SENSORS MAKING THE DIFFERENCE

Transcription

1 SENSORS MAKING THE DIFFERENCE A strategic vision for developing the sensor industry in Noord-Brabant YOIN Management Bax & Willems 13 November 2014

2 INTRODUCTION TO THE STUDY The development of strategies and mobilisation of the sensors industry in Noord Brabant Scan of business opportunities for the sensors industry Interviews with the industry experts Action plan Samsung Simband LED sensor technology developed by IMEC, Holst

3 WHY THE SENSORS INDUSTRY?

4 THE SENSORS INDUSTRY IS GROWING BY MORE THAN 10% ANNUALLY The global market for sensors is expected to increase to $154.4 billion by 2020 (from $79.5 billion in 2013) Cost and development cycle time of sensors are diminishing Sensors are a crucial enabling technology for innovative business models built on Internet of Things, big data, etc. * BCC Research, Global Markets and Technologies for Sensor, July 2014 * Standford University, Need for Trillion Sensors Roadmap. October 2013

5 SENSORS ARE CREATING NEW BUSINESS IN DOMAINS RANGING FROM SMART CITIES Dazzletek Lighting Control System Omniradar - One- Chip-Radar integrated in silicon Magnetic sensors for autonomous vehicles

6 TO HEALTH AND WELLBEING MVN BIOMECH systems of Xsens for human motion measurements. The ComorSense technology for patient monitoring system MedSensation - Glove Tricorder

7 WHICH DOMAINS WILL DRIVE GROWTH IN THE SENSORS INDUSTRY?

8 THE APPLICATION OF SENSORS IS CROSS-SECTORIAL Health/Medical Health / Medical Retail/FMCG Agriculture / raw materials Retail / FMCG Manufacturing Transport/Automotive Safety/Security Construction / urban planning SENSORS Manufacturing Construction/Urban Planning Agriculture/Raw Materials Safety / security Transport / automotive Note: a single sensor type can be applicable in various different domains

9 HEALTH CARE IS EXPECTED TO BE THE LARGEST MARKET FOR THE SENSING IN IOT APPLICATIONS Potential economic impact of IoT by application in 2025 ($ billion, annually) Spending in the domain of wireless data * Innovatie Zuid. High Tech Systemen: Short-range Wireless Communication. May * McKinsey Global Institute - Disruptive technologies

10 IMAGE, FLOW AND LEVEL SENSORS HAVE THE HIGHEST GROWTH EXPECTATION Image Flow Level Property in 2020 Sensor type Biosensors Gas and chemical Temperature Pressure Proximity and Acceleration Others 50.2 billion 32.8 billion 71.4 billion * BCC Research, Global Markets and Technologies for Sensor, July 2014 Charge coupled devices, CMOS Electromagnetic, differential pressure, positional displacement, thermal mass Differential pressure, radio frequency, radar, thermal displacement Resonant mirror, electrochemical, surface Plasmon resonance, Light addressable potentio-metric. Semiconductor, Infrared, Conductance, Electrochemical Thermistors, thermocouples, RTD s, IC Fibre optic, vacuum, elastic liquid based manometers, LVDT, electronic LVDT, photoelectric, capacitive, magnetic, ultrasonic Gyroscopes, Accelerometers Moisture, humidity sensor, speed, mass, Tilt sensor, force, viscosity

11 WHERE IS VALUE CREATED?

12 SENSORS ARE ENABLERS OF FUTURE CONNECTED DEVICES AND INTERNET OF THINGS Sensor components Sensor systems Sensor applications Individual devices Sensor Printed Circuit Board Cabling Combination of device(s) and IT platform Sensor components Communication / connectivity Energy supply Additional functionalities Sensor system-based solution Data aggregation, analytics User interface Control systems

13 LARGE COMPANIES ARE TESTING AND INVESTING IN NOVEL SENSOR-ENABLED DEVICES AND SERVICES Mobile key at Hilton hotels Google Glass on trial at Virgin Atlantic Sony SmartWatch 2 trial at Virgin Atlantic

14 NOVEL SENSOR SYSTEMS ARE ALREADY ENABLING INNOVATIVE BUSINESS MODELS Rolls Royce s Engine Health Management powers its model of the engine as a service, not a product Telematics system for car insurance Google nest smart thermostat

15 COMPANIES SUCH AS PHILIPS ARE STILL SEARCHING FOR A SUITABLE BUSINESS APPROACH FOR EACH OFFERING hue lux Personal Wireless Lighting (pay for hardware) Vital Signs Camera (pay for the app) Pay per Lux concept project with RAU architectural

16 WHERE DOES THE NOORD-BRABANT SENSORS INDUSTRY STAND?

17 NOORD-BRABANT S SENSOR INDUSTRY HAS A THROUGH-THE-VALUE CHAIN ECOSYSTEM Knowledge institutes! TNO! Holst Centre! TU / e! Imec! VDL FLOW! Proxible! Artbv! Philips! AGFA! Mobeye! Synopsys! DAF-Paccar! Over 600 companies, many innovative players FUJIFILM! Nanolab! Photonics NL! Dräger Medical! Comoray! Bruco! TU/e COBRA! smartsensors.me! Focal Vision dazzletek! & Optics! Ericsson! Metatronics! Beltech! DCD Europe! Unit040! Nemo Boschman! Chess! healthcare! NTS Systems! Xsens! Intermediaries! Wellinq! Anagear! Maypa! Vahlkamp! Sorama! Neways! Axiom IC! TU/e Innovation Lab! Omniradar! 2M Engineering! Cavendish Kinetics! DevLab! BOM! EIT Labs! Vitelec! Sioux! VTEC! Sensor Partners! Brainport Brainport BC Semi! Sentech! Industries! Development! Smart Photonics! Sencio! High Tech NL! Sonovation! Kamer van NXP! Cloud Sensor! Koophandel! Sensor applications! Sensor systems! Sensor components!

18 WITH A PARTICULARLY STRONG R&D BASE WORKING ON SENSORS Knowledge institutes address innovations mainly in the domain of health, agro-industry and transport. Holst Center Wireless Sensors Technology; Flexible Electronics TNO - Sensor Technology group TU Eindhoven - Industrial Design department

19 Insights from industry experts: WHAT ARE THE MAIN CHALLENGES FACED BY THE SENSOR INDUSTRY?

20 IN MANY APPLICATIONS, SENSOR TECHNOLOGY IS A COMMODITY Large volumes are in standard applications, low cost Global market, sourced to a limited number of key players Large players are multinationals such as Omron, Sick and Balluf Most players are SMEs operating in a niche (apart from NXP, Dialog)

21 WE NEED TO BE AT THE FOREFRONT OF NEW SENSOR TECHNOLOGIES A revolution in sensor technology is occurring as companies develop smart and innovative ways to track data. Body Area Networks (BANs) open the door to "anytime, anywhere" health and wellness monitoring. Holst Centre Opto-chemical and spectroscopic sensor technology. TNO Ultra low power (bio)chemical sensors, actuators and signal acquisition. Holst Centre

22 AND CAPTURE NEW ADDED VALUE BEYOND SENSOR HARDWARE Sensors hardware sales will stay profitable in the short-middle term In the long term, ephemeralisation - technology becomes less material, more software Data generated by networked devices will be worthless unless they can be translated into intelligence Alternative revenue streams after the initial product sale, smart service

23 WHAT IS THE WAY AHEAD FOR NOORD-BRABANT SENSOR INDUSTRY?

24 SMES SHOULD FOLLOW ONE OF THE MAJOR DEVELOPMENT STRATEGIES 1. Sensor components innovation Sensor components! Sensor systems! Sensor applications! 2. Sensor system integration

25 1. SENSOR COMPONENTS INNOVATION Collaboration of R&D and the industry in an early stage Sensor components! Sensor systems! Sensor applications! Access to testing and validation equipment Access to low quantity production facilities ( K) Stronger ties between prototyping and industrialisation partners Low Price Large multinational players (NXP) Not attractive High Volume Low Volume How to get here? Current core strength of N-B sensor industry High Price

26 2. SENSOR SYSTEM INTEGRATION INNOVATION Need for collaboration with nontechnical experts on the key specifications Sensor components! Sensor systems! Sensor applications! Integration of sensors components in new applications (including data analytics) Innova&ve( technologies( Market(needs( Need for user centric approach Early market validation and testing in user groups New(products(and( services(

27 HOW CAN NOORD-BRABANT SUPPORT THE INTERNATIONAL DEVELOPMENT OF THE SENSORS INDUSTRY?

28 PROPOSED ACTION PLAN FOR THE NOORD- BRABANT SENSORS INDUSTRY: Create an attractive environment for establishing and growing business in sensors / sensor systems SensorindustriesNL We advise to focus on three lines of action: Mobilising & organising the sensors community Attracting international customers & companies Business case creation & venturing

29 ACTION LINE 1: MOBILISING & ORGANISING THE SENSORS COMMUNITY Stimulate collaboration and communication between Brabant SMEs and R&D players within SensorIndustriesNL through: Transdisciplinary sessions with three main elements Ø Vision of the future what technologies are being developed in Brabant Ø Close-The-Loop : informal meetings to get to know each other Ø Matchmaking through definition and joint resolution of key challenges SensorIndustriesNL - website with best practices and showcases of R&D and SME parties Exploring the use of vouchers for sensor players to start cooperation with local R&D players and suppliers Creating co-funded projects that mobilise collaboration within the value chain of sensors systems

30 ACTION LINE 2: ATTRACTING INTERNATIONAL CUSTOMERS & COMPANIES Create new business by getting international players to work with and in Noord-Brabant: Trade missions of SensorIndustries NL to high-potential regions and companies Participation in trade missions of other industries related to sensors International sensor workshops in Brabant to connect foreign players to R&D community Invite technology scouts of major companies to the SensorIndustries NL activities

31 ACTION LINE 3: BUSINESS CASE CREATION & VENTURING Support new business development and growth of existing sensor players and innovative sensor start-ups in Brabant: Consultations of sensor players with IoT and big data based specialists Design-driven inspiration sessions / development tracks Sensor-technology hackathons Fast track connection to investor funds, incubators, coaching programmes

32 SET UP THE SENSORINDUSTRIES NL PLATFORM Promote the attraction of the Dutch Brainport region as an high end enabler for the international sensor industry through active communication strategy and branding; Mobilise! the sensors community! Attract international customers! Support show cases of individual companies, international funding opportunities and projects, etc. Business case creation & venturing!

33

34 CONTACT Erik van Oorschot YOIN Management Menno van Rijn m.vanrijn@baxwillems.eu Piotr Zietara p.zietara@baxwillems.eu Bax & Willems Consulting Venturing