DIRECTORATE OF DISTANCE EDUCATION GURU JAMBHESHWAR UNIVERSITY OF SCIENCE & TECHNOLOGY, HISAR
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1 DIRECTORATE OF DISTANCE EDUCATION GURU JAMBHESHWAR UNIVERSITY OF SCIENCE & TECHNOLOGY, HISAR COURSE CURRICULUM FOR B.A. MASS COMMUNICATION [BMC] (THREE-YEAR INTEGRATED COURSE) (THROUGH DISTANCE EDUCATION) SCHEME OF EXAMINATION PASS MARKS 35% IN EACH PAPER FIRST YEAR Paper Max Marks Nomenclature of Paper Code External Internal Total BMC 101 Human Communication BMC 102 Hindi BMC 103 English BMC 104 Basic Skills Writing BMC 105 Computer Applications Total SECOND YEAR Paper Max Marks Nomenclature of Paper Code External Internal Total BMC 106 Social Sciences-I BMC 107 Social Sciences-II BMC 108 Mass Communication BMC 109 News Writing BMC 110 Production Portfolio (I) Total THIRD YEAR Paper Max Marks Nomenclature of Paper Code External Internal Total BMC 111 Reporting BMC 112 Editing BMC 113 Advertising & Public Relations BMC 114 Media Issues BMC 115 Production Portfolio (II) Total
2 Bachelor of Mass Communication (BMC) is three-year course with annual examination system. There are five papers in each year. All the questions will be set in English except the language papers. However, the candidates can write their answers either in English or Hindi or both provided both the languages will not be used to answer the same question. In case of the language papers, the candidates will answer the questions in the same language. For the Production Portfolio-I (paper code BMC 110), in the second year and Product Portfolio-II (paper code BMC 115) in the third year, the candidates are required to submit a portfolio of their production as listed in the paper within ONE WEEK of the last theory examination of the respective year. The Production Portfolio must be submitted in A4 size Bond papers, neatly typed either in English or Hindi or both provided both the languages are not used in the same item % of the maximum marks are allocated for internal assessment in each paper based on two 2
3 SYLLABUS FIRST YEAR Paper - I: HUMAN COMMUNICATION (BMC- 101) Paper - II: HINDI (BMC- 102) Paper - III: ENGLISH (BMC- 103) Paper - IV: BASIC SKILLS WRITING (BMC- 104) Paper - V: COMPUTER APPLICATIONS (BMC- 105) SECOND YEAR Paper - I: SOCIAL SCIENCES- I (SOCIOLOGY & PSYCHOLOGY) (BMC- 106) Paper - II: SOCIAL SCIENCES- II (POLITICAL SCIENCE & ECONOMICS) (BMC- 107) Paper - III: MASS COMMUNICATION (BMC- 108) Paper - IV: NEWS WRITING (BMC- 109) Paper - V: PRODUCTION PORTFOLIO (I) (BMC- 110) THIRD YEAR Paper - I: REPORTING (BMC- 111) Paper II: EDITING (BMC- 112) Paper - III: ADVERTISING & PUBLIC RELATIONS (BMC- 113) Paper IV: MEDIA ISSUES (BMC- 114) Paper - V: PRODUCTION PORTFOLIO (II) (BMC- 115) 3
4 DETAILED SYLLABUS FIRST YEAR PAPER- I: HUMAN COMMUNICATION [BMC- 101] Unit - I : Introduction to Communication; Concept and Definitions of Communication. Unit - II : The Process of Communication; Elements and Functions of Communication. BLOCK- B Unit - I : Human Communication; Communication and Socialization; Communication and Culture. Unit - II : Verbal and Non-verbal Communication- Concept, Types, and Practices. BLOCK-C Unit - I : Intrapersonal Communication. Unit - II : Interpersonal Communication. BLOCK- D Unit - I : Group Communication: Concept & Practice; Role-playing. Unit - II : Mass Communication: Introduction, Concept & Definition; Elements of Mass Communication. BLOCK- E Unit - I : Theories of Communication- Functional Theory; Relational Theory. Unit - II : Models of Communication: SMCR Model; Shannon and Weaver Model; Osgood s Model; Schramm s Model. 4
5 PAPER- II: HINDI [BMC- 102] Unit - I : v{kj] o.kz] Loj&O;atu vurlfk dh vo/kkj.kk kcn] in] incu/k] kcn&vfkz lecu/ka Unit - II : mppkj.k vo;o] LFkku] iz;ru vksj dk;z] vfkz dh vo/kkj.kk] ifjorzu ds dkj.k,oa fn kk,aa Unit - I : i;kz;] foykse] lekukfkhz] vusdkfkhza kcn jpuk] :i jpuk] okd; jpuk&oxhzdj.ka Unit - II : lakk] fø;k] fo ks k.k] dky] okp;a Unit - I : fgunh Hkk kk dk fodkl&izkphu] e/;dkyhu] vk/kqfud jkt Hkk kk] jk Vª Hkk kk] leidz Hkk kka Unit - II : iz;kstuewyd fgunh & fokku] okf.kt; jkthkk kk] dk;zdkyhu Hkk kk] i= ys[ku ds izdkj & fueu=.k] vkns k] O;kikfjdA Unit - I : lapkj Hkk kk & i=dkfjrk] n` ;&JO; vo;o] fokkiua Unit - II : Hkk kk vksj cksyh] izknsf kd cksfy;ka vksj mudk oxhzdj.ka a Unit - I : lekl] vusd kcnksa ds fy,,d kcna Unit - II : fgunh Hkk kk dh ksyh & lkfgfr;d] vksipkfjd] vuksipkfjd] lekt ksyh] O;kl ksyha 5
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6 PAPER- III: ENGLISH [BMC- 103] Unit - I : Introduction to Language : English as a Language. Unit - II : Written and Spoken English. Unit - I : Vowels and Consonants. Unit - II : Words-Origin, Meaning, and Usage; Pronunciation. Unit - I : Sentence and Paragraphs. Unit - II : Voice-active, Passive. Unit - I : Pharases and Idioms. Unit - II : British and American English. Unit - I : Time and Tense, Nouns, Adjectives and Adverbs. Unit - II : English Usages of the following : (a) Commands (b) Instructions (c) Requests (d) Invitations (e) Suggestions (f) Prohibitions (g) Permission (h) Probability (i) Possibility (j) Obligation (k) Promises (l) Threats (m) Refusals (n) Wishes (o) Hopes (p) Comparisons (q) Preference (r) Purpose &Result (s) Concessions (t) Conditions (u) Suppositions 6
7 PAPER- IV: BASIC SKILLS WRITING [BMC- 104] Unit - I : Introduction to Writing - Purpose and Scope. Unit - II : Basic Elements of Writing. Unit - I : Sentence Construction, Grammar, Paragraphs. Unit - II : Content, Structure and Style. Unit - I : Basic Principles of Writing: The 7C's- Clarity, Conciseness, Credibility, Correctness, Continuity, Completeness & Command; Coherency and Consistency; Transition. Unit - II : Various Forms of Writing: Prose, Poetry, Letters, Essays, Story and Drama; News, Articles and Features. Unit - I : Introduction to Broadcast Writing; Writing for Radio- The Audio Language. Unit - II : Writing for Television- The Visual Language. Unit - I : Introduction to Word Processing - Basics and Functions. Unit - II : Preparation of Bio-data and Curriculum Vitae. 7
8 PAPER- V: COMPUTER APPLICATIONS [BMC- 105] Unit - I : Introduction to Computers- History and Generations of Computers. Unit - II : Types of Computers; Computer Parts and Functions; Hardware and Software. Unit - I : Digital Technology; Keyboard Functions; Data Entry, Storage, and Processing. Unit - II : Memory- Real and Virtual, ROM and RAM. Unit - I : MS office and its Applications; MS Windows, MS Word with Features. Unit - II : Excel; MS Excess; Presentation Manager Unit - I : Working with Text, Importing Commands, Page Setup, Formatting Techniques, Printing. Unit - II : PageMaker, Corel Draw, Publishing Concepts Unit - I : Internet : History and Development, World Wide Web, Internet Protocols and Domain Name System, Internet Functions- . Unit - II : Internet Issues, Netiquettes; Interactivity Social and Economic Issues. 8
9 DETAILED SYLLABUS SECOND YEAR PAPER-I: SOCIAL SCIENCES-I (SOCIOLOGY & PSYCHOLOGY) [BMC- 106] Unit - I : Nature and Scope of Sociology; Relation with other Social Sciences. Unit - II : Group; Community; Institution, Society. Unit - I : Family; Kinship; Caste; Class; Clan; Tribe; Marriage. Unit - II : Social Change- Concept and Process; Types of Social Changes; Agents of Social Change. Unit - I : Introduction to Psychology; Nature and Scope of Psychology; Relationship with other Social Sciences. Unit - II : Applications of Psychology; Coping Behaviour; Nature and Theories of Attitudes. Unit - I : Cognitive Processes: Perception, Learning and Thinking. Unit - II : Intelligence: Nature and Theories; Intelligence and Creativity. Unit - I : Motivation, Needs, Drives and Motives; Classification of Motives; Theories of Motivation. Unit - II : Personality; Nature of Personality; Socio-cultural Determinants of Personality. 9
10 PAPER-II: SOCIAL SCIENCES-II (POLITICAL SCIENCE & ECONOMICS) [BMC- 107] Unit - I : Introduction to Political Thought; Nature and Significance of Political Thought. Unit - II : Power and Authority. Unit - I : Citizenship; Rights and Liberty; Equality and Justice. Unit - II : Elite; Theories of Elite; Political Participation; Nation, State, Government and Democracy. Unit - I : Basic Features of Indian Constitution. Unit - II : Indian Political System; Political Parties- National and Regional; Election Process in India. Unit - I : Introduction to Economics; Nature & Scope of Economics. Unit - II : Basic Features of Indian Economy; Planning Process; Development and Growth; Five Year Plans. Unit - I : Market Demand and Supply; Consumer Behaviour. Unit - II : Liberalization, Globalization and Swadeshi. 10
11 PAPER - III : MASS COMMUNICATION [BMC- 108] Unit - I : Nature, Scope and Definitions of Mass Communication; Process of Mass Communication. Unit - II : Elements of mass Communication; Functions and Characteristics of Mass Communication. Unit - I : Brief History of Mass Media (World Overview) Unit - II : Brief History of Mass Media (Indian Perspective) Unit - I : Newspapers; Books; Magazines Unit - II : Radio; Television; Cinema; Internet Unit - I : Hypodermic Needle Theory; Two-Step Theory and Multi-Step Theory. Unit - II : Theory of Selectivity and the Agenda Setting Theory. Unit - I : Reach and Role of Different Mass Media Unit - II : Effect of Different Mass Media. 11
12 PAPER - IV: NEWS WRITING [BMC- 109] Unit - I : Introduction to News- Concept and Definitions. Unit - II : News Values, Dynamics of News Values. Unit - I : News- Structure and Content; Differences with other Forms of Writing; News Structure: Inverted Pyramid and Chronological. Unit - II : Writing Headlines; Headline Types; Functions and Importance of Headlines; Challenges and Techniques of Headline Writing. Unit - I : Types of News Stories. Unit - II : Introduction to News Features; News Analysis and Backgrounders. Unit - I : Writing Interviews for News. Unit - II : Writing News for News Agencies and Newspapers. Unit - I : Introduction to Writing Radio News. Unit - II : Introduction to Writing TV News. 12
13 PAPER- V: PRODUCTION PORTFOLIO-I [BMC- 110] The candidates will submit the items listed below. Marks for each item are as indicated against them Sl. No. Item No.(s) of item Mark Write-ups: - Letters Essay Articles or Poetry Bio-data with covering letter Interview News story for radio News story for television News features News analysis News stories (Inverted Pyramid) News stories (Chronological) Backgrounders The candidates are required to submit a portfolio of their production as listed in the paper within ONE WEEK of the last theory examination. The production portfolio must be submitted in A-4 size Bond papers neatly typed either in English or Hindi or both provided both the languages are not used in the same item. 13
14 DETAILED SYLLABUS THIRD YEAR PAPER- I: REPORTING [BMC- 111] Unit - I : Introduction to Reporting Unit - II : Principal of Reporting; Functions and Responsibilities of Reporting. Unit - I : Reporting Techniques; News Elements. Unit - II : News sources-types and Problems. Unit - I : Qualities of a Reporter; Roles and Responsibilities of Reportorial Staff. Unit - II : Reporters, Correspondents, Stringers and Bureaus. Unit - I : Reporting Crime, Courts, Defense, Politics, and Business and Commerce; Reporting Sports. Unit - II : Reporting Function, Meeting, Seminars, Workshops and Conferences, Interviews. Unit - I : Introduction to Reporting for Radio Unit - II : Introduction to Reporting for Television. 14
15 PAPER- II: EDITING [BMC- 112] Unit - I : Introduction to Editing. Unit - II : Principles and Functions of Editing. Unit - I : Roles and Responsibilities of Editorial Staff : Qualities of Editorial Staff. Unit - II : The Role and Functions of Sub-editors and Assistant Editors, News Editors and Editors. Unit - I : Organization and Structure of News-Room & News Desk. Unit - II : Process of Editing: Selection of News Items, Copy Editing or Subbing Unit - I : Headlines and Sub-headlines; Intro and Body of News; editing articles and features. Unit - II : Page Make-up for Newspapers and Magazines; Style Sheet; Editing Marks. Unit - I : Editing Radio and TV News; Editing Equipment for Radio and TV; Editing other Programmes for Radio and TV. Unit - II : Editing- Linear and Non-linear. 15
16 PAPER- III: ADVERTISING & PUBLIC RELATIONS [BMC- 113] Unit - I : Introduction to Advertising; Advertising Concept, Functions and Definitions. Unit - II : Types of Advertising: Consumer Advertising, Corporate Advertising, Industrial Advertising and Social Advertising. Unit - I : Advertising Strategies, Appeals and Target Audience. Unit - II : Sales promotion; Advertising as Persuasive Communication; Advertising as a Marketing Tool. Unit - I : Advertising Agency- Structure and Functions; Creativity; Media Selection; Advertising Media: Newspapers, Magazines, Radio and Television. Unit - II : Introduction to Radio Advertising- Copy Preparation; Introduction to Television Commercials. Unit - I : Introduction to Public Relations; History and Growth of PR; Publicity, Propaganda and Public opinion. Unit - II : PR in India- Public and Private sectors; PR agencies; Differences between PR and Advertising. Unit - I : PR Strategies; PR Agencies. Unit - II : Writing Press Releases, House Journals, News Letters. 16
17 PAPER - IV : MEDIA ISSUES [BMC- 114] Unit - I : Media Freedom. Unit - II : Right to Information. Unit - I : Censorship. Unit - II : Media and Social Responsibility. Unit - I : Violence in Media. Unit - II : Media and Religion. Unit - I : Media and Development. Unit - II : Politics and Media. Unit - I : Children and Media. Unit - II : Gender Portrayal in Media. 17
18 PAPER- V: PRODUCTION PORTFOLIO (II) [BMC- 115] The candidates will submit the items as listed. Marks for each item are as indicated against them Sl. No. Item No of items Marks News stories: Accident, Crime, 10 (2 each) 10 Sports, Economy, Political 2. News for Meetings, Seminars 10 (2 each) 10 Conference, Symposia, etc. 3. News Script for Radio News Script for TV Radio Advertisement (Script) TV Advertisement (Script) Editing News Stories Collection of Various Ads from Newspapers and Magazines with Brief Critical Analysis of each 9. Write up on Media Issues in 2 10 not less then 500 Words 10. News Releases The candidates are required to submit a portfolio of their production as listed in the paper within ONE WEEK of the last theory examination. The production portfolio must be submitted in A-4 size Bond papers neatly typed either in English or Hindi or both provided both the languages are not used in the same item. 18
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