The power of co-creation. Jean Marc Devanne CEO CoManaging

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1 The power of co-creation Jean Marc Devanne CEO CoManaging

2 Part 1 The world is changing 2

3 A new world People are more educated more connected more collaborative more involved 3

4 THE IMPACT OF THE SOCIAL NETWORKS ON THE LOCAL COMMUNITIES New concepts appear : Crowdsourcing : collaborative intelligence. Civic Empowerment : facilitating civic engagement in local public affairs Civic technologies / startups : open source programs for public action Open Data : sharing public data with everybody Knowledge democracy : citizen can understand studies and reports 4

5 Civic empowerment SpaceHive a funding plateforme for financing very local projects. Capture d écran le 25/10/12 sur 5

6 Civic empowerment Rally Saint Louis is a private civic initiative which offers a platform where you can propose an idea, vote for a project, give money for a project. Capture d écran le 10/02/13 sur 6

7 Civic empowerment needed for pedestrian bridge in Rotterdam People contributes for different parts. There name and a message will written on the pieces they help to finance. Capture d écran le 18/01/12 sur terdam.nl/ 7

8 The open government 8

9 Crowdsourcing for Glasgow 2020 Online gathering of ideas and reviews of citizens. Capture d écran le 05/11/11 sur 9

10 Open ministry : civic empowerment Since October 2012, the Finish constitution Introduce a new article : a citizen can submit proposals of laws to the parliament. If a proposal get more than signatures, it will be submit to the chamber of deputies. Capture d écran le 12/12/12 sur 10

11 The citizens can suggest Cidade Democratica (democratic city ) is a Brazilian web platform The citizens can identify problems, gives ideas and proposal to improve the city. 3 categories of members : habitant, elected people, citizens association. More than members. Inhabitants Elected Association Capture d écran le oct 2013 sur 11

12 More and more cities are developing their own platforms to get ideas, comments, and proposal from their des citizens La plateforme Change By Us est un site visuellement très attractif et simple d utilisation pour recueillir les idées des citoyens sur l amélioration de la ville. Les internautes peuvent également lancer des groupes de projets. Elle a notamment été mise en place par les villes de New York et Philadelphie Capture d écran le 16/10/12 sur 12

13 Civic technologies Based in San Francisco, Code for America is a non profit organization which invented the concept of civic technologies and deploy open-source software for local governments Code America build open source technology and organize a network of people dedicated to making government services simple, effective, and easy to use. Code for America operates five programs : the Fellowship, the Brigade, the Peer Network, the Civic Startups program and International activities. Capture d écran le 12/02/13 sur 13

14 Part 2 Co creating attractiveness strategies & common brands 14

15 What is attractiveness Improving the attractiveness of the city: increasing the recognition and awarness promoting its offers towards various targets Attracting more visitors, students & inhabitants Attracting business Increasing the «desire» for the city 15

16 Attractivité? La marque au What service are de we l attractivité expecting? du territoire 1. Economical and financial benefits directs and non directs form visitors, students, investors, business. 2. Socials benefits : job creation, reducing un employment, maintaining locally young people etc. 3. Improvement in the quality of life / Creation of new services and amenities such as transport and communication infrastructure improvement, upgrading accessibility, heritage preservation, new offers for entertainment and culture etc. 4. Cultural benefits : discovering other cultures / opening people to the world etc. 5. Creating a movement and a virtuous circle : a positive image creates proudness and attachment to the city, new initiatives and local dynamism. etc. 16

17 What is a common brand? The common brand : New way of communication? or Attractiveness strategic process? And also: The expression of the strategy of the city 17

18 Why developing a common brand for city? Competition => lowest price or brand content Defining a common vision otherwise depending on the vision of our competitors Organize a coherent and harmonious expression of the vision! All together we are stronger! 18

19 Organize a coherent and harmonious expression of the vision! Mon territoire INFORMATION TRUTH 19

20 If we are numerous, we are stronger Small voice BIG SOUND! 20

21 Improving the attractiveness Writing the symphonic score and give out it harmoniously 21

22 Creation of common brands «concept brand» are different from local government signature 22

23 Creation of common brands Administrative Brand Common Brand 23

24 A unique strategy the attractiveness 24

25 Insiders / ambassadors and Common Brand 25

26 Part 3 Introducing the methodology for co creating a common brand 26

27 A deep and detail diagnosis of attractiveness «A TOTAL CONSENSUS NEEDED ON THE DIAGNOSIS» A diagnosis including : identity, image and reputation, efficiency Deep analysis of identity and the system of values of the community Precise, well balanced, validated analysis of the talents, know how, S&W and key issues of the territory A vision 27

28 Designing an attractiveness strategy Identifying our talents and who we are Environment understanding Identity profil Searching how we are or how we can unique attractiveness diagnosis Defining the vision Positionning 28

29 Synoptic of the methodology ID study «Identity profile of La Rochelle» Expectations and perceptions Involved people /inhabitants Offer analysis Attractiveness diagnosis of La Rochelle Image and recognition Brands Study Development existing strategies from various institutions Goals, strategies, main projects, dévelopment plans Demand Prospects and clients Expectations and perceptions 29

30 Synoptic of the methodology (part 2) Strategy for attractiveness A common brand for La Rochelle Positioning Common Brand Platform Strategic issues Common Brand Code Common Brand guide Brand web site Launching the new common brand 30

31 Jean-Marc Devanne CEO 31 31

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