BIG DATA STARTUPS: Discovery Event. June 14, 2012 Menlo Park, California

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1 BIG DATA STARTUPS: Discovery Event June 14, 2012 Menlo Park, California

2 TABLE OF CONTENTS Welcome 3 Agenda 4 PRESENTING COMPANIES 10gen 5 Agilone 7 Apigee 9 Birst 11 Bottlenose 13 Cloudant 16 DataStax 19 Delphix 22 FullContact 24 Hadapt 26 Huddle 28 InsightsOne 31 Integrate 33 Kaggle 35 Lucid Imagination 37 MemSQL 40 Metamarkets 42 NuoDB 44 Placed 46 Platfora 48 Sumo Logic 50 Tempo 52 HOST BIOGRAPHIES Gerald Brady 54 George Hoyem 55 2 Big Data Startups

3 WELCOME Good afternoon and welcome to today s Big Data Startups: Discovery Event, bringing some of the most exciting private companies together with the CIA and some of the leading companies in America. On behalf of Silicon Valley Bank (SVB) and In-Q-Tel, we would like thank you for joining us for what promises to be an exciting afternoon. We believe Big Data is a transformative business opportunity and are excited to bring together such a broad cross-section of companies together on this topic. We were overwhelmed with the response for today s event, which made selecting the companies all the more difficult. To all the companies joining us today, we say thank-you. This is the second-year that In-Q-Tel and SVB have collaborated on the Big Data Startups: Discovery Event. We at SVB are incredibly proud of our relationship with In-Q-Tel and the CIA. We owe them a debt of gratitude for all their help bringing today s event to life and for the work they do. Together with our partner, In-Q-Tel, we believe connecting entrepreneurs with larger companies and government is more important today than ever before, especially as the pace of technology change accelerates. A final word of thanks is due to all of the company and government executives joining us today. We are thrilled to have you join us today and appreciate your time and support. Welcome again and thank-you for joining us today. Gerald Brady Managing Director Entrepreneur Services Group Silicon Valley Bank Big Data Startups 3

4 AGENDA 12:00 12:45 p.m. Registration and Lunch 12:45 12:50 p.m. Welcome Remarks 12:50 1:30 p.m. Keynote Presentation 1:30 1:38 p.m. Tempo 1:38 1:46 p.m. Sumo Logic 1:46 1:54 p.m. Platfora 1:54 2:02 p.m. Placed 2:02 2:10 p.m. NuoDB 2:10 2:18 p.m. Metamarkets 2:18 2:26 p.m. MemSQL 2:26 2:34 p.m. Lucid Imagination 2:34 3:00 p.m. Break (25 mins) 3:00 3:08 p.m. Kaggle 3:08 3:16 p.m. Integrate 3:16 3:24 p.m. InsightsOne 3:24 3:32 p.m. Huddle 3:32 3:40 p.m. Hadapt 3:40 3:48 p.m. FullContact 3:48 3:56 p.m. Delphix 3:56 4:16 p.m. Break (20 mins) 4:16 4:24 p.m. DataStax 4:24 4:32 p.m. Cloudant 4:32 4:40 p.m. Bottlenose 4:40 4:48 p.m. Birst 4:48 4:56 p.m. Apigee 4:56 5:04 p.m. Agilone 5:04 5:12 p.m. 10gen 5:12 5:22 p.m. Closing Remarks 5:30 6:30 p.m. Networking Cocktail Reception 4 Big Data Startups

5 Max Schireson President Presenter Biography As President of 10gen, Max is responsible for building and extending 10gen/ MongoDB s market leadership. Prior to joining 10gen, Max spent 7 years at MarkLogic, provider of a database for unstructured information, where he played a variety of executive roles including Chief Operating Officer. Under Schireson s leadership, MarkLogic ranked as the 4th fastest growing software company in Silicon Valley in Deloitte s 2008 Technology Fast 50. Prior to MarkLogic, Max spent 9 years at Oracle where he served as Chief Applications Architect and Vice President, ECommerce and Self Service Applications. Max enrolled to study Mathematics at UC Berkeley at age 14 but in classic Silicon Valley fashion left for the technology industry without a degree. Big Data Startups 5

6 10Gen 10gen.com Founded: 2008 COMPANY PROFILE Company Description A company that commercializes, develops and supports MongoDB. Management Team Dwight Merriman, CEO and Founder; Elliot Horowitz, CTO and Founder; Max Schireson, President Product Overview 10Gen provides support, services, consultation and development for the open source NoSQL database, MongoDB. Investors Flybridge Capital Partners, Sequoia Capital, Union Square Ventures Recent Announcements 10Gen s strategy is to build revenue through their support and services contracts around open source MongoDB. They will also produce some proprietary management and scalability tools that ease deployment and management of MongoDB at an enterprise level. 6 Big Data Startups

7 Omer Artun CEO and Founder Presenter Biography Omer Artun is Founder & CEO of Agilone. Omer holds a doctorate degree from Brown University where he studied under Nobel Laureate Physicist Leon Cooper on pattern recognition, data mining and complex systems modeling. Between 1999 and 2002 he was a consultant with McKinsey & Company, consulting hightech and retail companies on strategy development. He specialized in analytical areas such as pricing, direct marketing, and customer segmentation. Between 2002 and 2003, he was VP of Strategic Marketing at CDW/Micro Warehouse, a $6B direct reseller of technology products. Between 2003 and 2006, he was Senior Director of B2B Marketing at Best Buy at its newly founded Best Buy for Business division. Dr. Artun was also an Adjunct Professor of Marketing at NYU Stern School of Business, teaching graduate-level relationship marketing and analytical marketing courses. COMPANY PROFILE Company Description Agilone s SaaS-based predictive customer intelligence platform turns marketer s raw data into effective marketing programs. In addition, Agilone s solution fully integrates with third party application types such as data management, marketing intelligence, predictive analytics and campaign execution. By bringing together all of these functions into a single suite of applications, marketers are given visibility to spot key trends in their data and act on them faster and easier than ever. Big Data Startups 7

8 Agilone agilone.com Founded: 2005 Management Team Dr. Omer Artun, Chief Executive Officer & Founder; Bill Kiriakis, Vice President of Sales; Amanda North, Vice President of Marketing (Interim); Anselme Le Van, Vice President of Product; Jari Koister, Vice President of Technology Product Overview Agilone s cloud-based customer intelligence platform helps marketers maximize customer lifetime value at the optimal marketing spend. Agilone s advanced algorithms helps clients know what customers are likely to buy resulting in increased sales and decreased marketing costs. Agilone s standard suite of applications help marketers overcome hurdles. AGLXOne: Elastic real-time data processing platform built from ground up for marketing analytics. AGLXOne integrates, cleanses, enhances and runs algorithms on data that powers marketing intelligence. AGLXOne is an open and flexible platform and integrates easily with any major enterprise marketing application. NextOne: NextOne is the intelligence layer within the Agilone platform which provides sophisticated correlation, clustering and propensity models. ReportOne: ReportOne provides visibility into marketing spend effectiveness, gives alerts and analysis capabilities about the business and surfaces all underlying deterministic and predictive calculations. CampaignOne: CampaignOne is a multi-channel campaign execution engine with built in modeling capabilities which ensures real time access to the customer intelligence platform. Investors Sequoia Capital Go To Market Strategy A combination of direct sales and channel/partner sales. Partners Agilone has several top tier partnerships with companies like Silverpop. Agilone is currently engaging additional potential partners and is set to grow its number of partners significantly in the next few months. 8 Big Data Startups

9 Anant Jhingran VP Data Presenter Biography Dr. Anant Jhingran (PhD Berkeley) joined Apigee from IBM where he was VP and CTO for IBM s Information Management Division and Co-Chair of IBM wide Cloud Computing Architecture Board. He was responsible for the technical strategy for databases, information integration, analytics, Big Data, and helped deliver IBM s PaaS capabilities. Dr. Jhingran has had a wide impact on IBM s business in warehousing, search, e-commerce and analytics on structured and unstructured data. He has received several awards including IBM Fellow, IIT Delhi Distinguished Alumnus Award, President s Gold Medal for highest GPA at IIT Delhi, IBM Academy of Technology, and has authored over a dozen patents and over 20 technical papers, including frequent keynotes in industry and academic conferences. COMPANY PROFILE Company Description Apigee is the leading provider of API products and technology for enterprises and developers. Over 200 enterprises like Comcast, GameSpy, TransUnion Interactive, Guardian Life and Constant Contact and thousands of developers use Apigee s technology. Enterprises use Apigee for visibility, control and scale of their API strategies. Developers use Apigee to learn, explore and develop APIbased applications. Big Data Startups 9

10 Apigee apigee.com Founded: 2004 Management Team Chet Kapoor, CEO; Anant Jhingran, VP Data; Brian Mulloy, VP Products; Chris Vogel, VP Solutions; Don Dixon, VP Finance; Ed Anuff, Mobile Platforms; Gregory Brail, Technology; Jen Mazzon, Products; Joe Monzo, Sales; Michael Gardner, Engineering and Operations; Sam Ramji, Strategy; Scott Regan, Marketing; Srinivasa Gandhi Sampath, Solutions; Srinivasulu Grandhi, Engineering and Solutions Product Overview The company s products include Apigee Premium, a self-service API management tool for providers; Apigee Enterprise, an on-premise, software/ hardware, or cloud service that offers security, scalability, compliance, mediation, business-critical analytics, policy management, and developer community tools for enterprises, and Apigee Service. Investors Norwest Venture Partners, Third Point Management Company L.L.C., and Bay Partners Go To Market Strategy Apigee is a leading provider of API technology and services for enterprises and developers. With APIs, businesses can quickly reach new customers and partners by enabling the development of an ecosystem of apps that connect to their Web services, data and brand. Social media giants such as Facebook and Twitter have proven the power of APIs for fueling a massive number of apps around their business. Now, organizations in every industry are tapping the power of APIs to reach huge new markets through apps on a virtually unlimited array of platforms from smart phones and PCs, to DVRs, in-car computers and many others.today, hundreds of companies including AT&T, Netflix, ebay, Pearson, and Gilt Groupe as well as thousands of software developers use Apigee to simplify the delivery, management and analysis of APIs. Partners Apigee partners include companies such as IBM, HP and SAP. Recent Announcements Apigee had recently announced several major new customers such as Pearson Publishing, Getty Images, ebay, Korea Telecom and WAC. The company also recently announced the acquisition of Usergrid, a leading mobile app API provider. 10 Big Data Startups

11 Brad Peters CEO and Co-Founder Presenter Biography Brad Peters is the CEO and co-founder of Birst. Brad has spent the last 10 years building analytics products and solutions. Prior to working at Birst, he helped found and later led the Analytics product line at Siebel Systems which forms the basis of Oracle s current OBIEE product family. Recognizing the limitations of enterprise analytics offerings and the revolutionary power of Cloud technologies, Brad founded Birst in Brad started his career as an investment banker for Morgan Stanley in the New York M&A practice. Brad regularly blogs for Forbes. com where he writes about Cloud and business software related issues. Brad received a BS and MS in electrical engineering and computer science from UC Berkeley, where he was a National Science Foundation Fellow. He received his MBA from Harvard Business School. COMPANY PROFILE Company Description Birst is based in San Francisco, CA. We focus on bringing the benefits of fact-based decision making to a much broader audience than ever before by providing enterprise-class analysis and reporting that is quick to deploy, easy to use, and affordable. Founded in 2005 by Business Intelligence experts (founding team of Siebel Analytics which became Oracle OIBEE), we focus on what we call Agile Business Analytics a single place to manage all of your organization s analytics along with the agility to answer questions that span departments, data sources, and deployments. Big Data Startups 11

12 Birst birst.com Founded: 2005 Management Team Brad Peters, CEO and Co-Founder; Paul Staelin, VP, Customer Success and Co-Founder; Ryan Ried, VP, WW Sales; Rick Spickelmier, CTO and VP of Engineering; Wynn White, VP, WW Marketing; Sharon Gordon, VP, Alliances and Partners; Stefan Schmitz, VP, Product Management; Andrew Marks, VP, Professional Services Product Overview Birst approaches business analytics differently. We provide the agility and deployment flexibility of SaaS, while retaining the capabilities of enterpriseclass BI. Birst offers a robust, multi-tenant BI platform that unifies traditional siloed BI technologies, automates data management tasks, and greatly reduces complexity speeding deployments and reducing overall costs. Birst is delivered either as SaaS or via an appliance (which can be installed on-premise behind a firewall). Birst offers visualization capabilities including dashboards, reporting, ad-hoc queries, and mobile support, while additionally providing fully integrated ETL, data warehousing, OLAP, and more. Birst provides powerful analytics to organizations of all sizes, without dependency on IT. With the Birst solution, an organization can take raw data and turn it into actionable insight quickly and easily. Investors Sequoia Capital, Doug Leone; Hummer Winblad, John Hummer; DAG Ventures, Young Chung Go To Market Strategy Direct sales through in-field and inside sales team accounts for two thirds of business. Indirect sales to other ISVs who embed Birst for their analytics solutions (OEM) accounts for remaining one third. Partners Technology partners include Par Accel, SnapLogic, Informatica, and Salesforce. com. GTM partners include BlueWolf, Tricore, Cervello, DMG, and numerous others. Recent Announcements numerous announcements since start of year, including customer wins, new partnerships, survey findings, awards won, etc. Major recent announcements include: May 2: Funding announcement ($26M from Sequoia Growth) February 8: Hadoop suppor December 15: First relational in-memory database for analytics September 27: First SaaS-based appliance for BI 12 Big Data Startups

13 Nova Spivack CEO Presenter Biography Nova Spivack is a technology futurist, serial entrepreneur, angel investor, and one of the leading voices on the next-generation of search, social media, and the Web. Nova is presently CEO of Bottlenose, a startup that is spearheading the next evolution of search and discovery on the social Web. He also advises and/or invests in several startups including Klout, The Daily Dot, StreamGlider, Live Matrix, Chronos Trading, PublishThis, Sensentia, Cambrian Genomics, and Energy Magnification Corporation. In 1994, Nova co-founded one of the first Web startups, EarthWeb, which led to a record-breaking IPO in 1998, and a second IPO of spinout, DICE.com, in He then worked with Stanford Research International (SRI), to co-found their startup incubator, nvention (which launched SIRI), and participated in the DARPA CALO program, one of the largest artificial intelligence projects in US history. Following that, he co-founded Radar Networks, which produced Twine, one of the first consumer applications of the Semantic Web. Big Data Startups 13

14 Bottlenose bottlenose.com Founded: 2010 He is chairman of The Earth Dashboard initiative, a non-profit initiative to build a shared online dashboard to visualize the real-time state of the planet. Nova also serves on the board of directors of the Common Crawl Foundation, a nonprofit, 5+ billion page, free and open search index of the Web. Nova is a frequent speaker and blogger, and writes guest-articles for publications such as TechCrunch, Mashable, GigaOM, and SiliconAngle. He has authored more than 30 granted and pending patents in areas from search, to advertising, social media, mobile apps, the semantic web, augmented reality, interactive TV, and personalization. Nova earned his BA in Philosophy from Oberlin College in 1991, with a focus on the philosophy of mind and artificial intelligence. In 1992, he attended the International Space University, a NASA-funded graduate-level professional school for the space industry. He also participated in research at the MIT Computer Science lab. You can find him on Twitter and via his blog, novaspivack.com. COMPANY PROFILE Company Description Bottlenose provides a breakthrough patent-pending technology for making sense of high volume, real-time information streams from social media, news feeds, and messaging apps. The company s core technology solves many of the key challenges of Big Data for the real-time social enterprise. The company was founded in 2010 by serial-entrepreneur Nova Spivack (EarthWeb, Dice, SRI, Klout), and CTO Dominiek ter Heide. Bottlenose has raised seed-funding from a number of leading angel investors and early-stage funds, including Gil Elbaz (Google, Factual), Andy Jenks (Autonomy, EMC), and Mark Lewis (EMC). The product is presently in beta and has received very positive reviews. The company is planning to raise a Series A round in Management Team Nova Spivack, CEO; Dominiek ter Heide, CTO 14 Big Data Startups

15 Product Overview Bottlenose, the company s Web-based portal, is the most powerful way to monitor and make sense of what is happening now on the social web. It provides a breakthrough way to instantly detect, monitor and visualize real-time emerging trends as they spread across the social web and news media. It is being used by social media influencers, marketers, global brands, government agencies, journalists, and enterprises to track and monitor their interests, influencers, customers, and markets. The company s StreamOS platform enables the development of highperformance real-time sense-making and discovery applications on the Bottlenose dashboard. The platform applies natural language processing, semantic search, information filtering, visualization, and business process automation to a growing array of real-time stream APIs. It is written entirely in Javascript and HTML5, and utilizes a novel distributed computing architecture. Investors The company has raised seed-funding from a number of well-regarded earlystage funds and angel investors, including Gil Elbaz (Google, Factual), Andy Jenks (Autonomy, EMC), and Mark Lewis (EMC), Stage One Capital, and others. Details can be found at Go To Market Strategy The company has been in beta since December of The go-to-market strategy is a freemium model namely, to provide a free app targeting individual professionals, teams and SMBs, and then to up-sell optional paid enterprise levels of service to customers who require more storage, security, automation, admin control, reporting, and integration capabilities. Partners The company is in discussion with several large enterprise software companies about potential partnering, but no announcements have been made yet. Recent Announcements In May of 2012, the company launched Beta 3.0 of Bottlenose.com, to very positive reviews in TechCrunch and several other publications. See bottlenose.com for details. Big Data Startups 15

16 Mike Miller Founder, Chief Scientist Presenter Biography Mike enjoys putting algorithms in the wild, solving problems for the first time, and building things. He honed his computing skills while studying the universe s fundamental particles and interactions, most recently at the Large Hadron Collider where he cut his teeth on Petabyte per second problems. At Cloudant he enjoys seeing his ideas transformed into superior code by an outstanding team. Mike holds a Ph. D. in Particle Physics from Yale, was a Pappalardo Fellow in Physics at MIT, and is currently an Affiliate Assistant Professor at the University of Washington 16 Big Data Startups

17 Cloudant cloudant.com Founded: 2008 COMPANY PROFILE Company Description Cloudant provides developers of big data and other data-driven web and mobile applications with the world s first globally distributed data layer as a service for loading, storing, analyzing, and distributing application data. The Cloudant Data Layer is a managed service that helps developers to eliminate the delays, costs, and distractions inherent in working with databases and their administrators, while providing unmatched scalability, availability, and performance. This capability accelerates time-to-market and time-to-innovation, because it frees developers from the mechanics of data management so they can focus exclusively on creating great applications. Cloudant is privately held and backed by top-tier investors including Avalon Ventures and Y Combinator. Management Team Derek Schoettle, CEO; Adam Kocoloski, CTO & Co-Founder; Alan Hoffman, VP Products & Co-Founder; Mike Miller, CSO & Co-Founder; Andy Ellicott, VP Marketing; Jim Peers, VP Finance; Rob O Brien, VP Customer Service; Brad Noble, VP Product Design & User Experience Product Overview The Cloudant Data Layer is a managed service for developers of fast-growing web and mobile apps who want a data layer they can grow into, not out of. Cloudant is a JSON database accessed via a RESTful, CouchDB-compatible API. It distributes data across a global network of data centers for fast, nonstop access from anywhere. It makes data replication and sync, text search and advanced analytics easy to do. Investors Avalon Ventures, Y Combinator Go To Market/Sales Strategy The Cloudant Data Layer is offered to developers of large-scale or fast-growing on-line apps such as those found in mobile computing, on-line gaming, marketing & advertising analytics, on-line learning and education and others. Big Data Startups 17

18 Cloudant enables them to build high-velocity big-data applications faster and grow them bigger to reach a global user base without having to hire IT operations people to do so. Cloudant is a NoSQL database service that is easier to develop with than SQL databases (e.g., MySQL). It is operated and scaled by the experts at Cloudant on behalf of its clients, unlike scale-it-yourself SQL and NoSQL (e.g., MongoDB) alternatives. Unlike other cloud database services (e.g., Amazon DynamoDB), only Cloudant offers the ability to replicate & sync data (for mobile & off-line apps) and scale globally across data centers for low-latency, non-stop access to data by users anywhere. Cloudant is licensed on a monthly subscription basis with prices ranging from $0 per month to several thousand per month depending on level of service. As of May 2012, Cloudant has over 150 paying customers, and over 7,000 people have signed up for the free service. Partners SoftLayer, Microsoft, Amazon, Heroku (Salesforce.com), Joyent Recent Announcements May 22, 2012: Cloudant Industry-First Data Layer as a Service Now Global. May 9, 2012: Cloudant to Contribute Big Data Capabilities to Apache CouchDB Project April 11, 2012: Cloudant Data Layer as a Service Adds Support for Joyent Cloud February 27, 2012: Cloudant Names Andy Palmer to Board of Directors 18 Big Data Startups

19 Billy Bosworth CEO Presenter Biography Billy is responsible for the day-to-day operations of DataStax. He has 20 years of experience in the database industry in roles ranging from DBA to senior executive. Prior to DataStax, Billy spent 6 years at Quest Software, a provider of systems management software, where his most recent role was VP and GM of the database business unit. Under his leadership, the industry-leading Quest database business grew from supporting traditional relational databases to a portfolio that now includes tools for cloud, NoSQL, columnar, and Hadoop databases, as well as business intelligence offerings. Prior to Quest, Billy led product teams for Embarcadero Technologies database productivity solutions. Billy holds a bachelor of science in computer science from the University of Louisville. Big Data Startups 19

20 DataStax datastax.com Founded: 2010 COMPANY PROFILE Company Description DataStax offers products and services based on the popular open-source database, Apache Cassandra that solve today s most challenging big data problems. DataStax Enterprise combines the performance of Cassandra with analytics powered by Apache Hadoop and enterprise search with Apache Solr, creating a smartly integrated, big data platform. With DataStax Enterprise, real-time, analytic, and search workloads never conflict, giving you maximum performance with the added benefit of only managing a single database. The company has over 140 customers, including leaders such as Netflix, Disney, Cisco, Rackspace and Constant Contact, and spans verticals including web, financial services, telecommunications, logistics and government. DataStax is backed by industry leading investors, including Lightspeed Venture Partners and Crosslink Capital and is based in San Mateo, CA. Management Team Billy Bosworth, CEO; Tom Aliotti, SVP Worldwide sales; Jonathan Ellis, CTO and Co-Founder; Matt Pfeil, VP of Customer Solutions and Co-Founder; Robin Schumacher, VP Products; Martin van Ryswyk, VP Engineering Product Overview At DataStax, we provide world-class products and services that help you move faster in the complicated world of handling big data. By leveraging the power of Apache Cassandra, our solutions deliver continuous availability without compromising operational simplicity, performance, or cost effectiveness. With DataStax, you can focus on your big data applications instead of battling complicate or inadequate infrastructure, no matter what the business throws your way. DataStax Enterprise 2.0 DataStax OpsCenter Enterprise Edition DataStax Community 2.0 DataStax OpsCenter Community Edition 20 Big Data Startups

21 Investors Lightspeed Venture Partners, Crosslink Capital Go To Market Strategy Direct marketing outreach to business and IT buyers seeking big data solutions. Well-known brand name customers adopting rapidly and providing reference and referrals to leverage sales. DataStax has made high profile contributions as committers to Apache Software Foundation by our own technical team. Brand positioning includes engagement to Influence LOB and IT decision makers through participation in cutting-edge software developer communities. Targeting Enterprise 2000 large Federal Agencies in North America and expanding coverage to EMEA and South America. Partners HP, Pentaho, Datameer, Quest, Digital Reasoning, Rackspace Recent Announcements May 10: DataStax Enterprise 2.0 available with HP Cloud Services Customers can now run their Big Data workloads on DataStax Enterprise on HP Cloud Services, with operational simplicity and unmatched scalability. March 21: DataStax Enterprise 2.0 released. The industry s first complete big data solution designed to manage real-time, analytic, and now enterprise search data, all in the same database cluster. The platform delivers a comprehensive, integrated data management solution that manages real-time data with Cassandra, provides batch analytic capabilities with Apache Hadoop, and enables enterprise search on that same data with Apache Solr. Big Data Startups 21

22 Jedidiah Yueh President and CEO Presenter Biography In 1999, Jedidiah Yueh founded Avamar, a software company that pioneered data de-duplication and shipped a billion-dollar product in the backup and recovery industry, with over 20,000 current customers. Today, de-duplication is a high priority for enterprise data centers, and the technology has become a must-have feature or product for major storage and software vendors. Data de-duplication strips away redundant data to make disks more cost effective than tape media for storing a wide variety of data types, such as daily, repeated backup sets. EMC acquired Avamar in November 2006 for $165 million. EMC executives have stated that Avamar is the best performing investment for EMC since VMware. Yueh has demonstrated a successful track record for identifying new market opportunities and staying ahead of industry trends. As VP of Product Management at EMC, Yueh helped launch the Avamar Data Store and the Avamar Virtual Edition in 2007, two innovative and successful products that have helped EMC maintain a leadership position in the industry. Prior to Avamar, Yueh served as Chief Operating Officer for NTD, an optical storage startup. He brings over a decade of experience in the software and data storage industries and has more than 6 patents or patents pending. Yueh graduated Phi Beta Kappa, magna cum laude with an AB from Harvard University. Under former President George H. Bush, he was designated a US Presidential Scholar, one of the highest academic achievements awarded nationally. 22 Big Data Startups

23 Delphix delphix.com Founded: 2009 COMPANY PROFILE Company Description Delphix enables agile data management through intelligent software that eliminates redundant infrastructure and slow processes. As a result, Delphix customers deliver better business applications more quickly and at lower cost. Management Team Jed Yueh, CEO; Kevin Mosher, EVP Worldwide Field Ops; Karthik Rau, VP Products and R&D; Rick Caccia VP Marketing Product Overview Server virtualization transformed the data center, dramatically lowering the costs and resources required to operate business systems. Those benefits have not yet been realized for enterprise databases and the applications that run on those databases. The costs and time required to approve, create, refresh, and recover enterprise databases have major impact on application development and operations. By virtualizing the data within enterprise databases, Delphix eliminates the need for redundant processes and costs in enterprise application delivery. Using database virtualization, the Delphix Agile Data Platform enables enterprise application teams to: Do 5x More: One major semiconductor firm used Delphix to increase project output by over 500%, completing 11 SAP projects when it previously could complete 2, with the same resources. Pay 10x Less: A global bank cut its database storage costs both CAPEX and OPEX by over $18 million per year with Delphix. Cut 5x Risk: A global Consumer Packaged Goods firm eliminated $20 million in annual downtime from SAP application errors by using Delphix for fast recovery and troubleshooting. Investors Greylock, Lightspeed, Jafco Go To Market Strategy Enterprise sales, through both a direct sales force and regional resellers. Delphix maintains direct commercial presence in North America and EMEA, as well as a direct presence, via cleared sales reps, in the U.S. Federal market. Recent Announcements April 12, 2012: Delphix Expands Agile Data Platform to Support Oracle Exadata March 20, 2012: Delphix Selected By AlwaysOn as an OnDemand Top 100 Winner March 14, 2012: Delphix Recognized By Computerworld As A 2012 Computerworld Honors Laureate December 8, 2011: Delphix and Informatica Receive Ventana Research 2011 Leadership Award Big Data Startups 23

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