ATRESMEDIA. Presentation on Digital. 16 th December

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "ATRESMEDIA. Presentation on Digital. 16 th December 2015. www.atresmedia.com"

Transcription

1 ATRESMEDIA Presentation on Digital 16 th December

2 Presentation on Digital Operations Mr. José Manuel Gonzalez Pacheco General Manager of Digital Commercial Ms. Beatriz Medina Layuno Managing Director of Digital Sales Q&A Roadshow backon up_mar 2013 Presentation Digital_Atresmedia_2015 2

3 Atresmedia Digital within Atresmedia OTHERS ADVERTISING

4 Digital: Operations Mr. José Manuel Gonzalez Pacheco General Manager of Digital

5 Atresmedia Digital: KPIs Main business metrics show strong growth Top 100 Spain Ranking (Annual avg unique users) YoyGrowth Unique users #29th #17th #12th 7.7 mill uu 4.3 mill uu 9.4 mill uu +14% +22% +1% Jan-Oct 15 vs 14 Source: ComScore 100 top properties MPMMX Jan Oct data

6 Atresmedia Digital: Positioning& Strategy Three main fields of action Web & verticals TV & Radio webs 13 verticals Long form video Atresplayer AVoD +SVoD +TVoD Short form video Atrestube (MCN) Syndication

7 Atresmedia Digital: Web & verticals Web & verticals: More than 22 mill visitors/month Unique visitors Monthly average 22.1 mill 23% 77% Verticals (13) Webs Other TV channels La Sexta 4% 21% Radio 15% 60% Antena 3 Jan-Nov 15 Source: Adobe Analytics

8 Webs: KPIs Webs: News as the main driver Unique Visitors In 000. Monthly avg 2015: Radio webs redesign +20% 2,871 3,456 Jan-Nov 14 Jan-Nov 15 1 mill followers +56% New webs responsive design New Apps Browsing mobile +55% Jan-Nov 14 Jan-Nov 15 Source: Adobe Analytics

9 Verticals: KPIs Leaders in comedy & viral news and parenting verticals Unique Visitors In `000. Monthly avg #1 #1 x2 x2.5 6,200 1,222 Jan-Nov 13 3,040 Jan-Nov 14 Jan-Nov 15 10%/total 17%/total 23%/total Source: Adobe Analytics Source: ComScore MPMMX

10 Webs & Verticals: Future developments Higher quality and variety to keep current growth pace Webs New webs design Responsive design HTML5 player Mobile and short form video focused New ad format & Native Verticals New verticals Musical Info DO IT YOURSELF CULTURE

11 Atresmedia Digital: Atresplayer Atresplayer: our long-form online video platform >5.3 mill unique visitors/month >3.2 mill registered users >6.8 mill Apps downloaded Source: Adobe Analytics 54% desktop 46% mobile 40 min Avg time spent (user/session)

12 Atresmedia Digital: Atresplayer s structure Clear segmented strategy

13 Atresplayer: AVoD Sound growth in absolute and relative terms Unique Visitors Monthly avg. In `000 Unique Users Monthly avg. In `000 3,837 5,291 4, % +15% 2,537 Jan-Oct % 2,531 2,853 2,550 Jan-Oct * Source: Adobe analytics Jan-Nov data *2013: Modo Salón (former VoD offer) Source: Comscore

14 AVoD: Future developments New developments to enhance our offer quality New web responsive design HTML5 Player HBBTV Version Android TV Apple TV LG Smart TV IPTVs

15 Atresplayer: SVoD + TVoD Clear business model

16 SVoD: Future developments Growth in subscribers and CRM plan are the main drivers Atresplayer Premium Subscribers & Revenues growth Revs Subs CRM plan Customer journeys Multichannel campaigns Re-targeting Other e 2016e Windows Strategy Contents Improvement

17 Atrestube: KPIs Atrestube: our Multichannel Network (MCN) Atresmedia s MCN in Youtube 30 >140 2,4 35% /65% Nº of channels Source: Youtube Analytics millvideo clips/month in Youtube (2015) mill subscribers in Youtube National/ International

18 Atrestube: Monetization Atrestube: Strong growth in views Monetization in Youtube Views Revenues Revenue share model Low Youtube CPMs Low Youtube occupancy rate CPMs and occupancy rate decreasing Revenues less than 5% of total digital revenues Sep-13 Mar-14 Sep-14 Mar-15 Sep-15 Source: Youtube Analytics

19 Flooxer Flooxer: Our new short form original digital video platform Launchedin Nov 15 Technical features: Responsive design/apps / HTML 5 / 4K UHD / Multi-lenguage& Subtitles

20 Flooxer Flooxer: Our new short form original digital video platform Premium web edition Professional Premium quality New original digital formats Safe environment Ad friendly International reach focus Creators Formats Channels Genres

21 Flooxer: Content strategy New project with solid partners Atresmedia Freemantle Guia infantil Endemol Boomerang Rightster Secuoya Zinkia

22 Flooxer Flooxer: Differential to other platforms Intensive marketing campaign Newco ad hoc Specific editorial, tech and ad teams Profitable business plan

23 Commercial Ms. Beatriz Medina Layuno Managing Director of Digital Sales Roadshow backon up_mar 2013 Presentation Digital_Atresmedia_

24 Digital: Online ad market Online advertising accounts for 23% of the ad market Ad spending by medium 2014 Total= 4,642 mill By device 2014 TV 41% Others 7% Radio 9% Press 20% Internet 23% 1,066 mill Desktop 93% Desktop by category 2014 Search 57% Mobile 4% Other 4% Video 7% Display 36% Sources: Infoadex + IAB 2014 Digital advertising report

25 Digital: Online ad market Media publishers: near 50% of the online market % Market share in Desktop % Other* Social networks 11% 11% 5% 36% Web portals 36% 45% Media Publishers 48% Display Video Top 5 agencies account for 60% Sources: Infoadex + IAB 2014 Digital advertising report *Other: Blogs, online classified,

26 Digital: Categories Four categories gather half of the online ad market Ad spending by categories Display Desktop Other 25% Beauty 5% Autos 23% Culture 6% Health 2% Finance 10% Retail 7% Telcos 13% Food 9% Sources: Infoadex + IAB 2014 Digital advertising report

27 Digital: Atresmedia vs Market Atresmedia outperforms the market in recurrent basis Atresmedia vs Market Growth yoy Total Display A T R E S M E D I A Market +14.0% Video A T R E S M E D I A Market +18.8% Display w/o video A 3 M Market +13.9% Atresmedia vs Market Performance In last 30 months Outperforming 25 5 Underperfoming Sources: Market monitoring 9M15 vs 9M

28 Digital: Sales breakdown Focus on video, the higher CPM in the market Atresmedia s sales Breakdown by formats CPM 6% 16% Special ads Display Ad hoc 2 78% Video

29 Aunia: Atresmedia s programmatic platform Aunia: top premium video inventory provider in Spain Ad spending as negotiated Market Display Direct negotiation 9% 87% 9% Programmatic Top video supplier in programmatic basis 50:50 Atresmedia & Mediaset España Growth rate +100% yoy Key strategic goal: CPM Weight in sales 9.5%

30 Yahoo: Third parties agreement The largest digital pitch in the Spanish market Key player in technology and data +Reach Any client product budget Largest communication group in Spain Strong digital team +Size Key player for agencies

31 Atresmedia Digital: Financials Still small contribution but fast-growing division % on Total gross revenues 1% 2.5% x2.5 EBITDA margin 15-20% e

32 Q&A

33 ATRESMEDIA Presentation on Digital 16th December 2015 Q&A Session

Q1 15 Results. April 23, 2015. Q1 15 Results. www.atresmediacorporacion.com

Q1 15 Results. April 23, 2015. Q1 15 Results. www.atresmediacorporacion.com April 23, 2015 www.atresmediacorporacion.com 1 Q1 15 Highlights According to internal estimates, Total Ad market increased by 8% in Q1 15 (TV and Radio grew by 12% and 13% yoy respectively ) Antena 3 led

More information

FY 14 Results. February 26, 2015. FY 14 Results. www.atresmediacorporacion.com

FY 14 Results. February 26, 2015. FY 14 Results. www.atresmediacorporacion.com February 26, 2015 www.atresmediacorporacion.com 1 FY 14 Highlights According to external sources, Total Ad market increased by 6% in 2014 (TV, the best-in-class, grew by +11% and Radio by +4%) Television

More information

ATRESMEDIA. Investor and Analyst Day. 12 th December 2013. www.atresmedia.com

ATRESMEDIA. Investor and Analyst Day. 12 th December 2013. www.atresmedia.com ATRESMEDIA www.atresmedia.com Investor and Analyst Day 12 th December 2013 1 Agenda 10:30 Welcome Recent history of Atresmedia (Mr. Silvio González) Atresmedia s positioning (Mr. Silvio González) Advertising

More information

ATRESMEDIA. Diversification Day. 10 th December 2014. www.atresmedia.com

ATRESMEDIA. Diversification Day. 10 th December 2014. www.atresmedia.com ATRESMEDIA www.atresmedia.com Diversification Day 10 th December 2014 Roadshow Diversification back up_mar Day_Atresmedia_2014 2013 1 Diversification Day 12:30 Diversification within Atresmedia Mr. Silvio

More information

The study was conducted through a 15-minute online survey and was undertaken by 350 people.

The study was conducted through a 15-minute online survey and was undertaken by 350 people. Hoop Group was asked to conduct the 3 rd annual IAB Australian mobile landscape study. The study was first undertaken in 2013, and continued in 2014. The study was conducted through a 15-minute online

More information

Key Trends in Mobile Content Usage & Mobile Advertising. February 12, 2009. Kevin Muoio

Key Trends in Mobile Content Usage & Mobile Advertising. February 12, 2009. Kevin Muoio Key Trends in Mobile Content Usage & Mobile Advertising February 12, 2009 Kevin Muoio Agenda About comscore M:Metrics Mobile Handset Landscape Mobile Content Consumption State of Mobile Advertising Mobile

More information

The Social Intelligence Report ADOBE DIGITAL INDEX Q3 2013

The Social Intelligence Report ADOBE DIGITAL INDEX Q3 2013 The Social Intelligence Report ADOBE DIGITAL INDEX Q3 2013 Social media reaches far beyond likes and retweets. Social marketing continues to transform the way brands connect with their audiences. Whether

More information

LDmobile launch «Track it» at the MWC 2012

LDmobile launch «Track it» at the MWC 2012 DOSSIER DE PRESSE Fuel your mobile advertising and marketing strategy with performance LDmobile launch «Track it» at the MWC 2012 www.ldmobile.net Mars 2012 S o m m a i r e Press release: Launch of Track

More information

Leading Edge: Mobile Advertising

Leading Edge: Mobile Advertising Leading Edge: Mobile Advertising Thank you to our sponsor and to our host Speakers Megan Brownlow, Executive Director, PricewaterhouseCoopers Carolyn Bollaci, Country Manager, AU & NZ, MediaMind Paul Fisher,

More information

The Rise of Big Data and the Internet. Judy Bahary, SVP, comscore Inc.

The Rise of Big Data and the Internet. Judy Bahary, SVP, comscore Inc. The Rise of Big Data and the Internet Judy Bahary, SVP, comscore Inc. Some Big Data Nuggets 92% of the world s data was created in just the past two years Today s smartphone would have been most powerful

More information

ENTERTAINMENT, MEDIA & ADVERTISING MARKET RESEARCH HANDBOOK 2015-2016

ENTERTAINMENT, MEDIA & ADVERTISING MARKET RESEARCH HANDBOOK 2015-2016 ENTERTAINMENT, MEDIA & ADVERTISING MARKET RESEARCH HANDBOOK 2015-2016 Published by Richard K. Miller & Associates December 2014; 355 pages; ISBN # 9781577832010 PART I: MARKET SUMMARY 1 MARKET ASSESSMENT:

More information

Case Studies in Video Storytelling

Case Studies in Video Storytelling Strategy Production Case Studies in Video Storytelling Listen and identify top brand and priority keywords and mentions from digital sources. The goal is to create, test, target and promote owned video.

More information

Adobe Digital Publishing Suite, Analytics Service

Adobe Digital Publishing Suite, Analytics Service Adobe Digital Publishing Suite, Analytics Service Analyze and optimize content for greater business impact Table of contents 1: Business benefits 2: Key features 2: Standard baseline analytics reporting

More information

Table of Contents. 2010 Brightcove, Inc. and TubeMogul, Inc Page 2

Table of Contents. 2010 Brightcove, Inc. and TubeMogul, Inc Page 2 Table of Contents Table of Contents... 2 Background... 3 Methodology... 3 Key Findings... 4 Platform Usage... 6 Video Stream Trend Data... 6 Player Loads Q1 2010... 8 Video Uploads Q1 2010... 10 Engagement,

More information

The U.S. Mobile App Report. The U.S. Mobile App. Report PAGE 1

The U.S. Mobile App Report. The U.S. Mobile App. Report PAGE 1 The U.S. Mobile App Report The U.S. Mobile App Report PAGE 1 Introduction It wasn t too long ago when the desktop computer was the dominant online platform and the central hub for all the consumer s digital

More information

Executive summary Chapter 1 Introduction Chapter 2 The online advertising industry outlook Chapter 3 The segments of the online advertising industry

Executive summary Chapter 1 Introduction Chapter 2 The online advertising industry outlook Chapter 3 The segments of the online advertising industry Table of Contents Executive summary The online advertising industry outlook The segments of the online advertising industry The emerging landscape of the online advertising industry Measuring the effectiveness

More information

Best Practices: Digital Ad Sales. Ryan Adams, Director of Publisher Solutions Jaimie Hefelfinger, Channel Sales Manager

Best Practices: Digital Ad Sales. Ryan Adams, Director of Publisher Solutions Jaimie Hefelfinger, Channel Sales Manager Best Practices: Digital Ad Sales Ryan Adams, Director of Publisher Solutions Jaimie Hefelfinger, Channel Sales Manager Is Selling Digital Intimidating? Ad Exchanges 2 3 Do You Think You Need a Beautiful

More information

Why Digital is Important

Why Digital is Important Selling Digital 1 Why Digital is Important Digital s Reach Viewer Habits TV viewers in the United States watch: 5 week billion hours YouTube viewers watch: 4billion hours month Sources: AC Nielsen, Google

More information

The Internet & Native Advertising A Wall Street Perspective

The Internet & Native Advertising A Wall Street Perspective The Internet & Native Advertising A Wall Street Perspective Ron Josey Sr. Analyst, Internet Sector JMP Securities 212.906.3528 rjosey@jmpsecurities.com But First -- What Gets Us Excited About The Internet?

More information

The 50 Most Important Mobile Marketing Charts of 2015

The 50 Most Important Mobile Marketing Charts of 2015 The 50 Most Important Mobile Marketing Charts of 2015 What is the future of mobile marketing? Mobile has transformed the way we shop, consume media, and interact with our families and friends. In this

More information

Digital Marketing Services. Sales and Profit Management. INLAND Press Foundation

Digital Marketing Services. Sales and Profit Management. INLAND Press Foundation Digital Marketing Services Sales and Profit Management INLAND Press Foundation Digital Agency Agenda 1. What is the Digital Agency? 2. Who cares? 3. A Starting Point 4. An Engine 5. The Model 6. Bundle

More information

Digital Marketing E L I Z A B E T H S M I T H B R I G H A M F E B R U A R Y 1 5, 2 0 1 1

Digital Marketing E L I Z A B E T H S M I T H B R I G H A M F E B R U A R Y 1 5, 2 0 1 1 Digital Marketing E L I Z A B E T H S M I T H B R I G H A M F E B R U A R Y 1 5, 2 0 1 1 Agenda Introduction What is Digital Marketing? Definition discussion Major channels Recent trends and growth Digital

More information

Opera has chosen to boost its efforts in the mobile video space with the acquisition of AdColony

Opera has chosen to boost its efforts in the mobile video space with the acquisition of AdColony Opera + AdColony Opera has chosen to boost its efforts in the mobile video space with the acquisition of AdColony Video is the single largest medium for ad spend globally TV $300B Global Market Digital

More information

Social Intelligence Report ADOBE DIGITAL INDEX Q4 2013

Social Intelligence Report ADOBE DIGITAL INDEX Q4 2013 Social Intelligence Report ADOBE DIGITAL INDEX Q4 2013 ADOBE DIGITAL INDEX Q4 2013 key insights Facebook ad: Click-through-rate (CTR) is up 365% year-over-year and 41% quarter-over-quarter. Cost-per-click

More information

MEDiASET ESPA A Comunicaci n S.A. 9m15 results presentation (January September) Madrid, october 28 th 2015

MEDiASET ESPA A Comunicaci n S.A. 9m15 results presentation (January September) Madrid, october 28 th 2015 MEDiASET ESPA A Comunicaci n S.A. 9m15 results presentation (January September) Madrid, october 28 th 2015 9M15 highlights 9M15 financials 9M15 audience share Million 9M15 9M14 Var. Total net revenues

More information

What is online? Offline?

What is online? Offline? Splinternet What is online? Offline? Web Windows Mobile Game Consoles Digital Asset FiOS TV Widgets Facebook Apps iphone Apps Android Apps One person? Multiple channels? Windows Mobile Web Game Consoles

More information

Consumer Engagement Index

Consumer Engagement Index Consumer Engagement Index Volume 1 Issue 1 Spring 2014 The Vantage Media Consumer Engagement Index Content and media are being consumed on different devices at a growing rate, while consumers want better

More information

Social Intelligence Report Adobe Digital Index Q2 2015

Social Intelligence Report Adobe Digital Index Q2 2015 Social Intelligence Report Adobe Digital Index Q2 2015 Key Insights Paid Social Cost per click (CPC) rates for Facebook are flat YoY while impressions fell by half and click through rates doubled 51% of

More information

Futuro Digital LATAM 2014

Futuro Digital LATAM 2014 Futuro Digital LATAM 2014 La Revisión Anual Sobre el Entorno Digital en América Latina Alejandro Fosk, Senior Vice President Latin America Septiembre, 2014 www.facebook.com/comscoreinc @comscorelatam worldpress@comscore.com

More information

Google Shopping on the rise

Google Shopping on the rise Google Shopping on the rise v Mastering advertising campaigns in 2016 1 st October 2015 Ι Gaël De Vos About Twenga Advanced traffic acquisition solutions for e-commerce 2006 Founded 4000 Clients in 15

More information

How to set up a campaign with Admedo Premium Programmatic Advertising. Log in to the platform with your email address & password at app.admedo.

How to set up a campaign with Admedo Premium Programmatic Advertising. Log in to the platform with your email address & password at app.admedo. How to set up a campaign with Admedo Premium Programmatic Advertising Log in to the platform with your email address & password at app..com For further support please email: hi@.com Campaign Delivery Settings

More information

Mobile Marketing: much more than SMS communication. miguel.aguado@ericsson.com

Mobile Marketing: much more than SMS communication. miguel.aguado@ericsson.com Mobile Marketing: much more than SMS communication miguel.aguado@ericsson.com Agenda What is Mobile Marketing Figures and facts on Mobile Marketing References and cases Ericsson AB 2008 Commercial in confidence

More information

Willingness to pay for news online The France Survey findings. November 20, 2009

Willingness to pay for news online The France Survey findings. November 20, 2009 Willingness to pay for news online The Survey findings November 20, 2009 Key findings Will consumers pay for online news? This is a burning issue for newspapers in the developed world The Boston Consulting

More information

Q1 2013 VIDEO. INDEX TV is no longer a single screen in your living room.

Q1 2013 VIDEO. INDEX TV is no longer a single screen in your living room. TV is no longer a single screen in your living room. A MESSAGE FROM OOYALA Change often comes very slowly, but then happens all at once. David Carr hit the nail on the head when he wrote about the evolving

More information

I V A N N I K K H O O

I V A N N I K K H O O I N T RODUCTION I V A N N I K K H O O 2 I N T RODUCTION I V A N N I K K H O O 3 W h a t i s E - C o m m e r c e? ˈēˌkämərs/ Noun: ecommerce commercial transactions conducted electronically on the Internet.

More information

agency capabilities Digital Media Services www.broadstreetinteractive.com 512.275.6227 4107 Medical Parkway # 201 Austin, TX 78756

agency capabilities Digital Media Services www.broadstreetinteractive.com 512.275.6227 4107 Medical Parkway # 201 Austin, TX 78756 agency capabilities Digital Media Services Digital Media Services Strategy Budget Recommendations Research Planning Buying Campaign Management AD Serving Creative Social Media Search Marketing U.S. Media

More information

The Leading-Edge Software Solutions. Marco Guida CEO

The Leading-Edge Software Solutions. Marco Guida CEO The Leading-Edge Software Solutions Marco Guida CEO 1 TXT: three solution-oriented divisions TXT Perform TXT Polymedia TXT Next Demand & Supply Chain Management Solutions Core Product: Solutions and value-added

More information

The State of the Internet

The State of the Internet The State of the Internet 2 nd Quarter 2012 #SOI12 Agenda 1. The State of the Internet Overview 2. Competition in Online Music 3. Traffic Patterns in Online Video 4. The Changing Face of Social Media 5.

More information

Mobile Marketing for Customer Acquisition and Retention

Mobile Marketing for Customer Acquisition and Retention Mobile Marketing for Customer Acquisition and Retention Presented by José A. Rivera Web Experience Manager American Family Insurance QuickBio Jose A. Rivera Digital Marketing Web Experience Manager at

More information

Full year 2014 results presentation (January December)

Full year 2014 results presentation (January December) Full year 2014 results presentation (January December) Madrid, February 26 th 2015 Millions FY14 FY13 Var. +1.7pp Total net revenues 932,1 826,8 12,7% Total operating costs 768,2 739,6 3,9% EBITDA adj*

More information

U.S. Digital Video Benchmark Adobe Digital Index Q2 2014

U.S. Digital Video Benchmark Adobe Digital Index Q2 2014 U.S. Digital Video Benchmark Adobe Digital Index Q2 2014 Table of contents Online video consumption 3 Key insights 5 Online video start growth 6 Device share of video starts 7 Ad start per video start

More information

RTL Group reports strong digital growth and a record fourth quarter EBITA in 2014

RTL Group reports strong digital growth and a record fourth quarter EBITA in 2014 RTL Group reports strong digital growth and a record fourth quarter EBITA in 2014 Q4/2014: EBITA up 7.1 per cent to 466 million, driven by Mediengruppe RTL Deutschland and Groupe M6 Full-year revenue and

More information

2013 Ad Solutions. Cross Channel Advertising. (800) 296-7104 sales@admedia.com Partnership Opportunities 1. (800) 296-7104 sales@admedia.

2013 Ad Solutions. Cross Channel Advertising. (800) 296-7104 sales@admedia.com Partnership Opportunities 1. (800) 296-7104 sales@admedia. 2013 Ad Solutions Cross Channel Advertising Partnership Opportunity Partnership Opportunities 1 WHO WE ARE AdMedia works with top agencies and brands to bring digital marketing solutions with our cross

More information

Mobile video advertising

Mobile video advertising Mobile video advertising A major revenue opportunity for operators Scan for mobile reading Operators are looking at ways to monetize the huge growth in mobile video consumption by subscribers. This document

More information

Search Engine Optimization

Search Engine Optimization Search Engine Optimization SEO Local Plans Local Basic Local 1 Local 2 Regional 1 Regional 2 Minimum Contract Period Recommended For Below Mentioned Deliverables are for 6 Months These packages are designed

More information

DIGITAL VIDEO BENCHMARK ADOBE DIGITAL INDEX Q2 2015

DIGITAL VIDEO BENCHMARK ADOBE DIGITAL INDEX Q2 2015 DIGITAL VIDEO BENCHMARK ADOBE DIGITAL INDEX Q2 2015 Table of contents Online video consumption 03 Key insights 04 Device type share of online video starts 05 Device type share of online vide starts (via

More information

Here s your full marketing OS. Reimagined.

Here s your full marketing OS. Reimagined. Here s your full marketing OS. Reimagined. We believe advertising should be personal across every connected device and that marketers should focus on attracting customers instead of managing the complexity

More information

Best Practices of Mobile Marketing

Best Practices of Mobile Marketing Best Practices of Mobile Marketing With the advent of iphone, Android phones, and tablets, adoption of the mobile is contagious, and will continue in the coming years as well. The market penetration of

More information

Monetization through Advertising. Ollie Clamp Publisher & Developer Services Director, Europe

Monetization through Advertising. Ollie Clamp Publisher & Developer Services Director, Europe Monetization through Advertising Ollie Clamp Publisher & Developer Services Director, Europe Contents 1. Can mobile advertising support your growth objectives 2. Understanding Rich Media 3. In App Advertising

More information

ADVANCE DIGITAL MARKETING VIDEO TRAINING COURSE. Page 1 of 34 www.experttraining.in Youtube.com/ViralJadhav viral@experttraining.

ADVANCE DIGITAL MARKETING VIDEO TRAINING COURSE. Page 1 of 34 www.experttraining.in Youtube.com/ViralJadhav viral@experttraining. ADVANCE DIGITAL MARKETING VIDEO TRAINING COURSE Page 1 of 34 www.experttraining.in Youtube.com/ViralJadhav viral@experttraining.in +91 9558821174 Who Can Join? Business Owners who want to attract more

More information

Multi-Screen Video: A Requirement in Today s Digital World

Multi-Screen Video: A Requirement in Today s Digital World WhitePaper Multi-Screen Video: A Requirement in Today s Digital World Part 1: Today s Digital Content Value Chain and Its Opportunities video. personal. everywhere. White Paper In today s continually evolving

More information

Grow Your Business With Digital Marketing

Grow Your Business With Digital Marketing Grow Your Business With Digital Marketing The Team Jeff Gordon Creative Director + Agency Principal Kim Gordon Account Director + Digital Strategist Jim Braunschweig Business Development + Social Strategist

More information

Adform RTB Trend Report Europe. Title RTB TREND REPORT EUROPE 2015 Q1 MAKING DISPLAY ADVERTISING SIMPLE, RELEVANT, REWARDING 1

Adform RTB Trend Report Europe. Title RTB TREND REPORT EUROPE 2015 Q1 MAKING DISPLAY ADVERTISING SIMPLE, RELEVANT, REWARDING 1 Title RTB TREND REPORT EUROPE 2015 Q1 MAKING DISPLAY ADVERTISING SIMPLE, RELEVANT, REWARDING 1 Table Of Contents Executive Summary...3 Spending...5 CPM...10 Click-Through Rate (CTR)...15 CPC...20 Engagements...23

More information

measuring mobile ROI Ken Kuschei Director of CRM, Longo s Chris Bryson Founder & CEO, Unata

measuring mobile ROI Ken Kuschei Director of CRM, Longo s Chris Bryson Founder & CEO, Unata measuring mobile ROI Ken Kuschei Director of CRM, Longo s Chris Bryson Founder & CEO, Unata Objective: Launch suite of mobile apps that deliver the same customer intimacy that made Longo s successful Part

More information

Online Media Kit 2014-FCC_OnlineMediaKit 12/4/2014 8:56 AM Page 1 nline Odvertising A

Online Media Kit 2014-FCC_OnlineMediaKit 12/4/2014 8:56 AM Page 1 nline Odvertising A Online Advertising The Network Forum Communications Company online advertising network includes 46 websites across Minnesota, Wisconsin, North Dakota, and South Dakota. Our entire network reaches 2+ Million

More information

Online Marketing Module COMP. Certified Online Marketing Professional. v2.0

Online Marketing Module COMP. Certified Online Marketing Professional. v2.0 = Online Marketing Module COMP Certified Online Marketing Professional v2.0 Part 1 - Introduction to Online Marketing - Basic Description of SEO, SMM, PPC & Email Marketing - Search Engine Basics o Major

More information

2011 Private Equity Forum

2011 Private Equity Forum Marketing Services M&A Update presented by Tolman Geffs and Scott Peters, Co-Presidents The Jordan, Edmiston Group, Inc. September 22, 2011 Media and Marketing M&A M&A volume and value steady in 2011 After

More information

ENTERTAINMENT, MEDIA & ADVERTISING

ENTERTAINMENT, MEDIA & ADVERTISING ENTERTAINMENT, MEDIA & ADVERTISING MARKET RESEARCH HANDBOOK 2017-2018 Richard K. Miller & Associates 15 th Edition September 2016 eisbn: 9781577832447 368 pages PART I: MARKET SUMMARY 1 CONSUMER USE OF

More information

Manhattan based search marketing agency Since 2004 Clients include:

Manhattan based search marketing agency Since 2004 Clients include: Manhattan based search marketing agency Since 2004 Clients include: Agenda: 1. YouTube Monetization Opportunities & Case Studies via Partnership Programs 2. YouTube for Viral Marketing & Linkbaiting 3.

More information

How to Use Social Media Analytics

How to Use Social Media Analytics Echo & Co. Lecture Series How to Use Social Media Analytics Juan Gonzalez Partner & Managing Director Echo & Co. October 27, 2015 Review: Digital Behavior The Digital Action Funnel Content is Multi-Channel

More information

ecommerce Industry Outlook 2015.

ecommerce Industry Outlook 2015. ecommerce Industry Outlook 2015. JANUARY 2015 Introduction. The global ecommerce industry saw impressive growth in 2014 with goods and services worth $1.5 trillion bought by shoppers via desktops, tablets

More information

BILD and WELT: Two successful Paid Content Strategies Capital Markets Day Berlin, December 10, 2014. Donata Hopfen, Publishing Director BILD Group

BILD and WELT: Two successful Paid Content Strategies Capital Markets Day Berlin, December 10, 2014. Donata Hopfen, Publishing Director BILD Group BILD and WELT: Two successful Paid Content Strategies Capital Markets Day Berlin, December 10, 2014 Donata Hopfen, Publishing Director BILD Group Paid content is key to Axel Springer s strategy Start of

More information

Mobile Marketing A New Analytics Framework What we have & what we need 2/28/12

Mobile Marketing A New Analytics Framework What we have & what we need 2/28/12 Mobile Marketing A New Analytics Framework What we have & what we need 2/28/12 1! The future is increasingly mobile Yesterday 6 billion mobile devices globally and 1.2 billion mobile web users in 2011

More information

Distribution and. Marketing Solutions. for the Digital Age

Distribution and. Marketing Solutions. for the Digital Age Distribution and Marketing Solutions for the Digital Age ONErpm delivers scalable distribution and marketing solutions to help creators succeed in the digital age. As consumption shifts away from units

More information

Career Paths... Digital Job Areas Digital

Career Paths... Digital Job Areas Digital Job Areas Affiliate Marketers are responsible for setting up and managing relationships with affiliate websites which are connected to their own main brand. Key responsibilities include setting up, monitoring

More information

MarketsandMarkets. http://www.marketresearch.com/marketsandmarkets-v3719/ Publisher Sample

MarketsandMarkets. http://www.marketresearch.com/marketsandmarkets-v3719/ Publisher Sample MarketsandMarkets http://www.marketresearch.com/marketsandmarkets-v3719/ Publisher Sample Phone: 800.298.5699 (US) or +1.240.747.3093 or +1.240.747.3093 (Int'l) Hours: Monday - Thursday: 5:30am - 6:30pm

More information

New Horizons Towards The Digital Turnaround

New Horizons Towards The Digital Turnaround State of the Media Industry New Horizons Towards The Digital Turnaround C O N F I D E N T I A L www.oliverwyman.com Introduction Looking Back Ongoing slight value growth, but still behind pre-crisis level

More information

Online Auto Insurance

Online Auto Insurance Online Auto Insurance Presented to IIABA ACT Susan Engleson, Senior Director September 27, 2013 comscore is a leading internet technology company that provides Analytics for a Digital World NASDAQ SCOR

More information

Services & Pricing (888)-963-9640. (SEO, Website Branding, Social Media Management) CONTENTS SEO LOCAL PLAN 2 SEO NATIONAL PLAN 8

Services & Pricing (888)-963-9640. (SEO, Website Branding, Social Media Management) CONTENTS SEO LOCAL PLAN 2 SEO NATIONAL PLAN 8 (888)-963-9640 (SEO, Website Branding, Social Media Management) Services & Pricing CONTENTS SEO LOCAL PLAN 2 SEO NATIONAL PLAN 8 WHITE LABEL DASHBOARD 14 CLIENT DASHBOARD 15 MOBILE ANALYTICS 16 FORM ANALYTICS

More information

Services & Pricing. P.O. Box 10734, Eugene OR Office: 541-603-0956 sales@oregonpublishing.com www.oregonpublishing.com CONTENTS SEO LOCAL PLAN 2

Services & Pricing. P.O. Box 10734, Eugene OR Office: 541-603-0956 sales@oregonpublishing.com www.oregonpublishing.com CONTENTS SEO LOCAL PLAN 2 P.O. Box 10734, Eugene OR Office: 541-603-0956 sales@oregonpublishing.com www.oregonpublishing.com Services & Pricing CONTENTS SEO LOCAL PLAN 2 SEO NATIONAL PLAN 8 CLIENT DASHBOARD 15 MOBILE ANALYTICS

More information

Building the next generation of Mobile Apps with Facebook. Bo Zhang Head of Platform Partner Engineering, APAC

Building the next generation of Mobile Apps with Facebook. Bo Zhang Head of Platform Partner Engineering, APAC Building the next generation of Mobile Apps with Facebook Bo Zhang Head of Platform Partner Engineering, APAC MOBILE IS EATING THE WORLD 170 Minutes spent daily on Mobile 79% Of people 18-44 have their

More information

MOBILE ADVERTISING. Mobile Advertising Opportunities. www.adsmobi.com. We deliver predicted results for a fixed budget.

MOBILE ADVERTISING. Mobile Advertising Opportunities. www.adsmobi.com. We deliver predicted results for a fixed budget. www.adsmobi.com MOBILE ADVERTISING We deliver predicted results for a fixed budget. Mobile Advertising Opportunities contact@adsmobi.com Mobile Advertising Facts & Figures Mobile Advertisement is getting

More information

Investor Presentation

Investor Presentation 1 Investor Presentation Agenda Overview Consumer Experience Products for Our Customers Nurture and Facilitate the Close Financials Q & A 2 3 Overview Our Goals Win the Hearts & Minds Consumers Exceptional

More information

How to cleverly combine social media and email marketing for maximum impact. Presented By: Don Farrell & Aoife Ross, Circulator.

How to cleverly combine social media and email marketing for maximum impact. Presented By: Don Farrell & Aoife Ross, Circulator. How to cleverly combine social media and email marketing for maximum impact Presented By: Don Farrell & Aoife Ross, Circulator.com Email V s other Direct Channels Email marketing generated an ROI of $42

More information

IBM Coremetrics Web Analytics

IBM Coremetrics Web Analytics IBM Coremetrics Web Analytics Analytics to power digital marketing optimization and execution Highlights Real-time Key Performance Indicators (KPIs) suitable for marketers from finance, retail, content

More information

What have we achieved so far? MEDIA INNOVATION 2015 IAB AGM STATUS UPDATE

What have we achieved so far? MEDIA INNOVATION 2015 IAB AGM STATUS UPDATE What have we achieved so far? MEDIA INNOVATION 2015 IAB AGM STATUS UPDATE Overview This document will illustrate the current Industry engagement and undertakings that have taken place over the last 9 months

More information

CONTEXTUAL RETARGETING

CONTEXTUAL RETARGETING SEARCH RETARGETING Reach more searchers, more often, and more effectively with industry leading, keyword level search retargeting keyword level search retargeting enables advertisers to combine the effectiveness

More information

TV in Telekom Austria Group. Capital Market Day 2013, 15 January 2013

TV in Telekom Austria Group. Capital Market Day 2013, 15 January 2013 TV in Telekom Austria Group, 15 January 2013 Introduction In addition to traditional TV offerings, technology opens new possibilities in TV area Trend of increasing TV and bundle subscribers within Telekom

More information

2010 Brightcove, Inc. and TubeMogul, Inc Page 2

2010 Brightcove, Inc. and TubeMogul, Inc Page 2 Background... 3 Methodology... 3 Key Findings... 4 Online Video Streams... 4 Engagement... 5 Discovery... 5 Distribution & Engagement... 6 Special Feature: Brand Marketers & On-Site Video Initiatives...

More information

Leveraging Social Media to Grow Your Event. Justin Ramers Director of Social Media

Leveraging Social Media to Grow Your Event. Justin Ramers Director of Social Media Leveraging Social Media to Grow Your Event Justin Ramers Director of Social Media Agenda What is Social Media? Tools of the Trade Developing a Social Media Strategy Building the Foundation Driving Interaction

More information

AUDIENCE MANAGEMENT PETER VANDRE, MERKLE VP, DIGITAL ANALYTICS RICK HEFFERNAN, TRAVELERS 2VP DIGITAL MARKETING

AUDIENCE MANAGEMENT PETER VANDRE, MERKLE VP, DIGITAL ANALYTICS RICK HEFFERNAN, TRAVELERS 2VP DIGITAL MARKETING AUDIENCE MANAGEMENT PETER VANDRE, MERKLE VP, DIGITAL ANALYTICS RICK HEFFERNAN, TRAVELERS 2VP DIGITAL MARKETING Audience Management Audience management is the discipline of identifying, sizing, and tracking

More information

FACEBOOK MARKETING 2015. Colleen Dalton C. Dalton Marketing & Board Member Truckee Chamber of Commerce

FACEBOOK MARKETING 2015. Colleen Dalton C. Dalton Marketing & Board Member Truckee Chamber of Commerce FACEBOOK MARKETING 2015 Colleen Dalton C. Dalton Marketing & Board Member Truckee Chamber of Commerce January 21, 2015 AGENDA: 1. Facebook At-A-Glance 2. Facebook Organic Marketing, a.k.a the FREE News

More information

Danceture.com Business Plan

Danceture.com Business Plan Danceture.com Business Plan Brand Positioning Danceture.com was conceptualized by Electronic Dance Music (EDM) aficionados that were frustrated with a gap in the market. Currently, there are no effective

More information

Trends and potentials in advertising. Peter Würtenberger, Chief Marketing Officer Axel Springer Capital Markets Day, December 11, 2013, Berlin

Trends and potentials in advertising. Peter Würtenberger, Chief Marketing Officer Axel Springer Capital Markets Day, December 11, 2013, Berlin Trends and potentials in advertising Peter Würtenberger, Chief Marketing Officer Axel Springer Capital Markets Day, December 11, 2013, Berlin Agenda 1. Experiences and learnings from the Silicon Valley

More information

Insights from DoubleClick Video advertising momentum

Insights from DoubleClick Video advertising momentum Insights from DoubleClick What s Inside? Introduction Video ads: a story of growth Brand advertisers dominate the video ad landscape Who are the top publishers in video monetization? What does this mean

More information

Beyond Search Engines: The Brave New World of Retargeting Data

Beyond Search Engines: The Brave New World of Retargeting Data Beyond Search Engines: The Brave New World of Retargeting Data Eli Goodman, Media Evangelist, comscore, Inc. @LosBuenos James Green, CEO, Magnetic @jamesangreen *A copy of today s presentation will be

More information

mobile marketing Orange Advertising Network may 2009

mobile marketing Orange Advertising Network may 2009 mobile marketing Orange Advertising Network may 2009 mobile marketing an opportunity for effective and interactive communication agenda mobile marketing - Spain - spanish market trends - why choose a mobile

More information

By Executives, For Executives. A View From the Top. Featuring Justin Choi, President & CEO, Nativo

By Executives, For Executives. A View From the Top. Featuring Justin Choi, President & CEO, Nativo By Executives, For Executives A View From the Top Featuring Justin Choi, President & CEO, Nativo Insight into B2B marketing trends, key insights for marketers and predictions for 2014 Would you mind sharing

More information

Mobile Advertising 2012. Duncan Fisher

Mobile Advertising 2012. Duncan Fisher Mobile Advertising 2012 Duncan Fisher Importance of mobile Rising volumes, expected to surpass desktop by end 2013 Multi-device path to conversion miss mobile out and you could be missing the penultimate

More information

For more information, please contact: 214-886-6074 info@digitalinsightsonline.com

For more information, please contact: 214-886-6074 info@digitalinsightsonline.com For more information, please contact: 214-886-6074 info@digitalinsightsonline.com SEARCH RETARGETING Reach more searchers, more often, and more effectively with industry leading, keyword level search retargeting

More information

The State of Programmatic in Norway

The State of Programmatic in Norway The State of Programmatic in Norway August 2014 Introduction This paper contains Delta Projects observation on programmatic trading in Norway today. Starting with online display media in real time bidding

More information

2014 Full Year and Q4 2014 IAB/PwC Digital Advertising Revenue Report

2014 Full Year and Q4 2014 IAB/PwC Digital Advertising Revenue Report 2014 Full Year and Q4 2014 IAB/PwC Digital Advertising Revenue Report April 2015 Welcome 2014 IAB/PwC Digital Ad Revenue Report Agenda 2014 Full Year and Q4 Digital Ad Revenue Highlights Sherrill Mane,

More information

Marchex Summary November 2012

Marchex Summary November 2012 Marchex Summary November 2012 SAFE HARBOR STATEMENT This presentation contains forward-looking statements that involve substantial risks and uncertainties. All statements, other than statements of historical

More information

MOBILE RETARGETING BEST PRACTICES

MOBILE RETARGETING BEST PRACTICES MOBILE RETARGETING BEST PRACTICES January 2014 On Average 17% of our customers online sales are coming from the mobile channel Introduction On October 1st, 2013, it became official: Mobile leaped above

More information

MOBILE AD TRENDS 2015

MOBILE AD TRENDS 2015 MOBILE AD S 2015 INNERACTIVE KEY S Inneractive s mobile programmatic platform processes billions of ad requests daily from around the world. We are strong believers in leveraging our data in order to provide

More information

Digital Strategy. Gerd von Podewils, Senior Vice President Global Communication Paris, November 19, 2014

Digital Strategy. Gerd von Podewils, Senior Vice President Global Communication Paris, November 19, 2014 Investor Day 2014 Digital Strategy Gerd von Podewils, Senior Vice President Global Communication Paris, November 19, 2014 HUGO BOSS 19-Nov-14 2 Agenda Change in consumer expectations Omni channel business

More information

Crafting an Integrated Content Marketing Strategy

Crafting an Integrated Content Marketing Strategy Crafting an Integrated Content Marketing Strategy Pace Perspectives By: Kevin Briody Senior Vice President, Content Marketing Objectives Content Optimization Platform Engagement Pace 2013 paceco.com Greensboro,

More information

RTB FOR AIRLINES SEPTEMBER

RTB FOR AIRLINES SEPTEMBER RTB FOR AIRLINES SEPTEMBER 2012 SUMMARY In this time of turbulence in the aviation industry, airlines have one thing in common, a focus on cost reduction and an increase in efficiency. This whitepaper

More information

Measuring Media the Right Way; Online & Offline. Paul Mosenson President, NuSpark Marketing November 9, 2010

Measuring Media the Right Way; Online & Offline. Paul Mosenson President, NuSpark Marketing November 9, 2010 Measuring Media the Right Way; Online & Offline Paul Mosenson President, NuSpark Marketing November 9, 2010 About NuSpark Marketing emarketing Firm focusing on lead generation, lead management, content

More information

Transformation. madrid innovation Roadshow 2015. to enable the networked society. 20 th 21 st. 22 nd MADRID R&D. oct. Nov 11-12, Madrid R&D

Transformation. madrid innovation Roadshow 2015. to enable the networked society. 20 th 21 st. 22 nd MADRID R&D. oct. Nov 11-12, Madrid R&D madrid innovation Roadshow 2015 Transformation LET S TURN CHANGE INTO GROWTH to enable the networked society oct 20 th 21 st Nov 11-12, Madrid R&D 22 nd MADRID R&D PASSION FOR INNOVATION TV Media 2015

More information