IEEE Section & Society Corporate Lead Program

Transcription

1 IEEE Section & Society Corporate Lead Program How to Make Money for Your Section Michael Spada IEEE Marketing Manager

2 Today s Agenda IEEE needs your help How the program works Why companies need IEEE information IEEE product overview IEEE product demonstration Questions

3 Nearly half IEEE s revenue comes from our Publishing products 8% 17% 28% Membership Publications Conferences Other 47% IEEE 2004 Revenue = $275 million

4 Over 2/3 of IEEE s publishing sales come from online products 30% 70% Online products Other products IEEE 2004 Revenue = $275 million

5 IEEE s online sales come from three major customer groups $9.8 $20.7 $58.0 Academic Corporate Government Sales are in $ millions. Online sales total $88.5 million

6 Future online sales growth must come from the corporate sector Government market is too small Academic is highly penetrated around the world! Less room for growth Still THOUSANDS of technology companies internationally to subscribe to IEEE products! and we need YOU to help develop our leads!

7 IEEE has online publishing products for any size company Size Publishing Products Large IEEE/IET Electronic Library (IEL) Medium Small IEEE Enterprise All-Society Periodicals Package IEEE Conference Proceedings IEEE Enterprise Usually the best option

8 IEEE publishing products are priced right for companies Publishing Products IEEE/IET Electronic Library (IEL) IEEE Enterprise Level 1: 350 articles ($14.28 per article) Level 2: 800 articles ($12.50 per article) Level 3: 1,750 articles ($10 per article) All-Society Periodicals Package 2006 price $111,200 $4,995 $9,995 $17,500 $37,995 IEEE Conference Proceedings $44,995

9 IEEE content has broad appeal Antennas Biomedical Engineering Computing Electrical Engineering Industrial Engineering Nanotechnology Nuclear Science Power Remote Sensing Security Aerospace Circuits Communications Energy Information Technology Optics Radiology Software Transportation Wireless

10 Why does IEEE need your help? YOUR section or society may have the corporate contacts to generate quality sales YOU can help the IEEE grow by providing those leads

11 What s in it for you? YOUR section or society can get a rebate of the sales price! Not just once, but also with each subscription renewal

12 What s in it for you? If IEEE closes a sale as a result of your lead, your Section or Society will earn: Enterprise Level 1 Enterprise Level 2 Enterprise Level 3 IEL, ASPP or Conference Proceedings $700 rebate per sale $2,000 rebate per sale $3,500 rebate per sale $3,500 per sale

13 How does it work? Target companies in your region or area of interest Enlist members of your section or society who have contacts within those companies Have them see if company is interested in free trial of an IEEE product! IEEE has developed sample scripts and s that members can easily adapt as needed

14 How does it work? If company is interested, fill out lead form at IEEE Marketing will then! Contact customer! Set up trial & IP range! Track usage! Follow up trial! Send invoice! Close sale & collect payment

15 How does it work? Companies will receive a 14 day Enterprise trial*! 14 days of unlimited searching and viewing of abstracts! 10 article downloads to file cabinet Companies that order within 30 days of trial expiration keep their 10 trial article downloads Free trials are also available for IEL, ASPP & POP

16 How does it work? Payments will be made to sections & societies for successful orders quarterly Sections/societies will continue to receive rebates for as long as customer continues to renew

17 To submit a lead, go to

18 Basic information needed for IEEE to follow up

19 Note on Conflict of Interest All IEEE volunteers and staff should be sensitive to real or apparent conflicts of interest in the course of their work on behalf of the IEEE and/or, in the case of volunteers, their employer (see IEEE Code of Ethics, article 2). When a conflict of interest or the appearance of a conflict should arise, the individual s first responsibility to the IEEE or his or her employer, as the case may be, is the full and candid disclosure of the facts and circumstances surrounding the conflict to the disinterested persons responsible for approving the proposed transaction. In the case of the IEEE Sales Rebate Program, volunteers who may seek new or renewal licenses for IEL or other IEEE electronic products from their employer or other organization to which they may owe a fiduciary duty should be sensitive to the appearance of a conflict of interest. Even though a volunteer will not derive a personal benefit from the new or renewal license between the IEEE and the volunteer s employer, each volunteer should take steps to be familiar with his or her employer s conflict of interest policy and take all necessary steps to assure that he or she fully complies with such policy

20 Why Companies Need IEEE From IEEE - a world renowned leader in the industry In terms of price, we offer the best value over anything else on their shelves See Commercial Journals Twice as Expensive as IEEE Offer content in a wide range of disciplines Best content available

21 The World s Best Content IEEE publishes the top-cited journals in the field Year after year, IEEE journals are ranked as the top-cited journals in the fields of Electrical & Electronic Engineering, Telecom, Computing and more. IEEE information speeds innovation The top patenting companies cite IEEE articles more than any other publisher. Study: IEEE Information Drives New Patents Online access increases productivity Access to the leading journals is critical to the work of scientists and researchers, saving them time and resulting in increased productivity

22 IEEE Publishing Products Overview IEEE/IET Electronic Library (IEL) Our most comprehensive package. IEL provides access to almost a third of the world's current electrical engineering and computer science literature. Over one million full-text documents comprise the entire collection of IEEE and IEE journals, transactions, conference proceedings, and active technical standards Price: - $111,200 IEEE All-Society Periodicals Package (ASPP) The world's core collection of engineering, electronics, and computer science periodicals, including 124 IEEE journals and magazines Price: $37,995 IEEE Proceedings Order Plans (POP All) IEEE s classic collection of the world s leading conference proceedings. This online collection allows access to as many as 600 current conference proceedings and a backfile to Price: $44,995 IEEE Enterprise Flexible access for any-sized organization. Purchase a set number of downloads in advance from the full collection of IEEE magazines, journals and conference proceedings. Level 1: 350 articles ($14.28 per article) $4,995 Level 2: 800 articles ($12.50 per article) $9,995 Level 3: 1,750 articles ($10 per article) $17,500

23 Enterprise Product Definition Provides access to: Journals Conferences Standards Backfile Full-text docs Functionality Usage rights Price Sold to All IEEE (no IEE) All IEEE (no IEE) None 1988 plus select titles to 1950 Choose from over 1,200,000+ articles Filing cabinet to view/share docs 5 simos, unlimited searching and viewing of abstracts Level 1 - $4,995: 350 downloads ($14.28/article) Level 2 - $9,995: 800 downloads ($12.50/article) Level 3 - $17,495: 1,750 downloads ($10/article Corp & Govt, not Academic

24 How does Enterprise work?

25 Login Using Your Username and Password Start by logging in. This enables access to File Cabinet, Advanced Search features, AbstractPlus records and the ability to download and view full-text PDFs. If the account is IP authenticated, you will be logged in automatically

26 Using an IEEE Enterprise Subscription (assumes you are logged in) Browse titles or look for the latest issue of a journal Click on Search options to search for specific documents that will help you do your work Or Click on IEEE Enterprise and File Cabinet to view documents previously downloaded by anyone in your company

27 Search Example

28 Search Results You may wish to click on an abstract link to view the abstracts / summary and other bibliographic information to help decide if you want to download the full text article to the Enterprise file cabinet.

29 View the Abstract To decide if you want to download the full text article to the file cabinet Search terms highlighted in red View the PDF full-text by clicking on this link or hit the back button to return to search results

30 Accessing a PDF From your search results, clicking on a full-text link for an IEEE journal article or conference proceeding paper from 1950 to the present will provide full-text access (automatically opens up your Enterprise file cabinet) Account information informs users of existing documents filed and downloads remaining. Currently 3 documents filed. Click Add to File Cabinet to add new document to IEEE Enterprise file cabinet to enable a full-text view of the paper

31 The Paper Has Been Added to Your File Cabinet Account information informs users of existing documents filed and downloads remaining. Now 4 documents filed. Use Quick Find to locate documents in file cabinet. The paper you requested has been added to the file cabinet (articles listed by order of download date) Click to view the full text. This is a paper previously downloaded to the file cabinet. Any views of articles previously downloaded are not counted against your account

32 Automatically opens up Acrobat to view PDF. Here you can use Acrobat s page-turning, zooming, and printing features Viewing a Full-Text PDF From your Enterprise file cabinet, clicking on a full-text link will provide access

33 Questions? Contact Us! Marc Apter (Vol.) John Vig (Vol.) Jonathan Dahl (Staff) Michael Spada (Staff) Send us a lead!