The Enterprise IT Cloud Company

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1 Company Overview The Enterprise IT Cloud Company The modern enterprise relies on IT to deliver innovative business solutions and at the same time, ensure existing IT systems and services perform at the highest levels. But with IT spending so much time on infrastructure maintenance, there s been little time for service improvement or innovation. And when the business calls on IT, the response is all too often no, we can t help now. The End of no. The Beginning of Now. Now is the time for enterprise IT to shed their infrastructure janitorial duties and become the equivalent of highly proficient and insightful general contractors. To deliver business solutions that engineer and orchestrate everything from service provider engagements to cloud services to internal development all in the name of service. And to apply the transformed IT service model company-wide to help service domains manage and automate service relationships inside and outside the enterprise. This is the end of no and the beginning of now.

2 When I started ServiceNow, my vision was to build a cloudbased platform that would enable regular people to create meaningful applications to route work through an enterprise. Fred Luddy ServiceNow Founder and Chief Product Officer

3 Transform IT, Transform the Enterprise ServiceNow transforms IT and the enterprise by creating a single system of record in the cloud that everyone in IT consults, interacts with, and reports on to do their jobs. Enterprise IT can accelerate the shift from an infrastructure-centric to a service-centric focus by standardizing and automating service processes like never before. What s more, IT can manage service relationships across the entire company with greater transparency, accountability, and auditability. ServiceNow s portfolio of cloud-based applications and platform enable enterprise IT to replace time-consuming, costly, and inefficient manual tasks with lights-out automation. It creates easy-to-use, consumer-like service experiences for all users. It even helps IT to extend the IT service model and manage service relationships with third-parties. And because the ServiceNow user experience is so simple and approachable, IT can deliver more innovation and business value faster than ever. Why Global 2000 Enterprises Choose ServiceNow Platform built to deliver enterprise services IT-sanctioned cloud platform and forms-based workflow engine that creates an enterprise service hub for automating and managing IT and line-of-business service relationships inside and outside the enterprise. One source of truth Enabled by a single architecture, a single data model, and a single user interface that everybody in IT consults, interacts with, and reports on. Robust suite of IT applications Developed specifically for automating IT services, these applications enable executives to automate and manage the business of IT. Platform for custom application development Professional creators and citizen creators can rapidly modify ServiceNow apps, create new apps, and add services to the enterprise service catalog with little to no programming. Enterprise cloud infrastructure Designed for the demands of large enterprises in terms of scale and resilience, as well as unique, highly tailored industry and customer requirements. Lights-out, zero-touch automation Increases efficiency for a wide range of IT disciplines, including cloud and virtualization lifecycle management, change orchestration, infrastructure discovery, and governance, all powered by a single workflow engine. Powerful business intelligence and reporting Delivers complete visibility into the service performance of IT, including hundreds of crowd-sourced Key Performance Indicators (KPIs), benchmarking, and executive dashboards. Accelerate time-to-value Expert services provide ready-access to highly skilled professional services, training, and technical support. Highly active user community Dedicated peer support engagement programs including annual user conferences, local user groups, special interest groups, online forums and blogs, and a crowd-sourced KPI Library facilitate collaboration and knowledge-sharing for end users and app creators. Figure 1: Single system of record and single architecture delivers enterprise automation

4 ENTERPRISE SERVICE MODEL BUSINESS MANAGEMENT Governance Vendor Performance Cost Project & Portfolio Analytics Service Providers Line-of-Business SERVICE MANAGEMENT Release Pass Reset Problem Incident CMDB Service Catalog Change Work Asset HR Case Discovery Config Automation Orchestration Cloud Provisioning SDLC Custom Apps Professional Creators Citizen Creators SERVICE AUTOMATION PLATFORM Single Architecture Shared Resources Single Data Model Custom App Dev Figure 2: ServiceNow drives IT and enterprise transformation through a robust portfolio of cloud-based products all built on a single platform. IT has a reputation pervasive in the enterprise of not being easy to get along with, or the most responsive. By giving IT the tools to be more responsive and innovative, we want to change that. We want IT to become the go-to place, the people the enterprise turns to for automation and service expertise. Frank Slootman ServiceNow President and Chief Executive Officer ServiceNow Products ServiceNow offers a portfolio of robust, cloud-based products that automate and manage IT service relationships enterprise-wide. Our products have the advantage of being built on a single cloud platform that consists of one user interface, one code base and one data model, delivering easy, automated upgrades. ServiceNow provides an intuitive and approachable user experience, complete with expert services, to accelerate time-to-value with: IT service automation applications Software-as-a-Service applications that enable IT to simplify and consolidate redundant systems into a single system of record, automate manual tasks, and deliver a consumerized service experience to the enterprise. Service automation platform for custom application development Highly configurable, approachable, and extensible cloud platform that enables professional creators and citizen creators to rapidly configure ServiceNow applications or create custom enterprise shared services and line-of-business applications. Expert services Experienced IT transformation leadership, guidance, education, and support services ecosystem that provides the shortest path to success and ongoing customer value.

5 Company Overview Managing Service Relationships Inside and Outside the Enterprise Service management processes and workflows have become better defined and more automated within most IT organizations. However, they are often inefficient or non-existent in most other enterprise service domains such as Human Resources (HR), Finance, Facilities, Legal, etc. In fact, enterprise shared services and lines-ofbusiness rely on a cascade of disparate spreadsheets, trails, and documents to manage customer interactions and the delivery of services. Unstructured processes and ineffective communication tools often lead to operational inefficiencies and human errors that directly impact business productivity. ServiceNow makes it possible for organizations to deploy an enterprise-wide service model. ServiceNow s service automation platform includes one user interface, one code base, and one data model to create a single system of record. This means that IT, shared services, and lines-of-business can all leverage one system to define standard services and make them available via a single, intuitive service catalog. A single workflow engine creates structured processes and captures request information in the single system of record for evaluating trends and identifying areas for improvement. With ServiceNow, IT can apply the mature IT service model or create custom applications to help enterprise service domains remove business friction and deliver a high impact service experience for all users. Now, IT is enabling the service-oriented enterprise. See how ServiceNow can transform IT and the enterprise by automating and managing service relationships inside and outside the enterprise. To begin your IT transformation, contact us now. There is a remarkable opportunity in enterprise software for refreshing legacy systems, but also in automating business processes never captured in systems before. Frank Slootman ServiceNow President and Chief Executive Officer Figure 3: A highly configurable platform, single system of record, and workflow engine makes it possible for organizations to deploy an enterprise service model to automate and manage service relationships inside and outside the enterprise.

6 About ServiceNow Corporate Headquarters: 3260 Jay Street Santa Clara, CA USA Media Relations: (408) Investor Relations: (858) Additional Major Operations and Sites: San Diego, Seattle, London, Amsterdam and Sydney Year Founded: 2004 Stock Symbol: NOW (NYSE) # of Employees: 1,700+ # of Customers: 1,900+ Trailing 12-Month Revenue: $375 million Leadership Team: Frank Slootman President and Chief Executive Officer Fred Luddy Founder and Chief Product Officer Jay Anderson Chief Information Officer Shelly Begun Vice President of Human Resources Dan McGee Senior Vice President of Engineering and Cloud Operations Michael Scarpelli Chief Financial Officer David Schneider Senior Vice President of Worldwide Sales and Services Beth White Chief Marketing Officer David Wright Chief of Strategy 2013, 2014 ServiceNow, Inc. All rights reserved. ServiceNow believes information in this publication is accurate as of its publication date. This publication could include technical inaccuracies or typographical errors. The information is subject to change without notice. Changes are periodically added to the information herein; these changes will be incorporated in new additions of the publication. ServiceNow may make improvements and/or changes in the product(s) and/or the program(s) described in this publication at any time. Reproduction of this publication without prior written permission is forbidden. The information in this publication is provided as is. ServiceNow makes no representations or warranties of any kind, with respect to the information in this publication, and specifically disclaims implied warranties of merchantability or fitness for a particular purpose. ServiceNow and the ServiceNow logo are registered trademarks of ServiceNow. All other brand and product names are trademarks or registered trademarks of their respective holders.

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