IEDC Leadership Summit It's an Appy World: The Next Best Thing in Economic Development Marketing. January 26, 2015

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Grace Sparks
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1 IEDC Leadership Summit It's an Appy World: The Next Best Thing in Economic Development Marketing January 26, 2015

2 GNO, Inc. Overview GNO, Inc. is the economic development organization serving the ten counties of Southeast Louisiana. Logo Business Development Business Attraction Business Growth Business Retention Research Product Development Policy Workforce Brand Development Access to Capital 2

3 GNO, Inc. Apps Two apps, created to tackle individual needs GNOi Portable Economic Development Urban Water Plan Explaining a complex issue 3

4 Case Study: GNOi Watercooler name, without the familiarity New Orleans back and better than ever Fertile business climate with attractive incentives and low operating costs Home to foundational and diversifying industries Third-party validation, as seen through objective and subjective rankings 4

5 Case Study: GNOi Board of Directors, Investors, and stakeholders are brand ambassadors 5

6 Case Study: GNOi Conferences and business gatherings 6

7 Case Study: GNOi Early meetings with project leads 7

8 Case Study: GNOi App emerged as an attractive alternative to print handouts and website that caters to multiple audiences Direct access to facts and information catered to audiences unfamiliar with New Orleans story Portable, eliminating the need for a laptop to deliver message Limitless reach, due to permanent presence of devices in pockets Internet connection not a necessity Easy to update content that lives in the app 8

9 Case Study: GNOi Development cycle: How to get from idea to app? Local software developed CMS with web interface, production cycle of two months Layout, design, and content developed by GNO, Inc. staff 9

10 Case Study: GNOi What does it look like? Intuitive interface to explore business climate News feed with social media sharing Contact form 10

11 Case Study: GNOi Bringing the final product to the masses Announced during annual meeting, attended by 1,000 guests Installed on stakeholder devices to encourage use 11

12 Case Study: Urban Water Plan A complex story in need of simplified message Study demonstrates significant impact on finances and infrastructure Full report too unwieldy to easily communicate methodology and underlying facts Findings represent facts that are not common knowledge Concepts require visuals to demonstrate scientific details behind recommendations 12

13 Case Study: Urban Water Plan To achieve results, findings must be shared with influencers Lawmakers whose influence can secure funding for the projects contained within the plan Local community groups and the citizenry at large who could oppose if not informed Companies who currently work or are looking to expand into this expertise Media representatives who write about the plan 13

14 Case Study: Urban Water Plan App is the ideal platform Tablet experience allows for immersive storytelling that captivates the audience Platform provides capability to use interactive elements to demonstrate complex messaging One tablet can replace traditional handouts Easy to update and break out information to printed flyers and brochures 14

15 Case Study: Urban Water Plan Development cycle: How to get from idea to app? Former journalist immersed in material for months, production cycle roughly two months Utilized accessible technology found in Adobe Creative Suite 15

16 Case Study: Urban Water Plan What does it look like? Detailed description of geographic conditions Showcase of companies and growth opportunities Overview of proposed urban water projects 16

17 Case Study: Urban Water Plan Bringing the final product to the masses Launch event with water plan team and Dutch Embassy Plan developers branded as message ambassadors 17

18 Next Steps? Update Urban Water app with new information Rollout new app, Spring

19 Contact Information Matt Wolfe Senior Associate, Communications and Marketing Greater New Orleans, Inc

Request for Proposals Brand and Website Development

Request for Proposals Brand and Website Development GREATER OSHKOSH ECONOMIC DEVELOPMENT CORPORATION C/O Brenda Hicks-Sorensen Brenda@ECD-Solutions.com 262-339-6515 Issued: September 3, 2014 Table of Contents