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1 1 Pre-Masters Programme Welcome I would like to take this opportunity and welcome you to the Istituto Marangoni International Study Centre (IM ISC) and to Istituto Marangoni, London. You have certainly made an excellent choice. You are located not just in central London, but at the heart of the East end, Spitalfields. This is an area known for its ultra-cool street style, fashion shops and galleries. As well as being edgy and contemporary and all things creative, the area also has a really strong tradition of fashion and textiles going back over three hundred years. Indeed you will be studying literally on Fashion Street! The Pre-Masters Programme (Fashion) will be delivered through the ABE Level 6 Diploma in Marketing Management. This method of delivery allows IM ISC to administer a recognised and validated level 6 postgraduate qualification - that is accredited by professional business qualifications and is appropriate to industry standards. The qualification has sufficient flexibility to be delivered utilising fashion as its core frame of reference. The programme accommodates the Master s pathways: MA Fashion and Luxury Brand Management 316B, MA Contemporary Fashion Buying* & MA Fashion Promotion, Communication and Media*. MA Fashion Design Womenswear may not be as explicit within the ABE structure as a discreet discipline; as a result Fashion Design Womenswear has been given particular consideration and emphasis throughout each of the units. The core skills of the craft of design and craft of making are embedded within each of the first four units, culminating in Unit 05 which allows students to demonstrate project management skills in regard to the concept through to realisation of a finished garment. There is a short pre-course assignment that we would like you to complete and bring with you on October 6 th. Please present on A4 paper between words. Whichever MA pathway you are progressing to we hope you will work hard along and also have an enjoyable experience. We look forward to meeting you on October 6 th. Elle Reynolds Head of Centre October 2014 PS whatever you put in you will get out

2 2 PMP Materials List Basics Optional course trips to galleries outside Phyllis Pearsall s great little book - Pocket A to Z London for getting around 5.50 EC1 6PX I am here or use one of these Materials List An A4 size cutting 4 A set of drawing 12

3 3 Paper 2 Dry 2 A4 Book Bound Research 8 50p Notebook and 2.00

4 4 A memory stick or USB 5 Good quality printing/photo print paper A good camera or use one of these

5 5 Do not buy, but check out- In addition to the ABE Study Manuals we will also be using an Istituto Marangoni Fashion Reader which will be given to you on arrival in centre. You may also wish to look at: Black, S. (2011) Eco Chic: The Fashion Paradox, London: Black Dog Publishing Cresswell, J. (2013) Research Design (International Student Edition): Qualitative, Quantitative, and Mixed Methods Approaches, London: Sage Gill, P., Petrizzi, R. & Rath. P.M. (2012) Marketing Fashion: A Global Perspective, New York: Fairchild Books You do not need to purchase these as copies are available in the IM library.

6 6 Pre Course Assignment 1 Read the Summary on Page 7 and The Societal Marketing Concept text below. 2 Answer the What Do You Think? questions. 3 Write words in total use diagrams and illustrations if you wish. 4 Present your answers on A4 paper on 6 th October. This is text is taken from: Gill, P., Petrizzi, R. & Rath. P.M. (2012) Marketing Fashion: A Global Perspective, New York: Fairchild Books, p.18 & p. 27 Please answer the following: Are there any fashion businesses that stand out in your mind as demonstrating social and environmental responsibilities? How are they doing this? What do you think of the societal marketing concept? What fashion business can you cite that are using this concept? In your opinion, what motivates them to do so? Profits? Societal welfare? Other reasons? Write words. You may use illustrations and diagrams if you wish.

7 7

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