Nações Unidas Cabo Verde GRAPHIC GUIDELINES

Transcription

1 Nações Unidas Cabo Verde

2 Introduction 3 Elements UN Cabo Verde logo: Corporate Identity definition UN Cabo Verde logo: with or without the tagline UN Cabo Verde logo: black & white version UN Cabo Verde logo: inverted variations UN Cabo Verde logo: signature clear area UN Cabo Verde logo: incorrect usage UN Cabo Verde colors UN Cabo Verde logo: black & White Values UN Cabo Verde combined with UN agencies logos Typography 18 Images 19 Stationary Business card Letterheads for print in o set Letterhead for print in word Envelop Design in DL format ( 220 mm x 110 mm ) signatures Newsletters Promotional items UN Cabo Verde logo: aplication on vehicles On-screen slide presentation UN Cabo Verde logo: Banners templates Design:

3 Introduction The UN Cabo Verde logo is one of the agency s most precious assets. UNCV continues its work to ensure that it remains relevant in changing markets. The new corporate signature is an important component that helps to energize and invigorate the brand. When used properly, the UNCV logo elementes support a carefully designed corporate identity guideline: they allow us to speak with one voice in and out of the agency. These standards provide the building blocks for supporting UNCV s corporate identity. They are designed to help you apply the UNCV Corporate Signature correctly and consistently across all media. 3. Nações Unidas Cabo Verde

4 Vertical Horizontal The UN Cabo Verde Logo: Corporate Identity definition e UN Cabo Vede logo is based upon the general United Nations picture logo, with globe and laurel wreath. is classical visual is widely recognized, emblematic and trusted. It stresses reliability, tradition and of course the link with the world community. e UN Cabo Vede logo acquires personality and identity by 3 means: the font TFforever: this sans serif-type font is modern and institutional, yet at the same time contemporary, fresh and very well readable. note that the dominating text element in the logo is Cabo Vede rather than United Nations. the use of the colours from the Capeverdean ag: these 3 colours are used alongside the typical UN blue and stress the vital relationship between One UN, the country and its people. the tagline Juntos na Acção which over the past period has become a key element in UN Cabo Vede communication materials. 4.

5 e UN Cabo Verde logo: with or without the tagline e One UN Cabo Verde logo exists in a version with the tagline Juntos na Acção and without this tagline. In o ine communication (mostly o set printing) the logo must be at least: 18x26 mm for the use of the tagline version to be permitted. In online communication (websites, signatures) the logo must be at least: 79x113 px /28x40 mm for the use of the tagline version to be permitted. 5. Nações Unidas Cabo Verde

6 The UN Cabo Verde logo: black & white version The one-color UNCV logo Signature should be used when reproducing in one color, black. Please note: These signature elements and their relationship to each other have been carefully designed and should not be altered in any way. Always use approved artwork. 6.

7 The UN Cabo Verde logo: inverted variations Correct use of color will enhance the impact of the UNCV logo and will differentiate the UNCV brand from other agencies. The guidelines above provide standards for placing the signature on a background color. 7. Nações Unidas Cabo Verde

8 x x x x x x x x x x The UN Cabo Verde logo: signature clear area A clear area around the UNCV Signature will insure it has maximum visibility and impact on every communication. Avoid crowding the signature with other graphic elements such as typography and imagery. As illustrated above, the height of CABO VERDE together with the tagline Juntos na acção (X) has been chosen as the standard unit of measurement for calculating the signature clear area. 8.

9 The UN Cabo Verde logo: incorrect usage The only correct uses of the UNCV logo are as shown on the previous pages, as horizontal Identity and vertical Identity. Any other color combination or arrangement is not allowed. The UNCV logo may never be broken apart when used on the same page of any printed or on-screen communication. A few typical incorrect examples are shown above. 9. Nações Unidas Cabo Verde

10 Pantone: 2945 C: 100 M: 45 Y: 0 K: 14 R:0 G: 105 B: 170 HTML: 0069AA Pantone: Pro. Blue C (UN Blue) C: 69 M: 34 Y: 0 K: 0 R:77 G: 144 B: 205 HTML: 4D90CD Pantone: Red 032 C C: 0 M: 90 Y: 86 K: 0 R:237 G: 28 B: 36 HTML: EF4135 Pantone: 116 C C: 0 M: 16 Y: 100 K: 0 R:255 G: 210 B: 0 HTML: FFD200 The UN Cabo Verde colors e primary UN Cabo Verde colours are the colours as used in the logo. ey lie at the heart of the UNCV visual identity. All o ce corporate identity tools such as stationery, business cards, envelopes, etc. entirely rely on these colours. Layout of more complex communication tools, such as brochures, websites and powerpoint-presentations, is equally based on the same colours. For those tools, however, a set of permitted colour shadings was de ned. is allows to add depth and variation to the design, while preserving the overall look&feel. e colour-codes are to be understood as follows: Pantone: for offpress printing in 4 colours (example: stationery) CMYK: for 4-colour printing (example: brochure) RGB: for screen-applications (example: signature) HTML: for web-applications (example: website) 10.

11 C: 0 M: 0 Y: 0 K: 100 R:0 G: 0 B: 0 HTML: C: 0 M: 0 Y: 0 K: 80 R:88 G: 89 B: 91 HTML: 58595b C: 0 M: 0 Y: 0 K: 60 R:128 G: 130 B: 132 HTML: C: 0 M: 0 Y: 0 K: 40 R:167 G: 169 B: 172 HTML: a7a9ac The UN Cabo Verde logo: black & White Values In black & white productions the UN Cabo Verde colours can be converted to greyscale as shown above. 11. Nações Unidas Cabo Verde

12 The UN Cabo Verde combined with UN agencies logos e use of the One UN Cabo Verde logo and one, several or all of the agencies logos is o en needed. is is a special graphical challenge due to the di erent nature, look&feel, dimensions and colours of the other logos. Guideline 1: the combined use of the One UN logo with one, several or all of the agencies logos is only to be used on a white background. rough a couple of general guidelines visual consistency can nevertheless be assured to a maximum. 12.

13 x x The UN Cabo Verde logo combined with UN agencies logos Guideline 2: whether the UNCV logo is combined with one, several or all of the agencies logos, it always keeps the minimum distance towards other logos as previously de ned on page Nações Unidas Cabo Verde

14 The UN Cabo Verde combined with UN agencies logos or external partner logos Guideline 3: in One UN publications or communication tools, the combination of the One UN logo and 1 other logo be it from a UN agency or an external partner- is always organized with the One UN Cabo Verde logo on the left and the other logo on the right. When combining the One UN logo with 1 other logo, both logos should have similar dimensions. 14.

15 The UN Cabo Verde logo combined with UN agencies logos Guideline 4: when combining the UNCV logo with more than 1 agency logo, the agencies logos are always centred horizontally and vertically among them and compared to the UNCV logo. 15. Nações Unidas Cabo Verde

16 The UN Cabo Verde logo combined with UN agencies logos Guideline 5: the organisation and placing of several or all agencies logos in combination with the UNCV logo is free as long as a certain balance is respected and as long as each of the logos preserves a rightful place. 16.

17 The UN Cabo Verde logo combined with UN agencies logos Guideline 6: when combining the UNCV logo with more than 1 agency logo, the relative dimensions change as follows. from 2-8 logos: height of UN Cabo Verde = 2x average height of the agencies logos from 9-22 logos: height of UN Cabo Verde logo = 3x average height of the agencies logos 17. Nações Unidas Cabo Verde

18 TFFOREVER REGULAR abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ TFFOREVER ITALIC abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ TFFOREVER BOLD abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ TFFOREVER BOLD ITALIC abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Typography e font types that can be used are TFForever Regular and Bold. They should be used in all cases where it is available. 18.

19 Images Images can play an important role in strengthening a visual identity. erefore, quality control in the selection of those images is very important. A. Technical quality Images need to have a minimum resolution in order to be of use. Resolution is de ned as the number of pixels per square inch and is a universal standard to measure the technical quality of a visual. To this standard is referred to with dpi or dots per inch. for display on screen you need at least 72 dpi for print in o set you need at least 300 dpi B. Esthetical quality is is no exact science of course. A couple of general recommendations: prefer bright colours instead of dull and washed out colours. avoid images that have no clear focus in subject. when picturing people, prefer close-ups and portraits rather than large groups C. Conversion of images to One UN visual identity Images may be of people, of situations, of objects, of animals, depending on the subject that needs to be visualized. Generally speaking, it is recommended to use a maximum of pictures of people alone or in group who are engaged in activities or who look straight into the lens. Make sure that at the very least half of your pictures show people. 19. Nações Unidas Cabo Verde

20 8 mm 4 mm 20 mm 5 mm 5 mm TFForever Demi - 9.5pt TFForever Regular - 8pt First name Family name Function 1 Function 2 14 mm Tel.: Mob.: firstname.famname@agency.org C.P. 000 Praia Santiago - Cabo Verde TFForever Regular 6.5pt 27 mm Tel.: Mob.: firstname.famname@agency.org C.P. 000 Praia Santiago - Cabo Verde First name Family name Function 1 Function 2 Business Card 20.

21 18 mm 30 mm 13 mm 21 mm 18 mm 20 mm Tel.: Fax.: C.P. 000 Praia Santiago - Cabo Verde TFForever Regular - 7 pt Letterheads for print in o set The template is set to match the specifications shown here; it should be offset printed on letterhead paper stock. Paper stock should match 24# writing, bright white, smooth finish stock as closely as possible.the professionally printed letterhead should be printed in cmyk colors. 21. Nações Unidas Cabo Verde

22 18 mm 13 mm 21 mm 21 mm 18 mm 20 mm Tel.: Fax.: C.P. 000 Praia Santiago - Cabo Verde TFForever Regular - 7 pt Letterhead for print in word 22.

23 9 mm 8 mm 6 mm 10 mm Tel.: Fax.: @agency.org C.P. 000 Praia Santiago - Cabo Verde TFForever Regular - 7 pt Tel.: Fax.: @agency.org C.P. 000 Praia Santiago - Cabo Verde Envelop Design in DL format ( 220 mm x 110 mm ) 23. Nações Unidas Cabo Verde

24 70 px First name Family name Function 1 Function 2 Tel.: Fax: Mob.: firstname.famname@agency.org C.P. 000 Praia Santiago - Cabo Verde First name Family name Function 1 Function 2 Tel.: Fax: Mob.: firstname.famname@agency.org C.P. 000 Praia Santiago - Cabo Verde signatures e signature consists of: UN Cape Verde logo, the Joint Office logo and the person s coordinates. 24.

25 Welcome Welcome to the second edition of Morabeza, we would like to share with you the news on prog - ress of the UN reform in Cape Verde: - In December, with special thanks to the UNDG, an Interagency mission (UNDP, UNESCO, UNICEF) came to Praia to assist the UNCT with the working draft of the One Programme. - There was a very historic event on the first of January, as Cape Verde graduated from the LDC group. Following its Graduation, the Government arranged a two day Ambassadors meeting on January to discuss its strategy for the transition, and to listen to its main development partners. The UN, represented by various resident and non resident agencies, spoke with one voice on the UN s commitment to support the country, mainly through the One Programme being developed. - The second meeting of the Steering Committee for Delivering as One UN was held on the 28th January 2008, again co-chaired by the Minister of Foreign Affairs and by the UN RC, with wide UN participation including all resident and several non resident agencies, the Director General of International Cooperation(DGCI) and Director General Planning (DGP) as well as a representative from the civil society (Plataforma ONG). Agreement was reached on the TOR for the Steering Committee, and the final version is also in line with the recommendations made by the RDT in October, which has been sent by the Government to the UNCT for implementation. This edition of the Morabeza newsletter features two articles, one on the Paris Declaration and a special piece on UNIDO and the UN Reform. Cape Verde and the Paris Declaration on Aid Effectiveness The Paris Declaration on Aid Effectiveness was born in the High-Level Forum meeting in Paris on March the 2nd, 2005, in order to increase the impact that development aid has in reducing poverty and inequality, increasing growth, building capacity and accelerating achievement of the MDGs. In Paris, the Ministers of both Developed and Developing countries, Heads of multi-lateral and bi-lateral development institutions, resolved to take harmonised, transparent and collectively effective. far-reaching and monitorable actions to MANAGING FOR RESULTS: Managing resources and reform the ways to deliver and manage devel - improving decision-making for results. opment aid through some fifty commitments MUTUAL ACCOUNTABILITY: Donors and partners to improve aid quality and twelve indicators to are accountable for development results. monitor them. operational development strategy, including Cape Verde and the Spirit of the Paris Decla - alignment and harmonization of donors ration support in the country, representing 14% of Cape Verde has been involved with the Paris GNP, in 2004 (64% of ODA came from Declaration since March 2006 at the regional bilateral donors) but more efforts are needed meeting in Bamako, which dealt with the within the donor community and by the implications and actions on Aid Effectiveness. Government in managing and monitoring for Cape Verde endorsed the Declaration in results. August 2006 and was then selected as one of To date, there is relative equilibrium between the pilot countries to participate in the Survey bilateral and multilateral ODA in 2007, both on Monitoring the Paris Declaration; this was modalities are close to the finalised successfully in December % of total ODA. Increased budget support Highlighted in the 2006 the Cape Verde is being adopted by donors, in response to country chapter of the Survey on Monitoring good practices in leadership by the Govern - the Paris Declaration, ownership is critical to ment of Cape Verde. Some donors are managing their programmes without representation achieve development results. Defined as country ability to exercise effective leadership at the country-level but by periodical monitor - and coordination of its development policies and strategies, the Government is taking the lead to assume their commitments and respon - sibilities in graduating from LDC, including donor alignment and coordination, as it is driving the initiative of Delivering as One UN in Cape Verde. The Cape Verdean Government has taken action towards achieving good practices in its OWNERSHIP: Partner countries exercise effective leadership over their development policies, and strategies and co-ordinate development actions. ALIGNMENT: Donors base their overall support on partner countries national development strategies, institutions and procedures. HARMONISATION: Donors actions are more ing missions. A large group of donors endorsed the Memorandum of Understanding in order to apply the budget support ODA modality in December 2006, estimated at 22% of actual ODA, and expected to increase in coming years. Members of the group are: Africa Development Bank, Austria, European Commission, Netherlands, Spain and the World Bank. Edition nº 2 - Feb, 2008 Key Events -ONUDI Mission, from 20 to 22 February 2008, for the launch of the Quality Program of UNIDO --quality infrastructures to support Cape Verdian businesses in delivering products and services in compliance with international standards. Expected to be one of the pillars of the One UN programme under finalization. -28 February - 1 March visit of UN Ambassadors of Ireland and Tanzania, co-chairs of the UN System Wide Coherence(SWC) group -March, UNEG mission to conduct evaluation study Results already show an encouraging situation and prove that Cape Verde is well on its way to achieving the targets of the Paris Declaration on Aid Effectiveness by In 2008 Cape Verde is again one of the countries confirmed to participate in the Survey on Monitoring the Paris Declaration and attended in January a regional meeting in Dakar for the 2008 Survey process. Cape Verde reiterated its interest in participating in the High Level Forum this upcoming September in Accra (Ghana) to review progress in implementing this Declara - tion. Marco Antonio Ortega, Specialist in Official Development Aid Management and Coordination The Role of the UN and the Paris Declaration The UN in Cape Verde is an important and trusted partner in development. Government and donors in Cape Verde agree on the major technical and coordination role of the UN. Donors meetings, coordinated by the UN RC are considered an important input in the harmonization process of the implementation of the Paris Declaration. In Cape Verde, where several donors are located abroad, UN can also play a role in monitoring donor alignment and cooperation. At the same time, the UN is facilitating national counterpart access to aid among donors, facilitating channels of communications and coordinating support. The UN is thus also playing a significant role as advocate of the country to mobilize interna - tional funds to achieve national priorities. Newsletters The UN Cabo Verde newsletter is based on Morabeza Newsletter layout, which makes full use of UN Cabo Verde logo s visual features in terms of typography and color scheme. 25. Nações Unidas Cabo Verde

26 The UN Cabo Verde logo may be placed on promotional items. Size, shape, space, and visibility will dictate which to use. Color and clear space specifications must be followed at all times. W.25 X W POLO SHIRT A light-colored shirt should be used to ensure the Identity is visible. Colors from the Agency palette are preferred. The horizontal Identity size used here is.25 X W of the shirt, from sleeve to sleeve. Additional information should be placed opposite to the Identity. CAP A light-colored cap should be used to ensure the UNCV logo is visible. Colors from the Agency palette are preferred.the brandmark used here is.5 X W of the cap. W.5 X W W.5 X W T-SHIRT A light-colored shirt should be used to ensure the branding is visible. If a colored shirt is used, then white ink must be printed behind the logo. Colors from the Agency palette are preferred. Both variations of UNCV logo used here are each.5 x width of the shirt from sleeve to sleeve. Promotional items 26. RETRACTABLE BADGE HOLDER A light-colored background should be used to ensure the logo is visible. Colors from the Agency palette are preferred. PEN A light-colored pen should be used to ensure the brandmark is visible. Colors from the Agency palette are preferred.

27 UN Cabo Verde logo: aplication on vehicles 27. Nações Unidas Cabo Verde

28 BREAKER SLIDE PHOTO SLIDE Youth volunteers multiply program outreach. SOCIAL GOALS: EDUCATION Youth volunteers multiply program outreach. TEXT SLIDE PREFERRED CAPE VERDE S NATIONAL GOALS Title 1 Sub-title 1 Sub-title 2 Title 2 Sub-title 1 Sub-title 2 Tilte 3 On-screen slide presentation The UNCV logo, is preferred on all slides but is required on title and breaker slides, as shown here. Employees and contractors may choose not to repeat the Identity on all slides. In these cases the area at the top of a slide should be replaced with a headline. Never move the UNCV logoto the bottom of a slide. 28.

29 image area image area image area Area reserved for Campaign Title Campaign Subtitles! Area reserved for Campaign Title Campaign Subtitles! UN Cabo Verde logo: Banners templates 29. Nações Unidas Cabo Verde

30 Nações Unidas Cabo Verde