Get Close to Greatness UEFA Champions League Trophy Tour

Size: px
Start display at page:

Download "Get Close to Greatness UEFA Champions League Trophy Tour"

Transcription

1 Get Close to Greatness UEFA Champions League Trophy Tour Christoph Ramler Group Brand Management UniCredit

2 UEFA Champions League Sponsorship Platform: Perfect fit to reach our goals Increasebrand awareness: considering the UniCredit Masterbrand in all 17 European countries and supporting the local rebranding projects. Shape a European image of one of the largest financial service providers in Europe. Leverage on the sponsorship to drive sales in local markets using the rights for local brands. 2

3 Bring the Trophy to the Fans

4 Some results from KPI Total Countries Driven KM Visitors * 4,500 3,500 no show truck 2,500 5,000 15,500 90, ,500 93, ,000 45, ,986 Trophy pictures 22,500 24,000 37,600 38,000 23, ,177 Journalists ,679 Employee 2,300 2,099 2, ,450 8,084 VIP 700 2,200 1, ,437 5,933 ROI 314% 420% 460% 327% 476% Ø 399% Gross contacts 519 m 539 m 676 m 641 m 195 m 2,569 m * Italy, Germany, Romania, Hungary, Bulgaria, already counted in previous years

5 The New Format Make the trophy more visible Bring it to the people Position it high up

6 UniCredit Walk of Champions Multimedia exhibition - An interactive journey through the UEFA Champions League - A truly personal consumer experience - Trophy Tour cards to collect exclusive content: Trophy Photo UCL contents Animated movies related to UniCredit UCL activities Panini photos Goodies

7 The Route 2014 I: 81% S: 39% M: 56% I: 80% S: 40% M: 40% I: 63% S: 40% M: 35% I: 48% S: 52% M: 35% I Internet Penetration; S Social Media Penetration; M Mobile Broadband

8 One Integrated Campaign Idea to promote it GET CLOSE TO GREATNESS

9 One Integrated Campaign Idea to promote it

10 One Central Digital Hub DESKTOP In 5 languages Contents: Teaser Video Tour map & Program Exhibition overview FAST Pass registration Pic & Video Gallery Social Buzz Aggregator PERSONAL DIGITAL DASHBOARD Download & share of trophy picture & other digital contents collected at exhibition Dedicated Panini section on the personal dashboard to collect stickers. MOBILE VERSION Mobile site with nearly all functionalities of desktop

11 One Social Media Activation to orchestrate SM channels Common Editorial Strategy including several players & respective channels 50 Mio? 0,25 Mio 2,5 Mio 11

12 One Social Media Activation to orchestrate SM channels

13 Some preliminary Results (Social Media excl. UEFA & UEFA ambassadors) KPI Event Visitors Trophy Pictures TT Microsite UVs TT Microsite PVs Leads (1/3 FASTp) TT Video Views Social Media Imps Social Interactions Social Buzz Items* *includes only publicly posted user contents containing official #UCLtrophytour hashtag or related keyword, i.e. excludes most of Facebook content.

14 UEFA Champions League Trophy Tour pres by UniCredit

15 Thank you! Christoph Ramler Group Brand Management UniCredit

LIMELIGHT IS THE WORLD S FIRST END TO END LIVE MARKETING PLATFORM

LIMELIGHT IS THE WORLD S FIRST END TO END LIVE MARKETING PLATFORM INCREASE SALES TRACK RESULTS REDUCE COSTS LIMELIGHT IS THE WORLD S FIRST END TO END LIVE MARKETING PLATFORM Our best in class technology allows marketers to quanitify live experiences, prove ROI, reduce

More information

S M B u y e r s G u i d e. Buyers know where to find the world s best security solutions.

S M B u y e r s G u i d e. Buyers know where to find the world s best security solutions. S M u y e r s G u i d e uyers know where to find the world s best security solutions. 37 Security Management uyers Guide The foundation of the Security Management uyers Guide (SMG) is the 600+ security

More information

Netbiscuits Analytics

Netbiscuits Analytics Netbiscuits Analytics The most comprehensive marketing analytics tool, allowing digital marketers to quickly visualize, measure and improve multiscreen visitor engagement and conversion of digital content.

More information

Constructing Your Social Marketing Architecture

Constructing Your Social Marketing Architecture Constructing Your Social Marketing Architecture How to Build A Bridge Between Social Marketing Strategies and Social Media Platforms Follow Conversation on Twitter #SherpaROAD Constructing Your Social

More information

32 Tips for. Social Media Domination

32 Tips for. Social Media Domination 32 Tips for Social Media Domination The Big Question: With the social media world changing so fast, are you keeping up? Social media has been around for a long time by internet standards. But marketers

More information

FACEBOOK FOR NONPROFITS

FACEBOOK FOR NONPROFITS SOCIAL MEDIA TIPS & TRICKS FACEBOOK FOR NONPROFITS 10 Tips to Get the Most Out of Facebook 1. Be helpful. If someone asks a question on your Facebook page, respond. If someone shares feedback, thank them

More information

Leveraging Social Media to Grow Your Event. Justin Ramers Director of Social Media

Leveraging Social Media to Grow Your Event. Justin Ramers Director of Social Media Leveraging Social Media to Grow Your Event Justin Ramers Director of Social Media Agenda What is Social Media? Tools of the Trade Developing a Social Media Strategy Building the Foundation Driving Interaction

More information

Be Networked, Use Measurement, and Learn Beth Kanter, Master Trainer, Author, and Blogger. October, 2014

Be Networked, Use Measurement, and Learn Beth Kanter, Master Trainer, Author, and Blogger. October, 2014 Be Networked, Use Measurement, and Learn Beth Kanter, Master Trainer, Author, and Blogger TechNow Conference October, 2014 Beth Kanter: Master Trainer, Author, and Blogger @kanter http://teamcoco.com/video/linkedin-11-07-2013

More information

SM BUYERS GUIDE. Security Management Buyers Guide Where leads become sales.

SM BUYERS GUIDE. Security Management Buyers Guide Where leads become sales. SM UYERS GUIE Security Management uyers Guide Where leads become sales. 8 The foundation of the Security Management uyers Guide (SMG) is the 600+ security industry manufacturers and suppliers that exhibit

More information

Social Media Consulting & YouTube Optimization

Social Media Consulting & YouTube Optimization Social Media Consulting & YouTube Optimization Digital & Social Media Strategy Social Media Consulting Social Listening Video YouTube Optimization Interactive Campaigns Our aim is to be able to support

More information

The List Building Checklist

The List Building Checklist The List Building Checklist An addon checklist to: 68+ List Building Tactics & Ideas for ecommerce & Beyond ( Link) A Publication of KommerZen.com 1. Gather Preliminary Data [9] Determine month over month

More information

The evolution of the Internet & the importance of measurement

The evolution of the Internet & the importance of measurement The evolution of the Internet & the importance of measurement The speed of change Internet usage and penetration across EMEA 2 The speed of change Broadband quality for almost everyone Source: ISPA, private

More information

How can we make a difference?

How can we make a difference? 1 KEY TAKEAWAYS In the past, technical possibilities, resources and tools have been the focus point of our attention. In our opinion, we should rather start asking: How can we make a difference? In many

More information

9 Top Content Marketing Mistakes And How to Avoid Them. February 2015

9 Top Content Marketing Mistakes And How to Avoid Them. February 2015 9 Top Content Marketing Mistakes And How to Avoid Them February 2015 Don t Make these Content Marketing Mistakes 1 2 7 8 Add to the noise with too much content 3 5 6 Shortchange strategy or ROI Focus on

More information

THE DEDICATED ICT CHANNEL PORTAL FOR THE EUROPEAN MARKET

THE DEDICATED ICT CHANNEL PORTAL FOR THE EUROPEAN MARKET THE DEDICATED ICT CHANNEL PORTAL FOR THE EUROPEAN MARKET European Portfolio FR UK DE.DE ES IT ChannelBiz is NetMediaEurope s European IT Channel site brand with sites in the UK, France, Germany, Italy

More information

oneforty. Social Media KPIs and You: A Love Story Janet Aronica Directory, Marketing & Community oneforty

oneforty. Social Media KPIs and You: A Love Story Janet Aronica Directory, Marketing & Community oneforty oneforty. Social Media KPIs and You: A Love Story Janet Aronica Directory, Marketing & Community oneforty Social Media KPIs and You: A Love Story Establishing a social media measurement plan is a crucial

More information

The Social Media Plan

The Social Media Plan The Social Media Plan 1. Objectives 1. objective #1 2. objective #2 3. objective #3 2. Target Market 1. Location 2. Lifestyle 3. Key Message(s) 1. key message #1 2. key message #2 4. Goals 1. goal #1 2.

More information

BOOSTING TARGETED ACQUISITION THROUGH AN INTEGRATED ONLINE STRATEGY

BOOSTING TARGETED ACQUISITION THROUGH AN INTEGRATED ONLINE STRATEGY BOOSTING TARGETED ACQUISITION THROUGH AN INTEGRATED ONLINE STRATEGY Presented By: Deanna Dobson Manager of Client Relations Marketing & Content Services Income Access June 19 th, 2013 THE CANADIAN GAMING

More information

Create Your Technology Strategy:

Create Your Technology Strategy: Digital Event Tools in Detail Jo-Anne Kelleway CEO Info Salons Group Event Technology Strategy Create Your Technology Strategy: 1. Online Registration Tools 2. Database enabled Marketing & Tracking applications

More information

Speaker Monique Sherrett

Speaker Monique Sherrett Speaker Monique Sherrett Monique Sherrett has a passion for all things digital, in particular using analytics to measure and improve marketing communications. She began her career as the web marketing

More information

si ^4 70?- S0CIAL TRADE SHOW Leveraging Social Media and Virtual Events to Connect With Your Customers TRACI BROWNE

si ^4 70?- S0CIAL TRADE SHOW Leveraging Social Media and Virtual Events to Connect With Your Customers TRACI BROWNE si ^4 70?- S0CIAL TRADE SHOW Leveraging Social Media and Virtual Events to Connect With Your Customers TRACI BROWNE 800 East 96th Street, Indianapolis, Indiana 46240 USA 1 -, Introduction 1 I THE SOCIAL

More information

Q2 2012 Global Digital Advertising Update

Q2 2012 Global Digital Advertising Update Q2 2012 Global Digital Advertising Update Adobe Digital Index Q2 2012 Global Digital Advertising Update Table of contents 1: Executive summary 2: Overall search trends 4: Search by device type 6: Facebook

More information

Social Media ROI Essentials: Measuring What Really Matters

Social Media ROI Essentials: Measuring What Really Matters Social Media ROI Essentials: Measuring What Really Matters Maria Saltz Sr. Manager, Social Media Analytics The Real Value of Your Social Followers Customers that engage with brands on Social Media Stronger

More information

PERFORMANCE DIGITAL PLATFORMS

PERFORMANCE DIGITAL PLATFORMS 1 PERFORMANCE DIGITAL PLATFORMS www.tneniaga.com DISCOVERY & CONSULTANCY 2 Viable opportunities Cool facts 18m 88% Facebook users in Malaysia People use the internet as part of their daily routine 79%

More information

MARKETING CONNECTING YOU WITH CHINESE TOURISTS & AUDIENCES

MARKETING CONNECTING YOU WITH CHINESE TOURISTS & AUDIENCES MARKETING CONNECTING YOU WITH CHINESE TOURISTS & AUDIENCES ABOUT US Huan Ying Marketing is a specialist China focussed marketing agency helping Canadian businesses and organizations, target Chinese inbound

More information

Get More Exposure Online ONLINE MEDIA KIT

Get More Exposure Online ONLINE MEDIA KIT FIVE SHOWSN Get More Exposure Online ONE LOC ATIO ONLINE MEDIA KIT ONLINE MEDIA KIT Ph: 800-90-76 Fax: 95-6-0 Marketing and advertising through an event offers a great way to reach new customers and get

More information

EVENT MARKETING MACHINE

EVENT MARKETING MACHINE EVENT MARKETING MACHINE Professionally managed multi-channel marketing support for PLASA 2015 exhibitors EXHIBITOR PACKAGES EVENT PREPARATION SOCIAL MEDIA EMAIL BROADCAST PRINT & ADVERTISING PUBLIC RELATIONS

More information

Automated Sales Rep (ASR) Lead Generation System Executive Summary

Automated Sales Rep (ASR) Lead Generation System Executive Summary Automated Sales Rep (ASR) Lead Generation System Executive Summary ASR The Automated Sales Rep (ASR) is a cutting-edge, cloud-based system that automates the process of marketing and sales from first contact

More information

Be Networked, Use Measurement, and Learn Beth Kanter, Master Trainer, Author, and Blogger. Freemont Chamber of Commerce Nonprofit Industry Council

Be Networked, Use Measurement, and Learn Beth Kanter, Master Trainer, Author, and Blogger. Freemont Chamber of Commerce Nonprofit Industry Council Be Networked, Use Measurement, and Learn Beth Kanter, Master Trainer, Author, and Blogger Freemont Chamber of Commerce Nonprofit Industry Council October, 2014 Beth Kanter: Master Trainer, Author, and

More information

AFTA SOCIAL MEDIA MARKETING & TRAVEL

AFTA SOCIAL MEDIA MARKETING & TRAVEL AFTA SOCIAL MEDIA MARKETING & TRAVEL 11/03/2014 AGENCY Circul8 Communicate The Trophy Room L1 545 South Dowling St Surry Hills 2010 Sydney, Australia CONTACT Catherine Wagner Veary +61 (02) 9331 6685 catherine@circul8.com.au

More information

How to create your high-reach ad campaign

How to create your high-reach ad campaign User Guides for the plista Content and Advertising Platform How to create your high-reach ad campaign How to create your plista campaign Take advantage of the easy-to-use self-service booking portal!

More information

Power MEDIA KIT 2013

Power MEDIA KIT 2013 MEDIA KIT 2013 Power MISSION STATEMENT Integrating all the right ingredients to create Love This City TV that perfect cocktail PEOPLE JUST CAN T GET ENOUGH, AND THAT IS WHY WE ARE GROWING DAILY AT SUCH

More information

A New Framework For Measuring Social Media Activity

A New Framework For Measuring Social Media Activity A New Framework For Measuring Social Media Activity by Richard Pentin, Senior Planner,TMW on behalf of the IAB Social Media Council overview 1.Why do we need a framework? 2.The iab measurement framework

More information

A Digital Strategy for Destination Europe 2020. Valeria Croce Head of Research & Development Zadar, 23 rd October 2013

A Digital Strategy for Destination Europe 2020. Valeria Croce Head of Research & Development Zadar, 23 rd October 2013 A Digital Strategy for Destination Europe 2020 Valeria Croce Head of Research & Development Zadar, 23 rd October 2013 The European Travel Commission (ETC) Work together to build the value of tourism to

More information

DALLO SPOT AL VIRAL. Ugo Parodi Giusino Executive Chairman e CEO Mosaicoon Marco Imperato Seeding and Media Director.

DALLO SPOT AL VIRAL. Ugo Parodi Giusino Executive Chairman e CEO Mosaicoon Marco Imperato Seeding and Media Director. DALLO SPOT AL VIRAL. Ugo Parodi Giusino Executive Chairman e CEO Mosaicoon Marco Imperato Seeding and Media Director. Head of Media www.mosaicoon.com info@mosaicoon.com THE FIRST INTEGRATED VIRAL MEDIA

More information

Case Study Montserrat College of Art

Case Study Montserrat College of Art Case Study Montserrat College of Art Montserrat College of Art As a case study, Montserrat College of Art (MCA) represents a unique blend of SEO, social media, and public relations successes. First, consider

More information

Online Video Brochures: A Powerful New Direct Marketing Application

Online Video Brochures: A Powerful New Direct Marketing Application Online Video Brochures: A Powerful New Direct Marketing Application R I C H M E D I A M A R K E T I N G Flimp Media, Inc. 2 Hayden Rowe Street Hopkinton, MA 01748 Phone: 877.FLIMP.IT (877.354.6748) Fax:

More information

THE POWER OF INFLUENCE TAKING THE LUCK OUT OF WORD OF MOUTH

THE POWER OF INFLUENCE TAKING THE LUCK OUT OF WORD OF MOUTH THE POWER OF INFLUENCE INTRODUCTION Word-of-mouth marketing has always been a powerful driver of consumer behavior. Every experienced marketer knows that customers are more likely to base purchasing decisions

More information

Graduate Prospects Media Pack

Graduate Prospects Media Pack Graduate Prospects Media Pack The complete package for international advertisers Your contact: Carlos Howarth Senior Account Executive +44 161 277 5271 c.howarth@prospects.ac.uk Lisa Williams Senior Account

More information

Social Media Strategies to Improve Lead Generation

Social Media Strategies to Improve Lead Generation Social Media Strategies to Improve Lead Generation 6th April, 2010 Presented By Jim Reynolds Presented By Jim Reynolds Business Development Social Media Alterian Social Media Lead Generation Generated

More information

Social Media and the Student Lifecycle: 9 Tips on Increasing Engagement

Social Media and the Student Lifecycle: 9 Tips on Increasing Engagement Social Media and the Student Lifecycle: 9 Tips on Increasing Engagement Higher Education & Social Media by the Numbers 75% 69% 89% 84% 97% 39% 2012 2013 2012 2013 2012 2013 Admissions 75% of the class

More information

Leveraging Email, Social & Web. Budget Friendly & Effective Marketing

Leveraging Email, Social & Web. Budget Friendly & Effective Marketing Leveraging Email, Social & Web Budget Friendly & Effective Marketing Agenda Why Leverage the Web? Web Metrics & Results Web Tactics Social & Email Marketing How to Get Started Today Feel free to ask questions

More information

How to Measure the ROI of a Press Release

How to Measure the ROI of a Press Release How to Measure the ROI of a Press Release The Secret Formula for Success Great content + Great content distribution = Higher ROI What a News Release Does Awareness! Aids potential discovery by customers

More information

EXHIBITOR MARKETING MANUAL

EXHIBITOR MARKETING MANUAL EXHIBITOR MARKETING MANUAL Where the art of invention meets the industry of America Media Sponsor HOUSTEX is produced by SME February 24-26, 2015 George R. Brown Convention Center Houston, Texas HOUSTEXONLINE.COM

More information

How to acquire high lifetime value (LTV) app users at scale? May 12, 2015

How to acquire high lifetime value (LTV) app users at scale? May 12, 2015 How to acquire high lifetime value (LTV) app users at scale? May 12, 2015 User acquisition management User Acquisition Management (UA) is one of the most crucial parts of integrated app marketing efforts.

More information

Get Social: Engage Everyone with Exceptional Experiences. Copyright 2012, Oracle and/or its affiliates. All rights reserved.

Get Social: Engage Everyone with Exceptional Experiences. Copyright 2012, Oracle and/or its affiliates. All rights reserved. Get Social: Engage Everyone with Exceptional Experiences 1 Key Trends Impacting Your World Social Multi-Channel Mobile Self-Service Personalization Consumerization 2 Every 60 Seconds 695,000 new searches

More information

FRESH F IRE. MULTIMEDIA DESIGN Studio. New Logo from scratch, based on client brief, 5 options provided + reverts & changes R 1 500

FRESH F IRE. MULTIMEDIA DESIGN Studio. New Logo from scratch, based on client brief, 5 options provided + reverts & changes R 1 500 1/5 Corporate Identity LOGO DESIGN BRAND NEW LOGO R 1 500 LOGO REFRESH If your logo needs to be updated or refreshed. R 500 STATIONARY STANDARD: Business Card, Letterhead & E-Signature - BUNDLE R 750 EXTRA:

More information

10 Steps To Getting Started With. Marketing Automation

10 Steps To Getting Started With. Marketing Automation So the buzz about marketing automation and what the future holds for marketing in general finally got to you. Now you are ready to start using marketing automation and are not really sure where to start.

More information

exhibitor marketing manual human ingenuity. manufacturing brilliance. 12-14 EASTEC is produced by SME Official Media Sponsor

exhibitor marketing manual human ingenuity. manufacturing brilliance. 12-14 EASTEC is produced by SME Official Media Sponsor exhibitor marketing manual human ingenuity. manufacturing brilliance. 12-14 2015 EASTEC is produced by SME Official Media Sponsor Eastern States Exposition West Springfield, MA What separates successful

More information

The #GivingTuesday Event Marketing Toolkit

The #GivingTuesday Event Marketing Toolkit The #GivingTuesday Event Marketing Toolkit Best practices and resources to help amp your marketing efforts before, during, and after your fundraiser. In This Toolkit Event Marketing Checklist Important

More information

A Nielsen Report Global Trust in Advertising and Brand Messages. April 2012

A Nielsen Report Global Trust in Advertising and Brand Messages. April 2012 A Nielsen Report Global Trust in Advertising and Brand Messages April 2012 CONSUMER TRUST IN EARNED ADVERTISING GROWS IN IMPORTANCE Earned media sources remain most credible Trust in traditional paid advertising

More information

Five Guys. Case Study: How Five Guys empowers over 1,200 franchisees on social with Hootsuite

Five Guys. Case Study: How Five Guys empowers over 1,200 franchisees on social with Hootsuite Case Study: Five Guys How Five Guys empowers over 1,200 franchisees on social with Hootsuite In 1986, Five Guys opened its first location in Arlington, Virginia as a familyrun restaurant named after, you

More information

Digital Marketing Capabilities

Digital Marketing Capabilities Digital Marketing Capabilities Version : 1.0 Date : 17-Apr-2015 Company Framework Focus on ROI 2 Introduction SPACECOS is a leading IT services and marketing solutions provider. We provide the winning

More information

The Experts Guide to Keyword Research for Social Media. A WordStream Guide

The Experts Guide to Keyword Research for Social Media. A WordStream Guide The Experts Guide to Keyword Research for Social Media A WordStream Guide The Experts Guide to Keyword Research for Social Media The Experts Guide to Keyword Research for Social Media The foundation of

More information

US/NY Sports Fans V Blood Cancer Strategy Plan Oct 12- March 13. Created / Compiled by Antonia Short

US/NY Sports Fans V Blood Cancer Strategy Plan Oct 12- March 13. Created / Compiled by Antonia Short US/NY Sports Fans V Blood Cancer Strategy Plan Oct 12- March 13 Strategic Goals Drive traffic to the site Amplify campaign awareness Develop media relakons Encourage DBC story- telling via key media outlets

More information

Automating Marketing Localization

Automating Marketing Localization Bridging the Gap between Corporate and Distributed Marketers With traditional brand marketing channels rapidly declining in effectiveness, a successful, collaborative relationship between corporate marketing

More information

MEDIA KIT 2015 SUPPORTING SMALL BUSINESS SYDNEY MELBOURNE BRISBANE

MEDIA KIT 2015 SUPPORTING SMALL BUSINESS SYDNEY MELBOURNE BRISBANE MEDIA KIT 2015 SUPPORTING SMALL BUSINESS SYDNEY MELBOURNE BRISBANE THE URBAN LIST is a CURATED GUIDE to your LIFE IN THE CITY. TRUSTED RECOMMENDATIONS. INSPIRATION. your life, OPTIMISED. A CURATION of

More information

REVIEWS, REPUTATION AND ROI

REVIEWS, REPUTATION AND ROI REVIEWS, REPUTATION AND ROI Getting the Most out of TripAdvisor and Your Online Presence Presented by Steven Paganelli, CDME Head of Destination Marketing Sales, Americas WHAT IS THE ROI OF SOCIAL MEDIA?

More information

Digital Marketing for Cosmetic & Plastic Surgeons and Medical Spas DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND

Digital Marketing for Cosmetic & Plastic Surgeons and Medical Spas DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND 1 BIGSHOT ' s ALL-INCLUSIVE MARKET ING SOLUTION...can provide you with the right content, expert design work, and marketing

More information

HMG Corporate Development Team. gloria.andreu@havasmg.com ines.campanella@havasmg.com oscar.munoz@havasmg.com santiago.murillo@havasmg.

HMG Corporate Development Team. gloria.andreu@havasmg.com ines.campanella@havasmg.com oscar.munoz@havasmg.com santiago.murillo@havasmg. HMG Corporate Development Team gloria.andreu@havasmg.com ines.campanella@havasmg.com oscar.munoz@havasmg.com santiago.murillo@havasmg.com NOTICE: Proprietary and Confidential All the content of this document

More information

Social Media & Recruitment How can Social Media be used to attract and recruit the right talent for your organisation?

Social Media & Recruitment How can Social Media be used to attract and recruit the right talent for your organisation? Social Media & Recruitment How can Social Media be used to attract and recruit the right talent for your organisation? Presented by: Thamara Naicker, Telkom SA November 2013 https://www.youtube.com/watch?v=pslgvgkq9go

More information

Social media marketing: A 5-step strategy to attract more social users and increase your RoI

Social media marketing: A 5-step strategy to attract more social users and increase your RoI Social media marketing: A 5-step strategy to attract more social users and increase your RoI Executive Summary Social Media has become an integral part of today's marketing mix and few marketers would

More information

Online Marketing Channels

Online Marketing Channels Connect with us. Online Marketing Channels FLOW20.C0M Contact us Streatham Business Center1 Empire Mews, London, SW16 6AG 0208 1500 294 create@flow20.com Getting started The world of online marketing includes

More information

HORSE RACING JONES. COM

HORSE RACING JONES. COM HORSE RACING JONES. COM Social Media Marketing Campaign Performance Results October 16, 2011 November 5, 2011 Presented by Jennifer Pricci PHANTOM POWER Marketing by Design info@phantompower.co www.phantompower.co

More information

De-Coding Digital Trends Ireland 2011. Job No: 18210 (1)

De-Coding Digital Trends Ireland 2011. Job No: 18210 (1) De-Coding Digital Trends Ireland 2011 Job No: 18210 (1) The Key Trends 1. The smartphone factor + 2. The impact of social media = Increasing time online Sources: 1. Primary Research survey conducted in

More information

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ MARKETING PLATFORMS ADVERTISING MEDIA PUBLIC RELATIONS SOCIAL MEDIA WEB MARKETING PROMOTIONS

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ MARKETING PLATFORMS ADVERTISING MEDIA PUBLIC RELATIONS SOCIAL MEDIA WEB MARKETING PROMOTIONS MARKETING BENEFIT MARKETING PLATFORMS RELATIVE COST CONSTRAINTS & LIMITATIONS INTEGRATION STARTERS Generate positive impressions / awareness ADVERTISING Need to control the message content/timing/audience

More information

SOCIAL MEDIA MARKETING & MORE

SOCIAL MEDIA MARKETING & MORE TACTICAL PLAN AND PROPOSAL SOCIAL MEDIA MARKETING & MORE Revised: January 2015 Address 19854 Vermont Ln Huntington Beach, CA www.volkmediala.com Contact VOLK Media (855) 872-4335 info@volkmediala.com Background

More information

Taking Social Media Beyond The Buzz: Measuring The Effectiveness Of Social Media Brand Building

Taking Social Media Beyond The Buzz: Measuring The Effectiveness Of Social Media Brand Building Taking Social Media Beyond The Buzz: Measuring The Effectiveness Of Social Media Brand Building Taking Social Media Beyond the Buzz: Measuring the Effectiveness of Social Media for Brand Building Background

More information

Sabre Media Reach the most powerful travel audience in the world with Sabre Media s advertising opportunities.

Sabre Media Reach the most powerful travel audience in the world with Sabre Media s advertising opportunities. Sabre Media Reach the most powerful travel audience in the world with Sabre Media s advertising opportunities. Get the ROI you deserve by spending your dollars reaching the most qualified travel buying

More information

TRAVEL & SOCIAL MEDIA

TRAVEL & SOCIAL MEDIA TRAVEL & SOCIAL MEDIA ENVY 2016 TRAVEL & SOCIAL MEDIA TRAVEL & SOCIAL MEDIA ENVY 2016 OVERVIEW Travelers online 5 Travel phases Dreaming Research - Trends have changed in the last decade - Users start

More information

Trade Shows: A Digital Playbook How to Leverage B2B Digital Marketing for Greater Trade Show Success

Trade Shows: A Digital Playbook How to Leverage B2B Digital Marketing for Greater Trade Show Success Trade Shows: A Digital Playbook How to Leverage B2B Digital Marketing for Greater Trade Show Success Thank you for downloading this playbook Exhibiting at trade shows is often a major undertaking and expense.

More information

B2B Social Media: Lead Generation and ROI for Brands

B2B Social Media: Lead Generation and ROI for Brands B2B Social Media: Lead Generation and ROI for Brands February 13, 2012 Hashtag: #SMWNY Follow @teamaffect Sandra Fathi President, Affect Katie Creaser Account Director, Affect sfathi@affect.com @sandrafathi

More information

AN INTRODUCTION TO PINTEREST FOR BUSINESS.

AN INTRODUCTION TO PINTEREST FOR BUSINESS. AN INTRODUCTION TO PINTEREST FOR BUSINESS. A setup and strategy guide for marketers. A publication of 2 CONTENTS. 04 10 Why Use Pinterest? How to Create a Pinterest Business Account 15 15 Pinterest for

More information

Why have a mobile website

Why have a mobile website Why have a mobile website It s a fact that 91% of all smartphone users have their phones within arm s reach 24/7 (Morgan Stanley, 2012). In order to address this ever growing market more and more business

More information

Executive s Guide to. Social Media and Crisis Management

Executive s Guide to. Social Media and Crisis Management Executive s Guide to Social Media and Crisis Management PRESENTERS Jamie Moeller Global Practice Director Public Affairs Ogilvy Public Relations Worldwide John Bell Global Managing Director 360 Digital

More information

Website User Experience Bingo Checklist Tick off the squares that apply to your website

Website User Experience Bingo Checklist Tick off the squares that apply to your website Website User Experience Bingo Checklist Tick off the squares that apply to your website Phone number is easily visible Purpose of the site is immediately obvious Every page has relevant content to encourage

More information

The Mobile Marketer s Complete Guide to User Acquisition

The Mobile Marketer s Complete Guide to User Acquisition The Mobile Marketer s Complete Guide to User Acquisition Appia Footer 320 Blackwell Street Durham, NC 27701 1.866.254.2483 user acquisition overview and best practices 2 Introduction User acquisition is

More information

Z Seti partners with biggest information and technology companies (inc. Turkish Telecom & Digiturk) and help them with their gaming projects.

Z Seti partners with biggest information and technology companies (inc. Turkish Telecom & Digiturk) and help them with their gaming projects. who we are Seti has been founded by industry veterans as Turkey s biggest gaming know-how center. We use our knowledge and experience to create product and services. : Seti Media operates several media

More information

REUNION ISLAND DESTINATION

REUNION ISLAND DESTINATION REUNION ISLAND DESTINATION A stable and modern European Union Outermost Region Preserved habitats A crossroad of cultures 40% of the territory classified as Unesco World Heritage Maloya, international

More information

Noor College of Professional Education. Management

Noor College of Professional Education. Management Noor College of Professional Education Proposed Course Outline for Social Media Management (Digital Interaction) 532/1, Business Recorder Road, Garden East, Karachi. Tel: 021-32256161, 021-32251034. Email:

More information

MARKETING. 2015 Software AG. All rights reserved. For internal use only

MARKETING. 2015 Software AG. All rights reserved. For internal use only MARKETING 2016 2016 2 PARTNER MARKETING 2016 TACTICS SUPPORTED : Event (Sponsorship/ partner-led; industry or solution specific; ) Online Marketing (Banner Ads, SEO, email) Direct Mail Account Based Marketing

More information

Sponsorship Opportunities

Sponsorship Opportunities One Event, Unlimited Destinations Dubai International Convention and Exhibition Centre Business Beyond Imagination Sponsorship Opportunities Promote your brand to over 20,000 travel industry professionals

More information

Annual Analysis Card Payments

Annual Analysis Card Payments Annual Analysis Card Payments Cards and Transactions February 2014 With an expected GDP growth of 0.5% and an almost 1% decline in consumption, analysts define 2013 as a year of feeble economic recovery

More information

Expo worldrecipes. The global recipe book of Expo Milano 2015. worldrecipes.expo2015.org. Feeding the Planet, Energy for Life

Expo worldrecipes. The global recipe book of Expo Milano 2015. worldrecipes.expo2015.org. Feeding the Planet, Energy for Life Expo worldrecipes The global recipe book of Expo Milano 2015 worldrecipes.expo2015.org Feeding the Planet, Energy for Life Expo Milano 2015 Expo Milano 2015 is a non-commercial Universal Exposition with

More information

Be Digital. Version 3, November 13 by Calum Shepherd

Be Digital. Version 3, November 13 by Calum Shepherd Be Digital Version 3, November 13 by Calum Shepherd Calum Shepherd Search & Social Media Manager @calumshepherd http://calumshep.com @VisitScotland http://www.visitscotland.com Where possible all images,

More information

Social Media and how Parks can benefit from it

Social Media and how Parks can benefit from it Social Media and how Parks can benefit from it David Lakins info@keymultimedia.co.uk www.keymultimedia.co.uk/seminars Follow me: twitter.com/davidlakins About Key Multimedia Founded in 2007 Based in Poundbury,

More information

FOR MORE INFORMATION, CONTACT ANDREW IANNI, EVENT CHAIRMAN DREW@APPNATIONCONFERENCE.COM

FOR MORE INFORMATION, CONTACT ANDREW IANNI, EVENT CHAIRMAN DREW@APPNATIONCONFERENCE.COM The APPNATION stage has been home to some of the world's leading app visionaries and emerging players who are defining the business of apps in today's rapidly growing market. The APPNATION NYC + TV 3.0

More information

The Viral Impact of Events Extending & Amplifying Event Reach via Social Media

The Viral Impact of Events Extending & Amplifying Event Reach via Social Media The Viral Impact of Events Extending & Amplifying Event Reach via Social Media Exclusive Survey of Leading Corporations & Event Marketers and Strategic Insights Report Developed by Table of Contents Introduction...

More information

In this time of transition in public relations, there is a great deal of buzz around how communicators

In this time of transition in public relations, there is a great deal of buzz around how communicators In this time of transition in public relations, there is a great deal of buzz around how communicators can determine what is being said about brands and who is saying it. However, there is no real consensus

More information

The Five Trends That Will Impact Marketing in 2015

The Five Trends That Will Impact Marketing in 2015 The Five Trends That Will Impact Marketing in 2015 PRESENTED BY Sylvia Montgomery, CPSM Chat Live on Twitter! Today s Hashtag: SMPS CEUs Hinge is an SMPS Approved Provider of continuing education units

More information

2014 State of Inbound Marketing

2014 State of Inbound Marketing Accelerate Search Results 01 State of Inbound Marketing Elements of Success Nowspeed Marketing Survey Results Elements of Success In order to be successful with Inbound Marketing, you need to master 5

More information

Promoting your presence at the show

Promoting your presence at the show 5/6 Promoting your presence at the show Market your way to exhibition success Exhibiting at a show is both a serious commitment and a major opportunity. It can be a very effective part of your marketing

More information

PACIFIC SURFLINER Winter Marketing Campaign Update

PACIFIC SURFLINER Winter Marketing Campaign Update = PACIFIC SURFLINER Winter Marketing Campaign Update = Santa Barbara Car Free January 13, 2016 1 RESEARCH Market research that guided the marketing campaign. STRATEGY Digital and traditional marketing

More information

How companies are marketing online: A McKinsey Global Survey

How companies are marketing online: A McKinsey Global Survey pagina 1 van 8 How companies are marketing online: A McKinsey Global Survey A survey of marketers from around the world shows where online tools are most important, how they re being used, and on which

More information

Digital Advertising & Sponsorship Opportunities

Digital Advertising & Sponsorship Opportunities Digital Advertising & Sponsorship Opportunities 5 Key Reasons to Advertise Online Page2 Website o Homepage Page 3 o Conference Section Page 4 o Deepwater Zone Section Page 5 o Visiting Section Page 6 o

More information

Conference on Animation, Effects, Games and Transmedia April 26-29, Stuttgart, Germany, www.fmx.de. Partner Information

Conference on Animation, Effects, Games and Transmedia April 26-29, Stuttgart, Germany, www.fmx.de. Partner Information Partner Information Why come to FMX? FMX has been at the forefront of digital entertainment for more than twenty years. As a community-building event, FMX invites professionals and students from across

More information

advantages Randstad brand strategy

advantages Randstad brand strategy branding Randstad advantages Randstad brand strategy 1 main brand helps building awareness easier cross selling major benefits for online strategy common learning for all operating companies 1 common photo

More information

Title/Description/Keywords & Various Other Meta Tags Development

Title/Description/Keywords & Various Other Meta Tags Development Module 1 - Introduction Introduction to Internet Brief about World Wide Web and Digital Marketing Basic Description SEM, SEO, SEA, SMM, SMO, SMA, PPC, Affiliate Marketing, Email Marketing, referral marketing,

More information