Portfolio. Alissa Briggs

Transcription

1 Portfolio Alissa Briggs

2 Hi there! I m Alissa, Director of UX at Brigade. I ve designed top-rated web and mobile apps, grown amazing talent, spoken at conferences like SXSW and UXPA, and been featured in top industry publications.

3 MANAGEMENT & CULTURE My approach to Design Leadership STRATEGY CRAFT

4 Management Set teams up for success by focusing on individuals strengths _ Role clarity, ownership, and feedback _ Transparency and communication _ Staffing for capability and growth _ Critique, coaching, and collaboration

5 Culture Create a supportive, respectful, and fun work environment

6 Strategy Partner with executives to define and evangelize user-centric vision Define roadmaps and targets that balance business and user requirements Advocate for close partnerships between design, PM, and engineering

7 Craft Proven experience leading design of complex products and services _ Interaction design _ User research _ Visual design _ Brand and marketing _ Prototyping _ Content _ Experimentation _ Customer care

8 Top Team Approval Scores +33 decision-making +21 engagement +17 confidence Thank you so much for being such an amazing manager. I really appreciate all the time and guidance you ve been giving me, and all the thought you ve put into helping me achieve my goals.

9 Case Study 1 Small Business Ecosystem

10 The Challenge Design a cohesive, multidevice experience across Intuit Small Business products.

11 Small Business Ecosystem 1. Design System

12 Role Department Representative Represented department customers, products, and use-cases. Contributed to creation of design system and patterns. Evangelized system across the company.

13 Before Disjointed experiences that show seams between products.

14 After Cohesive, deeply integrated experience with consistent visuals and interactions.

15 Defining visual and interaction frameworks

16 Outcome 6 months to completed design system 100 % adoption of design system across Small Business Group

17 Small Business Ecosystem 2. Design Approach Alissa Briggs Confidential

18 Role Design Lead Design Lead for team of 2-5 interaction designers, 2 visual designers, and 3 writers. Accountable for product success and upholding the new design system.

19 Challenges Legacy Product : bad UX and difficult to re-engineer Team Culture : designers viewed as tactical and unimaginitive Internal Politics : many stakeholders with strong opinions I had to uplevel the role of designers to help the team overcome political and technical constraints. Alissa Briggs Confidential

20 We established a clear design timeline that allowed for concept exploration.

21 We held an internal kickoff with stakeholders, care, and research leaders to collect opinions and customer learnings.

22 We used external examples to inspire the team to excellence.

23 We re-imagined two key areas: First Use and Paycheck Creation.

24 We explored design alternatives.

25 We gathered customer feedback via interactive prototypes.

26 We supported engineers with documentation.

27 Small Business Ecosystem 3. New Experience

28 Before After

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38 Outcomes 5 2x minutes to set up and run payroll new payroll subscriptions The set up was wonderful. It was easy to step through. Everything you need is right there. It was great! I m really excited it was so easy.

39 Case Study 2 Snap Payroll

40 Vision Help new employers calculate accurate paychecks with confidence.

41 Role Principal Designer I led design strategy and execution for our two-pizza startup team. DESIGN RESEARCH PROTOTYPE STRATEGY Executed end-toend UX design with support from visual designer and writer. Co-moderated research and usability. Created low and high fidelity prototypes. Worked with PM to define strategy and roadmap.

42 Team Philosophy Lean UX Used rapid and collaborative design process User Driven User research and experimentation drove strategy and roadmap Emotion Focus Defined and designed for emotion as a key strategic advantage

43 Target Customer Linda New Employer Linda is excited to hire her first employee, but she s worried about payroll because making a mistake could put her business in jeopardy. Price-sensitive Payroll newbie Afraid of mistakes Free Easy Inspire Confidence

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45 Suggest next steps

46 Pre-fill difficult info

47 Selectively don t pre-fill

48 Share what happens behind the scenes

49 Show the math

50 207K downloads 690 ratings* So simple and innovatively designed. *as of 6/19/14 It s fool proof!

51 Thanks! linkedin.com/in/alissabriggs