Microsoft Auto 4.1. Driving Connectivity.

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1 Microsoft Auto 4.1 Driving Connectivity

2 MICROSOFT AUTO : PAGE 03 Microsoft Auto 4.1 Driving a connected lifestyle Committed to the automotive industry As an industry, telematics and in-vehicle infotainment is evolving. Consumers increasingly expect on-the-go access to multimedia content and productivity applications, driving market opportunities for integrated solutions. They want vehicle-based systems that let them use their personal digital devices and formats, and look for innovative, connected entertainment, driver assistance, productivity, and communication services in the vehicles they buy. With more than ten years in the automotive space, Microsoft Auto is invested in helping manufacturers and suppliers meet evolving customer demands and compete globally. As part of the Windows Embedded portfolio, the Microsoft Auto 4.1 platform offers a broad partner ecosystem encompassing 8.5 million developers worldwide to provide ongoing support and resources. Microsoft Auto leads the automotive infotainment industry by enablng vehicle-centered, connected software-plus-services designed to transform the driver and passenger experience. In today s competitive in-vehicle technology space, Microsoft Auto 4.1 provides a flexible, robust, high performance platform that enables manufacturers and suppliers to create differentiated, market-driven solutions. This latest release builds on the award-winning Microsoft Auto 4.0 platform with new features and functionality, and is a smart choice for bringing telematics and infotainment solutions to market faster with lower costs. OEMs With accelerating product development cycles and increasing pressure on development costs, design flexibility is key to staying ahead of the competition with device compatibility updates, and features that enable drivers to stay connected. Microsoft Auto 4.1 is an investment in a high performance, extensible platform, and enables OEMs to seamlessly integrate consumer electronics devices and services into vehicles, with a short development time, and while maintaining competitive price points. Suppliers Standardizing development on one platform maximizes supplier capability to meet a broad range of OEM requirements across multiple geographies. Microsoft Auto 4.1 provides a scalable platform with layered software architecture and standardized interfaces that maximize code reuse so suppliers can focus on innovation. In addition, powerful development tools provide flexibility with a wide variety of supported third-party components. Consumers Escalating consumer demand for sophisticated vehicle entertainment and communication systems does not have to be at odds with affordable vehicle pricing. In-vehicle solutions developed on the Microsoft Auto 4.1 platform offer integrated features that keep consumers connected with familiar content, while making it easier to keep vehicles updated and compatible with the latest consumer devices and in-vehicle services.

3 MICROSOFT AUTO : PAGES Success Stories Read more success stories at Fiat Group Automobiles and Microsoft jointly developed the infotainment system Blue&Me, which empowers customers to connect their personal mobile devices with the integrated solution found in many vehicle models from Fiat, Alfa Romeo, Lancia, Iveco, and Fiat Light Commercial Vehicles. In less than two years a totally new infotainment concept was created from scratch. The competitively priced Microsoft Auto-based infotainment package is voice-controlled and comes with Bluetooth wireless technology and USB connectivity, allowing drivers to connect a large number of mobile phone models, in addition to media players. The Blue&Me system is based on a modular structure, and can be easily updated to support different services. For example, customers can download language packs from the Fiat Web site and update their system to support a language not originally installed, or add a new application as soon as the carmaker makes it available. As of July 2009 more than 850,000 vehicles equipped with Blue&Me powered by Microsoft have been sold. Blue&Me MAP is a multi-functional portable navigator that gives drivers a completely integrated and connected infotainment experience. The Blue&Me TomTom personal navigation device helps find the best route based on date and time of travel, and locates the nearest gas station, points of interest, and emergency services within an area. With an original design developed with Magneti Marelli specifically for the Fiat 500, the device represents a new frontier in the portable navigation systems market. Fiat eco: Drive collects all necessary data relating to vehicle efficiency and, through the Blue&Me USB port, transmits it onto a standard USB key that the driver plugs into a PC. The Fiat eco: Drive system presents the driver with detailed environmental performance factors, including the CO2 emission level for each trip. Available free of charge via Web download, it analyzes the driver s style and recommends modifications to reduce CO2 emissions and save money on fuel. Ford SYNC is a factory-installed fully integrated in-vehicle communications and entertainment system developed by Microsoft and Ford that provides drivers with hands-free voice-activated control over mobile phones and digital music players. It automatically connects phones and music players with the in-vehicle microphone and sound system. Most popular media players work with Ford SYNC, including ipod, Microsoft Zune, Plays for Sure devices Certified for Windows Vista or compatible with Windows 7, and most USB storage devices. Supported audio formats include MP3, AAC, WMA, and WAV. By the end of 2009, Ford will install SYNC on all of its vehicle models. Ford SYNC is based on an ARM 11 processor, 64 MB of DRAM, and 256 MB of flash memory. Customers can use the USB port to update the software to work with the newest personal electronic devices. Ford Work Solution is an award-winning in-dash computer developed by Ford and Magneti Marelli and powered by Microsoft Auto that provides high-speed Internet access via the Sprint Mobile Broadband Network and navigation by Garmin. This system allows customers to print invoices, check inventories, and access documents stored on their home or office computer networks right on the job site. SYNC with Traffic, Directions, and Information provides simple, hands-free access to personalized traffic reports, precise turn-by-turn driving directions, and up-to-date information, including business listings, news, sports, and weather updates. 911 Assist connects the vehicle s occupants, through their mobile device, to 911 operators in the event of an airbag deployment. Vehicle Health Report shows vehicle diagnostics, scheduled maintenance and recall information, and lets drivers schedule service online at syncmyride.com. Blue&Me Nav extends the phone and media functionalities with an embedded phone and GPS system. It provides a simple, user-friendly satellite navigation system through pictograms and it can be activated by voice command and/or buttons on the steering wheel. Blue&Me Nav with Services offers SOS Emergency, Info Services, and Insurance Services that can be personalized. The Microsoft-Fiat partnership has garnered several industry awards for innovation, including the Excellence in Technology of the Year Award for European Automotive Telematics and Infotainment market from Frost & Sullivan, the Telematics Update of Detroit, which recognized Blue&Me as the best telematics solution of the year, and the Eurostars 2006 prize from Automotive News Europe. Continental is using Microsoft Auto for its Multi Media Platform (MMP), which provides powerful, secure, flexible, and easy-to-update in-vehicle multimedia systems. The Continental MMP software architecture clearly separates vehicle functions from entertainment functions, making it possible to quickly react to future innovations and market trends. Continental s scalable concept ensures top performance with deep integration. For high-end systems, another CPU and graphics processor provides additional power for online services and 3D graphics applications. The hardware is equipped with standard consumer electronics interfaces, so that mobile devices, such as USB storage devices, ipods, or SD cards, can be easily networked with the MMP. The MMP also provides a Bluetooth wireless technology interface, so that consumers can use mobile phones for hands-free phone calls or mobile data services.

4 MICROSOFT AUTO : PAGE 06 Microsoft Auto 4.1 Feature Highlights A host of enhancements Microsoft Auto 4.1 builds on the industry-proven 4.0 platform. This release extends Bluetooth wireless technology support and media player functionality. It includes a large set of integrated, tested, and flexible middleware components, as well as hundreds of components available with Windows Embedded CE 6.0 R3, enabling Microsoft Auto based systems to scale across a broad range of automotive makes and models. Capitalizing on these tools and on the broad Microsoft partner ecosystem, manufacturers and suppliers can reduce development costs and speed time to market while extending customers lifestyles into the vehicles they drive. Microsoft Auto 4.1 Feature Highlights = New in Microsoft Auto 4.1 Bluetooth Technology Support Phonebook Implementations Media Player Support Bluetooth EDR (with SSP) Message Access Profile (MAP) 1.0 Calendar download from mobile phone: vcal 1.0 / ical 2.0 supported formats Calendar download features: Generic Object Exchange Profile (GOEP) 1.1 Object Push Profile (OPP) 1.1 Serial Port Profile (SPP) 1.1 Phonebook Access Profile-PCE (PBAP) 1.0 Advanced Audio Distribution Profile (A2DP)-SNK 1.2 Audio/Video Remote Control Profile (AVRCP)-Controller 1.4 Hands-Free Profile (HFP) 1.5 and 1.0 support Dial-Up Networking Profile (DUN)-DT & GW 1.1 Message Access Profile (MAP) 1.0 SyncML Special Pairing Features and SSP Secure Simple Pairing Support: Tuned through testing against more than 100 shipping SSP devices and at worldwide Bluetooth UPF events Numeric Compare Pairing Out-of-Band Pairing Just Works Pairing Phonebook SyncManager: Utilizes both Pocket Outlook Object Model and a cache mechanism to improve contact download performance Supports public and private OBEX store strategies Fully tested with devices for complete legacy compatibility Contact number and memory budgeting Multi-number handling Qualified Message Access Profile: Bluetooth SIG-qualified Message Access Profile implementation MAP provides functionality for new message notifications, folders for incoming and send, etc. Microsoft Auto 4.1 automatically supports SMS download and storage via MAP Technology Preview of upcoming support for DLNA media device integration Acts as a DMP attached to a DMS or M-DMS with LPCM, MP3, or AAC audio streaming Media Core Browse API support Performs device identification for future device interoperable behaviors Playlist support Feature Enhancements: Multi-application access to media index iphone/ipod Touch Firmware 3.x support Supported Media Device Classes: Tag to Purchase support for ipod/iphone Microsoft Zune 1.0, Zune 2.0, and Zune HD Certified for Windows devices using Media Transfer Protocol (MTP) Mass storage (USB and SD) Audio streaming over Bluetooth wireless technology 2006 Seven industry J.D. Powers & Associates Customer Satisfaction Award for Alpine s Windows Automotive powered device Award Highlights: 2007 Ten industry CNET Editor s Choice Award 9.0/10.0 for JVC s Windows Automotive powered KD-NX Three industry Bluetooth SIG: Best of CES 2008 for Ford SYNC 2009 Seven industry CES Innovation Award 2010 for Ford Work Solution and SYNC connectivity systems powered by Microsoft Auto

5 M For more information about Microsoft Auto 4.1: Visit: Find or become a Microsoft Auto partner: For a list of supported media players and phones: For information on Windows Embedded CE 6.0: Microsoft Corporation. All rights reserved.

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