10/7/2010. Agenda. Network for Good Overview. The Procrastinator's Guide to Year End Fundraising

Size: px
Start display at page:

Download "10/7/2010. Agenda. Network for Good Overview. The Procrastinator's Guide to Year End Fundraising"

Transcription

1 The Procrastinator's Guide to Year End Fundraising Stacie Mann Network for Good Agenda Quick Introduction Online Giving Trends Steps to Success Be Sure To. Questions? Page. 2 Network for Good Overview 501c3 public charity Founded in 2001 by AOL, Cisco and Yahoo! 40 employees, headquartered in Bethesda, MD $420M in donations processed for 60,000 nonprofits Offering simple and affordable online fundraising services Donation Processing Outreach Online Surveys EventsNow (NEW!) Making it easy to support any charity anywhere online via partnership Page. 3 1

2 Helping Nonprofits Page. 4 Agenda Quick Introduction Online Giving Trends Steps to Success Be Sure To. Questions? Page. 5 Most Giving Is Down 2009 giving down 9-11% Foundation giving down 9-13% (Foundation Center, GuideStar) Page. 6 2

3 The Good News. Online giving up is growing rapidly: ~50% annually Average NFG DonateNow User raised 17% more in 2009 Page. 7 Our 2009 Online Giving Snapshot Overall average donation amount down, volume up Average gift in 09 decreased 22% to $92 from $112 in 2008 Number of donations processed up 92% 58% increase in total gifts processed in 09 over 08 Nonprofits migrating fundraising activities online Strong growth in social networking sites Peaks of giving via campaigns Source: Network for Good, Despite Weak Economy, Online Giving Strong - $113 Million Strong - in 2009 Page. 8 December Donation Amounts 3

4 The Last Week Matters Most! Page. 10 Agenda Quick Introduction Online Giving Trends Steps to Success Be Sure To. Questions? Page. 11 Steps to Success 1. Get online if you aren t already there 2. Inspire your donors everyday 3. Optimize your donation form 4. Test drive your online donation process 5. Create a Why Donate page 6. Thank your donors 7. Make a plan for December Avoid procrastinating next year! Sources: Articles F123 Get a Jump on Year-End Fundraising by NFG & Procrastinators Guide by Sea Change Page. 12 4

5 #1 Collect Donations Online? The Basics Ability to process secure donations campaign tool that complies with anti-spam laws Website analytics tool (like Google Analytics) Listening tool (so you can monitor online conversations) Great follow-up for online donors and supporters Smooth integration between online and offline efforts Social media strategy Page. 13 #2 Inspire Your Donors Page. 14 The Broken Button Story Why me? Your audience needs to care about what you are doing. Why Now? Year-end, crisis, campaigns What For? Where exactly is a donor s money going? Who says? The messenger is often as important as the message. Page. 15 5

6 #3 Optimize Your Donate Form Make it short and simple Make error messages friendly & helpful Don t require an account Eliminate unnecessary fields Suppress global navigation Accessible security and privacy links Create search keyword ads; link to your donate form Page. 16 Donation Form That Works Page. 17 Sample Donate Form 6

7 Page. 19 Consider Homepage Hijack Page. 20 #4 Test Drive Your Donation Form Recruit subjects to help usability errors Wife, girlfriend, colleague or neighbor The mom test Videotape someone making a donation Ask for feedback Be a donor for a day (think mystery shopper) Page. 21 7

8 #5 Create A Why Donate Page Make a case for giving Include where the money goes Include 3rd party endorsement Provide links to financials Make it easy to find contact information Page. 22 #6 Thank Your Donors #1 reason people cite for not giving to nonprofits again Treat your donor like a hero, not an ATM machine. Thank your donors three times as often as you appeal for donations, make it personal Leverage your receipt page and auto-responder messages Show your donors their impact: Be transparent! Provide orientation for new donors Page. 23 #7 Make a Plan for December Set goals Re-inspire your donors monthly Listen to what your donors have to say Build a relationship through conversation, not appeals Small tweaks to home and donate pages Send last minute appeals Page. 24 8

9 Steps to Success 1. Get online if you aren t already there 2. Inspire your donors everyday 3. Optimize your donation form 4. Test drive your online donation process 5. Create a Why Donate page 6. Thank your donors 7. Make a plan for December Avoid procrastinating next year! Sources: Articles F123 Get a Jump on Year-End Fundraising by NFG & Procrastinators Guide by Sea Change Page. 25 Agenda Quick Introduction Online Giving Trends Steps to Success Be Sure To. Questions? Page. 26 Send Last Minute s 9

10 Resources Network for Good for Nonprofits: Network for Good Learning Center: Nonprofit Marketing Blog: Stacie Mann: 10

A Nonprofit s Guide to Recurring Giving

A Nonprofit s Guide to Recurring Giving ebook A Nonprofit s Guide to Recurring Giving Maximize Your Online Fundraising Results with Continuous Donations WWW.NETWORKFORGOOD.ORG /NPO A Nonprofit s Guide to Recurring Giving Maximize Your Online

More information

How To Use Digital Media Marketing to Boost Fundraising

How To Use Digital Media Marketing to Boost Fundraising How To Use Digital Media Marketing to Boost Fundraising Lucy Sytov Marketing and Annual Fund Manager, Central Scholarship LSytov@central-scholarship.org Before You Jump In Determine what you want to get

More information

Online Donations Insight

Online Donations Insight Online Donations Insight Use modern technologies to secure your fundraising future www.ezidebit.com.au Fundraising Managers Online giving grew by a massive 14% in Jan-Jun 2013 versus 1.5% growth in overall

More information

I CAN... ONLINE! I CAN Personal Advocacy Pages 2007-2008 Manual

I CAN... ONLINE! I CAN Personal Advocacy Pages 2007-2008 Manual I CAN... Tell my personal story Help create smoke-free communities Urge Congress to increase funding for NIH Make sure women can get mammograms Ask my friends and family to take action Recruit new members

More information

MID-YEAR PREPARATION. 10 Simple Steps to Get You Ready for Year-End

MID-YEAR PREPARATION. 10 Simple Steps to Get You Ready for Year-End MID-YEAR PREPARATION 10 Simple Steps to Get You Ready for Year-End IMPLEMENT SIMPLE STRATEGIES NOW THAT WILL MAZIMIZE YOUR YEAR-END FUNDRAISING EFFORTS. Did you know that most organizations receive half

More information

The Lukens Company Turning Clicks into Conversions: How to Evaluate & Optimize Online Marketing Channels

The Lukens Company Turning Clicks into Conversions: How to Evaluate & Optimize Online Marketing Channels The Lukens Company Turning Clicks into Conversions: How to Evaluate & Optimize Online Marketing Channels Turning Clicks into Conversions: How to Evaluate & Optimize Online Marketing Channels We ve all

More information

DIRECT MAIL THE POWER OF. Developing your direct mail program... For more information, contact:

DIRECT MAIL THE POWER OF. Developing your direct mail program... For more information, contact: CompanionBooklet 10/10/06 12:45 PM Page 1 COMPANION BOOKLET THE POWER OF DIRECT MAIL Developing your direct mail program... For more information, contact: 2819 Saint Paul Street Baltimore, MD 21218-4312

More information

Designing an Effective Landing Page

Designing an Effective Landing Page Designing an Effective Landing Page The Good, The Bad & The Ugly A fundraising eguide from your friends at About Us was founded in 2001 by Cisco, Yahoo! and AOL in response to September 11 th. When tech

More information

10 Fundraising Mantras for 2013

10 Fundraising Mantras for 2013 ebook 10 Fundraising Mantras for 2013 A free eguide from your friends at www.networkforgood.org/npo About Us was founded in 2001 by Cisco, Yahoo! and AOL in response to September 11 th. When tech giants

More information

Online Marketing: Building web traffic, growing your email list, increasing conversions, and integrating your program. Debbie Young Sean Powell

Online Marketing: Building web traffic, growing your email list, increasing conversions, and integrating your program. Debbie Young Sean Powell Online Marketing: Building web traffic, growing your email list, increasing conversions, and integrating your program Debbie Young Sean Powell Overview Websites as conversion tools Emails as conversion

More information

Online Donor Acquisition and Retention Course

Online Donor Acquisition and Retention Course Online Donor Acquisition and Retention Course Beginner Donor Acquisition Module 1a-c Introduction to Donor Acquisition What happens when someone shows up at your website? Key Performance Indicators: What

More information

Building a Fund Development Model in Your Nonprofit Organization

Building a Fund Development Model in Your Nonprofit Organization Building a Fund Development Model in Your Nonprofit Organization With over 80,000 registered charities and another 80,000 nonprofit entities seeking donations each year, it is little wonder that Canadians

More information

AFP. 6 Lists to. 800-666-3863 www.afpnet.org

AFP. 6 Lists to. 800-666-3863 www.afpnet.org AFP Information Exchange The Online Fundraiser s Checklist: 6 Lists to Get Your Nonprofit on Track ~ This AFP Information Exchange resource is provided by: Contact: Rebecca Higman 888-284-7978 fundraising123@networkforgood.org

More information

Donor Acquisition Campaigns for Small Nonprofits

Donor Acquisition Campaigns for Small Nonprofits SMART A N N U A L G I V I N G The Smart Guide to... Donor Acquisition Campaigns for Small Nonprofits The guide to designing and managing an affordable, small-scale direct-mail campaign that will recruit

More information

Social Media Usage Now Ubiquitous Among US Top Charities, Ahead of All Other Sectors

Social Media Usage Now Ubiquitous Among US Top Charities, Ahead of All Other Sectors Social Media Usage Now Ubiquitous Among US Top Charities, Ahead of All Other Sectors Introduction Conducted by: Nora Ganim Barnes, Ph.D. (nbarnes@umassd.edu) The University of Massachusetts Dartmouth Center

More information

free to breathe FUNDRAISING TIPS FUNDAMENTALS

free to breathe FUNDRAISING TIPS FUNDAMENTALS & free to breathe FUNDRAISING TIPS FUNDAMENTALS TABLE OF CONTENTS pg. 3 Steps for Fundraising pg. 4 Enhance Fundraising Efforts Seven Ways to Boost Your Fundraising Efforts One-A-Day: How to Raise $100

More information

Your Fundraising Campaign: A How-To Guide for Maximizing Success

Your Fundraising Campaign: A How-To Guide for Maximizing Success Your Fundraising Campaign: A How-To Guide for Maximizing Success Hello Fundraisers! We created this guide to help you maximize your fundraising success on Volunteer Forever. First of all, congratulations

More information

A Guide to Great Giving

A Guide to Great Giving A Guide to Great Giving For the last three years, #GivingTuesday has challenged individuals and communities to make the world a better place through generosity. The simple act of giving not only helps

More information

Applying Best Practices to Paid Search Fundraising:

Applying Best Practices to Paid Search Fundraising: Applying Best Practices to Paid Search Fundraising: American Jewish World Service Case Study Daniel Schulman Director of Search Marketing Introduction Most nonprofit organizations get the majority of their

More information

Building Blocks to Effective Communication and Fundriasing

Building Blocks to Effective Communication and Fundriasing A Low-Tech Guide to High-Tech Communication by Yee Won Chong Building Blocks to Effective Communication and Fundriasing A few years ago, the word communication in the nonprofit world meant reaching out

More information

Case study: Multi-channel holiday campaign for American Red Cross achieves 11:1 ROI

Case study: Multi-channel holiday campaign for American Red Cross achieves 11:1 ROI Case study: Multi-channel holiday campaign for American Red Cross achieves 11:1 ROI The challenge The American Red Cross (ARC) entered the fourth quarter of 2009 with a funding deficit. Their efforts to

More information

Secrets to Fundraising Success with Individual Donors

Secrets to Fundraising Success with Individual Donors Secrets to Fundraising Success with Individual Donors Individual Giving 101 USA CHARITABLE GIVING IN 2013 $335.17 BILLION TOTAL CONTRIBUTIONS LISTED BY SOURCE (IN BILLIONS OF DOLLARS ALL FIGURES ARE ROUNDED)

More information

How to run a successful crowdfunding campaign

How to run a successful crowdfunding campaign How to run a successful crowdfunding campaign What is crowdfunding? Crowdfunding involves funding a project by raising money from a community of people. In many instances, an online crowdfunding platform

More information

How To Implement a Social Media Marketing Plan With Limited Resources. Jennifer Dombrowski Twitter: @jdomb

How To Implement a Social Media Marketing Plan With Limited Resources. Jennifer Dombrowski Twitter: @jdomb How To Implement a Social Media Marketing Plan With Limited Resources Jennifer Dombrowski Twitter: @jdomb Our Job is Bigger Than Ever Leveraging Your Marketing Material Create an audit of all existing

More information

SOCIAL MEDIA OPTIMIZATION

SOCIAL MEDIA OPTIMIZATION SOCIAL MEDIA OPTIMIZATION Proxy1Media is a Full-Service Internet Marketing, Web Site Design, Interactive Media & Search-Engine Marketing Company in Boca Raton, Florida. We specialize in On-Line Advertising

More information

Creating a Year Round Peer-to-Peer Fundraising Machine

Creating a Year Round Peer-to-Peer Fundraising Machine JAN OCT APR JUL Creating a Year Round Peer-to-Peer Fundraising Machine RESOURCE GUIDES CREATING A YEAR ROUND PEER-TO-PEER FUNDRAISING MACHINE Peer-to-peer fundraising has rapidly become a favorite among

More information

7 Steps to Creating Your Best Nonprofit Marketing Plan Ever. A free fundraising guide from your friends at Network for Good

7 Steps to Creating Your Best Nonprofit Marketing Plan Ever. A free fundraising guide from your friends at Network for Good 7 Steps to Creating Your Best Nonprofit Marketing Plan Ever A free fundraising guide from your friends at Table of Contents p. 4 Perform an Organization Self-Assessment Determine your current audience

More information

DIRECT MARKETING 101: Online Fundraising

DIRECT MARKETING 101: Online Fundraising DIRECT MARKETING 101: Online Fundraising March 2014 Barb Perell Avalon Consulting Group Takeaways from this session: The foundation of any online program How to integrate online with other direct marketing

More information

2014-2015 EDITION MOBILE MATTERS: THE IMPACT OF MOBILE FRONTSTREAM NONPROFIT TECHNOLOGY ON PEER- DRIVEN FUNDRAISING CAMPAIGNS FRONTSTREAM.

2014-2015 EDITION MOBILE MATTERS: THE IMPACT OF MOBILE FRONTSTREAM NONPROFIT TECHNOLOGY ON PEER- DRIVEN FUNDRAISING CAMPAIGNS FRONTSTREAM. 2014-2015 EDITION FRONTSTREAM NONPROFIT MOBILE MATTERS: THE IMPACT OF MOBILE TECHNOLOGY ON PEER- DRIVEN FUNDRAISING CAMPAIGNS FRONTSTREAM.COM FUNDRAISING ON FACEBOOK FUNDRAISING ON FACEBOOK Page 2 MOBILE

More information

Grant & Online Donor Readiness

Grant & Online Donor Readiness Coming Attractions February 16 11:30 am* NGPA Webinar: Basics of Researching Federal Grants with U.S. Senator Harry Reid s Staff (Disclaimer) 50% Off for ANN Members February 23 9:00 am** ANN Google Grant

More information

DECC Campaign Toolkit

DECC Campaign Toolkit DECC Campaign Toolkit We know that being a Lead Coordinator takes a lot of dedication and commitment to improving our community and we thank you for your hard work. The most successful campaigns are refreshed

More information

Non-Profit Social Media Marketing Predictions for 2015 01 TRENDS, TOOLS & TACTICS 7 NON-PROFIT SOCIAL MEDIA PREDICTIONS

Non-Profit Social Media Marketing Predictions for 2015 01 TRENDS, TOOLS & TACTICS 7 NON-PROFIT SOCIAL MEDIA PREDICTIONS Non-Profit Social Media Marketing Predictions for 2015 01 TRENDS, TOOLS & TACTICS 7 NON-PROFIT SOCIAL MEDIA PREDICTIONS FOR 2015 Non-Profit Social Media Marketing Predictions for 2015 1 Non-Profit Social

More information

This national study asked alumni directly about their attitudes toward their school:

This national study asked alumni directly about their attitudes toward their school: Executive Summary At a time when many colleges and universities are under pressure to manage their marketing budget, leaders in alumni relations and development departments are finding effective ways to

More information

EFFECTIVE MARKETING TIPS & TRICKS FOR CLICKS Putting The Puzzle Pieces Together 1

EFFECTIVE MARKETING TIPS & TRICKS FOR CLICKS Putting The Puzzle Pieces Together 1 PUTTING T HE PUZZLE PIECES TOGETHER EFFECTIVE MARKETING TIPS & TRICKS FOR CLICKS Putting The Puzzle Pieces Together 1 ABOUT TODAY'S SPEAKER Alec Stern Founder, Vice President of Strategic Market Development

More information

CPA Relapse Attack Tactic

CPA Relapse Attack Tactic CPA Relapse Attack Tactic Email Marketing + CPA Imran Naseem Welcome to a supplementary report for CPA Relapse. In this report I am going to show you how you can use the power of Email Marketing and make

More information

Participant Guide. Together we are moving towards a day without brain tumors!

Participant Guide. Together we are moving towards a day without brain tumors! Participant Guide Together we are moving towards a day without brain tumors! The Participant Center (PC) is your communications and fundraising headquarters. Full of great features, this is where you can

More information

Kick-Start Your Holiday Campaign Planning. Proven Practices You Can Put In Play Today

Kick-Start Your Holiday Campaign Planning. Proven Practices You Can Put In Play Today Kick-Start Your Holiday Campaign Planning Proven Practices You Can Put In Play Today Introduction It s never too early to start planning or fine-tune your year-end campaign. To take advantage of the typically

More information

THE POCKET GUIDE TO FIVE EMAILS YOUR NONPROFIT SHOULD BE SENDING.

THE POCKET GUIDE TO FIVE EMAILS YOUR NONPROFIT SHOULD BE SENDING. INTRODUCTORY THE POCKET GUIDE TO FIVE EMAILS YOUR NONPROFIT SHOULD BE SENDING. A Quick Guide to Five Types of Effective Emails Your Nonprofit Should be Sending to Your Database. A publication of 2 IS THIS

More information

How to Make the Case for Giving

How to Make the Case for Giving How to Make the Case for Giving 8 Steps to a Compelling Fundraising Appeal A fundraising eguide from your friends at About Us was founded in 2001 by Cisco, Yahoo! and AOL in response to September 11 th.

More information

FEBRUARY 2013 IN THIS EDITION

FEBRUARY 2013 IN THIS EDITION Hi there, Where is your online marketing heading for 2013? This month our customer conference call was tasked with helping customers answer this rather involved question. Over the next 11 months you can

More information

EVENT MANAGEMENT CENTER GUIDE

EVENT MANAGEMENT CENTER GUIDE American Cancer Society How To: EMC Guide EVENT MANAGEMENT CENTER GUIDE Welcome to the American Cancer Society s Comprehensive Website Management Guide. This Guide is broken out into two main parts the

More information

Making Participants and Donors Successful with Mobile Solutions

Making Participants and Donors Successful with Mobile Solutions Making Participants and Donors Successful with Mobile Solutions Amy Braiterman, Principal Strategy Consultant, Blackbaud Donna Wilkins, President, Charity Dynamics It doesn t take a lot of searching these

More information

Nonprofit Technology Collaboration. Web Analytics

Nonprofit Technology Collaboration. Web Analytics Web Analytics Contents What is Web Analytics?... 2 Why is Web Analytics Important?... 2 Google Analytics... 3 Using Major Metrics in Google Analytics... 6 Traffic Sources... 6 Visitor Loyalty... 9 Top

More information

CLOUD TECHNOLOGY FOR NONPROFITS. How the cloud carries your mission forward

CLOUD TECHNOLOGY FOR NONPROFITS. How the cloud carries your mission forward How the cloud carries your mission forward $ $ $ 2 Contents 01 02 What is the Cloud? 3 Introduction The Changing Landscape of Technology On Premise vs. the Cloud Why is the Cloud Right for Me? 7 Only Pay

More information

Best Practices to Increase Email Fundraising Response Rates

Best Practices to Increase Email Fundraising Response Rates Best Practices to Increase Email Fundraising Response Rates programs so they re performing at the highest levels possible. Your campaigns may need just a few tweaks here and there. Or they may require

More information

Fundraising Campaign Analysis: Using Data to Maximize Nonprofit Funds

Fundraising Campaign Analysis: Using Data to Maximize Nonprofit Funds Fundraising Campaign Analysis: Using Data to Maximize Nonprofit Funds In the nonprofit sector, every dollar makes a difference and most development professionals are trying to scrape up the most money

More information

Social Media for Business and Professional Use. An Introduction to Queens Library s Presence on Today s Most Popular Online Communities

Social Media for Business and Professional Use. An Introduction to Queens Library s Presence on Today s Most Popular Online Communities Social Media for Business and Professional Use An Introduction to Queens Library s Presence on Today s Most Popular Online Communities Why Should My Company Care About Social Media? It s a global phenomenon:

More information

Internet Marketing Assessment Responses

Internet Marketing Assessment Responses Internet Marketing Assessment Responses White paper Internet Marketing Assessment Responses introduction nprofits face increasing competition for support every day. Fortunately, the Internet offers unparalleled

More information

Top 5. Digital Marketing Services for Local Businesses

Top 5. Digital Marketing Services for Local Businesses Top 5 Digital Marketing Services for Local Businesses Lead generation, search engine optimization and transparent analytics - trying to understand these things is enough to make your head spin.? into How

More information

Strengths Weaknesses Opportunity Threats (SWOT) University Advancement WWU Foundation, Alumni Association & Special Events Date: November 12, 2009

Strengths Weaknesses Opportunity Threats (SWOT) University Advancement WWU Foundation, Alumni Association & Special Events Date: November 12, 2009 Strengths Weaknesses Opportunity Threats (SWOT) University Advancement WWU Foundation, Alumni Association & Special Events Date: November 12, 2009 In early November 2009, the University Advancement staff

More information

Digital Strategy Social Media Branding & Design Search Mobile Marketing

Digital Strategy Social Media Branding & Design Search Mobile Marketing How should NGOs leverage Social Media? Social media is all about conversations It is about reaching out to your desired target audience and making it worth their while to interact with you on a social

More information

Using the Internet to Raise Funds and Mobilize Supporters: Lessons Nonprofits Can Learn from the Dean for America Presidential Campaign.

Using the Internet to Raise Funds and Mobilize Supporters: Lessons Nonprofits Can Learn from the Dean for America Presidential Campaign. white paper December, 2003 Introduction In early 2003, Democratic presidential hopeful and former Vermont Governor Howard Dean faced a challenge: How could he make the most of a small staff and a limited

More information

Nonprofit 911: Raising Money Using Social Media: 5 Ways Twitter, Facebook and LinkedIn Can Help You

Nonprofit 911: Raising Money Using Social Media: 5 Ways Twitter, Facebook and LinkedIn Can Help You Nonprofit 911: Raising Money Using Social Media: 5 Ways Twitter, Facebook and LinkedIn Can Help You With JJ Ramberg Audio for this event will be available beginning at 1 pm ET via your PC speakers or headphones

More information

Direct Marketing Officer. MS National Centre, London. Individual Fundraising Manager

Direct Marketing Officer. MS National Centre, London. Individual Fundraising Manager Job Title: Location: Reports to: Direct Marketing Officer MS National Centre, London Individual Fundraising Manager Introduction to MS Society The MS Society is the UK s leading MS charity. Since 1953,

More information

CONVIO LUMINATE TM ONLINE FUNDRAISING CRM ANALYTICS

CONVIO LUMINATE TM ONLINE FUNDRAISING CRM ANALYTICS CONVIO LUMINATE TM ONLINE FUNDRAISING CRM ANALYTICS WELCOME TO CONVIO LUMINATE TM You need new ways to reach your supporters. To break down data silos and get the full picture of your data. To see online

More information

Charity Donation Platforms and When To Use Them

Charity Donation Platforms and When To Use Them The Top ➒ Charity Donation Platforms and When To Use Them A FREE GUIDE BY Introduction The development of the social web has resulted in lots of exciting ways to raise money for your charity online. It

More information

Using Statistical Modeling to Increase

Using Statistical Modeling to Increase White Paper Using Statistical Modeling to Increase Donations Executive Summary Nonprofits increasingly rely on statistical modeling to help them target their best prospects and strengthen their fundraising

More information

How to Create a Fundraising Plan

How to Create a Fundraising Plan Template How to Create a Fundraising Plan Set goals and find fundraising success with our easy-to-use template. WWW.NETWORKFORGOOD.COM/NPO About This Guide According to Heather Yandow s 2014 Individual

More information

SFT F15 Develop and implement a plan for direct response fundraising

SFT F15 Develop and implement a plan for direct response fundraising Develop and implement a plan for direct response fundraising Overview This standard is about fundraising through direct response channels. You will need to plan your approach to achieve the fundraising

More information

HUMAN SERVICES: WHO GIVES?

HUMAN SERVICES: WHO GIVES? Introduction In Understanding Giving: Beliefs & Behaviors of Colorado s Donors, we explored what, how, and why Coloradans give. The report was based on a wealth of research, most of which was conducted

More information

The Give App Nonprofit Toolkit. The Give App Nonprofit Toolkit Page 1 of 12

The Give App Nonprofit Toolkit. The Give App Nonprofit Toolkit Page 1 of 12 The Give App Nonprofit Toolkit The Give App Nonprofit Toolkit Page 1 of 12 Welcome to Give the revolutionary charitable donation app. If you are a registered 501(c)(3) nonprofit organization, you already

More information

How to Choose the Right Web Design Company for Your Nonprofit

How to Choose the Right Web Design Company for Your Nonprofit How to Choose the Right Web Design Company for Your Nonprofit wiredimpact.com 1 A new website can very easily be the kind of can that gets kicked down the road. Many nonprofits are swamped with things

More information

Host Your Most Fabulous Fundraising Event:

Host Your Most Fabulous Fundraising Event: ebook Host Your Most Fabulous Fundraising Event: 7 Steps to Raising More Money www.networkforgood.org/npo Host Your Most Fabulous Fundraising Event The Vision Thing...3 Step 1: Set a Goal that Makes Sense

More information

Website Report May 2006

Website Report May 2006 Website Report May 2006 Traffic We had our highest traffic month ever, with 36,561 visitors and 81,408 pageviews. May saw the highest average visitors per day ever with an average of 1,179 visitors per

More information

FACEBOOK FOR NONPROFITS

FACEBOOK FOR NONPROFITS SOCIAL MEDIA TIPS & TRICKS FACEBOOK FOR NONPROFITS 10 Tips to Get the Most Out of Facebook 1. Be helpful. If someone asks a question on your Facebook page, respond. If someone shares feedback, thank them

More information

Using Web Analytics to Improve Marketing Performance

Using Web Analytics to Improve Marketing Performance OCT 25 8:30 AM REGENT CONCURRENT SESSION Using Web Analytics to Improve Marketing Performance Speakers: Hinda Chalew, SVP, Marketing & Interactive Services, Staffing Industry Analysts Brad Smith, Director,

More information

marketingcopilot Find Customers. Keep Customers.

marketingcopilot Find Customers. Keep Customers. The Marketing CoPilot Guide to understanding 4 main questions we tackle: 1. Do I need marketing automation? 2. What data should I have before I launch into marketing automation? 3. What roadmap should

More information

Back to school FUNDING A NEW ACADEMIC YEAR. Ashley Wade, Marketing Manager #BacktoSchool

Back to school FUNDING A NEW ACADEMIC YEAR. Ashley Wade, Marketing Manager #BacktoSchool Back to school FUNDING A NEW ACADEMIC YEAR Ashley Wade, Marketing Manager #BacktoSchool About Us Who is BiddingForGood? Leading online auction solution for school and nonprofit fundraisers. Who is Constant

More information

Getting better SEO and AdWords results with Google+

Getting better SEO and AdWords results with Google+ Getting better SEO and AdWords results with Google+ Today s agenda 8.30 9.00 Setting your objectives Presenter Stephen Bavister Managing Director LexisClick 9.00 9.10 Worksheet 1 9.10 9.15 Break 9.15 9.45

More information

Religion Gets Largest Share of Charity in US

Religion Gets Largest Share of Charity in US Religion Gets Largest Share of Charity in US VOA Special English (voaspecialenglish.com) is Voice of America's daily news and information service for English learners. Read the story and then do the activities

More information

The Art of the Ask. How to Overcome the Fear of Asking for Referrals BEST PRACTICES GUIDE SOCIAL MEDIA MARKETING

The Art of the Ask. How to Overcome the Fear of Asking for Referrals BEST PRACTICES GUIDE SOCIAL MEDIA MARKETING The Art of the Ask How to Overcome the Fear of Asking for Referrals 2013 Copyright Constant Contact, Inc. 12-3149 BEST PRACTICES GUIDE SOCIAL MEDIA MARKETING When you think about your main source of new

More information

Pillar I Retain and Grow Existing Relationships

Pillar I Retain and Grow Existing Relationships Marketing Your Business in a Tight Economy: Tips and Strategies that WORK! Entrepreneurs Club May 7, 2009 Presented by Terrie S. Wheeler, Professional Services Marketing, Inc. Your Marketing Toolkit The

More information

7 Proven Steps to Generating a Steady Stream of Hot Leads with Short and Simple Prospecting Emails

7 Proven Steps to Generating a Steady Stream of Hot Leads with Short and Simple Prospecting Emails 7 Proven Steps to Generating a Steady Stream of Hot Leads with Short and Simple Prospecting Emails 7 Proven Steps to Generating a Steady Stream of Hot Leads with Short and Simple Prospecting Emails p.2

More information

The Development Plan Matrix

The Development Plan Matrix The Development Plan Matrix Mission, Vision, Results Marketing: Branding, Messaging Organizational Infrastructure Development Plan Successful fundraising campaigns are built on four important elements

More information

The 2015 Online Fundraising Report

The 2015 Online Fundraising Report ebook The 2015 Online Fundraising Report How donors are giving online and how to get the most from your digital strategy About this Report The growth of online giving continues to outpace the overall growth

More information

1. Link Building 2. Site Content 3. Advertising 4. Email Marketing 5. Viral Marketing 6. Affiliate Marketing 7. Search Engine Optimization 8.

1. Link Building 2. Site Content 3. Advertising 4. Email Marketing 5. Viral Marketing 6. Affiliate Marketing 7. Search Engine Optimization 8. 1. Link Building 2. Site Content 3. Advertising 4. Email Marketing 5. Viral Marketing 6. Affiliate Marketing 7. Search Engine Optimization 8. Landing Page Optimization LINK BUILDING & SITE CONTENT I m

More information

Best Practices in Workplace Giving Using Donor Data to Drive Employee Engagement and Increase Participation in 2011

Best Practices in Workplace Giving Using Donor Data to Drive Employee Engagement and Increase Participation in 2011 Best Practices in Workplace Giving Using Donor Data to Drive Employee Engagement and Increase Participation in 2011 As you plan for this year s campaign, it is important to have access to the latest workplace

More information

to get more customers online

to get more customers online ONLINE MARKETING WITH 25 MARKETING TIPS & TRICKS to get more customers online @ 2015 ReachLocal, Inc. All Rights Reserved. REACHLOCAL is a registered trademark. reachlocal.com 1 In the perfect world, getting

More information

The Five Trends That Will Impact Marketing in 2015

The Five Trends That Will Impact Marketing in 2015 The Five Trends That Will Impact Marketing in 2015 PRESENTED BY Sylvia Montgomery, CPSM Chat Live on Twitter! Today s Hashtag: SMPS CEUs Hinge is an SMPS Approved Provider of continuing education units

More information

The Event Manager s TeamRaiser Companion

The Event Manager s TeamRaiser Companion The Event Manager s TeamRaiser Companion This document is intended to provide suggestions and assistance for getting the most out of Convio s TeamRaiser, and maximize event participation and fundraising

More information

Year-End Fundraising Survival Guide

Year-End Fundraising Survival Guide ebook Year-End Fundraising Survival Guide A handbook to help you survive (and thrive!) this December. WWW.NETWORKFORGOOD.COM/NPO Year-End Fundraising Survival Guide A roadmap for a successful fundraising

More information

10 Steps For A Successful Employee Campaign

10 Steps For A Successful Employee Campaign 10 Steps For A Successful Employee Campaign STEP 1: REVIEW PAST CAMPAIGNS Meet with last year s campaign coordinator to: DISCUSS last year s campaign and its success, strengths, and weaknesses. ANALYZE

More information

Internet Video Campaigns for NonProfits:

Internet Video Campaigns for NonProfits: Internet Video Campaigns for NonProfits: How to Use the Power of Video and the Reach of the Internet to Grow Your Donor Base and Engage Your Community by Catie Foertsch Yes! MediaWorks In this new world

More information

Digital Trends & Insights Kim Taylor, Supervisor Digital Strategy

Digital Trends & Insights Kim Taylor, Supervisor Digital Strategy Digital Trends & Insights Kim Taylor, Supervisor Digital Strategy Overview Food Bank web performance Digital donors The rise of mobile & responsive design Conversion optimization Threats & Opportunities

More information

Online Traffic Generation

Online Traffic Generation Online Traffic Generation Executive Summary Build it and they will come. A great quote from a great movie, but not necessarily true in the World Wide Web. Build it and drive traffic to your Field of Dreams

More information

UK YOUNG MEDIA LIONS 2012

UK YOUNG MEDIA LIONS 2012 UK YOUNG MEDIA LIONS 2012 MEDECINS SANS FRONTIERES / DOCTORS WITHOUT BORDERS (MSF) MEDIA RESPONSE EMMA HAWKINS / LAURA GARRATT OUR CHALLENGE Recruit regular donors to MSF s unrestricted general fund -

More information

Social Media Strategy

Social Media Strategy Social Media Strategy March 2010 Onur Baspinar Nancy Flanagan Blumenfeld Jennifer Juckett Alan Melgarejo May Nakamura Barbara Zubillaga 2 Content I. Introduction Issues Goals II. Proposal People Objectives

More information

RFP 487: Questions & Answers

RFP 487: Questions & Answers RFP 487: Questions & Answers for the establishment of Frame Agreement(s) for the provision of GLOBAL EMAIL MARKETING SERVICES Questions 1) I d be grateful if you could please confirm where your Headquarters

More information

Last summer, Randy and his colleagues, asked us to help them

Last summer, Randy and his colleagues, asked us to help them Offline to Online Giving Update Presented by: Bill Jacobs Last summer, Randy and his colleagues, asked us to help them better understand the dynamics of multiple donor cultivation and acquisition offline

More information

HAWAII SCHOOLS CATCHAFIRE PROJECT GUIDE 1 PROJECT MENU GUIDE

HAWAII SCHOOLS CATCHAFIRE PROJECT GUIDE 1 PROJECT MENU GUIDE HAWAII SCHOOLS CATCHAFIRE PROJECT GUIDE 1 PROJECT MENU GUIDE MARKETING & Brand Messaging Communication Materials Audit Communications Strategy Storytelling Copywriting Print Materials Design E-Newsletter

More information

ANALYZING YOUR RESULTS

ANALYZING YOUR RESULTS ANALYZING YOUR RESULTS Kelley Jarrett, Market Manager Design Billy Stephens, Account Manager Design Measuring performance and learning from your audiences behaviors and feedback. REVISIT BENCHMARKS

More information

SEM, Display & Best Practices

SEM, Display & Best Practices SEM, Display & Best Practices Elliott Wilkerson, Director of Digital Media Buying Jason Alloy, Account Director February 12, 2015 Tweet this session live with hashtag #RussReidLive SEM, Display & Best

More information

VACANCY. Save the Children Italia (SC Italia) was created as an ONLUS in 1998 and is now a prominent member of Save the Children International.

VACANCY. Save the Children Italia (SC Italia) was created as an ONLUS in 1998 and is now a prominent member of Save the Children International. VACANCY POSITION: UNIT: PLACE OF WORK: LINE MANAGER/REFERENT: Senior Digital Media Marketing Officer Digital Media Unit Save the Children Italia (Roma) with overseas travel where required Head of Digital

More information

POSITION DESCRIPTION SAVE THE CHILDREN AUSTRALIA KEY PURPOSE OF POSITION. Gifts in Wills Manager. Direct Reports: East Melbourne - Melbourne Office

POSITION DESCRIPTION SAVE THE CHILDREN AUSTRALIA KEY PURPOSE OF POSITION. Gifts in Wills Manager. Direct Reports: East Melbourne - Melbourne Office POSITION DESCRIPTION Title: Reporting to: Direct Reports: Location: Gifts in Wills Manager National Partnership Advisor None East Melbourne - Melbourne Office SAVE THE CHILDREN AUSTRALIA Save the Children

More information

Internet 102: Search Engines and Strategies. Enoch Pratt Free Library 400 Cathedral St. Baltimore, MD 21201 www.prattlibrary.

Internet 102: Search Engines and Strategies. Enoch Pratt Free Library 400 Cathedral St. Baltimore, MD 21201 www.prattlibrary. Internet 102: Search Engines and Strategies Enoch Pratt Free Library 400 Cathedral St. Baltimore, MD 21201 www.prattlibrary.org 410-396-5430 30 Second Introductions 1. What s your name? 2. What is one

More information

Job Description. Context. Scope. Job Title. Assistant Digital Fundraising Manager. Job Band SAME Job Reference UKO55432

Job Description. Context. Scope. Job Title. Assistant Digital Fundraising Manager. Job Band SAME Job Reference UKO55432 Job Description Job Title Assistant Digital Fundraising Manager Job Band SAME Job Reference UKO55432 Department Individual Giving Digital Fundraising Division Fundraising Location UK Office, London Duration

More information

Essential Communication Methods for Today s Public Social Media 101. Presented by Tom D. Trimble, CIO Tulsa County Government

Essential Communication Methods for Today s Public Social Media 101. Presented by Tom D. Trimble, CIO Tulsa County Government Essential Communication Methods for Today s Public Social Media 101 Presented by Tom D. Trimble, CIO Tulsa County Government What you will learn today Why Social Media is important to you Today s Social

More information

5/23/2013. Training Program Developed by: YOUR PART-TIME CONTROLLER, LLC Copyright 2013 by Your Part-Time Controller, LLC. All rights reserved

5/23/2013. Training Program Developed by: YOUR PART-TIME CONTROLLER, LLC Copyright 2013 by Your Part-Time Controller, LLC. All rights reserved Training Program Developed by: YOUR PART-TIME CONTROLLER, LLC Copyright 2013 by Your Part-Time Controller, LLC. All rights reserved Has this ever happened to you: You are making a presentation to your

More information

Part 2: How Can I Develop a Successful Event email Marketing Strategy?

Part 2: How Can I Develop a Successful Event email Marketing Strategy? Part 2: How Can I Develop a Successful Event email Marketing Strategy? November 16, 2010 Presenters: Amy Braiterman, Blackbaud Pamela Snyder, Zuri Group Events Boot Camp Series Blackbaud Events Boot Camp

More information

Social Media Marketing: Brand-powered social site is 4thlargest traffic source for nonprofit

Social Media Marketing: Brand-powered social site is 4thlargest traffic source for nonprofit Need help? Have a suggestion? Comment? Aug 18, 2011 How To #HOW31988: Social Media Marketing: Brand-powered social site is 4thlargest traffic source for nonprofit SUMMARY: Blogs, forums and social profiles

More information