Company Presentation FULL-SERVICE AGENCY DEMAND GENERATION

Transcription

1 Company Presentation FULL-SERVICE AGENCY DEMAND GENERATION

2 Table of Contents About HiP. 1 About Bret Smith.. 2 Key Differentiators... 3 Lead Generation/Content Syndication. 5 Webinar and Event Recruitment Sales Prospecting... 7 Engagement Data... 8 Historical Behavior Scoring. 9 B2B Contact Database Call Verification Content Creation Marketing Automation Clients Contact Us 16

3 About HiP 1 NY-based B2B Demand Generation Agency Outbound digital marketing services for technology-centric clients HiP has created high-impact outcomes for direct clients including:

4 About Bret Smith years experience in global sales, marketing, alliances and business development Master at content-based audience recruitment and solution selling Developed cutting-edge, best "content prospecting" practices using traditional contact data sources plus social media and outbound digital marketing Prolific blogger and content author for Harvard Business Review, BtoB Magazine, CRM Magazine, BrightTalk, etc. Active LinkedIn participant with over 7,500 first-degree connections Engaged member in various national industry associations and local business groups

5 Key Differentiators 3 50 million+ record contact database 10 unique targeting options Impressive fulfillment speeds Exemplary lead quality standards

6 Services 4

7 Lead Generation / Content Syndication 5 Highly-targeted prospect recruiting from your white paper or webinar HiP delivers targeted B2B groups from its 50 million+ contact database List management and CAN-Spam compliance handled for you Expert guidance and assistance with message development, graphic design, deliverability testing Also good for: ebooks, infographics, analyst/research reports, and surveys

8 Webinar Audience Recruitment 6 Secure net new or existing customer commitments/rsvps for trade show meetings, summits or user group meetings Drive members of your defined target audience to attend your event and HiP can handle the confirmation process Maximize event ROI by creating meaningful conversations with potential customers

9 Sales Prospecting 7 Deeper funnel, more qualified leads Generated through one-to-one, proprietary prospecting methodology Peer-to-peer techniques engage key executives and decision makers inside targeted organizations/industries Add Voice Prospecting to engage prospects and create warm conversations for your sales people.

10 Engagement Data 8 Engagement other than form completions (i.e. clicks and opens) is typically discarded after a campaign. Both clicks and opens have value as members of your defined target audience that have interacted with your asset. By matching these records to its existing database, HiP provides full contact records for all types of engagement. This information makes these near-misses CRMcompatible and prime for retargeting.

11 Historical Behavior Scores 9 A form completion captures a moment in time, but it hardly tells the full story. Context separates those with serious purchase intent from those just browsing. The HiP database contains millions of points of engagement, captured over more than 300 million s sent. HiP s scoring algorithm assigns numeric scores based on the type, frequency, and recency of engagement with related offers.

12 Key Features 10

13 B2B Contact Database 11 HiP features a proprietary B2B contact database of over 50 million B2B records, purchased from a variety of leading data vendors. HiP possesses contacts in a wide variety of companies and industries, ranging from small businesses to Fortune 500 corporations HiP s database is subject to rigorous data quality standards. It is automatically filtered to remove inactive or undeliverable addresses. It is also processed by third party hygiene and deliverability services.

14 Call Verification 12 All HiP leads pass through its in-house Call- Verification team. CV reps call each business number and confirm the information in the lead record, including phone number, company, and job title. They make no mention of the client or asset. In many cases, reps simply interact with a gatekeeper to get the required information.

15 Content Creation 13 For each campaign, HiP creates a derived content package to deliver the asset. The package consists of an , landing page, and thank you page. All content generated by HiP is: Approved by the client Responsively designed Litmus tested for browser/ client compatibility Compliant with current industry best practices

16 Marketing Automation 14 HiP campaigns are delivered through as series of multi-broadcast campaigns executed through its custom marketing automation platform. Broadcasts are typically sent about one week apart and scheduled to be delivered at times of peak activity. HiP is careful to space out broadcasts to the same target group, minimizing inbox clutter and avoiding conflicts with related offers.

17 Clients 15 View all online

18 Contact Us 16 HiP B2B, LLC 2500 Pond View, Suite 200 Castleton, New York, Phone: Social Media: Website: hipb2b.com