1 Professionals in fashion 2011 Media brochure
2 TT _cover.indd :58:56 Textilia inspires all fashion professionals Textilia is the leadin source of information for fashion professionals. Textilia informs and inspires its readers and visitors about all the market developments, trends, buyin behaviour and brand preferences in the fashion industry. Taret roup Textilia s primary taret roup consists of independent fashion retailers as well as decision makers of chains, franchisers and chain stores. In addition, Textilia is read by buyers, stylists, aents, brand representatives, importers, manufacturers, store personnel and fashion students. Crossmedia formula Textilia independently selects news, offers on-trend information and hihlihts professional developments in all sements of the fashion industry. The unique combination of maazine, website, newsletters and events make Textilia the authority and important discussion partner for professionals in the fashion industry. Reach With the Textilia maazine, you reach over 24,000 decision makers in the fashion industry! The Textilia website has 75,000 unique visitors and 275,000 pae views every month. The various Textilia newsletters are sent to over 24,000 fashion professionals every week. In short: Are you lookin for a fashion professional or do you want to promote your product, brand or service? Throuh its various multimedia channels, Textilia offers you numerous opportunities to reach the fashion professional. Professioneel in de mode 7,50 11 juni 2010 jaaran 89 #12 Li Edelkoorts visie op winter 2011 Peru modeland Lenen uit de kassa Casual G-spots Cowboy in de Modefabriek De online stem van de klant Workshop Textilia Institute BEURSOVERZICHT Mode Experience thema: virtual future 8 november 2010 Brandboxx Almere 2010 Textilia Events & Workshops for fashion professionals Besides the events and workshops, it is also possible to launch initiatives toether with you, the advertiser. You can thus hitch a ride on the name familiarity and authority of Textilia. Seminars, events and introductions to the editors of Textilia are amon the many options. With these unique concepts, you create direct personal contact opportunities with your taret roup. Research Textilia reularly commissions research into important consumer developments and trends in the fashion industry. These results are presented in Textilia. Textilia itself is also the subject of research: quantitative and qualitative reader surveys are performed to find out more about Textilia s readers and what they expect from the maazine. Did you know that the reat majority (66.2%) of our subscribers have been readin Textilia for over 5 years and that 76.6% of our subscribers have read the last 12 editions of Textilia? Furthermore, 90 percent of Modefabriek visitors subscribe to Textilia (independent Modefabriek survey 2009). Textilia has the reatest name familiarity of all fashion maazines (independent Modint survey 2009). Every year Textilia oranises a Fashion Experience. Durin Textilia Fashion Experience 2010, trend analyst Christine Boland ave a presentation and visitors were iven advice from experts. Textilia Fashion Experience is a unique event that succeeds in brinin 450 fashion professionals toether to excite and inspire them. No other event serves this taret roup in this way. Textilia Institute is a concept for which Textilia oranises a new workshop about topical subjects every three months. Reader promotions At Textilia.nl and in the maazine, Textilia offers particularly attractive reader promotions, such as trend seminars and mail & win promotions. These promotions are intended to improve the bond between Textilia and its readers. If your oranisation would like to offer a reader promotion, Textilia will be happy to provide ideas. The only way to fashion Besides Textilia, MYbusinessmedia also publishes the maazines Schoenvisie, Benels and Sportcult. You can thus taret the entire market! With four maazines, numerous events, sites and themed editions, your messae reaches 57,000 fashion professionals every day. Textilia Trend uide In the trade fair season, every Textilia contains a supremely handy buyin uide per sement or theme. A premium selection from the latest trend pronoses is combined to create a valuable and practical pocket edition on which the taret roup can base its purchasin. 15,000 copies of the trend uide are distributed durin a Modefabriek. It is possible to place your advertisement in this Textilia Trend uide!
3 TT0210_cover.indd :43:43 Textilia Frequency, circulation and reach Textilia is published twenty times a year and has ten specials which prepare readers for the new season. In addition, the Benels maazine for children s fashion is distributed amon readers of Textilia four times a year. The averae circulation of Textilia is over 6,500 copies. With a hih exposure factor of 3.7 this results in a reach per edition of over 24,000 decision makers in fashion! Who reads Textilia? The reader is well educated (Hiher professional education +) The taret roup mainly consists of independent retailers The majority of readers work in women s fashion, men s fashion or children s fashion Most of the readers are loyal subscribers to Textilia On averae, a reader is a subscriber for 6 years The readers of Textilia are keen to acquire information. Maazines, internet and trade fairs are amon the top 3 sources of information Averae readin time: 20 minutes Exposure factor: 3.7 What do readers think about the Textilia maazine? Readers of Textilia describe the maazine as the maazine for fashion professionals. Textilia responds to the latest trends, is informative, up to date, accessible and is described by the reader as the maazine for the fashion industry. de mode 2010 jaaran 89 #15 rts visie op winter 2011 Peru modeland Lenen uit de kassa spots Cowboy in de Modefabriek De online stem van de klant VROUWENMODE Professioneel in de mode 7,50 15 januari 2010 jaaran 89 #02 Inkoopids winter 2010/2011 Binnenkijken bij SuarCity Online records Oranic jeans op retour? Import en export ekelderd door crisis JEANS & YOUNG FASHION Vrouwenmode Vrouwenmode Mannenmode 22% 22% Kindermode Kindermode 31% Mix van mode 5% Mix van mode 5% Jeans 5% The specials Bodyfashion Jeans 5% Ten times a year, 12% just before the 12% buyin season and Anders the Bodyfashion bi (inter) national 12% trade fairs, a 12% special 12% is published for each sement Anders featurin trade fair news, market developments, survey statistics 12% and information about trends and collections. These specials have a hiher circulation than normal because they are distributed at the major trade fairs. These editions are also bier, offer more backround information and analysis and more business and expertise. 17% 14% 17% 14% 42% 42% Children s fashion Jeans & Youn Fashion Women s fashion Men s fashion Body fashion Zelfstandie detailhandel Filiaalbedrijf Franchise formule Independent Zelfstandie retailer detailhandel Fabrikant Branch Filiaalbedrijf Franchise Aent formula formule Manufacturer Fabrikant Anders Aent Other Anders Type of company photo s catwalk: MPDCLICK E-business Textilia In 2011, the Textilia maazine will devote extra attention to all the latest online developments in a new E-business section. For you, the advertiser, this is a wonderful opportunity to brin your advertisement to the attention of the fashion professional in this unique environment. The themes will also be elaborated online and a monthly E-business newsletter will be launched; an environment in which your banner or expert lo will be extra prominent. Examples of themes are: The front of a webshop. What works and what doesn t? Scorin with Goole: how does it work?. Visit Textilia.nl/adverteren for an up to date overview and plannin of the themes. Ed. Subjects publication Closin date 1. Benels 1 (children s fashion) Jeans/Youn Fashion (special) Women s fashion (special) Men s fashion (special) Body fashion (special) Benels 2 (children s fashion) Man/Woman Jeans/Youn Fashion Accessories April issue, extra theme Fast Fashion Preview/colour cards Trade fair overview Benels 3 (children s fashion) Jeans/Youn Fashion (special) Women s fashion (special) Men s fashion (special) Body fashion (special) Benels 4 (children s fashion) Man/Woman Jeans/Youn Fashion (special) Accessories October issue, extra theme Trousers Preview/colour cards Trade fair overview
4 Advertisement rates (all prices exclude VAT, subject to chane) Formats Type pae 230 x 300 mm Product Advertisements 1x 2x 4x 6x 12x 24x 2/1 pae 8,150 7,900 7,430 7,210 7,000 6,300 1/1 pae 5,080 4,930 4,880 4,640 4,500 4,050 1/2 pae 2,650 2,575 2,490 2,420 2,350 2,115 1/4 pae 1,410 1,370 1,330 1,290 1,250 1,125 1/8 pae Pluspropositiones Standard Special Stapled insert 3,060 3,900 Insert 2,900 3,700 Banderole 1,965 2,500 Stickers * 865 1,100 * possible on a 1/2 or 1/1 pae V vertical horizontal 1/1 202 x 268 mm 1/2 pae 99 x 268 mm 202 x 132 mm 1/4 pae 99 x 132 mm 202 x 64 mm 1/8 pae 99 x 64 mm 1/16 pae 98 x 31 mm Bleed formats (excludin trim + 5 mm) 2/1 pae 460 x 300 mm 1/1 pae 230 x 300 mm 1/2 pae 113 x 300 mm (5 mm bleed) 1/16 pae IM Pae 3 1x 2x 4x 6x 12x 24x 45 x x Personnel advertisements (incl. online) 1/1 pae 5,100 1/2 pae 2,700 1/4 pae 1,450 1/8 pae 750 Textilia Trend uide formats 1/1 pae 14,8 x 21 mm (5 mm bleed) 2/1 pae 29,6 x 21 mm (5 mm bleed) Hihliht your advertisement amon fashion professionals by usin one of the unique advertisin options in the editin environment, such as: Advertorial Item pae Tailor-made advice? Contact Sales: Anne Wesselman Tel.: +31 (0) Susana Mourelle Fernandez Tel.: +31 (0) Supplyin advertisin material Advertisin material for print media: Contact person is Debby Buter: +31 (0) , MYbusinessmedia, PO Box 58, 7400 AB Deventer The Netherlands PHoto: MPDCLICK Type area 202 x 268 mm Type pae 230 x 300 mm 1/2 horizontal 1/4 horizontal 1/2 1/2 vertical 1/4 vertical 1/8 hor. 1/16 hor. Delivery terms and conditions Deviations from the standard formats as described here involve extra work, risks and costs which are chared to the client. Advertisements must be supplied in Certified PDF. Always enclose a representative colour proof. Raster 54 for black-white, raster 60 for full colour. Only use CMYK colours. Cancellation: by a.m. on closin date
5 Textilia.nl Textilia.nl is the site for fashion professionals, with over 75,000 unique visitors every month. With its ever rowin reach, Textilia.nl offers you, the advertiser, a more than interestin proposition. Textilia.nl offers unique opportunities to reach your very specific taret roup. Online Advertisin is very low threshold because one click on your advertisement takes the visitor directly to your site. Moreover, the Internet enables you to build up your audience fast. Due to its interactive character, any leads can be converted into customer relations rapidly, efficiently and personally. Consider an order form or comments form, for example. Textilia works with an extensive and reliable reportin tool which ives you clear insiht into the results of your campain. For example, how often is your web advertisin displayed, what is the click frequency? In short, web advertisin can brin you into contact with your taret roup in a relatively short space of time, thus ivin you maximum return on your budet. Online facts 75,000 unique visitors per month 275,000 pae views per month 24,000 newsletter subscribers An averae 50% returnin visitors per month Visitors browse for an averae of 15 minutes on Textilia.nl Full banner Leaderbord Rectanle Loolink Loolink Online Textilia business uide The Textilia business uide provides a total overview of all the brands & suppliers & (web) shops. With a paid entry, clients and prospects can find you at once and you benefit from the hih indexation of Textilia. nl in Goole. Online Display Advertisin At Textilia.nl you can taret unique propositions with display advertisin such as bannerin, loo link, rectanle, full banner and/or leader board. Mini site Would you like to raise product familiarity with your brand, products or services? You can do this throuh a mini site on Textilia.nl. With a mini site, you create your very own website within the Textilia.nl environment. Here you can display a complete messae in word, imae and sound. With a mini site, you hitch a lift on the hih visit frequency and stay on Textilia.nl. A mini site is ideal for collection or product presentations or a business profile. The mini site has a brandin stimulance. Within the independent environment of Textilia.nl, your brand, product and/or service comes to the attention of the fashion professionals. The mini site is directly linked to your landin pae. By settin up a keyword analysis in advance, you can ensure that you are easier to find for your taret roup by usin the mini site. The mini site starts with a 0 measurement; after oin live the results can be reported clearly, accessibly and at any iven time. And you et editin publicity too! Three times a year, an article is written about your subject. An averae 50% new visitors per month Newsletter Textilia sends daily e mail newsletters, a weekly newsletter specific to the sement (women s fashion, men s fashion, children s fashion, jeans and body fashion) and a eneral week review on Saturdays. In addition there are themed newsletters, about careers and E-business for example. All these newsletters are sent weekly to over 24,000 fashion professionals. Sponsored content At Textilia.nl you can also sponsor frequently visited content elements. The name of your oranisation is then linked to video items or job application tips in the career part of the site. For this, you can make exclusive arranements with Textilia, so that you are the only advertiser to be visible within the domain of your expertise, keepin you a step ahead of your competitor. Expert lo At Textilia.nl, the Textilia expert lo is a popular section. On this pae, visitors can find information about a rane of subjects such as leal advice, the perfect store routin, automation, startin a webshop, etc. This expert lo is filled with content from partners of Textilia. Would you like to become an expert at Textilia.nl and uniquely come into contact with your taret roup? For more information, please contact Sales. Partnermailin Throuh a partner mailin, you can send your messae in your own look & feel from the Textilia database. Sponsormailin A sponsor mailin is a newsletter which looks like a normal newsletter. As the advertiser, you can insert your own text between the editorial sections. This enables you to benefit from the independent character of the newsletter. CAREER Textilia.nl is the online recruitment channel for executive board members and manaers in the fashion industry. In addition, Textilia also publishes a specific job vacancy newsletter. At Textilia.nl you will find the latest vacancies as well as career stories, career tips, trainin and courses and an overview of all personnel chanes in the fashion industry. Besides vacancies, you can also show a business presentation on video or sponsor content. BUSINESS At Textilia.nl you can draw attention to your business by means of sponsored content, subjects and/or themes on the Business platform. The Business platform has been specially desined to provide information and support for business issues and processes. For example, subjects like personnel and financial matters, E-business, leal issues, bankin & insurance, education & trainin, subsidies, store premises and layout, etc.
6 Online delivery specifications Advertorial in newsletters Format: 135 X 200 px File formats: if (non-animated), jp (no swf format possible) Full banner in newsletters Format: 468 x 60 px File size: max. 50 KB File formats: if (non-animated), jp (no swf-format possible) Sponsored video Videos Format: 640 x 360 px Bit rate: 1mbit File formats: wmv-file, Windows Media Video 9, FLV Flash 30 second film clips are enerally best viewed. We therefore advise keepin the film clips short. Sponsored mailin Maximum 4 (news) messaes are supplied in Word of maximum 100 words per messae Imaes: if (animated and non-animated) or jp (no swf format possible) Partner mailin Header Format: 748 x px File size: max. 150 KB File formats: jp, if (animated en non-animated) Business information text: preferably supplied in Word (NAL, URL, address) Imae material Format: in consultation File size: max. 1 MB File formats: jp, if (animated and non-animated) General comments For each order, the advertiser supplies the URL to which the online advertisement must link. The required resolution of if, jp and pn files is 72 dpi. Delivery and services are subject to the advertisin terms and conditions of MYbusinessmedia b.v. Mini sites Imaes File formats: jp, if, pn (animated and non-animated) File size: max. 2 MB Loo for teaser/block From our partners/mini sites File formats: 80 x 40 px, jp or if (animated and non-animated) File size: 500 kb Header mini sites File format: max. 960 x 100 px, jp, if, pn (animated and non-animated) File size: max. 2 MB leaderboard Format: 728 x 90 pixels File size: max. 49 KB File formats: if, jp, swf* (these may be 39 kb) Lare rectanle Format: 336 x 280 pixels File size: max. 49 KB File formats: if, jp, swf* (these may be 39 kb) full banner Format: 468 x 60 pixels File size: max. 49 KB File formats: if, jp, swf* (these may be 39 kb) This position can also be used for an advertorial. Customer then supplies a banner filled with text Loolink Format loo: 60 x 30 px + 40 text characters (includin spaces and punctuation) File size: max. 49 kb File formats imae/loo: if, jp, text in word * For a.swf file always supply a separate.if file, provided with a click ta. Note: the click ta must be present in the.swf not in the if file Advertisement material for website and newsletters: Contact person is Debby Buter: +31 (0) , MYbusinessmedia, PO Box 58, 7400 AB Deventer, the Netherlands advertisement rates (all prices exclude VAT, subject to chane) Online Monthly Packae Textilia.nl continues to be innovative to help you, the advertiser, improve how you brin your product to the attention of your taret roup. So we offer a new proposition: the Online Monthly Packae. Extra attention: This very interestin proposition has a hih attention value and ives you the opportunity to improve your product marketin for an entire month. You will be spotlihted on the site and in the weekly newsletter! Online packae 980,- For a whole month, you can have a teaser on the homepae and in the online business uide and a teaser in all the weekly newsletters. Online monthly packae 750,- For a whole month, a teaser on the homepae and in the online business uide. Formats Leaderboard: 728 x 90 pixels Lare rectanle: 336 x 280 pixels Loo link: 60 x 30 pixels Full banner: 468 x 60 pixels Textilia is part of the MYfashion cluster of MYbusinessmedia. MYfashion also consists of Sportcult, Benels and Schoenvisie. MYbusinessmedia also has the followin clusters in its portfolio: MYautomotive, MYmaritime, MYtradin, MYenineerin, MYhealth, MYfood, MYbusiness, MYmedia and MYindustry textilia. Editors You can mail press releases and other information for the editors to: Textilia is published by MYbusinessmedia MYbusinessmedia b.v. Joan Muyskenwe 22 Textilia is: 1096 CJ Amsterdam a member of The Netherlands Full banner or advertorial in newsletter In eneral newsletter 800 per week In sement newsletter 200 a time Partner mailin 1,200 a time Sponsored mailin op de website Loo link Full banner Leader board Lare Rectanle Advertorial/sponsored content incl. teaser in newsletter Rectanle video Mini site Expert lo Ask about our other online options too. Online vacancies (incl. vacancies newsletter) Place 1 vacancy 350 Place 5 vacancies 300 Place 10 vacancies 250 1,500 a time 300 per month 400 per month 700 per month 850 per month 750 per week 1,275 per month 6,000 per year 1,500 per year For more information about combination options, etc. please contact Sales. Anne Wesselman tel.: +31 (0) , Susana Mourelle Fernandez tel.: +31 (0) ,
7 TT0410_cover.indd :14:36 10 reasons to advertise 1. Increase familiarity with your existin labels/brands. 2. Present your new collections/products. 3. Announce your participation in trade fairs. 4. Recruit trained and experienced personnel from the fashion industry, for example via Textilia.nl or throuh the newsletters with 24,000 subscribers. 5. You reach a motivated reader, 70% of whom are subscribers to the maazine and Textilia.nl has 50% returnin visitors every month. 6. Textilia offers many other cross-media applications for your messae, for example via the site with over 75,000 monthly unique visitors. 7. Thanks to the fact that people tend to keep Textilia, your advertisement will still come to the attention of the reader several months later. 8. Textilia is an authority in the market with an averae circulation of over 24,000 readers, 24,000 newsletter subscribers and 75,000 unique visitors from the fashion industry. 9. Hihest paid circulation of all fashion maazines in the Netherlands (HOI 2010). 10. More frequent publications than other fashion maazines, so if you want your advertisement to be as up-to-date as possible or you are lookin for personnel fast, choose Textilia. Professioneel in de mode 7,50 22 januari 2010 jaaran 89 #04 MANNENMODE In short, Textilia is the best medium for taretin the professional in the fashion industry! Inkoopids winter 2010/2011 Geen recessie bij Just Brands Innovatie loont Hulp bij liquiditeitsdrama Kinderdaverblijf voor mannen? Pitti Uomo-nieuws Not yet a subscriber to Textilia? Call our customer service department for an affordable subscription: or send an to