Ali Reza Kohani. User Experience Designer

Transcription

1 Ali Reza Kohani User Experience Designer

2 About Me Award winning user interface, user experience, and software architect with nine years of experience. Philosophy Passion Meaningful experiences start with better design. Beautiful software rarely happens by accident, rather it is the result of quantitative analysis, research, user testing, sketching, flows, prototypes, and unrelenting attention to detail. Create engaging user experiences that bridge art and science to make the world a better place. 2

3 Experience Conducted interviews and usability testing to better understand current limitations and opportunities for i m p ro v e m e n t i n t h e m o b i l e communication space resulting in the design and implementation of the first magazine layout interface in mobile chat. First mobile application for downtown safety guides with realtime tracking of interactions, and issues including powerful reporting for stakeholders.! Increased frequency of guide interactions with public by 130% in the first month. Conducted interviews and usability testing of current Medicare enrollment process to better understand bottlenecks resulting in the design and development of a machine learning Medicare quoting engine for seniors.! Acquired by Word & Brown. 3

4 Chirp Communicator Visual Conversations 4

5 Lilly Smart primary persona age: 23 occupation: sales / marketing location: long beach, ca Share without limitations for a true and complete social experience. Lilly is a young professional who recently graduated from college. Her friends and family are spread around the globe. She is looking for social communication that connects her in a more meaningful way around conversation, not updates. use cases - Mute Conversations Unlimited Group Conversations Unlimited Participants in Group Conversations Native iphone, ipad, ipod Support Built in Photo Editor and Drawing Tools Landscape Use Chirp places conversation at the center of social communication. Archetypal User Primary Persona / Use Cases CONFIDENTIAL I want to chat with friends without all the clutter 5

6 70% Under 35 55% Social Influencers Key Stats 76% Female 10k Sessions in First 30 Days 76% Located in North America 49k Push Notifications in First 30 Days Archetypal User Assumption vs. Reality Chirp design, features, and colors were carefully chosen based on an archetypal assumptions and then validated through testing. The figures above demonstrate that the UX successfully connected with target demographic. CONFIDENTIAL 6

7 Chirp Communicator Conversation / Story View 7

8 Screen Flow High Level Functionality Overview Color Pallet Functionality Explanation Icon & Logo Chirp Communicator Development Documentation 8

9 Small Screen Utilize a magazine layout to maximize use of screen real estate and increase user engagement with content. Unpredictable Wireless Network Notify user when a message encounters network issues. Provide option to resend message based on network availability. Available Memory Optimize display content and conversations for fluid and speedy interaction while mindful of over burdening older models with poor memory management. One Screen Reduce need for excessive window switching while mindful of over packing features into a single screen. Chirp Communicator Mobile Constraints 9

10 Upcoming Song Preview Swipe Up for Next Song Pandora Music Player 10

11 Trader Stock Trading Platform 11

12 karen ames primary persona age: 64 occupation: retired location: newport beach, ca Karen is a retired senior who will become eligible for Medicare. Her daughter lives in another state and will help her in the review and plan selection process. Karen requires a plan with coverage for her medication and greatest choice in physicians and healthcare providers. use cases - Check medication coverage Check physicians availability Cobrowsing with daughter Compare plans Sort plans based on what is important to me Archetypal User Primary Persona / Use Cases Choosing the right plan shouldn t be so difficult 12

13 rita blake primary persona age: 35 occupation: insurance agent location: irvine, ca Rita is an insurance agent specializing in Medicare coverage options. She is looking for a tool that will help identify plans based on the unique needs of each client. use cases - Check medication coverage - Check physicians availability - Cobrowsing with client - Compare plans - Sort plans based on what is important to a client Archetypal User Primary Persona / Use Cases Confidently identify and recommend plans 13

14 Friendly Geolocation Address Book 14

15 HAB High Altitude Balloon Tracker 15

16 Drag Dots for Discovery Preferences atune Music Discovery 16

17 Body Map Surgical Site Mapping 17

18 Desktop UI ios Tablet Desktop vs. Mobile UX Geoffiti / ERemedy 18

19 Sitemap Desktop UI Sitemap / Desktop vs. Mobile UX Metaflavor / Geoffiti Mobile: Windows, Android, ios 19

20 Word Clock Abstract Time Display 20

21 Sleepio Built for a better nights sleep Sleepio tracks how much restful sleep you get, and provides helpful hints to improve rest by analyzing your environment, and sleep patterns. Use Cases & Features - Sleep more soundly - Identify sleeping behavior - Wake up refreshed - Track deep vs. light sleep - Track time it takes to fall asleep - Fall asleep faster - Power napping Sleepio Description / Use Cases / Features / Sketches 21

22 Experimental Luma is made of 60 individually illuminated words that light up based on frequency of their usage on Twitter over a given hour.! Created for Red Bull Creation using Arduino, and Processing, Luma is an exploration of data visualization through abstract and passive means. Fish controlled robot is a study of user empowerment through passive extrapolation of their intent. GAr is a study of self evolving design through the use of a genetic algorithm to optimize the properties of a load carrying vehicle. Exploration of generative art drawn by autonomous algorithmic agents. Experimentation to remove noise and clutter associated with tracking the stock market through the use of a physical passive visual indicator. Display of time using binary method. 22

23 Ali Reza Kohani