presents Ride the Green Wave Or Be Swept Away! Sara Lamia, M.A., MCSP, CAPS, CGA President

Transcription

1 presents Ride the Green Wave Or Be Swept Away! Sara Lamia, M.A., MCSP, CAPS, CGA President February 16, 2008

2 The power of the wave Prepare buyers to ride the wave with you Seductive awareness Crafted education Purchase and process Pride in ownership Increased resale value Critical mass purchasing Benefits of the High Performance Home Energy efficiency Health Comfort Durability o Low maintenance o Safety Ecologically-responsible The power of quality Features of the High Performance Home: 1. Tight thermal envelope 2. Smart solar design 3. Heating/cooling for comfort and efficiency 4. Indoor air quality 5. Interior and exterior moisture management 6. Energy-efficient lighting, appliances and products 7. Performance testing

3 The power of an image A. Colorful, action photos of consumer dreams Energy savings (allows additional purchases) Health (allergy-free children) Durability (home withstands storms) Low maintenance (more leisure time) B. Eye-catching, easy-to-understand feature charts Lower operating costs more than offset any additional initial cost Health Increased resale value The Real Cost of Home Ownership Conventional Home Green High Performance Home Sticker price $300,000 $303,000 Monthly cash flow Mortgage Energy bill $1800 $ 375 $1825 $ 105 Total monthly cost $2175 $1935

4 Your Choice: 20 th or 21 st Century Home Features Conventional Green High Performance 2400 sq ft home Per month Per month Heating/cooling $ 349 $ 279 Water $ 135 $ 74 Total operating costs $ 484 $ 353 Room comfort Some hot/ some cold All rooms < 3 diff. Indoor air Dust/ allergens Clean, low dust, low allergens Resale value comps Certified green label The power of a label Simple, organic Buyer can (and wants to) explain it to others Display in prominent location (near doorbell) Your BEST advertising (don t charge buyers)

5 The power of the Internet Website should Download quickly Be controllable and navigable Invite interaction Avoid broken links The power of an experience The green tour A. Stake your claim B. Take a look under the hood C. Elegant essentials D. Welcome to the candy store E. Take a test drive

6 Are All Homes Built the Same Way? Comfort Durab. Energy Indoor Feature Advantage Efficien Air cy Low E windows Heat stays in during winter, out in summer Proper sizing of Calculated to ensure that the correct size equipment is installed Tight construction Advanced air sealing limits drafts and heat/cooling loss Quality insulation Blown-in insulation eliminates leaks Duct work sealed Tested to have less than 10% leakage for even temperatures Tankless hot Continuous hot water, saves space, lasts water longer Sealed combustion appliances High efficiency appliances State-of-art ventilation fans Sealed furnace, hot water and fireplace keep carbon monoxide out of home s breathing air 90% efficiency furnace, all ENERGY STAR-rated appliances Very quiet, removes humidity and cooking/bathroom odors Us # 2 # 3

7 Sara Lamia, M.A., MCSP, CAPS, CGA Sara s command of what green homebuilding means to groups that matter most builders who do the right thing and build green, and the families who spend their lives in these homes is unparalled in our industry. You ll never walk away from one of her talks without a firsthand understanding of what green means to your intellect, your health and your wallet. - Eileen Thornton Director of Sustainability Newland Communities Tampa, Florida Products for consumers: DVD Workbook Building Coach Inc Phone: sara@buildingcoach.com San Luis Street Fort Collins, Colorado Sara Lamia, M.A, MCSP, CAPS, CGA, President of Building Coach Inc. delivers sales training and marketing consulting nationally in an unforgettably entertaining style. Drawing on her firsthand experience, Sara explains the benefits and features of green design and products in ways that will attract buyers and sell more homes. Sara offers education courses for builders and REALTORS, creating an energized green sales force to sell high performance homes that deliver benefits of comfort, health, safety, eco-friendliness and low maintenance in addition to lowering the total cost of home ownership. National and Regional Speaker International Builders Show National Green Building Conference 50+ Housing Symposium National Systems Built SHOWCASE Midwest Builders Show Southeast Building Conference Southwest Builder Conference Sunbelt Builder Conference Atlantic Builders Conference 21st Century Building and Expo EEBA National Conference (Energy & Environmental Building) Northwest Building Conference Presentation and seminar topics for builders include: Create Mainstream Demand for High Performance Homes Sell High Performance Homes Like Hotcakes! What Exactly is the High Performance Home? Make Green Sexy! Marketing Materials to Attract, Romance and Sell Make Selling Green Fun: Maximize the Model Home Experience Magic Keys to Selling Green to 50+ Buyers The Perfect Match: Green and Gen Y Customer Service: How to Increase Sales, Cooperation and Referrals Increase Productivity: Turn Trades on By Turning Them Green Marketing and consultancy services includes: Marketing communication media creation Website design review and improvement Strategic business planning consultation Education curriculum development Sara has an Masters Degree from California State University and is a member of the National Association of Real Estate Editors, NAHB s Sales and Marketing Council, 50+ Housing Council and National Women s Council, and the National Association of REALTORS.