CURRICULUM VITAE TEACHING. 1. Principles of Marketing (English) 2. Principles of Marketing (Arabic)

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1 Last update: May 7, 2014 CURRICULUM VITAE PERSONAL PROFILE Name: Imene Becheur Designation: Assistant professor Nationality: French Telephone (Office): Department: Management & Marketing address: EDUCATION , Ph.D. in Marketing, University of Grenoble-France. Thesis/Dissertation Title The effects of fear, guilt and shame in social persuasion: Case of anti-alcohol messages , Master degree in Marketing, University of Grenoble-France. Thesis/Dissertation Title The use of fear in anti-smoking ads , Bachelor degree in Marketing, Higher Institute of Management (ISG), Tunisia. TEACHING Teaching Interests: 1. Consumer Behavior 2. Advertising Theories and Strategies 3. Brand management 4. Marketing research Courses Taught At Qatar University Level Undergraduate Course 1. Principles of Marketing (English) 2. Principles of Marketing (Arabic) At Other Universities Level Course Undergraduate 1. Introduction to Marketing 2. Consumer Behavior 3. Sales management 4. Marketing Research 5. Advertising Theories & Strategies 6. Strategic Marketing V.1.1 Page 1 of 7

2 7. Distribution Channels 8. Brand Management 9. Segmentation & positioning using SPSS Graduate 1. Consumer-driven Marketing 2. Branding & Franchising 3. Creativity in Advertising WORK EXPERIENCE Academic Employment (List in chronological order starting with the most recent) Years (From-To) 2013-Present Position, College, University, and Country Assistant professor, and Economics, Qatar University, Qatar Assistant professor, University, Lebanon Associate professor, Wesford School of Business, France/Switzerland Associate professor, ESSEC School of Business, Tunisia Assistant professor/researcher, Wesford School of Business, France Lecturer, University Institute of Technology (IUT) in Lyon, France Lecturer, Lumiere University Lyon 2, France Non-Academic Employment * (List in chronological order starting with the most recent) Years (From-To) Position, Organization, and Country Operational Marketing manager for various consumer products, Herbal Essences, Nescafe, Liebig, France. * Outside Academia Consulting (List in chronological order starting with the most recent) Project, Organization, Country Years (From-To) 2009 Emotions and personalities of L OREAL Brands, L Oreal Group, France 2008 Marketing plan for Phytopharma Labs, Phytopharma, France V.1.1 Page 2 of 7

3 Publications (List your publication in chronological order beginning with the most recent publication) I) Peer Reviewed Journal Articles A. Learning & Pedagogical Research (Instructional Research) 1. Becheur I. and Valette-Florence P., (2014) "L Usage des Emotions Negatives en Communication de Sante Publique : Etude des Effets de la Peur, la culpabilite et la Honte", Recherche et Applications en Marketing, vol. 29, no. 4, "Accepted". 2. Valette-Florence R., Becheur I., De Barnier V., and Valette-Florence P. (2012),"Consumers' Attachment and Commitment to Brands and Media Titles: the Role of Emotions", Advances in Consumer Research, Volume 38, pages: Becheur I., Dib H., and Valette-Florence P. (2010), "Effet du prix sur l extension de marque : rôle de la similarité, de la familiarité et de l orientation fonctionnelle ou de prestige de la marque-mère", Marché et organisations, 2010/2, n. 12, Becheur I., Dib H., and Valette-Florence P. (2008),"The Effects of Negative Emotions Provoked By a Shocking Ad on Drinking and Driving: Measurement of Emotions With Izard S Scale", Latin American Advances in Consumer Research, Volume 2, Pages: Becheur I., Dib H., Merunka D., and Valette-Florence P. (2007), "Emotions of Fear, Guilt Or Shame in Anti-Alcohol Messages: Measuring Direct Effects on Persuasion and the Moderating Role of Sensation Seeking", European Advances in Consumer Research, Volume 8, Pages: II) Other Intellectual Contributions (conference proceedings, conference presentations, research seminars, workshops, chapters in book, textbooks, monographs,, etc.): A. Learning & Pedagogical Research (Instructional Research) 1. Becheur I. and Guizani H. (2014), How does Belief in Fate affect Attitude toward Road Safety Campaigns that use Threat?, 5 th Global Islamic Marketing Conference, April 22 24, Kuala Lumpur, Malaysia (Conference Presentation) 2. Becheur I. and Valette-Florence P. (2011), The Use of Negative Emotions in Health Communication: Implications for Fighting Obesity, Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge, January, Rajeev Batra, Punam Anand Keller, and Victor J. Strecher (eds.), M.E.Sharpe, USA. (Book Chapter) 3. Becheur I., Albert N., and Valette-Florence P. (2011), Do Agreable/pleasant brands generate more love and Affective commitment? A study on seven global brands, the 2 nd international colloquium of the consumer brand relationship, March 17-19, Orlando, USA (Conference Presentation) 4. Valette-Florence R, Becheur I., and Valette-Florence P. (2011), Measuring Cognitive and Emotional Relationships between Readers and Press Title Brands, the 2nd international colloquium of the consumer brand relationship, March 17-19, Orlando, USA. (poster/conference presentation) 5. Albert N., Becheur I., Merunka D., and Valette-Florence P. (2011), The Consumer s Passion for a Brand: the Importance of Brand Relationship Constructs, the 2nd international colloquium of the consumer brand relationship, March 17-19, Orlando, USA. (Conference presentation) 6. Bayarassou O., Ghrib H., Becheur I., and Albert N. (2011), Amour pour la marque, Personnalité de la marque, Engagement affectif : liens et impacts, 9ème Colloque International de l Association Tunisienne de Marketing, Hammamet, 8-9 April, Tunisia. (Conference presentation). V.1.1 Page 3 of 7

4 7. Becheur I (2010), campagnes anti-alcool: l efficacité des émotions négatives, éditions universitaires européennes, Germany. (Book) 8. Valette-Florence R, Becheur I., and Valette-Florence P. (2010), Understanding the relationship between readers and press title brands: the existence of evaluative and emotional routes, the 2010 Society for Marketing Advances, 3-6 November, 28-31, Atlanta, USA (Conference proceedings). 9. Becheur I., R. Valette-Florence and P. Valette-Florence (2010), Quand les émotions permettent d expliquer les relations affectives aux marques, The 9th International Marketing Trends Conference», January, Venice, Italy. (Conference presentation). 10. Becheur I. and Valette-Florence P. (2009) Is surprise prior to the activation of negative emotions? The processing of a shocking ad on drinking and driving, the AMA Winter Marketing Educators Conference», February 20-23, Tampa-Florida, USA (Conference proceedings). 11. Valette-Florence R, Becheur I., DeBarnier V. and Valette-Florence P. (2009), Effects of emotions on attachment and emotional commitment: an empirical illustration for brands and media titles, the 2009 Society for Marketing Advances, 4-7 November 2009, p , New Orleans, USA. (Conference proceedings). 12. Becheur I. and Valette-Florence P. (2009) How do men and women process anti-alcohol ads which stimulate negative emotions?, the Australian & New Zealand Marketing Academy (ANZMAC) Conference, November 30 - December 2, p. 43, Melbourne, Australia (Conference proceedings) 13. Guizani H., Becheur I. and Valette-Florence F. (2009) The impact of brand personality and marketing communications on brand Equity: an exploratory segmentation approach, the Australian & New Zealand Marketing Academy (ANZMAC) Conference, November 30 - December 2, p. 58, Melbourne, Australia (Conference proceedings). 14. Becheur I. and Valette-Florence P. (2009) «Impact of primary and secondary emotions on antidrinking and driving policy: Antecedent role of surprise and moderating effect of gender», presented at the 2009 Advertising and Consumer Psychology (ACP) Conference, May, Ann Arbor, Michigan, USA. (Conference Presentation) 15. Valette-Florence R., Becheur I. And DeBarnier V. (2009), The role of emotions in understanding consumers attachment and commitment to brands and media titles, KAMS Spring International Conference and Fashion Marketing Symposium, May, Seoul, ROK (Conference Presentation) 16. Becheur I., Dib H. and Valette-Florence P. (2008), Les effets des émotions négatives suscitées par une annonce choc de prévention contre l alcool au volant : Mesure des émotions à l aide du DES d Izard, XXIV Congrès de l AFM, May, Bois de Vincennes, France (Conference proceedings). 17. Becheur I., Dib H., and Valette-Florence P. (2008), Les émotions négatives en communication de santé publique : un état de l art, Le congrès de l'association Tunisienne de Marketing (ATM), 2-3 May, Gammarth, Tunisia (Conference Presentation). 18. Dib H., Becheur I. and Valette-Florence P. (2007), Effet du prix sur l extension de marque: rôle de la similarité, de la familiarité et de l orientation fonctionnelle ou de prestige de la marque-mère, The 7th International Congress Marketing Trends, January, Venice, Italy. (Conference Presentation). V.1.1 Page 4 of 7

5 19. Becheur I., Dib H., Merunka D., and Valette-Florence P. (2007), The Effects of Fear, Guilt and Shame on Persuasiveness of Health Communication: A Study of Anti-Alcohol Messages, The 2007 Academy of Marketing Science Annual Conference, May, Coral Gables-FL, USA (Conference Proceedings) 20. Becheur I., Dib H., Guetari S. and Valette-Florence P. (2007), Modeling The Effects of Fear, Guilt and Shame in Anti-Alcohol Persuasive Communication, The 2007 La Londe Conference in Marketing Communications and Consumer Behavior, 6-8 June, La Londe Les Maures, France (Conference Proceedings) 21. Becheur I., Dib H. and Valette-Florence P. (2007), The Effects of Fear, Guilt and Shame on Persuasiveness of Anti-Alcohol Messages, The IVth International Congress On Public and Non Profit, June, Braga, Portugal 22. Becheur I., Dib H. and Valette-Florence P. (2007), L utilisation de la peur, de la culpabilité et de la honte dans les messages de lutte contre l abus d alcool, the XXIII Congrès de l AFM, May, Aixles-Bains, France (Conference Proceedings) 23. Dib H., Becheur I. and Valette-Florence P. (2007), «Influence du prix sur la marque-mère : rôle de la familiarité, de la similarité et de l orientation fonctionnelle ou de prestige de la marque», The 6th International Congress Marketing Trends Venice Paris, January, Paris, France (Conference presentation). 24. Becheur I. and Dib H. (2006), «L utilisation de la Peur et de la Culpabilité en Persuasion, Cas des Campagnes Anti-Alcool», the XXII Congrès de l AFM, May, Nantes, France (Conference Proceedings). Ad/hoc Reviewer/Editorial Board 1. Reviewer for the 2nd international colloquium of the consumer brand relationship, March 17-19, 2011, Orlando, USA. 2. Reviewer for luxury and Counterfeiting Conference, June 9 & , Geneva FUNDED RESEARCH AND GRANTS Title of Research 1. Positive and negative emotions associated with luxury brand consumption Funding Agency Qatar University Grant Amount ($) Project Duration (Years) 11,583 1 year PI Role in Research* * LPI: Lead Principal Investigator; CO-LPI: Co-Principle Investigator; PI: Principle Investigator; C: Consultant, Other: specify. V.1.1 Page 5 of 7

6 SUPERVISION OF GRADUATE RESEARCH PROJECTS AND THESES Title of Theses/Projects 1. The impact of CSR on building customer relationships 2. Risk perceptions and motivations to quit smoking hubble bubble: An exploratory analysis 3. What motivates consumers to repurchase products and services from the Internet 4. Business plan for a digital advertising agency: Digital partner 5. Love and commitment toward brands 6. The impact of Nostalgia on brand attachment 7. Comparing the effects of informative and emotional advertising 8. The effects of socially responsible consumption on ecologist commitment Institution Type of Supervision ( or co-) Supervisor Date of Degree Awarded Spring 2013 Fall 2013 Fall 2012 Fall 2012 SERVICES Community (Includes teaching in continuing education and specialized trainings and seminars, engagement in media activities, volunteering activities, etc.) 1. Member of the MIT Enterprise Forum Arab Business Plan Competition committee Sep 2011-Aug 2012 University 1. Advisor for the RHU Marketing & PR society Sep Aug Member of the RHU Library Committee Sep Aug 2012 College (Includes Students Career Advising, Committees, etc. ) 1. Chair of the CBA course coordinator committee at RHU Sep Aug Coordinator of the International School of young entrepreneurs in Lebanon Sep Aug 2013 V.1.1 Page 6 of 7

7 Department 1. Development of the Research Methodology course syllabus and content Jan Aug 2013 MEMBERSHIPS Academic and Scientific Institutions 1. American Marketing Association Academy of Marketing Science Association for Consumer Research French Association of Marketing Board Memberships 1. Conference on luxury and Counterfeiting, June 9 & , Geneva June 2011 CERTIFICATIONS & TRAININGS Certification Name Institution Country Year 1. Advanced English Certificate CES Embassy, Los Angeles USA March 2008 Training Program Name* Institution Country Year 1. Blackboard 9.1 Qatar University Qatar Managing students attendance sheet with excel (*Please include OFID and AACSB conferences/workshops and any relevant training program) Qatar University Qatar 2013 AWARDS AND HONORS 1. PhD obtained with first-class honors with the unanimous congratulations of the Jury 2. Finalist for the Marketing French Association thesis award 3. Tunisian Presidential PhD scholarship Award TECHNOLOGY SKILLS Statistical: SPSS, Statistica, PLSPM (XLSTAT), Sphinx, Questback, Qualtrics Other relevant skills: Windows, Microsoft office LANGUAGES English (Excellent) Arabic (Excellent) French (Excellent) V.1.1 Page 7 of 7

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