Table Of Contents. iii

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3 Table Of Contents Accounting...1 Customers...1 Searching for a Customer...1 Viewing a Customer...1 Orders...3 Changing the Order Status...3 Checking For New Orders...3 Deleting an Order...3 Generating a Printable Invoice...4 Order Status Worksheet...4 Re-Processing a Credit Card Transaction...5 Accounting...6 Catalog...9 Edit Catalog...9 Product Editor...9 Category Editor Overview Overview Marketing Marketing Stores Shopping Portals Froogle Yahoo Shopping Active Catalog Content Page Editor Home Page Editor Page Layout Custom HTML Navigation Editor Overview Store Settings Themes Bottom Page Layout - Footer Buttons & Graphics Left Column Layout Overview Right Column Layout Store Pages Theme Settings Page Header Global Settings Global Settings Reports Dashboard Reports Reference Site Settings Customer Information Site Settings Store Information System Settings The Product Editor Bullets Categories eproduct General Images Pricing Related Variations How to get your store started Store Setup Wizard Customize Your Theme iii

4 Printed Documentation Create Content Pages Add Content Pages To The Menu Add Products To The Catalog What Is An SEO Alert? How Does Pricing Work? How To Enable PPC Analysis Google AdWords Yahoo Search Marketing Frequently Asked Questions Glossary Index iv

5 Accounting Customers Searching for a Customer AmeriCommerce allows for partial and phonetic matching in all search boxes. From the Customer List Insert information into the Search box about the customer and press Submit. Acceptable information is: Name Phone Number Customer Number Address Viewing a Customer 1

6 Printed Documentation From the Customer List Click the icon next to the Customer Number to view the Customer details. From the Order List Click the [view] link next to the Customer to send an to the customer. From the Order page 2

7 Accounting Click the Customer Name. Orders Changing the Order Status From the Order List Accounting > Orders Check the box next to each order you wish to change. Select the new Order Status from the drop down at the top right Click button From the View Order Page Change the Order Status in the drop down on the left and click the icon. Checking For New Orders From the Accounting main menu item Select Orders > Open Orders. This shows you all orders which are still open (not yet marked shipped or canceled). Deleting an Order 3

8 Printed Documentation From the Order List Click the icon next to the Order ID for the order you wish to delete. Generating a Printable Invoice From the Order Page, select the icon beside the customer you want to print an invoice. Click the link Generate Invoice beside the icon (see below). Order Status Worksheet Accounting>Order Statuses 4

9 Accounting Order Statues helps you track orders by color coding each status. The store defaults are Pending, Approved, Shipped, Credit Declined, Cancel Order, and Awaiting Payment. The form allows you to select your own colors or use the AmeriCommerce defaults. Re-Processing a Credit Card Transaction Note, this only works if you have a Payment Gateway, such as Authorize.Net, activated. From the Order page Click the ReProcess Card button (see under the Order Status section. 5

10 Printed Documentation Accounting Accounting > Overview The heart of AmeriCommerce's customer and order data is accessible through the Accounting Main Menu Item. Orders Open Orders - Track all open orders by date, , and status. Each order is coded by 6 criteria: 6

11 Accounting Customers Order Status Customer Type All Orders Track open and completed orders View customer s information and complete history. Customize order status to allow an easy to read order status report. The 6 criteria can be color codes for information at a glance. A customer type is a group which you might want to offer special pricing. You could have Resellers, Partners, etc 7

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13 Catalog Edit Catalog Product Editor General Tab General Product Settings 1. General Tab - Select this tab to see these settings. 2. Product Name - Product Name as displayed on the web site 3. Manufacturer - select Manufacturer or Brand name of Product. These can be created under Catalog > Manufacturers. 4. Item Number or SKU: Insert your inventory part number for this Product. This will be used for inventory control, and as the base number that Variants build their item number from. 5. Mfg Part Number - If the Manufacturer has a number for this Product which you need to track, add it here. 6. Primary Category - The primary Category for this Product 7. Stock Status - The status of this product in your inventory, for example, Back Order, Discontinued, In Stock, or Out of Stock. These can be created under Catalog > Product Status 8. Shipping Warehouse - If this product ships from another warehouse or supplier, select it here. These can be created under Global Settings > Warehouses. 9. Sort Order - By placing a number in this box, your Product will appear in the Catalog in the order you select, ascending from 0. If you do not place a number, the Products are sorted alphabetically. 10. Hide - By checking this box, your Product will not be shown in your store but it will not be deleted. If you plan to sell this Product at a later date, simply un-check the Hide button. This can also be used for special items that you may add to a cart as a free giveaway. 11. Qty in Stock - The number of items you have in inventory. Note, this does not account for Variants. 12. Retail - The Manufacturers Suggested Retail price for this Product 13. Your Cost - Your Cost of Goods sold 9

14 Printed Documentation 14. Base Price - Your base selling price for this product. All price adjustments are built upon or modify this amount. Note: if you don t specify a base price on the General Tab of the product editor, it will show FREE for the price. 15. Call for Price - Check this box if you want the customer to call your sales department to obtain a custom or not listed price. 16. Minimum Quantity - The minimum quantity of this Product you will sell per order 17. Maximum Quantity - The maximum quantity of this Product you will sell per order 18. No Tax - This Product is not taxable 19. Short Description - This description will appear on the Category page next to the Item Name and Thumbnail. 20. Page Title: This will appear on the top bar of the Browser and in search engine results. By default, the Product Name and Manufacturer are used for the Page Title. [SEO Alert] 21. Meta Keywords (comma-separated) - The information that you provide in a meta tag is used by search engines to index a page so that someone searching for the kind of information the page contains will be able to find it. Include frequently used keywords relating to this product. [SEO Alert] 22. Meta Description: Pricing Tab After assigning a base price on the General tab, you can apply simple price modifiers on this tab. 1. Sale Pricing To create a sale for this product, insert the sale price, starting and ending date for the sale, and which store to want to list the sale on. Click the icon to add the sale. 2. Quantity Pricing 10

15 Catalog Create an item price discount based on a quantity range of this particular product in their cart. Click the icon to add the pricing. 3. Customer Type Pricing Levels Create a price for a Customer Type, for example, Wholesale. See Accounting > Customer Types to define types, and assign a customer to a Customer Type by viewing the customer record under Accounting > Customers. 4. Store Pricing Set store-level pricing. If no store price is specified, the default Price from the General tab is used. Click the to add. NOTE: This field only applies to multiple store sites. Descriptions Tab Product Detail Pages - The description appears as tabs below the product photo. Product descriptions can be show as tabs on the product detail page. You can specify up to 5 tabs for each product. The Theme you are using for your store dictates the default titles that will be displayed on each tab. You can override these titles on a product level by changing them on this page. To override the default tab titles: 1. Select the theme which you wish to display the tab names from. Note, this is only for reference when modifying the product. 2. Check this box if to override the titles displayed on the tabs. 3. Fill in the new tab names. Description Tabs 11

16 Printed Documentation Click on the tab names to enter a bulleted summary and up to 5 detailed descriptions for your product. Depending on your Theme, The Bullets Tab description will be displayed typically next to your product photo at the top of the page. [SEO Alert] The other tabs will be displayed below, either in a tabbed format if enabled, or one after the other. [SEO Alert] Photos Tab Add Photos & Thumbnails to Product page 1. Click the browse link next to the Thumbnail to open the File Browser to the Image files. 12

17 Catalog 1. Insert the New Folder name for the image files. Click New Folder. NOTE: Images can be placed in Folders by Manufacturers, Items, Products, etc. 1. Click the Products link to open the Image Folder. 1. Browse your hard drive to find the product photo for the item. Double click the file name of the photo. jpg or gif file size 72 dpi not more than 250 pixels wide A good resource to help you size your product photos and thumbnail automatically is Media Resizer.com. 2. Click the Upload button to place the product photo into the File Browser. The File Browser will create a Thumbnail of the product at the same time. The Image is added and the Thumbnail created. Click the icon next to the thumb link to load the Image. Click the browse link next to the Full Size to open the File Browser to the Image files. Click the icon next to the Full Size Image link to load the Image. Click the SAVE button and repeat for each product where an Image is needed. Shipping Tab 13

18 Printed Documentation 1. Package Weight - This must be set for shipping provider quotes such as UPS. 2. Package size - This currently is not active. 3. Ships Individually - If the product ships individually, check this box to calculate it as a separate package. 4. Call for Shipping - If you do not wish to display the shipping amount on the site, check this box. 5. Rate Adjustment Type - If you wish to add or alter the shipping amount for this product, you can select Additional to ADD the amount you place in each box to the shipping costs, or Flat Rate to override the amount obtained by the shipping calculation. To hide the rate for this product, click Not Available. Related Tab The Related Tab allows you to show customers products they might be interested in purchasing, i.e. batteries or a carrying case. To add Related Products, click the icon. 14

19 Catalog 1. In the Search box, insert the products you want to Relate to the Product. Click icon to find the Items. 1. Select the Related Product by checking the box. 2. After making all the selections, click the Add Related button. Variations Tab Catalog > Edit Catalog > Product Editor > Variations 1. Variations Tab adds multiple options for each item. 2. Enter the Variant Group - NOTE: Groups much be set in Variation Groups. 3. After you have added a Variation Groups, each group will show in the drop down menu. 4. Sorts the variant in the order you choose. 5. Add a short description. 6. Surcharge Type: Allows you to set a price for each variant. The price can be total, + percent, + dollar, - dollar, or - percent. 7. Weight, if Variant adds additional weight or equal weight 8. Item Number Extension, if Variant has an extension to the original item number. 9. Hide is checked if the variant is not currently available. 10. Adds the Variation to the Group. Categories Tab Categories allows products to be listed in multiple Categories. 15

20 Printed Documentation 1. Additional Categories: select the category from the drop down menu and click the icon to save. 2. Category: list the categories you have selected, the icon will delete the selection. eproduct Tab An eproduct is a product that can be delivered electronically. Examples are downloadable software, serial numbers and subscriptions. 16

21 Catalog eproduct Type Not an eproduct is the default setting. a Random Verification Link - each customer receives a unique password automatically generated. Only: each customer receives the same bypassing the password. eproduct URL: the link where customers are directed to download the eproduct after payment is processed. Fill in the specified location on your site where the download is available. Example: /songs/filename.mp3 EProduct Delivery Link Action Send to a Page allows the customer to view the URL. 17

22 Printed Documentation File Download redirects the customer to a download where the URL is hidden. By choosing this, the customer cannot pass the URL onto friends where they can download the product for free. Allow Multiple Deliveries Do you want the customer to be able to receive more than one download of the eproduct? Should the customer need to reinstall the download, do you want them to be able to access the information multiple times? Days until Verification Link expires How many days after payment is processed do you want your customer to be able to download the eproduct? Message Insert the each customer will receive after payment is processed. If type supplies hyperlink, it will be displayed below your message. Stores Tab This tab shows you which stores this product will be displayed in, based on the Active Catalog set for each store. To hide this product within a store, click the Hide checkbox and save. Note: Before stores will show up here, the category this product belongs to must be included in the Active Catalog, either with the All Catalog setting, or through an explicit inclusion of a parent category. Tool Bar SAVE: saves your work and returns you to the same file. SAVE & RETURN: saves your work and returns you to the previous Category page. CANCEL: cancels your unsaved additions. CLONE PRODUCT: copies the product you are working on to a new product. Product Editor Overview 18

23 Catalog Catalog > Edit Catalog > Product Editor General Tab The General Tab is where you set up the heart of your store. It contains all the information needed to place the product into your store. Pricing Tab The Pricing Tab allows you greater flexibly in how and who you are discounting your products by selecting sales, quantity pricing, customer types, and store pricing. Descriptions Tab The Descriptions Tab adds the information to your products by adding bullets and details about the products. Photos Tab The Photos Tab is where you place the thumbnails and product photos for your catalog. Shipping Tab The Shipping Tab is where you set the parameters for your shipping, weight, size, and rates. Related Tab The Related Tab allows you to choose items within your store which the customer maybe interested in purchasing to go with this item. An example would be a camera bag, batteries, strap which would go with the camera they were purchasing. Variations Tab 19

24 Printed Documentation The Variations Tab allows you to give the customer choices in colors, size, and numbers of the item they are purchasing. Categories Tab The Categories Tab allows you to add the product to as many categories as you select. An example would be batteries could go into categories of camera, flash, and accessories. eproduct Tab The eproduct Tab is designed for customers purchasing a product that can be delivered electronically. Examples are downloadable software, serial numbers and subscriptions. Stores Tab The Store Tab handles multiple store. Category Editor Edit Catalog > New Category 1. Name - Name of this Category. 2. Parent Category - if this Category is beneath to another Category, i.e. HDTV to Televisions, choose the Parent Category from the down drop menu. 3. Max Items Per Order - if you sell a maximum number of this Product. 4. Sort Order - the order in which the Category is shown within the store. 5. Thumbnail Image - if you would want a small image to be shown next to the category name when viewing the parent category's sub-categories. 6. Hide Category - this will cause the category not to be displayed in the store. 7. Short Description - Editor will allow you to customize the Category header which will be displayed at the top of the category page. 20

25 Catalog Overview Overview Edit Catalog controls all your product information in your store. Search Products allows you to find a product in your store. Manufacturers / Brands organizes your product lines. Product Statuses 21

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27 Marketing Marketing In order to reach the goal of creating a relationship that holds value for customers and for the organization, marketers use a diverse tool kit that includes (but is not limited to) making decisions regarding: Target Markets those markets identified as possessing needs the marketer believes can be addressed by its marketing efforts Products/Services a tangible or intangible solution to the market s needs Promotion a means for communicating information about the marketing organization s solution to the market Distribution means used to allow the market to obtain the solution Pricing ways for the marketer to adjust the cost to the market for the solution Services additional options that enhance the solution s value AmeriCommerce has designed five ways to help you with marketing: Affiliates - A source of visitors and sales. Campaign AdCodes - A unique identifier which shows where visitors, customers, and orders originate Pay Per Click Integration - Keyword Marketing Google AdWords Yahoo Search Marketing Mailing List - Keep your customers informed On-Site Banners - Eye catching ads spotlighting sales or new products 23

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29 Stores Shopping Portals Froogle You can export each store's active catalog for listing on Google's Froogle shopping portal: Yahoo Shopping You can export each store's active catalog for listing on the Yahoo Shopping: Active Catalog Each store has an Active Catalog, which can either be the entire catalog, or a subset of selected categories. Use the Active Catalog page to search for the Categories you wish to display on a store, or check the All Catalog checkbox at the top to show the entire catalog. Content Page Editor The heart of a Web site is the content. Users come to a Web site because they want the content the information. Even in an e-commerce Web site, users are looking for information to help in their decisions on what to buy. [SEO Alert] Some examples that customers expect to see are: Contact Us - your phone numbers, physical address, and any important 'generic' addresses (do not put your personal address) About Us - your company history, mission statement, photos of your business or staff, letter from the president, etc 25

30 Printed Documentation Privacy Policy - this has become more important in recent years. Privacy Policies state the way you intend to handle any personal information provided by the customer. For example, you promise not to sell their information to 3rd parties. Return Policy - how you intend to handle returns News / Press Releases - important announcements regarding your company or products Testimonials - customer quotes and case studies Guarantee - if you offer a guarantee of your services or products Shipping Information - your policies, procedures, and how you charge for shipping Content Pages are store-specific, in that you add them to each store separately. This makes sure any information intended to be displayed to customers from one store will not inadvertently be displayed to customers on another of your stores, potentially exposing a conflict. Here you will see a list of all available Content Pages for this store. To add a new page, click the Add Page link at the top. To add a page to a Navigation Menu, choose the menu you wish to add it to and click the. The Actions menu offers the following options (from left to right): Copy the Absolute URL to your clipboard for pasting (ex: Copy the Relative URL to your clipboard for pasting (ex: /store/p/about-us.aspx) Preview the page as a customer would see it Edit the page Delete the page Editing or Creating a Content Page Simply add the Page Title and Meta Tags, then use the Editor to add Text, HTML, and Images to the page, then click Save when you are finished. Home Page Editor 26

31 Stores Page Title: Store name and description will appear at the top of each page. Meta Keywords: Add words which will help search engines find your site. Meta Description: Add description helping search engines find your site. Page Layout AmeriCommerce gives you the power to add elements to your store. You can choose where the elements are aligned on the page by: Inline, left justified Inline, right justified On It's Own Line. The elements are: Banner Ad Custom HTML Mailing List Search Box Hot Sellers New Items Sale Items Spotlight Items Custom HTML Custom HTML allows you to design the center of your home page. 27

32 Printed Documentation Navigation Editor Use the Navigation Editor to add links to the Horizontal (top) menu, or to the Left and Right Links controls that can be displayed on the side columns. 1. Enter the text in the box marked Link Text. 2. The URL is the relative link for the navigation. 3. Sort Order is the order you want the Link Text to appear in, the default order is alphabetical. 4. Hide box is checked if you do not want the Link Text to show on the site. 5. Edit allows you to make changes to the Navigation. 6. Delete if the link is no longer needed. Overview Stores is the controls for your site. 28

33 Stores View Store: How the site appears on the Internet. Store Settings: Store Information Customer Information Logo System Settings Content Page Editor: Additional pages, as Contact, About Us, etc. Navigation Editor Horizontal Navigation Left Navigation Right Navigation Active Catalog: The Catalog you are using for you store. Shopping Portal Feeds Froogle Yahoo Shopping File Browser (FTP) - Uploading files and images into your store. Store Settings Is divided into 4 sections: 1. Store Information 2. Customer Information 3. Logos 4. Systems Settings Store Information: Complete the form to set up the information for your store. Click Save Settings when you are finished 29

34 Printed Documentation Customer Information: Information you would like the customer to give you about themselves. Logos: Customize the login console and invoice with your logo. 30

35 Stores System Settings: Store Path: Where you want your store saved. Images Path: Where you want your images saved. Thumbnail Generation: Select the size for your thumbnails. Admin address for alerts SSL Enabled: Secure payment protocol Customer Session Timeout: Length of time before the customer has to respond Admin Session Timeout: Length of time before the store Administer must respond. SMTP Server: Your server 31

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37 Themes Bottom Page Layout - Footer The Footer will appear at the bottom of each page. Information usually added is contact information, copyright, and site links. Buttons & Graphics Buttons & Graphics Sets are collections of GIF files that can add special accents to your Theme. By selecting a Set from the drop-down and clicking Update, your Theme will immediately start displaying the graphics from your new selection. For more information on creating and modifying Sets, see the Creating and Modifying Buttons & Graphics Sets topic. 33

38 Printed Documentation Downloading a Button & Graphic Set The Sets can be downloaded into a ZIP file by clicking the icon. Viewing a complete Button & Graphic Set If you click the link under Set Name, you can view the complete set of buttons and graphics for the theme. Example of buttons: Theme1 ( shown below ) 34

39 Themes Left Column Layout The Left Column is where most online stores show their sub-category navigation, search, shopping cart and other information. AmeriCommerce gives you a selection of pre-built Snap-In Modules to insert into your Left Column, 35

40 Printed Documentation including a flexible Custom HTML section where you can type using the WYSIWYG Editor, or copy and paste in HTML. An example of some of Snap-In Modules that are available in for placement in the Left Column are: Search Custom HTML Mailing List Signup Left Column Navigation Browse by Category Browse by Manufacturer Side Column Shopping Cart Banner Ad For more information on using Page Controls, view the Using Snap-In Modules topic. Overview The Theme Designer gives you full control over the look and feel of your store. No HTML knowledge is required, and you can tweak the site design effortlessly to achieve the look you desire. AmeriCommerce supports an unlimited number of Themes that can activated for your store at the click of a button. You can even preview how a theme will look before applying it for your customers to see. Some of the primary elements of a Theme include: Global Layout Settings Pick the fonts, colors, screen widths, background images and more for your site's overall layout. Buttons & Graphics Select from several pre-built Button and Graphics sets for your site, or build and upload your own. Page Header, Columns, Footer Define the contents of the different portions of your layout using WYSIWYG editors, and drop pre-built controls onto pages to add functionality like Search, Browse by Category, Sale Items and more. Home Page Editor Use the WYSIWYG Editor and pre-built controls to customize the content of your home page with no HTML knowledge. Content Pages 36

41 Themes Select options on how to display Content Pages like About Us, Contact Us, etc. Store Pages (Catalog, Check Out) Pick colors, fonts, and more for your store-specific pages like Product Descriptions. Specify sub-headers and sub-footers for each page type, and more. Right Column Layout The Right Column is where some online stores show their shopping cart, banner ads and other information. AmeriCommerce gives you a selection of pre-built Snap-In Modules to insert into your Right 37

42 Printed Documentation Column, including a flexible Custom HTML section where you can type using the WYSIWYG Editor, or copy and paste in HTML. An example of some of the Snap-In Modules that are available in for placement in the Right Column are: Search Custom HTML Mailing List Signup Left Column Navigation Browse by Category Browse by Manufacturer Side Column Shopping Cart Banner Ad For more information on using Page Controls, view the Using Snap-In Modules topic. Store Pages Custom design the look of your store through Store Pages. Catalog Catalog Category Manufacturer Product Search Product Details Check Out Shopping Cart Customer Login New Customer Shipping Address Shipping Method Billing Address Payment Method Order Detail Place Order View Order Receipt / Invoice My Account My Account Lost Password Change Password Remove MailList Home Page Content Pages - Additional Pages About Contact Additional Information Pages Theme Settings 38

43 Themes Theme Name This is a unique name that describes this particular Theme. Clone Existing Theme Choose a Theme from this drop-down and click the Clone button to overwrite all of the settings on the current Theme with those from the selected Theme. Theme Files Most themes will use the Default Header, Footer and Style Sheet. However, you can substitute a completely unique Header, Footer and Style Sheet file if you are an experienced HTML Designer. You can have as much control here as you like. By putting content placeholders and CSS classes into your custom header and footer files, you can still take advantage of the powerful and easy Theme Designer! Product List Paging This controls the number of products shown on each page when viewing the Category and Manufacturer product list pages. If the box is checked, your products will show in multiple pages. If unchecked, all your products will be shown on one page. If you have less than 20 items, one page will be OK. If you have 20 + items, the customer will be scrolling too long. Page Header The page header is the top-most portion of your store's design. It is typically a horizontal bar that is displayed above the main horizontal menu. The header can be designed using 3 methods: Use Layout Images - This method allows you to define up to 3 images or banners for your header. Use Custom HTML - This method allows you to design your header using the WYSIWYG Editor, or to paste HTML from your favorite HTML designer such as Dreamweaver or FrontPage into the WYSIWYG Editor. 39

44 Printed Documentation Use Layout Images & Custom HTML - Displays the Images above the Custom HTML. 40

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47 Global Settings Global Settings Discount Methods You can set discounts on your products by any criteria, a flat discount, a percentage off purchase, free shipping with a minimum purchase, or first time customers. Shipping Providers Set up which shipping companies you make available to your customers Custom Shipping Methods Allows you to modify the shipping parameters you provide. Warehouse Gives you the opportunity to use multiple warehouses or drop ship from your suppliers. Global Regions Regions allow you to set shipping rules and tax rates for specific geographic locations. Tax Rate 43

48 Printed Documentation Allows you to set multiple tax rates or the state you are located. Editor Personalize the replies to your customer. Keeping your customer informed to the status of their orders by: order confirmation, payment declined, order shipped, and order cancelled. alert Addresses Allows you to add multiple people to your alert. User Accounts Allows you to add multiple people to enter the employees to enter the back end of your store. You can give them limited access as, guest, product manager, or customer service. Complete access to all functions of the store is given as an administrator. Administrator can see all areas and make changes to your store. Payment Gateway Set the institution which will collect the your payments for the merchandise sold on your store. Custom Payment Types Set up additional ways to pay, COD, purchase order, mail check, and etc. 44

49 Reports Dashboard Reports The Reports menu gives you up to the minute information on how your store is doing. Dashboard Summary gives you a quick view of the reports making them easy to understand by showing them in colorful graphs and charts. You can see Sales, Orders, Customers, and Visitors broken down into Today, Month to Date, Year to Date, and Totals. Marketing allows you to track which programs, by type, are performing best for your store. o PPC Analysis (Pay Per Click) keeps you up to date on the performance of key words you are purchasing. It also shows which search engine is providing the most visits to your store. o Organic Analysis shows which search phrases on which search engines are generating the most traffic and orders to your site. o PPC vs Organic gives a side-by-side comparison of pay-per-click versus organic sources in terms of traffic to your site and number of orders made. o Affiliate Marketing shows an in-depth report of how your affiliate programs are performing, including the amount of commissions that each program is owed. o AdCode Analysis is a report on all of the Ad Codes used by your site. This could be used to track the results of campaigns, banner ads, or other types of advertising that are not necessarily associated with an affiliate. o Keyword Suggestions - Coming soon! o Click Fraud gives you a look into possible cases of click fraud on your PPC advertisements. Specify a date range and this report will show you visitors who clicked your ads a number of times greater than or equal to the click threshold specified. ECommerce Visitors 45

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51 Reference Site Settings Customer Information Property Default Comments Request Company No Ask for the customer's company name on their shipping and billing addresses. Request Fax Number No Ask for the customer's fax number on their shipping 47

52 Printed Documentation and billing addresses. Request Alt Phone No Ask for the customer's alternate phone number name on their shipping and billing addresses. Non- Taxable Cart Checkbox No Allow a customer to claim tax exemption from the shopping cart. 48

53 Reference Ship Outside of Regions Yes Allow customers to ship to regions that are not defined by under the Global Regions section. No Ship Outside of Regions Message Message to display to customers who are outside of the defined Global Regions when Ship Outside of Regions is disabled. Site Settings These are settings that should only be changed by an experienced user. Store Information 49

54 Printed Documentation Customer Information System Settings Store Information Property Comments 50

55 Reference Store Name The full name of your store. 51

56 Printed Documentation Domain Name Your domain name, including the www, without the 52

57 Reference Store The address that generic automated messages will be sent as. 53

58 Printed Documentation Address This will be used in places where your address is displayed automatically. 54

59 Reference Site Keywords & Description These will be included in the meta tags on your site. 55

60 Printed Documentation System Settings Property Default Comments Store Path /store The absolute path to your store folder. Images Path /images The absolute path to your images folder. 56

61 Reference Thumbnail Generation The file browser allows you to upload product images and optionally create thumbnails. You may set the default maximum height and width of the thumbnails here. Mouseover Color Various places within the Admin Console have mouseover colors on data grids. This allows you to set that color. 57

62 Printed Documentation SSL Enabled No This flag is checked when an SSL certificate has been installed. SSL Domain The domain name to use when in SSL mode. If it is the same as the primary domain name, this can be blank. Customer Session Timeout 30 Number of minutes before a customer's session expires 58

63 Reference due to inactivity. Admin Session Timeout 60 Number of minutes before an admin user's session expires due to inactivity. SMTP Server localhost Location of the mail server used to send from AmeriCommerce. The Product Editor Bullets 59

64 Printed Documentation The Bullets section is by default displayed on the product page, to the right of the product photo, below the product name. Categories Add additional categories for a product and the product will appear on the category listing, search, and catalog pages. eproduct eproduct An eproduct is any product that has a non-tangible, electronic delivery, such as software, subscriptions, serial numbers, electronic documents, etc. eproduct Type eproduct URL Allow Multiple Deliveries Static Password Days until random password expires Message Static Password - the password is the same for everyone to access the deliverable. Random Password - a random password is generated for each purchase. Only - the product is delivered only by a static , there is no password. The real location of the downloadable delivery product or delivery page. This product can be delivered multiple times. Example: someone's computer crashes and they need to re-download the purchased software. Used only if set as the eproduct Type. Expire the random password after this number of days. A message appended to the delivery , which can contain a thank you, directions, links, or other information. General General Product Name The name of the product. Max Length: 255 characters Manufacturer 60

65 Reference The brand or manufacturer of the product. Item Number The SKU or unique identifier used internally to identify the product. Max Length: 255 characters Mfg Part Number Manufacturer Part Number. Use this if the manufacturer uses a different number than you do to identify the product. Max Length: 255 characters Category The primary category that this product belongs to. Sort Order The order in which the product is displayed within its category. The lower the number, the higher it will display. Defaults to 0, use of negative numbers is acceptable. Hide If this box is checked, the product will not be displayed on a category, catalog, or search request. Product Status The inventory status of the product. Shipping Warehouse Which warehouse this product ships from. Used for shipping calculations. Qty In Stock Stock Quantity for this product. Does not account for variation quantity. Cost Your Cost of Goods per product. Price The selling price of the product. This is the base amount that you charge per product. Call No price is listed, the customer is told to Call For Pricing. Retail The Manufacturer's Suggested Retail Pricing. Max Quantity The maximum quantity of this product that a customer can order in a single order. Not Taxable Do not apply tax to this product. Shipping Weight The total packaged weight of this product. Shipping Size The dimensions of this product. If it is shipped in its Own Box, put the box dimensions here. Extra Shipping Any extra shipping amount applied to this product. This is applied even if Free Shipping is checked. Free Shipping Shipping calculations are not applied to this product, other than the Extra Shipping amount. Own Box This product is shipped in its own box. The shipping will be calculated separately and added to the total shipping amount. Call This product's shipping amount is not calculated, the customer is told to Call for Shipping. 61

66 Printed Documentation Short Description This is a short description that is displayed on the category page and in the product page description meta tag. Keywords These keywords are displayed in the product page keyword meta tag, and it is used during the product search. Long Description This is the full description of the product, displayed on the product's page. Images Images Thumbnail The URL of the small product image, shown on the category page. example: /images/products/thisproduct_thumb.jpg Full Image The URL of the full size product image, shown on the product page. example: /images/products/thisproduct.jpg Browse Opens the File Manager, where you can upload, browse, and select product images. Click on the filename to see a preview, then click on the arrow to select the image. Image String Any special HTML attributes you would like to add to the Image tag. Pricing Specify pricing levels (tiered pricing) based on customer type. Customers cannot see pricing outside of their customer type. Customers without a type are shown the default pricing as defined in the General section of the Product Editor. Related Related Related Products are shown on the product page and contain products that are connected in some way with the product being viewed. Add a Related Product 1. Click the Add button to search for products to attach. 2. Search for a product or group of products by name, category, or keyword. 3. Click the check box for each product you wish to relate. 4. Click the Add Related button at the bottom of the page. Sort Order The order in which the product is displayed within its category. The lower the number, the higher it will display. Defaults to 0, use of negative numbers is acceptable. Hide If this is checked, the product is not displayed in the Related Products. Variations 62

67 Reference Variations Variant Groups Add your variant group name, sort order, hide flag. Variants Group The group to which this variant belongs. Sort The sort order for this variant. Short Description The short description, displayed on the variation drop down. Surcharge Type The amount of the surcharge and the type. The surcharges are calculated top-down based on the variant sort. Example: 10 + percent adds 10 percent to the current cost of the product. Weight The weight of the variation. The weight is calculated top-down based on the variant sort. Example: 10 + adds 10 lbs to the current weight of the product. Item Nr. Ext & Sort An extension to the product's item number, applied based on sort order of the Variant Group and Item Nr Ext Sort Order. Hide Hide this variant option. 63

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69 How to get your store started Store Setup Wizard AmeriCommerce features a quick Store Setup Wizard, which walks you through configuring your new store's required settings. It is REQUIRED to complete this simple wizard before proceeding any further in creating your new store. The Setup Wizard walks you through: Naming your store and entering your physical address information Choosing a Design Theme Configuring your state's Sales Tax Rate Choosing shipping providers Enabling a Payment Gateway Customize Your Theme After running the wizard, you can begin to customize your store's theme. Use the Theme Designer to alter your page header, home page, colors, fonts, buttons and more. Create Content Pages Under the Store menu you will find the Content Page Editor, which you can use to build pages such as Contact, Privacy Policy, About Us, etc. Add Content Pages To The Menu Under the Store menu, use the Navigation Editor to build the horizontal (top), left, and right navigation for your site based on links you copy and paste from the Content Page Editor. Add Products To The Catalog Use the Catalog section to add Categories, Manufacturers (brands) and Products to your store, or import an existing catalog. 65

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71 What Is An SEO Alert? Throughout the documentation, we will highlight sections of AmeriCommerce that allow you to target your pages to be the most relevant for your target audience. When we come to that place, you will see a [SEO Alert] tag that will tell you this area is important to improving your rankings. 67

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73 How Does Pricing Work? AmeriCommerce has a flexible pricing model, building the price based on several factors. For reference, this is the order in which the price is built: 1. Default Price - this is set on the General tab of the Product Editor. 2. Store Price - this is set on the Pricing tab of the Product Editor. 3. Sale Price - this is set on the Pricing tab of the Product Editor. 4. Quantity Discounts - this is set on the Pricing tab of the Product Editor. 5. Variation Prices - these are set on the Variants tab of the Product Editor. Additionally, pricing can be adjusted at the Cart level by creating Discount Methods under Global Settings, but these are applied to the entire cart, not the product. 69

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75 How To Enable PPC Analysis AmeriCommerce integrates with the Google AdWords API and the Yahoo Search Marketing API to provide detailed ROAS calculations for your keyword marketing campaigns. Each night, AmeriCommerce downloads the latest pay per click statistics for your account from Google and Yahoo, then generates the report data to show where your ad dollars are most effective, and where they are losing money. Once enabled, you do not have any special tracking codes to add to your campaigns, AmeriCommerce takes care of this for you each night by adding a tracking code automatically to each new ad when running the reports. Google AdWords Step 1: Obtain a Developers API Key: Before you can enable Google AdWords tracking, you must first have an API Developer Token. In order to get one, you must apply to be a Google Advertising Professional to obtain access to your My Client Center account. This is free, and you can do it from the following link: After logging in to your My Client Center, click the My Account tab, then AdWords API Center. Your Developer Token is displayed there. Step 2: Enable Google AdWords Tracking in AmeriCommerce To enable keyword tracking for Google AdWords, select Marketing > Pay Per Click Integration > Google AdWords. From there, enter your AdWords Account login, password, and Developer Token key. Then check Active and select the stores for which you wish to track your keyword marketing campaigns. AmeriCommerce will automatically add the tracking code to your keyword campaigns. Yahoo Search Marketing To enable keyword tracking for Yahoo Search Marketing, select Marketing > Pay Per Click Integration > Yahoo Search Marketing. From there, enter your Yahoo Search Marketing username, password, account ID. Then check Active and select the stores for which you wish to track your keyword marketing campaigns. AmeriCommerce will automatically add the tracking code to your keyword campaigns. 71

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77 Frequently Asked Questions Q. Can a product be shipped from more than one warehouse? Warehouses are used for shipping calculations. Logistically you can ship the product from anyplace you like, though shipping can only be calculated based on the specified warehouse associated with the product. Q. Does AmeriCommerce support other currencies? Currently AmeriCommerce only supports US Dollars. 73

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79 Glossary Abandoned Carts: A visitor enters the check out process but leaves your shopping cart without completing the checkout process. Absolute URL: A complete URL address, typically used only when directing visitors to a different web site. Never use these types of links or image references within a single web site. Example: " AdCode: A unique identifier which shows where visitors, customers, and orders originate. This can be from a Keyword Campaign, Banner, , etc. Administrator: The person who manages or supervises your store. A Affiliate Console: Short for Secure Sockets Layer, a protocol developed by Netscape for transmitting private documents via the Internet. SSL uses a cryptographic system that uses two keys to encrypt data - a public key known to everyone and a private or secret key known only to the recipient of the message. Both Netscape Navigator and Internet Explorer support SSL, and many Web sites use the protocol to obtain confidential user information, such as credit card numbers.by convention, URLs that require an SSL connection start with https: instead of Affiliate Marketing: A source of visitors and sales. An Affiliate can be another web site that shows your banners, a search engine where you buy keywords, an list, etc. Typically commissions are paid based on clicks or sales generated. B Banner Ads: A banner is a typically rectangular advertisement placed on a Web site either above, below or on the sides of the Web site's main content and is linked to the advertiser's own Web site. With technologies such as Flash, banners have gotten much more complex and can be ads with text, animated graphics and sound. Most commerce-related Web sites use banner ads. Bot: One typical use of bots is to gather information. The term is derived from the word "robot," reflecting the autonomous character in the "virtual robot"-ness of the concept. Web crawlers or spiders are web robots that recursively gather web-page information, as does the bot used by Google ("GoogleBot"). C Catalog Feed: A Catalog Feed is a file containing the store's catalog for placement on another web site. Category: A division within a product line. Click Fraud: Click fraud occurs in pay per click online advertising when a person, automated script or computer program imitates a legitimate user of a web browser clicking on an ad, for the purpose of generating an improper charge per click. Commission: A commission is a percentage of a sale, or a fixed dollar amount per sale or click. Commissions are paid to the Affiliate that sent the visitor to your site. Content Page: Informational pages, i.e. Contact Us, About Us, Testimonials, etc. Conversion Rate: Percentage of visitors who placed an order. Orders / Visitors = Conversion Rate. Cost Per Customer: The cost in advertising dollars spent for each customer gained by an AdCode. Sales / Ad Cost = CPC CPC: See "Cost Per Customer" CSS: Short for Cascading Style Sheets, designers and users can create style sheets thatdefine how different elements, such as headers and links, appear. The term cascading derives from the fact thatmultiple style sheets can be applied to the same Web page. Customer Type: A type of customer, used for reporting and tiered pricing levels. 75

80 Printed Documentation D Domain Name: The unique name that identifies an Internet site. Domain Names always have 2 or more parts, separated by dots. The part on the left is the most specific, and the part on the right is the most general. A given machine may have more than one Domain Name but a given Domain Name points to only one machine. For example, the domain names: matisse.net mail.matisse.net workshop.matisse.net can all refer to the same machine, but each domain name can refer to no more than one machine. Usually, all of the machines on a given Network will have the same thing as the right-hand portion of their Domain Names (matisse.net in the examples above). It is also possible for a Domain Name to exist but not be connected to an actual machine. This is often done so that a group or business can have an Internet address without having to establish a real Internet site. In these cases, some real Internet machine must handle the mail on behalf of the listed Domain Name. eproduct: A product that can be delivered electronically. Examples are downloadable software, serial numbers and subscriptions. Footer: One or more lines of text that appear at the bottom of every page of a document. Once you specify what text should appear in the footer, the application automatically inserts it. E F FTP: Short for File Transfer Protocol, the protocol for exchanging files over the Internet. FTP works in the same way as HTTP for transferring Web pages from a server to a user's browser and SMTP for transferring electronic mail across the Internet in that, like these technologies, FTP uses the Internet's TCP/IP protocols to enable data transfer. FTP is most commonly used to download a file from a server using the Internet or to upload a file to a server (e.g., uploading a Web page file to a server). H Header: The information shown at the top of each page. Home Page: The main page of a Web site. Typically, the home page serves as an index or table of contents to other documents stored at the site. HTML: Short for HyperText Markup Language, the authoring language used to create documents on the Web. HTML defines the structure and layout of a Web document by using a variety of tags and attributes. The correct structure for an HTML document starts with <HTML><HEAD>(enter here what document is about)<body> and ends with </BODY></HTML>. All the information you'd like to include in your Web page fits in between the <BODY> and </BODY> tags. Item Nr. Ext: An extension to the product's item number, applied based on sort order of the Variant Group and Item Nr Ext Sort Order. Marketing: Marketing consists of the strategies and tactics used to identify, create and maintain satisfying relationships with customers that result in value for both the customer and the marketer. I M Meta Description: "Hidden" HTML code that contains a descriptive sentence or two about the product. Meta Keywords: The information that you provide in a meta tag is used by search engines to index a page so that someone searching for the kind of information the page contains will be able to find it. 76