1 University Master s Degree in Arts and Cultural Management Official programme Academic year
3 Index Presentation Objectives Aimed at Methodology Curriculum Work experience programme Teaching staff UIC Barcelona campus Admission process
4 Dal Verme Milano Theater - Francesco Ameli
5 Presentation Cultural Managers are multi-skilled and multi-disciplinary professionals whose work is carried out right in the centre of policies, institutions, and, above all, cultural projects. In fact, they are key players in the inner workings of the cultural system. Along with a rich cultural baggage and a special sensitivity towards artistic creation, cultural managers have to have indepth knowledge about the work processes involved in the design, production and dissemination of cultural products or services. There are some elements shared between all of these, in other words, certain procedures, systems and strategies which managers use. These tools are key to the academic programme for this Master s course, since they set out the basic functions of cultural managers in their professional environment. Further theoretical material is added to this nucleus and the two pathways towards specialisation- either visual arts and cultural heritage, or creative cultural industries- provide a more in-depth look into the work dynamic which is specific to each of these cultural sectors. This Arts and Cultural Management study programme came into existence in the Universitat Internacional de Catalunya in the year 2000 with the aim of providing students and professionals with a comprehensive education in this field. This is based on three key characteristics: a highly practical approach, an international approach and a strong emphasis on entrepreneurship. This programme is taught within the city of Barcelona, which has a top class cultural provision and cultural projects which have an impact at an international level. It is a cosmopolitan city in which the cutting-edge, creativity and innovation coexist with a rich artistic and cultural heritage, and this adds a unique character to the city and its inhabitants. Centre responsible Faculty of Humanities Campus Barcelona Campus Credits 60 ECTS Schedule From October 2015 to July 2016 Timetable Monday to Friday between 17:00 and 21:00 Language This Master s programme is divided into two groups: one group is taught in Spanish and the other is taught exclusively in English. 5
6 Objectives This UIC s Master s Degree provides a comprehensive education in arts and cultural management. The objectives of the programme are set out below: 1. To provide a theoretical reflection on culture in the 21st century as well as its social impact. 2. To raise awareness of those elements which make up cultural policy at local, national and international levels. 3. To teach students how to analyse the cultural fabric of a society and formulate diagnoses which identify both needs and opportunities. 4. To teach students how to apply management tools to issues of finance and financial management, human resources, marketing and communication, programming and cultural productions. 5. To promote personal skills in terms of entrepreneurship. 6. To raise awareness of the specific management of each cultural sector. 7. To teach students to evaluate cultural projects and programmes. 8. To help students become incorporated into professional practice. 9. To promote a sense of social responsibility and a commitment to ethics.
7 Aimed at This Master s course is aimed at university degree-holders (with or without work experience) who are interested in analysing the specific problems involved in cultural management and receiving a comprehensive education which equips them to develop professionally within the cultural sector. It is especially recommended for: - Recent young graduates or those with little experience who would like to acquire specific knowledge about cultural management and become incorporated into the labour market based on theoretical and practical training. - Active professionals or those with various years of experience who would like to improve their education in some/any of the cultural management fields, in terms of methodology and/or management processes. Methodology This programme takes a highly practical approach. Theoretical presentations are combined with analysis and the discussion of practical cases in the classroom. These classes are complemented with visits to cultural institutions and conference cycles given by experts in the field. The content within the curriculum is taught by specialised lecturers/professors as well as professionals with experience in each of the different areas of arts and cultural management.
8 Curriculum The curriculum is divided into five modules: three of them correspond to the subjects providing the theoretical and practical framework of the Master s course and are divided into three terms, from October to July. In the third trimester students can choose between two different pathways which correspond to two specialisations within the field of culture: Management of the visual arts and heritage (in Spanish) and Management of creative cultural industries (in English). The fourth and fifth modules are dedicated to professional work experience and the Master s Final Project and will be undertaken throughout the duration of the academic year. Module 1: Theoretical-practical principles for the cultural manager First term (from October to December) Module 2: Tools for cultural management Second term (from January to March) Society and culture in the 21st century Cultural institutions and policies Tools for managing culture Legal aspects of arts management Funding for culture Cultural communication Cultural marketing Creation of cultural companies Module 3: Analysis and management of cultural sectors Third term (from April to July) Pathway 1. Management of the visual arts and heritage (in Spanish) Management of the visual arts Management of cultural heritage Management and curatorship of exhibitions Pathway 2. Management of creative cultural industries (in English) Publishing industry management Audiovisual industry management Performing arts management Module 4 Module 5 Work placement in a cultural company or institution Cultural project 8
9 Work experience programme The work experience is one of the main cornerstones of the Master s curriculum since it ensures that students are able to join cultural companies or institutions, apply the knowledge they have acquired throughout the course, and develop professional competences which are specific to cultural managers. There are currently more than 130 cultural entities collaborating on our work experience programme. These work placements are awarded with a total of 12 credits which is equivalent to around 250 / 300 practical hours and they will be carried out during the academic year or over the summer. The cultural project involves creating a proposal for an innovative product, programme or cultural service which is viable and sustainable to produce within the framework of today s society. The project will be carried out throughout the duration of the academic year and students will be advised by a team of tutors who are experts in designing and undertaking cultural projects. 9
10 Teaching staff This Master s course involves more than 20 lecturers and visiting lecturers/professors of many different nationalities (approximately 50% of them are from abroad). The great majority of them are from different areas of public and private cultural management heritage and museum studies, performing arts and music etc., which means they are able to provide the tools necessary to carry out this profession in highly diverse environments. Oriol Aguilà (Spain) Funding for culture Mr Aguilà holds a MBA from ESADE. He has been working in the Gran Teatre del Liceu Foundation since Since 2005 he has been the Director of Communication, Marketing, Commercial Action and Arts Patronage in this Foundation. Between May 2009 and October 2010 he was the Director of Strategy and Brands for the Catalan Corporation of Audio-visual Media. Since October 2010 he has been the Director of the Castell de Peralada Festival. Mónica Amor (Spain) Audiovisual industry management Ms Amor has an MBA from the San Pablo CEU University of Madrid, a Master s in Audiovisual Production and a degree in Media Business from the Complutense University of Madrid. She is currently the Account and Company Services Manager at TV3, the Catalan TV network. Prior to this she was Account Manager in Activa Multimèdia Digital in charge of various commercial projects. Magda Anglès (Spain) Cultural communication Ms Anglès has a degree in Humanities from Pompeu Fabra University and has completed additional courses at La Sorbonne (Paris IV) and The London School of Economics. After working as a copyeditor at Arquitectura Viva magazine, she worked in the Publishing and Communication Department at the Joan Miró Foundation and at the Centre for Contemporary Culture of Barcelona, where she edited In Favour of Public Space (CCCB & Actar, 2010). Jorge Bernárdez (Spain) Performing arts management and tutor of Cultural projects MBA with a specialisation in cultural organisations. He has studied in Barcelona (Master s in Cultural Management, UB), in London, (Music Management in London City University) and also in Montreal (Cultural Marketing in HEC Montréal). More than 15 years of experience in cultural organisations (Orquestra Simfònica del Vallès, the 2004 Cultural Forum in Barcelona, the Poble Espanyol). Carme Cluselles (Spain) Gestión y comisariado de exposiciones Ms Cluselles has a Bachelor s degree in Geography and History from the Universitat de Barcelona. She also has a Master s degree in Cultural Management from the Universitat de Barcelona. She also holds a degree in the Restoration and Conservation of Cultural Property, from the School of Arts&Crafts in the Diputación de Barcelona. She is the Manager of the Tomàs Balvey Museum-Archive, in Cardedeu, Catalonia. Between 2008 and 2012, she was the Director of Granollers Museum, in Catalonia. Alba Colombo (Spain) Cultural marketing Dr Colombo is a lecturer at the Universitat Oberta de Catalunya and at the Universidad Pompeu Fabra. She is co-director of the ACCION CULTURA editorial line and a lecturer at various universities. Alba is an expert in cultural marketing, cultural industries, cultural economy and the management of large events. Diane Dodd (United Kingdom) Cultural institutions and policies and responsible for Cultural projects Dr Diane Dodd is a researcher, author, editor and consultant in the field of international cultural policy. She is currently employed by IFACCA (International Federation of Arts Councils and Cultural Agencies) as their European Liaison Officer. She also coordinates ConnectCP (an international database on cultural policy experts). Jordi Durán (Spain) Performing arts management Mr Durán completed his education in Art Direction and Dramaturgy in the ESAD Theatre Institute in Barcelona in Since then, he has worked as a Production Assistant for workshops in ESAD in 2001, as a Production Office Coordinator for Espai Lliure. He has been in charge of the Artistic direction of the Dimitri Ialta theatre company since He is currently the Artistic Director of the Fira de Teatre al Carrer in Tàrrega festival (Spain). Mohammed Elrazzaz (Egypt) Tools for managing culture Mr Elrazzaz (Cairo, Egypt) holds a BA degree in Commerce / Economics (Cairo University), a diploma in Hispanic / Cultural Studies (University of Granada) and a Master s in Cultural Management (UIC, Barcelona). He has 10 years of banking experience as Head of International Investor Relations, and 8 years of cultural promotion experience. He is the founder and mastermind of a cultural community. He was awarded for his Cultural Promotion work by UNESCO in María Mut (Spain) Legal aspects of arts management; Dr Mut is a former scholar from the Patronatge Català Pro Europa, and is currently undertaking a PhD on International Law at the UIC. She is also a research fellow in the Institute of Commonwealth Studies (University of London) and a research assistant in the Institut Carlemany - Institute of European Studies (UIC). Jordi Padró (Spain) Patrimonio cultural Mr Padró holds a BA in Geography and History from the University de Barcelona. He is a consultant in heritage, museology and cultural tourism. He is the founder and director of STOA, propuestas culturales y turísticas SL. He is a lecturer on various courses, undergraduate and graduate seminars on culture and tourism management and local development. He has acted as a consultant for various institutions on matters related to cultural and tourism policies, museum programming and production, territorial revitalisation projects and the interpretation of cultural and natural resources. Christoph Pasour (Germany) Audiovisual industry management Mr Pasour is a TV Producer who holds a degree in Art History and Media Studies from the Freie Universität Berlin (Germany) and also Edinburgh University (UK). He was the project manager and curator at the Museum for Cinematography in Potsdam, Germany; commissioning Editor in the film department of the 3sat cultural television channel (Germany/Austria/Switzerland). 10
11 He has acted as producer/author of documentaries since 2005 for production companies in Berlin, Hamburg and Barcelona for broadcasters such as ARTE, 3sat, ARD, ZDF, RAI, YLE, TV3. Antònia Maria Perelló (Spain) Gestión de las artes visuales Dr Perelló has a PhD in Art History from the Universitat de Barcelona. She is Chief Curator for the MACBA collection. She has lectured on the Master s in Museology course at the Universitat de Barcelona ( ). She has curated and authored books and research articles in specialised journals on art and architecture. Alfons Puigarnau (Spain) Society and culture in the 21st century Dr Puigarnau is graduated in History of Art at the Universitat de Barcelona with honors and got his doctorate in 1999 with a thesis on the analysis of the symbolism in European culture. Since 2001 he is professor of Aesthetics at the School of Architecture of Universitat Internacional de Catalunya where he runs the History of Culture Department. His current research is based on topics like the history of city and urban culture in Western societies, where globalisation is rapidly changing identities, shapes and scenographies. He is a member of the International Federation for Theatre Research as well as a scholar of the International Society for Neoplatonic Studies. Visiting scholar at The Warburg Institute since Currently publishes in academic Journals and often lectures before a wide range of audiences. Since 2011 he is the Editor in Chief of The Vitrubusier Foundation Press, based in the cities of Barcelona and New York. Tomislav Rimac (Croatia) Creation of cultural companies Dr Rimac earned his Ph.D. in Management from the IESE Business School, University of Navarra, his M.B.A. from the Joseph L. Rotman School of Management, University of Toronto, and his B.A.Sc. in electrical engineering from the University of Zagreb. His research focuses on entrepreneurship directed at social change. He has been a lead researcher in Spain for two European Commission financed FP7 framework social entrepreneurship and social innovation projects and has extensive teaching experience, in English and Spanish, at undergraduate, graduate and EMBA levels at Autonomous University of Barcelona, Pompeu Fabra University and Stockholm School of Economics. Prior to entering academia, Tomislav held managerial positions in Canadian financial industry and IT and engineering consulting sectors. Over the years, he initiated a number of social entrepreneurship initiatives in Toronto where he co-founded All Through The House a social purpose enterprise initiative of the St. Christopher House and Rotman Nexus consulting, an M.B.A. studentrun consulting agency specializing in not-for-profit and social enterprise consulting at the University of Toronto. Carlos Rivadulla (Spain) Legal aspects of arts management Mr Rivadulla is a law graduate from the UB. He holds a Master of Laws (Intellectual Property) in the Information Society (field of law) from the UOC. He was formerly an associate in Clifford Chance in the department of Industrial and Intellectual Property. He is the elected spokesman for the Intellectual Property and image rights department in the Il lustre Col legi d Advocats de Barcelona (ICAB). William Sinclair (United Kingdom) Funding for culture Mr Sinclair worked as an Arts Council England supported Arts Development Officer in the North of England for 11 years. He attended the U.K. National Arts Fundraising School. He was the General Manager and co-artistic Director of a multi-media performance company; he also served on the board of Dance City and as an adviser to the former Mime Action Group and Northern Media s Independent Cinema Exhibition Working Group. Bianca Southwood (Australia) Publishing industry management Ms Southwood holds a BA (Hons) in Applied Linguistics with French and Russian from the University of Brighton (UK) as well as Translation and Interpreting and Machine Translation at the London College of Applied Linguistics. She has worked as a freelance editor and translator, collaborating with: Paidós Ibérica, Destino, Columna, Grijalbo Mondadori, NH Hotels (Premio Mario Vargas Llosa NH de Relatos), TV3 (Sonygraf), FAD, the Teatre Nacional de Catalunya and La Cubana. Josep Torres (Spain) Funding for culture Dr Torres holds both a PhD and a degree in Economics and Actuarial Science. He has a Master s in Securities Markets and Derivatives. He also holds a diploma in Business Studies. Currently a lecturer in management and finance in universities and business schools, he also acts as a financial and business consultant and is a member of advisory committees. He has held management positions in financial companies, insurance companies, property agencies and higher education institutions. He is the correspondent academic at the European Academy of Management and Business Economics, a Board member of the Instituto de Actuarios Españoles (Institute of Spanish Actuaries) and Secretary of the Committee for the Evaluation of Businesses in the Associació Catalana de Comptabilitat i Direcció (Catalan Association for Accounting and Management). Krzysztof Zanussi (Poland) Audiovisual industry management Mr Zanussi is a film, theatre and opera producer and director. He formerly held the post of vicepresident of the Association of Polish Film-makers. He has been the Director of the TOR Film Studio of Warsaw since He is a member of the Pontifical Council for Culture in the Vatican. 11
12 Management team Marta Crispí (Spain) Director of the Master s degree Ms Crispi holds a degree in Geography and History from the UB. She has a PhD in Art History from the UAB. She has a Master s degree in Museum Studies from the University of Alcalá de Henares. She has taught in the UAB, in the Universitat de Girona and the UIC. She has worked on various museum and artistic heritage projects. Consuela Dobrescu (Romania) Coordinator of the Master s degree Ms Dobrescu holds a degree in Hispanic Studies and English Studies from the University of Bucharest (Romania). She has a PhD from the University of Navarra. She has been the Coordinator for the University Master s degree in Cultural Management since October 2009, and coordinator of Postgraduate studies in Cultural Management in the UIC since September
13 UIC The Universitat Internacional de Catalunya (UIC) is a private non-profit institution promoted by the Catalan Family Foundation. The UIC has been serving society since 1997 by offering quality, comprehensive university training and proamoting research based on the principles of Christian humanism. The UIC proposes a teaching model based on academic excellence that is characterized by teaching small classes and offering practical, personalized instruction where the maximum emphasis is on promoting key skills. The teaching project has a strong international approach and is implemented in close collaboration with the professional world. The university is equipped with the finest technical resources and a large professional team distributed on two campuses, one in Barcelona (with two 13,000 m 2 buildings in the upper part of the city) and the other in Sant Cugat (with more than 11,000 m 2 of space at the Hospital General de Catalunya), which means that students are the leading players in every day of university life. The UIC student body of 4,000 enjoys the following university services: CAMPUS BARCELONA The UIC s Barcelona Campus has two buildings on Carrer Immaculada that hold the Rector s office, central services, the ESARQ School of Architecture and the Faculties of Humanities, Economic and Social Sciences, Communication Sciences, and Legal and Political Sciences. The campus also has two buildings on Carrer Terré that hold the Faculty of Education. Also on this campus is the Institute of Advanced Family Studies (IESF) and the Charlemagne Institute for European Studies (ICEE). The campus boasts state-of-the-art facilities for theory and practical classes. There is also a main lecture hall with room for 400 people, Digital Media Studios, which has a television studio, a model workshop for the ESARQ School of Architecture, a selfaccess language lab, computer rooms and multipurpose work rooms. Accommodation and scholarships Sports International relations Library Languages Information technology Professional strategies Alumni Association University Dental Clinic Chaplaincy Solidarity 13
14 Admissions process, funding programmes, discounts and grants Access routes Anyone who fulfils one of the following requirements can apply for admission to this Master s programme: That they are the holder of an official Spanish university qualification or another one issued by a higher education institution in the European Higher Education Area, which allows the holder in the country of issue to gain entrance to a Master s Degree programme. That they are the holder of qualifications from education systems outside the European Higher Education Area but will be able to gain admission without requiring their qualification to be officially recognised. This is possible as long as the UIC is able to check that they have a level of education which is equivalent to the corresponding official Spanish university qualifications which would allow them to access postgraduate studies in the country of issue. Under no circumstances will admission through this route include official recognition of the prior qualifications of the interested party, nor their recognition for any purpose other than that of gaining entrance to Master s Degree studies. Admission procedure 1. Fill in the admission application form, which is available to download from the webpage of this Master s programme. 2. Admission will take place once you have provided/undertaken the following requirements: A copy of your university transcript/record. A letter of motivation. A copy of your CV (professional experience is not required, however it will be valued). The result of your written test. A personal interview. 3. Provide the Admissions and Information Service on the Barcelona campus with the following documentation (see access routes and contact details): Students with official Spanish qualifications An attested original copy of your university qualification or the document demonstrating that the qualification has been officially recognised, or an original attested copy of the receipt for payment of the fees for the issue of this qualification. An attested original copy of your academic transcript containing all the marks from the university courses you completed. Students with an official foreign university qualification A legally authenticated original photocopy of your university degree certificate. A legally authenticated original photocopy of your academic transcript including the marks you have achieved from the university courses completed. A certificate issued by the university of origin which indicates that this qualification entitles the holder to undertake postgraduate studies in the country in which it was issued. In all cases Two passport-sized photographs. A photocopy of your passport or National Identity Card. A recently updated copy of your CV. A letter of motivation. A legally authenticated photocopy of other university qualifications, including any postgraduate studies. If the original language of the documentation is not Spanish, an original sworn translation into Spanish of the degree certificate and transcript will be required. 14
15 We do everything we can do to attract the best talent Course reservation and enrolment Reservation Candidates accepted into this Master s programme will be contacted by and by post. Your place in the programme can be effectively reserved by depositing the stipulated amount for the programme no later than five days after receipt of the letter informing you that you have been admitted to the programme. The amount deposited will be subtracted from the total amount due for the programme. Once the reservation fee has been paid, if the student does not meet the course prerequisites as determined by state legislature or autonomous regulations, does not hold the required degree or does not effectively register, the UIC will refund the reservation fee in full. If after paying the deposit the student should choose of his own volition not to pursue the course of studies, the Universitat Internacional de Catalunya shall become owner, with no obligation to refund, of the entire amount received as a deposit on the place as compensation for the damages caused. If the student does not pay the reservation fee within the time period indicated, it will be understood that he or she is no longer interested in accepting the place in the course, and the UIC will cancel his or her spot, rendering the corresponding application null and void. Enrolment The registration period will be communicated to the people admitted who have reserved their place once all the anticipated places in the programme have been assigned. After official registration, you will have 10 calendar days to make a single payment of the outstanding amount due. Financing The UIC has agreements with different financial institutions to help students finance their studies under highly advantageous conditions. A number of public and private organizations also offer scholarships and study grants. Ask for information. Financial Aid and Discounts The UIC has agreements with various banking institutions to facilitate course financing under preferential conditions. Discounts Members of the Alumni Association are entitled to a 5% discount. More information Master 2.0 Join us on Facebook Blogspot mastergestioncultural.uic.es LinkedIn 15
16 Information and Admissions: Campus Barcelona Immaculada, Barcelona Tel. (+34) The data contained in this document are for the purpose of information. Their validity should be checked when registration is formalized.