Whitepaper Accelerating Your Success with Avnet and HP

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1 Accelerating Your Success Whitepaper Accelerating Your Success with Avnet and HP Build your competitive advantage with stable, long-life platforms, global support, and direct engineering access Accelerating Your Success with Avnet and HP If you are like most OEMs, you are under constant pressure to grow market share and increase profitability in an increasingly competitive marketplace. In today s fast-paced economy you need to get to market quickly with unique and compelling solutions. And to expand the business, you need to scale sales while maintaining the highest levels of product quality and customer satisfaction. Choosing the right technology partner can make all the difference. Most white box suppliers and second-tier platform vendors lack the global scale, deep product support, and extensive supply chain reach to support your growth. Unexpected product changes, untimely distribution delays, and inconsistent customer support can impede sales, tarnish your brand, and impact your bottom line. Restricted procurement, distribution, and support capabilities can hinder your ability to serve multinational customers. And limited customization options can add product integration, logistics, and fulfillment costs. Avnet and HP deliver the stable server, storage, and networking platforms, dedicated engineering resources, and global supply chain and support services you need to grow your business quickly and cost-effectively, without compromising quality. Our long-lifecycle, industry-standard platforms help reduce unplanned certification rework and ensure your valuable engineering resources stay focused on enhancing your intellectual property and building your competitive advantage. With extensive factory integration and customization services, global engineering support, and comprehensive business management tools, Avnet and HP can help you take sales and service quality to the next level and drive cost and complexity out of operations. Take sales to the next level Are you getting ready to ramp up sales? Has your white box server served its purpose? Now is the time to make the move to a branded solution from a global IT solutions distributor. Avnet and HP provide the predictability, flexibility, and global support options you need to take on geographic expansion or the demanding requirements of the largest customers, with a brand your customers can trust. HP is the foundation upon which more solutions are built than any other brand number one or two in most markets making it a much easier sell compared to white box solutions. Benefits of partnering with Avnet and HP include: Platform engineering assistance Stable and tested product configurations Long product lifecycles with full visibility into development plans Factory integration and customization services not available from standard resellers Predictable and timely product supply Worldwide service contracts SOLUTION

2 Drive cost and complexity out of operations Is your technology platform approaching end-of-life? Are escalating engineering fixes and support costs impacting profitability? Avnet and HP provide stable technology and comprehensive integration and support services to help you manage change and eliminate cost and complexity. And HP offers a comprehensive portfolio of integrated server, storage, and networking products that can help you contain solution integration, certification, and support costs. A single point-ofcontact for multiple solution components also streamlines your processes, saving you time and money. Advantages of teaming with Avnet and HP include: Factory-integrated solutions that reduce platform certification and integration costs Frozen and tested SKUs that eliminate unplanned engineering and support expenses Efficient supplier management tools that streamline operations Cross-border service purchase and transfer plans that simplify multinational support The Avnet / HP advantage for you Avnet and HP offer the worldwide supply chain, engineering and support resources, and distribution capabilities you need to confidently expand markets, manage growth, and build customer loyalty. Because you are working with global leaders, you won t have to negotiate regional or country-specific agreements as other suppliers may require. One business agreement serves as global standard that unifies procurement, distribution, and support logistics. Reduce planning and design costs Does your technology supplier offer the long product lifecycles and extended technology roadmaps you need to efficiently manage change and contain costs? Can you build custom configurations to suit your specific requirements? Avnet and HP can help you improve product planning and eliminate configuration churn as well as integration and certification costs by providing stable platforms, greater visibility into product lifecycle events, and the ability to create turn-key solutions that are custombranded and tailored to your specifications. See the future clearly To help manage change and allocate your budget more effectively, Avnet and HP give you full visibility into key product lifecycle events with long-term product and technology roadmaps, product end-of-life reports, change notifications, transition plans, and custom engineering change orders. Customize and brand platforms Avnet and HP offer flexible customization services that let you modify a product s physical appearance and specify its software and hardware components. And with our comprehensive factory integration services, we can install custom software images and integrate third-party hardware options to create ready-to-deploy configurations tailored to your specific requirements. Selecting HP server, storage, and networking components maximizes your leverage of Avnet custom configuration services. Turn-key, customized solutions help you save time and money by simplifying product integration, logistics, and fulfillment. Take your choice of embedded, integrated, or private label solutions Embedded Integrated Private Label

3 The right solution for your industry Avnet and HP solutions are used in a wide range of applications, in a variety of markets, including: Aerospace and defense Security and surveillance Oil and gas Broadcasting Medical and healthcare Telecommunications Carrier-grade solutions for the telecommunications industry HP offers reliable, flexible, and scalable platforms that meet stringent telecommunications provider availability and performance requirements. HP carrier-grade platforms adhere to relevant ETSI standards, are NEBS Level-3 compliant, and support Carrier Grade Linux (CGL) and other key capabilities. Anticipate and minimize change Our long product lifecycles help you minimize configuration churn; reduce certification rework, integration and support costs; and free up development resources to focus on innovation. Many HP products feature up to 96-month supported lifecycles 1 - with 36 months of active production, 60 months of depot-level support, and transitions of up to six months between generations. Unlike many competitors, our long lifecycle commitment covers not only chassis and processors, but memory, storage, and interconnects. And we offer custom lifecycle extension programs so you can stretch product lifecycles even further. Greater stability with long-life products Stable, consistent 96-month platform lifecycles* for reduced development and support costs Long lifecycle goes beyond the chassis and processor and extends to memory, storage and interconnects Lifecycle Extension programs can stretch product lifecycles to meet unique market requirements * on selected models Previos generation 36 month lifecycle Long lifecycle server Future generation month post-lifecycle support Up to 12 months planning and development visability Up to 6 months EOL transition Streamline configuration and manufacturing Hindered by white box vendors providing inconsistent product supplies and limited support resources? Avnet and HP offer the global engineering and manufacturing services, best-in-class supply chain, and extensive OEM management systems and tools you need to simplify operations and manage growth. Shorten certification cycles With Avnet and HP you ll have direct access to product experts who can help you get to market faster. You ll spend less time thinking about underlying subsystems and more time concentrating on enhancing your intellectual property. Our dedicated technical program management team can provide specialized 1 Requires 96-month OEM contract agreement development support and help you craft product specifications that address your unique requirements. We can help you implement advanced change management, custom in-factory hardware settings or software images, or automated software installation processes to streamline manufacturing and product delivery. Leverage a world-class supply chain You can count on Avnet and HP to get the right product to the right place at the right time. We have the knowledge and worldwide supply chain experience to efficiently and effectively manage the entire supply chain surrounding your solution. We can handle everything from order placement, supplier management, factory integration and customization, to specialized documentation, packaging, and shipping. We can manage your supply chain with speed, accuracy, and efficiency.

4 Simplify operations Our global OEM portal streamlines business operations, giving you one-stop Web access to all your OEM-related information. You can save time and effort by leveraging the single-source portal to manage all your business operations and supplier interactions, access global OEM services, facilitate sales and marketing activities, obtain developer support and product information, or order demo equipment or discounted products for internal use. Take advantage of worldwide support services Are you finding it difficult to support multinational customers with your current supplier? Are you forced to implement per-county service contracts? Avnet and HP offer easy-to-buy, easy-to-use, global support packages in standard configurations or customized to your specifications, delivering a full range of preventative, diagnostic, and repair services. Global reach, local touch Take advantage of global service reach with a local touch to support you on your terms. With one contract, one price, you ll enjoy worldwide, proactive service and support backed by 73,000+ service professionals in 170+ countries, 112 global call centers, and part centers. Cross-border purchase and transfer of service HP and Avnet make it easier for you to support multinational customers and do business across borders. Services can be purchased in one location, centrally billed, and then delivered in another country. If you would like to purchase the hardware and services together and don t know where the end-user will ultimately be located, you can specify the end-user location any time within three months of the original order. You can also choose to purchase the service separately from the hardware. Once you ve selected the cross border purchase option that works best for you, we ll set up the cross border purchase model and provide you with the process needed to place orders. Cost-savings from built-in remote server diagnostics Next-generation HP ProLiant Gen8 servers feature built-in remote diagnostic capabilities that help you save time and resources, while improving customer satisfaction. HP Insight Remote Support delivers intelligent remote monitoring and troubleshooting capabilities that let you analyze trends, automatically dispatch repair services, and reduce problem resolution times by 66%. And Insight Online provides remote access to service and warranty information so you can efficiently manage customer entitlements and assets. Direct access to OEM-level technical support Our OEM tech support hotline provides rapid access to product experts who can help quickly diagnose and resolve problems, with a single point of contact for both hardware and software support. As an OEM, you ll receive specialized technical support tailored to your expertise and experience. We won t waste your time by asking diagnostics questions you ve already solved prior to calling. Flexible service and support options HP service options provide important benefits to you and your customers beyond the warranty already included with the product. Services can be purchased to extend the length of service coverage, increase to higher service levels (e.g. 24/7 support) or provide additional service capabilities. You have the flexibility to choose between multiple predefined service level options to address your specific needs. HP Foundation Services Reactive HW and SW support including HP Collaborate Support for basic software diagnosis and third-party collaboration. HP Data Center Care End-to-end, high-touch, OEMtuned support for enhanced call handling across custoimdesigned solution elements and multivendor technologies. Go with the market leaders HP Lifecycle Event Services Installation, training, storage backup, Factory Express, or additional consulting. HP Proactive Care Direct access to expers or a Solution Center, account management & advisory options, platform revision management, and Insight Remote Support & Insight Online. With Avnet and HP you ll have access to the world s broadest and most popular product family. HP has been number one in the server market for over 15 years running. HP ProLiant servers offer proven technology, unsurpassed quality and durability, and strong brand recognition. The HP ProLiant Gen8 family of servers tailored to your exact needs will transform your OEM experience and impact your bottom line. #1 world s best selling server 96 months lifecycle support on choice of four ProLiant models 66% faster problem resolution with HP Insight Online and HP Insight Remote More choice Simplify sourcing and your supply change with the industry s broadest server portfolio. Five-year warranty Get five-years on parts, labor, and next business-day onsite engagement to meet longer deployment life of OEM solutions. NEBS Level-3 GAssureance to perform in the harshest environments. Lower-cost option to MilSpec. Your server, your way From bezel to box to documentation ready for your brand.

5 Why Avnet? Avnet offers a wide array of server, storage, and networking products, value added services, customized solutions, and integration capabilities throughout the world. We have invested in infrastructure and technical staff to assist you in bringing products to market quickly without sacrificing quality. We are financially positioned to scale our business to the level and needs of our growing customers, and suppliers and partners. We will collaborate with you at all levels of design and integration so you can minimize your total cost of ownership and concentrate on your core competencies. Avnet is committed to the success of our partners and their solutions. About HP HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world s largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to solve customer problems. More information about HP (NYSE: HPQ) is available at Find out more To learn more about how Avnet and HP can help accelerate your success contact your Avnet OEM sales representative or visit About Avnet Technology Solutions Avnet Technology Solutions worldwide is a value-added distributor of enterprise computing products, software, and services with locations in over 34 countries. As a global technology sales and marketing organization, Avnet Technology Solutions has sales divisions focused on specific market segments and a strategy enabling an exceptional level of attention to the needs of its customers and suppliers. As a leading distributor of computing technologies and services, Avnet Technology Solutions connects its partners to more customers and more solutions. Our comprehensive suite of services and established partnerships with leading technology providers ensures you have the right combination of resources to capture new revenuegenerating opportunities. Avnet Technology Solutions GmbH Prof.-Messerschmitt-Str. 3 D Neubiberg T +49 (0) F +49 (0)

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