Greater Philadelphia Chamber of Commerce Marketing Roundtable

Transcription

1 Greater Philadelphia Chamber of Commerce Marketing Roundtable March 22, :00-11:00 AM Union League, Philadelphia, PA Cost: Free Members' $35 Non-Members From using various PR tactics to leveraging social media to grow your business, this event will explore the many ways your company can reach your target audience through marketing. Participate in roundtable discussions led by five regional marketing professionals who will share their success and advice. Discover how to achieve the results you desire by creating an effective marketing campaign. Panelists (to date): Public Relations- Sharla Feldscher- Sharla Feldscher Public Relations Interactive Marketing- Sam Huntington- Brolik Productions Branding- Nicole McCann- Letter 27 Social Media-Natasha Baglin- AYC Media More Information/Registration: Center City Proprietors Association Networking at Noon March 22, :00-1:30 PM The Capital Grille, Philadelphia, PA Cost: $20 Members; $30 Non-Members Join CCPA members and friends as we network at noon, hosted by CCPA member, The Capital Grille. Remember to bring plenty of business cards! More Information:

2 Business Wire How to Build a Better Online Newsroom March 23, :00 PM Webinar Cost: Free Every organization needs an online newsroom. It's the central communications headquarters for all of your company's news, information, and conversations with media, bloggers, consumers and influencers. Whether you're creating an online newsrom one from scratch or updating an existing one, universal tenets apply that can help you make the most of the effort. In this webinar you'll learn how to: Balance interest and utility. Organize navigation and content. Supply content specifically desired by media Tap social media Choose your newsroom URL Determine staff, training and administrative needs Register: IABC Philadelphia Persuasive Leadership: Getting Buy-In When It Counts

3 March 28, :30-7:30 PM PECO Building, Energy Hall B, Philadelphia, Pa Cost: $35 Members; $45 Non-Members; $10 Students Do you want your colleagues to support your top priorities-or block your every move? Do you want the budgeting process to focus on your unit's financial needs-or set off a counter-productive power struggle among fiefdoms? Do you want your staff to feel empowered and engaged-or groan about workloads and salaries? To achieve the positive outcomes you seek, you need more than formal authority. You have to sell your ideas. Join us to hear Dr. Mario Moussa discuss how you can achieve this! More Information/Register: Philadelphia AMA AMA Marketing Planning Boot Camp April 5-7, :00 AM DeVry University, Ft Washington, PA Cost: $600 Members; $860 Non-Members The ability to effectively develop the elements of a marketing plan is a critical success factor for marketing professionals, business managers, and entrepreneurs. The Marketing Planning Boot Camp, will give you the foundation to create a dynamic marketing plan of your own. During the program you will work with peers in a small group setting under close supervision of an expert in marketing plan development. Each group will create a marketing plan for the case study company specified at the beginning of the session. The Marketing Planning Boot Camp instructor will operate in a consultative mode with each small group to coach them on creating a

4 unique high quality marketing plan for the case study company. On the second day, each team will present highlights of their plan to the full class and will receive constructive suggestions, critique, and feedback from the instructor. Upon completion of the Marketing Planning Boot Camp you will have the tools and the confidence to begin doing marketing planning in your own organization. More Information: ault,0&cntnt01event_id=56&cntnt01display=event&cntnt01detailpage=&c ntnt01return_id=71&cntnt01returnid=71 PRSA Philadelphia PRSA at the Phillies April 5, :00 PM Citizen's Bank Park, Philadelphia, PA Cost: $60 Members; $85 Non-Members PRSA invites you to enjoy a major league evening at Citizens Bank Park when our beloved Phillies take on the New York Mets! All-Access Tour: Come out early for a guided, behind-thescenes tour of the media room, broadcasting booth, Diamond Club and Hall of Fame Club, and get an up close and personal look onto the field from the warning track! Nosh and Network: Join us for a networking social at the High and Inside Pub, located on the Terrace Level behind home plate. We'll be serving up ballpark fare, soda and beer, along with an unparalleled view of the city skyline - all included in your event registration fee! Game Time: Take a seat in Section 426 (between home plate and third base) to watch the Phillies take on the Mets!

5 Register: e11832a3-eb af cccc483 Center City Proprietors Association Make a Successful Marketing Video for the Web April 6, :00-1:30 PM Caesar, Rivise, Bernstein, Cohen & Pokotilow, Ltd, Philadelphia, PA Cost: $10 Members; $20 Non-Members In today's YouTube crazed society, video is more accessible and easier to create than ever. One 30-second video has the potential to create a customer for life, or -conversely -a hater that will plague you with negative comments and bad word-of-mouth. Small businesses must learn to properly utilize videos to market their products or services on the web. These same videos can also be used in offline and online branding, sales, marketing and PR strategies. A great video will pay off ten-fold. Join our BrainTrust with Peter Breslow for a presentation of tips and tricks and a discussion on what works and what doesn't. Sure, not every web video you shoot on your iphone will end up being the next Doritos ad, but a few hundred -or even a few thousand -views can lead to some serious moola for your business. More Information: NIRI Philadelphia Sell Side Roundtable April 7, 2011

6 Time: TBA Conshohocken Marriott, Conshohocken, PA Cost: TBA Stay tuned for more details! More Information: My Career Transition April Program April 9, :45-11:45 AM Penn State Great Valley, Malvern, PA Cost: Free Stay tuned for more details! More Information: Delaware BIO Annual Awards Gala 2011 April 11, 2011 Time: 5:30-10:00 PM DuPont Country Club, Wilmington, DE Cost: TBA Join us for Delaware's premier bioscience event recognizing exemplary

7 individuals for their work in promoting the industry. More Information: PRSA Philadelphia PR Institute 2011 April 18 - June 6, 2011 Time: TBA Location: TBA Cost: TBA Up-and-coming public relations professionals - it's time to broaden your knowledge-base and sharpen your communications skills as a participant in the 2011 PR Institute. This advanced training program prepares young professionals with the tools needed to excel in the industry, provide greater value to their organizations, and advance their careers. Whether you work at an agency, corporation or nonprofit, if you have 2-5 years experience in communications, this program is for you! Here's how it works: participants will compete on mock agency teams to create and pitch an integrated communications proposal to a real-life client. Past clients include PricewaterhouseCoopers, Big Brothers Big Sisters, and Toll Brothers. As part of this six-week program, participants attend weekly, two-hour educational sessions taught by leading industry practitioners on topics such as strategic planning, return on investment measurement, and presentation training. At the end of the six weeks, each team presents their final plan to the client and a program winner is chosen. The deadline to register is March 25, More Information/Register:

8 Business Wire Search Engine Optimization for Your Press Release April 20, :00 PM Webinar Cost: Free In this webinar, we'll share insights on applying modern Search Engine Optimization (SEO) to your Press Release using proven techniques, tips, and tools. From top to bottom, we'll walk you through optimizing your press release content for search engines and Google News. We'll demonstrate how to identify keywords for your press release and how to take advantage of the latest Business Wire features. Join us for this practical session on maximizing your press releases' chances of being found, seen and shared online. Register: IABC Harrisburg Personal Branding - Standing Out in an Over- Saturated Job Market April 20, :00-8:00 PM Susquehanna Room of Elizabethtown College, Elizabethtown, PA Cost: TBA Join us for a dinner meeting crafted and designed by IABC's Student Chapter at Elizabethtown College! The meeting's theme will be centered around resume development, as well as how to create a personal brand to

9 help job applicants stand out. More Information: Philly Ad Club 4th Annual Movers & Shakers Luncheon April 27, :00 AM - 2:00 PM Courtyard Marriott 21, Philadelphia, PA Cost: $55 Members: $80 Non-Members This luncheon is a prestigious opportunity to honor these three outstanding achievers in the Philadelphia Communications Industry. Through their personal efforts and leadership, they have had a significant, positive, memorable and profound impact on our professional community! Award Winners: Rebecca S. Campbell President, ABC Owned TV Stations David L. Cohen Executive Vice President, Comcast Corporation Robert W. Bogle President/CEO, The Philadelphia Tribune More Information:

10 NIRI Philadelphia Cinco de Mayo May 5, 2011 Time: TBA Mexican Post, Philadelphia, PA Cost: TBA Stay tuned for more details! More Information: Philadelphia Public Relations Association 2011 Hall of Fame Luncheon Honoring Matthew Cabrey May 10, :30 AM - 1:30 PM The Rittenhouse Hotel, Philadelphia, PA Cost: $65 Members; $75 Non-Members Please join us as we honor Matt at a special event you will not want to miss! More Information: The monthly calendar is compiled by the Philadelphia office of Business Wire and distributed by to interested clients and

11 other business contacts. Business Wire is not responsible for changes or updates made to events listed. Please check the event website for specific details, updates and to register. To have your event(s) considered for future calendars, Kate Carr.