For Service Providers. Copyright 2010 EMC Corporation. All rights reserved.

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1 EMC Ionix For Service Providers 1

2 Proven Solution! EMC Ionix is powered by Smarts 6 out of the 10 largest service providers have Patented technology chosen EMC 15 years in the market Invested 150 man-years of doctoral R&D Handles millions of devices Employed by world largest service providers 2

3 Reasons for Change in Telecommunications Exploding User- Generated Content New opportunities and challenges arise from the proliferation of UGC, from storage to capacity planning to newly-enabled enabled business models Changing Consumer Attitudes Consumers seeking more personalization and control, which has broad reaching business model effects New Foundational Technologies IP/MPLS, Virtualization, Cloud lowering barriers and enabling new services Wireless/Mobile Capital Intensive Business Increasingly outsourcing portions of IT and network to reduce large capital outlays; backhaul ownership, fiber rollout Internet Access & VoIP Cable and Satellite Regulatory Uncertainty Across the globe, regulatory uncertainty abounds, especially in mobile and broadband Competitive Pressures Traditional and non-traditional competition is disrupting the value chain and forcing disruptive i business model change 3

4 Network Evolution Legacy Vertical Networks (single service) Services NGN Horizontal Networks (multi services) Services Content Content Mobile Bro oadband Fixed Telephony Fixed Data Net DTV Services Environment Media Gateways IP Multi-Services Network Intelligent Edge Access Access Access Transport, Switching and Access Networks 4

5 Management Challenges Ensure your environment is future proof Fast & timely delivery of new customer services Assuring your service level agreements Fingerpointing between teams waste too much time Ensure & prove adherence to regulatory compliance Bottom line: Budgets are going down while expectations are up! 5

6 With EMC Ionix you can... Pinpoint problems rapidly and reduce MTTR by more than 60% Execute network configuration changes accurately in minutes rather than hours Scale without adding staff Ensure & maintain continuous compliance 6

7 Integrated & Automated Network Operations Runbook Automation Fault Management & Predictive Analysis Network Change, Configuration & Compliance 4 Problem Determination 7 Analyze change impact 3 Analyze 8 9 Validate change Execute change Confirm 2 Monitor & Alert 1 Discover 10 change Discovery & Mapping VoIP Cloud Optical IPv6 MPLS Protocols Multicast 7

8 With EMC Ionix YOU Can... Automate t Discovery & Mapping Discovers physical & logical components Maps & analyzes complex relationships Works cross-domain Adopts automatically to dynamic changes Displays end-to-end view Operator Benefits Provides always fast & accurate view Eliminates manual interaction Eliminates silo management Reduce number of tools Carrier-scale 8

9 Imagine a Situation like this... Event Not Available Event Event Event Event Event Problem Do You have a Straight Answer to Five simple Questions? Which service is impacted? Which subscriber is impacted? How critical is the outage? Where is the real problem? Who s solving the problem? 9

10 With EMC Ionix YOU Can... Automate t Fault Management Collects alerts and metrics Correlates alerts and events without rules Pinpoints problems automatically Operator Benefits Eliminates fingerpointing & war room Eliminates rule writing & manual analysis Less operational costs ONLY ONE Root Cause 99.7% identified in realtime 10

11 Automated Problem Analysis in Simple Terms Improve MTTR by >60% & Operational Efficiency by 90% 4 people 55 min 1 person 20 min 1 person 8 min 1 person 20 min MTTI MTTF Operator Benefits Better service quality (SLA) Higher customer satisfaction Less customer churn rate Reduced risk of penalties Moving into strategic mode MTTR 75 min Without Ionix Root Cause Analysis 28 min With Ionix Root Cause Analysis >60% MTTR 7x Faster Root Cause with 25% of resources 11

12 With EMC Ionix YOU Can... Analyse the Impact End-to-End E d Model business processes and tie them to underlying infrastructure Assess impact on other elements Causal propagation across managed elements Operator Benefits Pro-active customer engagement Align business with operations Allow prioritization of problems 12

13 With EMC Ionix YOU Can... Predictive Performance Analytics Learn & understand automatically health of infrastructure Analyze millions of metrics from multiple sources Recognize anomalies or KPI breaches Determine source of anomaly Operator Benefits Improved service quality Avoid impact on end-users Eliminate SLA violations Effective usage of resources Proactively, reduce critical alarms >90% 13

14 Case Study US Service Provider US Service Provider Primary Business: National Service Provider Challenges: Consolidate acquired tools Too much data, not enough information Rising costs, decreasing budget Problem Areas Received 250, alarms per day Costly expert resources consumed by rules-writing With EMC Ionix Solution Alarms reduced to 110 authentic problems Mean-time-to-repair reduced by 94% Move to proactive service model Eliminated rules-writing Re-assigned 50% of NOC staff 14

15 Did You Know? 90% of network problems are caused by configuration errors! 90% of all problems require network changes! 15

16 With EMC Ionix YOU Can... Automate t Configuration & Compliance Discover & Maintain all device parameters Create & Enforce standard d best practice policies i Ensure consistent configurations, detect drift Maintain a & Audit for continuous u compliance Automate network updates and changes Synchronized with Ionix Fault Management Operator Benefits Deliver services - fast, accurate & controlled Execute upgrades within maintenance windows Increase staff efficiency and productivity Being compliant at any time Roll out ACLs 100x faster Rotate passwords 300x quicker Roll credentials 170x faster 16

17 Case Study Vanco (now Reliance) Primary Business: Leading MSP for Enterprises Challenges: Ensuring accurate compliance, configuration and change management age e in a heterogeneous environment Need to differentiate services in highly competitive market and increase levels of service Network Services in 230 countries with devices Problem Areas Single device deployment required network update = 3 hours Difficult migration of customer VPN s; Migration would require 150 man days With EMC Ionix Solution Single device deployment to network (even with s of devices) = 2-3 minutes Migrated site network from leased line to meshed MPLS within 10 man days 17

18 With EMC Ionix YOU Can... Apply Same Management to IaaS Cloud Services Unified provisioning, config & change Policy-driven automation System-wide compliance Automation with service profiling Storage Networking Ionix Computing Operator Benefits Eliminates need for multiple tools Activate IaaS in minutes Simplifies, unifies & scales 18

19 Automate even more... Your Processes! 19

20 Bring BSS and OSS Together... Integrate Automate Orchestrate Operator Benefits Fast Integration Eliminate manual interfaces Faster service delivery Increased standardization of processes Reduced risk of compliance violations Over 30 out-of-thebox adapters Failure rate reduced by 50% 20

21 Simplify YOUR Infrastructure Management! EMC Ionix Comply Optimize Accelerate Automate Consolidate 21

22 Ionix Service Provider Solution Architecture Reporting & Analysis Integrations Watch4Net Integrien APG Alive 3 rd Party OSS/BSS IT Automator / Adaptors Business Impact Manager Network Configuration Manager Service Assurance Manager Storage Configuration Analyzer Network Manager s Storage Manager Server Manager Unified Infrastructure Manager Discovery & Monitoring Configuration, Change & Compliance Service Provider Infrastructure 22

23 And Save YOUR Money! US Service Provider Network: 30,000 Devices Solution: EMC Ionix Result: Savings on network outages Savings on consolidation of disparate tools and systems Total per anno: US$ 1M 23

24 THANK YOU 24

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