JE Consulting, The Future Of Marketing

Transcription

1 Professional Marketing Services for Legal Firms

2 Because JE Consulting understand what we are about and what we want to achieve, we know our marketing needs could not be in safer hands. Lee McClellan Partner, Palmers Solicitors Increase your profits Since the deregulation of marketing within the UK legal profession, legal firms have developed dramatically in the way in which services and products are provided and promoted to clients. Paradoxically, this has worked against some firms, as prospective clients are much more informed about the service they should be getting from a good solicitor and what they might pay for these services. JE Consulting is an independent marketing company that specialises in marketing the services of legal firms. Our team can provide effective, practical marketing solutions that will: Help you to retain and sell more to your existing clients Promote your products and services to potential clients Encourage your referrers to refer more Develop your internal marketing and selling skills We work with: Start-up firms wanting to get off to a fast start Established firms who want to breathe new life into their marketing activities Successful firms who want to achieve more

3 A BREATH OF FRESH AIR...

4 As no two firms are ever the same, our services are tailored to meet your specific needs. Consulting Services We will meet you to discuss: What you want to achieve What marketing you have conducted in the past What results you have achieved How the market has changed Then we review: Which type of clients you like working with best Which are most profitable to you Where you have specialist expertise or special interests What type of individuals or businesses you want as future clients By taking this approach, we can then research and formulate your firm s marketing plan, which is built upon providing results to you as fast as possible. A plan of action is then devised to suit your budget and agreed upon before any further commitment is made. Outsourced Marketing Department If you don t have the time or manpower to manage the marketing plan, we act as your outsourced marketing department. This means we carry out the work for you in order to get results. What we don t do is provide you with all the information and then leave you to cope on your own. We don t try and sell you expensive marketing products or training courses. We work with you every step of the way, from concept to final delivery and results.

5 A PERFECT COMBINATION...

6 Working with the JE Consulting team means there is no need to have a qualified marketing person, or department, on site, they provide a completely outsourced service in all disciplines of legal service marketing. Suzanne Lee Partner, mfg Solicitors Benefits to your firm By working with JE Consulting, your firm has access to highly experienced marketing people who understand the legal profession. For firms with marketing resources in place, it means access to additional specialised knowledge when needed and for firms without any marketing resource it means a cost-effective marketing department. You will work with a team that has mature enthusiasm and originality, who can help you to achieve greater marketing success. You benefit from: Marketing skills without the employment overheads A source of greater knowledge, ideas and enthusiasm Different and objective viewpoints Proven methods and measured results

7 HELPING YOU BLOOM...

8 Having JE Consulting on board is like having our own in-house marketing department we can call on them at any time, whatever our requirements, but without the overheads that come with employing our own marketing team. Lee McClellan Partner, Palmers Solicitors Good reasons for your firm to work with JE Consulting: You have access to a complete range of proven marketing solutions that will generate new business for you You will receive the best customer service in the business You will deal with real people who care about your firm s success We provide a fixed fee consultancy service that means you don t receive any unexpected invoices for our work with you You can spread your investment with us over 12 months You have access to experienced marketing expertise

9 BURSTING AT THE SEAMS...

10 It s good to work with a team who can take a step back from the firm and give us an honest opinion. The whole team are great to deal with. Suzanne Lee Partner, mfg Solicitors Marketing Plans Researched, bespoke marketing plans tailored to the core objectives and budgets of the firm. Press Relations Coverage for your firm in newspapers, business journals and specialist trade publications. Public Relations Structured programmes to maximise referrals from contacts and introducers. Client Satisfaction Surveys Carried out on your behalf to monitor your service delivery and maximise your client referrals. Brochure Design In-house design facilities for new marketing materials. Newsletters Bespoke newsletters, written and designed in-house, delivered to meet your deadlines. Website Design Unique web designs for every client, to suit your marketing objectives. E-marketing Programmes Tailored e-campaigns that keep your website fresh and updated, your clients informed and attract new visitors every day. Seminar Programmes Proven event programmes, fully prepared and delivered. Social Media Using platforms to engage with existing and potential clients. Pricing Solutions for Added Value Services Innovative pricing solutions that make your value-added services easier to sell. Special Interest Campaigns for Niche Markets Targeted programmes for capitalising in niche sectors.

11 BLOWING OUR OWN TRUMPET...

12 The team at JE Consulting has a great reputation of delivering an effective, friendly and efficient approach I would have no hesitation in recommending them to other firms. Nigel Rowley Managing Partner, Mackrell Turner Garrett Professional, expert and efficient are just three of the words used to describe the work of JE Consulting by clients Mackrell Turner Garrett a full-service law firm based in the heart of London. JE Consulting deliver a completely outsourced marketing solution, ensuring that all of Mackrell Turner Garrett s requirements including PR, marketing, web development, consultancy, and social media are fully dealt with in a professional and timely manner. JE Consulting s expert web development team have been influential in developing Mackrell Turner Garrett s web presence including re-building the website to include Search Engine Optimisation techniques to ensure the firm s website is placed high in internet searches. The web team has also worked with Mackrell Turner Garrett to develop off-shoot micro-sites focused on specific services. JE Consulting also help produce the firm s entire PR, guaranteeing that the firm has a presence in the press and industry journals, in turn developing a strong identity and brand and keeping it in touch with existing clients while attracting new ones. Nigel Rowley, Managing Partner at Mackrell Turner Garrett, said: JE Consulting have been a great help in publicising our brand to a wide audience of existing and potential clients, while also being influential in managing our social media and digital requirements. We are a large firm of lawyers with a range of specialties, but with JE Consulting s professional approach, expert staff and quick delivery we know our marketing requirements are in safe hands, thus we can concentrate on our key legal work without worrying about our marketing strategy. The team at JE Consulting has a great reputation of delivering an effective, friendly and efficient approach I would have no hesitation in recommending them to other firms.

13 Please contact us to arrange an informal, no obligation meeting. Telephone: Head Office: 2 Mitre Court Lichfield Road Sutton Coldfield B74 2LZ Tel: London Office: 1 Cornhill London EC3V 3ND Tel: Web: je-consulting.co.uk info@je-consulting.co.uk

14 je-consulting.co.uk Head Office: 2 Mitre Court, Lichfield Road, Sutton Coldfield, B74 2LZ London Office: 1 Cornhill, London, EC3V 3ND Tel (Head Office): Tel (London Office):