Business model innovation Market view of cloud opportunity Traditional view of cloud opportunity Service transformation and eco-strategy New revenue and market opportunities Product innovation through cloud-based services integration Industry integration with channel partners, suppliers and customers Improved ecosystem transparency Business process simplification Global integration Improved enterprise transparency Policies and controls IT process and portfolio simplification Commodity outsourcing Centralization and standardization Off shore resources, common Infrastructure Performance improvement opportunity 4 Source: IBM Analysis 4 * Competing Against Time, George Stalk et all

5 Cloud in action: University of Bari Students at Italy s University of Bari use IBM cloud to create innovative solutions to help the local economy. Business challenge Give students a platform to create innovative solutions for local communities and businesses in southern Italy. Rethinking IT Elastic, cloud-based services from sensors, market systems and GPS data, connecting university, private sector and government agencies. Reinventing business Cut shipping times for local deliveries in half. More efficient supply chain with fishermen completing transactions with merchants while still at sea. Winemakers increase quality with constant soilcondition monitoring. 5 5

6 1. Cloud Opportunities 2. Cloud Adoption 3. Market View 6

7 Adoption patterns are emerging for successfully beginning and progressing cloud initiatives. Cut IT expense and complexity through a Cloud Enabled Data Center Accelerate time to market with Cloud Platform Services Gain immediate access with Business Solutions on Cloud Innovate business models by becoming a Cloud Service Provider Integrated service management, automation, provisioning, and self service Pre-built, preintegrated IT infrastructures tuned to applicationspecific needs Software-as-a- Service delivering IT and process orchestration within and across organizations Advanced, reliable, highly secure and scalable platform for creating, managing, and monetizing cloud services 7

8 Each Client Initiative is detailed into multiple typical Projects which can provide a clear path to progressively adopting cloud computing Client Initiative Cloud Enabled Data Center Cloud Platform Services Business Solutions on Cloud Cloud Service Provider Audience IT Operations, DC Manager, Service Delivery Manager, Security Manager, CTO, LOB App Developer, IT Ops, Security Manager, Software Architects, VP of Apps, LOB LOB, IT Manager, CIO CIO, CTO, IT Executive, LOB Executive Projects Create a Cloud Strategy and Roadmap Consolidate and Virtualize your Infrastructure Image and Virtual Environment Management Implement an Entry Cloud Infrastructure Implement an Advanced Cloud Infrastructure Access Compute and Storage as a Service Applications on Private Cloud Develop and Deploy Cloud Applications Delivering Dev and Test Environments Social Business Reducing total cost of ownership of B2B Integration Enable Global Supply Chain and Inventory Digital Marketing Optimization Business Process Redesig Monitoring as a Service Desktop Cloud Build the Cloud Infrastructure Enable Applications in the Cloud Extend Applications in the Cloud Cloud Service Management and Integration Cloud Service Security Cloud Assurance: Performance, Resilience, and Backup Integrate and manage a hybrid cloud 8

9 The IBM CCRA defines three different roles: (1) Cloud Service Provider, (2) Cloud Service Creator and (3) Cloud Service Consumer. Cloud Service Consumer Cloud Service Provider Cloud Service Creator Cloud Services Common Cloud Management Platform (CCMP) Cloud Service Integration Tools Existing & 3 rd party services, Partner Ecosystems Business-Processas-a-Service Sof tware-as-a-service Platf orm-as-a-service Operational Support Services (OSS) Business Support Services (BSS) Service Creation Tools Consumer In-house IT Inf rastructure-as-a-service Inf rastructure Security, Resiliency, Performance & Consumability Governance 9

10 1. Cloud Opportunities 2. Cloud Adoption 3. Market View 10

11 Usage of Cloud Services in CH/AT/D Cloud adoption in Europe will be delayed by at least two years, due to the fragmentation of regulations and privacy rules Source: Gartner; Cloud Computing for CSPs, April 14th Source: Capgemini Studie IT-Trends 2012

12 Usage and adoption of Cloud is driven by Workloads Source: Gartner; Cloud Computing for CSPs, April 14th

13 Inustry Adoption varies from region to region / country to country CH Source: Gartner; Cloud Computing for CSPs, April 14th

14 nviso: Emotion Recognition Solution in the Cloud Business need Although facial recognition has existed for years, a global ad agency wanted to accurately predict the emotional response of consumers to ad campaigns in a way that was scalable and accurate. Solution : Using simple 2D, low-resolution web cameras, the Cloud based solution maps the individual human face, captures micro-movements of facial features and provides real time analysis of emotions. Benefit Increased advertising revenue spend by clients by 12% Reduced production and creative material costs by 8% Improved the number of evaluations in a 30-second video by up to 240 times when compared to standard tests nviso is a Startup... developing technologies for deciphering emotions... based at EPFL, Lausanne 14 IBM Confidential

15 Thank You! More information on ibm.com/smartcloud Contact: 15

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