PUTTING THE POW! IN POWER BRANDING 1
|
|
- Annabelle Miller
- 8 years ago
- Views:
Transcription
1 PUTTING THE POW! IN POWER BRANDING 1
2 Everybody loves a superhero. It's no accident that these dynamic characters create the kind of excitement that rakes in the big bucks. For a perfect example, look no further than the 2012 release of The Avengers, which was an instant box office bonanza... for the second time. In fact,the Avengers has been on the list of top-grossing films since its original incarnation in That is the kind of predictability you want for your brand. In other words: Power Branding. It may seem like a stretch to think of your brand as a type of superhero, but these characters have certain traits that are universal. They are always well defined and adhere to a basic set of "rules" including costume and superpowers. Every superhero worth his/her salt has clearly defined core values, a familiar personality, a known story line. By applying the same principles to your branding, you too can acquire special powers. What does it take to give your brand POW? Take a look at powerful, successful brands and you'll realize that they, too, have the attributes of a superhero. Even though big business is no laughing matter, the superbrands have clearly absorbed the lessons that comic book writers knew instinctively. Effective branding builds on and takes advantage of a strong synergy between the company and its customers. This requires knowing their wants, needs and buying behaviors. Developing a vital, ongoing and trusting relationship between your company and your customers takes an investment in time and effort, as well as consistent application. Once you create this type of bond with your customers and meet their needs with powerful, consistent messaging, you'll be able to endow your brand and products with super selling power! All it requires is the FIVE FORCES of BRANDING. The first force of branding is your POSITION. This creates perceptions about your company both within and among your target audience and their influencers. Position is something that you build very carefully and deliberately. Think of it as a structure with a foundation, pillars and superstructures. At the base are your company's Core Values. Everything you do as a business arises from them. Core values for most companies include such things as honesty and trust. They might also include excellence and unflinching self-examination. Or they might revolve around the customer experience, embracing strengths such as compassion, flexibility and empathy. Next you have your Brand Pillars, which are the most important attributes and principles that you want your brand to communicate. Are you faster than a speeding bullet (at delivering products)? More powerful than a locomotive (in supporting your customers)? Able to fill tall orders in a single bound? These Brand Pillars are what hold up your structure. Your company's Mission Statement - which is basically a summation of your company's purpose - arises out of your brand pillars. It might be your mission to carry the single most complete product line in your niche or incorporate the PUTTING THE POW! IN POWER BRANDING 2
3 latest leading-edge technology into all your products. Perhaps your company's mission is to provide the best customer service on the planet, or to make products with no comebacks. This brings us to your Unique Selling Proposition - the things about your brand or products that make you stand out from the competition. Do you have super marketing powers? X-ray vision into consumer demand? Or maybe your products are the least expensive, the easiest to use, or the most highly engineered in the galaxy. Ideally, these Unique Selling Propositions arise out of your company mission. All these attributes are of little use if you don't communicate them effectively. You do this via your Key Messages. Key messages are what you want your audience to hear and remember about your company and its products or services. Key messages are important but can be tricky to narrow down. It's tempting to try to communicate everything there is to know about your company or product, but that's more than most of your audience can absorb. The key is to keep the messages brief, powerful and on target. The second force of branding is the PROMISE you make to your customers. People love superheroes because they know what to expect, which makes it easy to believe in them. What are your promises to your customers? Are you able to keep them? Nothing will drive customers away faster than broken promises. Make sure your promises are realistic and desirable to your audience. For example, your product will be easy to install. Or your customers will get on-time delivery. Or there are no lower prices on comparable products this side of the planet Xenon. The third force is PERSONALITY. Have you ever seen a superhero without a personality? Even Clark Kent had an alter ego. Every company also has a personality, a way they present themselves to the world. Your personality is your company's voice. Make sure you don't undermine it unintentionally with your actions. The fourth force is STORY. It might seem odd to think that a corporate entity needs a narrative context. But there's no better example of how a story engenders customer loyalty than those comic book heroes we considered at the start. A story gives a company dimension and context. Your story - where you come from, how you got here, where you're headed - sets the stage for what you want to communicate. A cartoonist can drop a few frames onto a page and make an impact because everyone is already in on the story. A company can do the same. Finally, we come to ELEMENTS. If your personality is your voice, your brand elements are your face. They present a complete (and hopefully consistent) picture of your brand wherever you go. Brand elements include your logo, icon and tagline, corporate colors and all those marketing tactics in your toolkit, from website to signs, to collateral, news releases, packaging and everything else that is face-forward to your audience. Like a superhero's cape and tights, the elements must be functional, look good together, and have consistency. PUTTING THE POW! IN POWER BRANDING 3
4 Improving the Equity of YOUR Brand You may consider a multi-million dollar manufacturing plant or huge fleet of delivery vehicles your major assets, but your company's brand equity is equally important, if not more so. Having a visible, well-known and trusted brand can increase your sales, help you generate more cash flow and improve your profits. When it's time to sell, brand equity figures into the equation as surely as real estate. It can also bring more attention to your company's flaws, which is why it is important to have a foundation of core values, and stick to them. Brand equity is created every time you communicate with the world, whether through advertising, public relations, your website or educational channels. It s like a superpower that helps you achieve higher margins (or a price premium) while you excite more interest from potential customers. Its one-two punch enhances opportunities for market expansion, segmentation and brand extensions and increases your leverage with distribution channels. This lets you maximize marketing and sales efficiency, enhance customer loyalty and retention, and zoom toward increased acceptance for new products. Brand equity depends on three things: 1. AWARENESS. This is built by successfully deploying the five forces of branding. 2. CREDIBILITY. A credible company delivers on its promises. 3. AUTHORITY AND LEADERSHIP. These refer to the extent to which your audience believes in you as a leader, and turns to you for knowledge and expertise. Are you Ready for Power Branding? Making your brand profitable doesn't have to be a superhuman task. If you can sell your products at a competitive price (not necessarily the lowest) and add value (such as better locations, faster service, professional installation, etc.), you've got what it takes to build customer loyalty and brand equity. Add that to the Five Forces, and you're well on the way to building brand equity and a supersized future. Kapow!! PUTTING THE POW! IN POWER BRANDING 4
5 ABOUT TOM MARX Tom Marx, President and CEO of The Marx Group, brings a depth of marketing and business knowledge from 25+ years of experience in the automotive and heavy duty aftermarkets, in addition to a wealth of expertise garnered from other industries, including: recycling, motorsports, technology, telecommunications, broadcast, real estate, financial services, and resort property management. His comprehensive experience in lead generation, direct mail, public relations and almost every discipline of marketing and advertising has enabled him to support his clients with highly strategic marketing planning and the implementation of marketing programs that create breakthrough results. Tom is an active member of SEMA, AAIA, AASA, APRA, AASA, ACC, past vice chair of the AAIA Marketing Communications and Member Relations Committee and past president of the Automotive Communications Council. He also serves on several other Boards of Directors. He writes a monthly enewsletter, Catalyst, which provides marketing and business management insights and tips, and recently started a second e-newsletter, The Advantage, which provides insights designed to support successful, intelligent Merger & Acquisition strategies. ABOUT THE MARX GROUP The Marx Group delivers well-devised branding and marketing campaigns to drive sales, increase market share and grow your business. The Marx Group is a full-service business strategy and marketing communications firm offering a diverse range of marketing services, including business development strategies, lead generation programs, customer retention processes, online marketing, advertising, public relations, collateral, tradeshow programs, and interactive design. The Marx Group began as an advertising and marketing agency in Southern California in Now based in San Rafael, we have creative and account teams in New York, Chicago, Memphis and Los Angeles. Our team members, each with a strong, proven track record, include strategists, account managers, public relations and media specialists, and an award-winning creative group for both print and on-line programs. PUTTING THE POW! IN POWER BRANDING 5
Trade Show Strategy Don t Leave Town Without It!
Trade Show Strategy Don t Leave Town Without It! Prepared by: Tom Marx, President/CEO and Leslie Allen, PR Manager Whitepaper 2175 East Francisco Blvd., Suite F San Rafael, CA 94901 Phone: 415.453.0844
More informationFor More Free Marketing Information, Tips & Advice, visit www.lgx.im
For More Free Marketing Information, Tips & Advice, visit www.lgx.im DISCLAIMER AND/OR LEGAL NOTICES The information presented in this E Book represents the views of the publisher as of the date of publication.
More informationBranded Websites: The Best Thing You Can Do for Your Business
Branded Websites: The Best Thing You Can Do for Your Business A White Paper from Katalyst Creative Group Copyright 2012 Katalyst Creative Group, LLC info@katalystcg.com 1 Branded Websites: The Best Thing
More informationHow to Create Winning Joint Ventures
How to Create Winning Joint Ventures Jim Ingersoll here with another segment on private lender financing and your private lending course. I'm excited to have you along. Now that you know why you want to
More informationTSN SOLUTIONS COMMUNICATIONS MEDIA EDUCATION PRODUCTIONS EVENTS SALES
TSN SOLUTIONS COMMUNICATIONS MEDIA EDUCATION PRODUCTIONS EVENTS SALES TSN TEAM Thank you for taking the time to read this marketing and communications solutions document. I look forward to bringing our
More informationGet Better Business Results
Get Better Business Results From the Four Stages of Your Customer Lifecycle Stage 1 Acquisition A white paper from Identify Unique Needs and Opportunities at Each Lifecycle Stage It s a given that having
More informationGoogle Lead Generation for Attorneys
1 Google Lead Generation For Attorneys Leverage The Power Of AdWords To Grow Your Law Business FAST You re about to discover the secrets of fast legal practice success with Google AdWords. Google AdWords
More informationC G. Got a Plan? MARKETING. How to Build Your Marketing Plan & Budget. PCGMarketing.com. P.O. Box 4633 Des Moines, Iowa 50305 515.360.
Got a Plan? How to Build Your Marketing Plan & Budget P.O. Box 4633 Des Moines, Iowa 50305 515.360.9176 An Introduction We are a full-service marketing company that uses creative strategies to develop
More informationPROVING THE ROI FOR INBOUND MARKETING PROVING THE ROI FOR INBOUND MARKETING DELIGHT INBOUND
PROVING THE ROI FOR INBOUND MARKETING DELIGHT 1 INBOUND PROVING THE ROI FOR INBOUND MARKETING BIGSHOT Inbound is a full-service advertising agency located in Kansas City, Missouri. We can assist you in
More informatione M a r k e t S e r v i c e s m a k e s i t e a s i e r f o r y o u t o u s e e l e c t r o n i c m a r k e t p l a c e s f o r i n t e r n a t i o n a l b u s i n e s s E-BUSINESS MARKETING e Business
More informationWhite paper. 7 key steps to a great sales pipeline. your technology, expertly marketed
White paper 7 key steps to a great sales pipeline The efficiency of your sales pipeline is the key to your delivery of new business. Take these 7 steps and you are guaranteed to be on the right path to
More informationMARKETING. The right technology can help your business increase sales by increasing consumer awareness.
BIG IDEAS FOR Small business: MARKETING The right technology can help your business increase sales by increasing consumer awareness. 02 To make every marketing dollar count, consider: Small business drives
More informationGuide for Local Business Google Pay Per Click Marketing!
Guide for Local Business Google Pay Per Click Marketing! Guide for Google Pay Per Click Marketing - Leverage The Power Of Adwords To Grow Your Business FAST You re about to discover the secrets of fast
More informationGet Found. Sell More Homes.
Get Found. Sell More Homes. We generate qualified buyer and seller leads and help you nurture them. Union Street Media: No other company offers the combination of individual attention and real estate Internet
More informationReturn on Investment and Social Media
Connect with us. Return on Investment and Social Media Measuring your impact FLOW20.C0M Contact us Streatham Business Center1 Empire Mews, London, SW16 6AG 0208 1500 294 create@flow20.com Getting Started
More information7 Secrets To Websites That Sell. By Alex Nelson
7 Secrets To Websites That Sell By Alex Nelson Website Secret #1 Create a Direct Response Website Did you know there are two different types of websites? It s true. There are branding websites and there
More informationIt s Just A Matter Of Fact. Promotional Products Work.
It s Just A Matter Of Fact. Promotional Products Work. Eric E. Ekstrand, MAS Chair of the Board Paul Bellantone, CAE President & CEO Promotional Products Association International September 26, 2011 Use
More informationAgenda Overview for Multichannel Marketing, 2013
G00245870 Agenda Overview for Multichannel Marketing, 2013 Published: 3 January 2013 Analyst(s): Jennifer S. Beck, Adam Sarner Consumers are in the driver's seat, with high expectations for multichannel
More informationReport on the Agency-Advertiser Value Survey
Report on the Agency-Advertiser Value Survey Study conducted by Ignition Consulting Group on behalf of American Association of Advertising Agencies Association of National Advertisers August 2007 Results
More informationYour Social Media Starter Kit For Content Marketing
Your Social Media Starter Kit For Content Marketing L et s assume you ve created a white paper or some other form of content. Doing so involves research, writing, editing, rewriting and design. The cost
More information7 Biggest Mistakes in Web Design 1
7 Biggest Mistakes in Web Design 1 7 Biggest Mistakes in Web Design 2 Written by Senka Pupacic This is not a free e-book! Printing out more than one copy - or distributing it electronically is prohibited
More informationHOW TO GET BRAND VALUE FROM YOUR VEHICLE FLEET
02920 224 111 info@semaphoredisplay.co.uk JUNE 2016 HOW TO GET BRAND VALUE FROM YOUR VEHICLE FLEET In today s challenging business landscape, companies often find themselves striving to shrink expenses
More informationGoogle Lead Generation For Attorneys - Leverage The Power Of Adwords To Grow Your Law Business FAST. The Foundation of Google AdWords
Google Lead Generation For Attorneys - Leverage The Power Of Adwords To Grow Your Law Business FAST You re about to discover the secrets of fast legal practice success with Google AdWords. Google AdWords
More information10.3.2 Objectives of the Public Relations Services in German Speaking Market (German, Switzerland and Austria).
THE COMPETITIVENESS AND ENTERPRISE DEVELOPMENT PROJECT (CEDP) TERMS OF REFERENCE FOR A PUBLIC RELATIONS FIRM TO REPRESENT UTB IN GERMAN SPEAKING MARKETS (GERMANY, AUSTRIA AND SWITZERLAND). 10.3.1 Project
More informationBeyond the Click : The B2B Marketer s Guide to Display Advertising
Beyond the Click : The challenge In B2B marketing, the ultimate objective of any campaign is to generate the most qualified leads possible, convert these leads into new opportunities that fill the sales
More informationCommunity Futures Management Consultant in a Box
Community Futures Management Consultant in a Box Strategic Business Planning Purpose of this Document The purpose of this document is to provide you with the process that a management consultant would
More informationCustomer Relationship Management Submitted in partial fulfillment of the requirement for the award of degree Of MBA
A Seminar report On Customer Relationship Management Submitted in partial fulfillment of the requirement for the award of degree Of MBA SUBMITTED TO: SUBMITTED BY: www.studymafia.org www.studymafia.org
More informationThe Targeting Advantage: Improve Your Marketing Success
White Paper The Targeting Advantage: Improve Your Marketing Success The Premier Site for Marketing & Sales for Professional Services Sponsored by: White Paper The Targeting Advantage: Improve Your Marketing
More informationPublic Relations for Growth Companies. Joy Schoffler Principal
Public Relations for Growth Companies Joy Schoffler Principal What You Will Learn 2 Merriam Webster { } Public Relations noun The activity or job of providing information about a particular person or organization
More informationMarketing & Branding Solutions
Marketing & Branding Solutions Objective We want to help get your company recognized as a leading resource in your field, increasing the value of your company and allowing for optimal growth. Our marketing
More information10.3.2 Objectives of the Public Relations Services in North America (USA and Canada).
THE COMPETITIVENESS AND ENTERPRISE DEVELOPMENT PROJECT (CEDP) TERMS OF REFERENCE FOR A PUBLIC RELATIONS FIRM TO REPRESENT UGANDA IN NORTH AMERICA (USA AND CANADA) 10.3.1 Project Background The Government
More informationHow to Write a Marketing Plan: Identifying Your Market
How to Write a Marketing Plan: Identifying Your Market (Part 1 of 5) Any good marketing student will tell you that marketing consists of the four functions used to create a sale: The right product to the
More informationInternet Marketing Rules!
Internet Marketing Rules! A Playbook of Game Changing Strategies for Marketing Your Business Online by Lane Jones, Content Strategist Internet Marketing Rules! Game Changing Strategies for Marketing Your
More informationbranding guide for tax pros
by Your Business Matters the branding guide for tax pros how to grow your tax business by building a powerful brand What s in this guide? What branding means Why branding matters in your tax practice How
More informationAMA Marketing Effectiveness Online Seminar Series. Bob Wallach American Marketing Association
AMA Marketing Effectiveness Online Seminar Series Bob Wallach American Marketing Association A wealth of information is available for marketing professionals at www.marketingpower.com The #1 marketing
More informationUncover the Best Ideas
Uncover the Best Ideas Table of Contents: overview 2-4 [INNOVATION] overview 5 picture this 6 roi metrics 7-8 [EMPLOYEE NETWORKS] overview 9 picture this 10 roi metrics 11-12 [CITIZEN RELATIONSHIPS] overview
More informationThe Power of Social Media in Marketing
The Power of Social Media in Marketing 1 Contents Executive Summary...3 What is Social Media Marketing?...3 Importance of Social Media Marketing...4 Promoting Through Social Media...5 Social Media Channels/
More information7 Easy Steps. To Create an Effective Email Marketing Plan
7 Easy Steps To Create an Effective Email Marketing Plan Email Marketing Email marketing still tops as the most effective marketing channel to engage with the B2B audience. In a recent study by Marketing
More informationAds Optimization Guide
Ads Optimization Guide Table of contents Take your campaigns to the next level 03 04 Optimizing Bids 10 Key drivers for advertising success 04 05 Landing Pages 11 01 Creating Multiple Campaigns 05 Tracking
More informationThe Five "I"s of One-to-One Marketing by Don Peppers and Martha Rogers, Ph.D.
The Five "I"s of One-to-One Marketing by Don Peppers and Martha Rogers, Ph.D. Introduction The four "P"s of traditional marketing, originally defined by Philip Kotler in 1960 are product, place, price,
More informationHouston Real Estate Guide for Out of Town Investors. Table of Contents
Houston Real Estate Guide for Out of Town Investors Table of Contents Introduction Page 3 Chapter 1 Good Reasons for Investing Page 5 Chapter 2 The Benefits of Investing in Houston Page 8 Chapter 3 Succeeding
More informationSponsorship Proposal. Colorado Small Business Event October 13th & 14th, 2015 Denver, Colorado
Sponsorship Proposal Colorado Small Business Event October 13th & 14th, 2015 Denver, Colorado The average annual revenue of a small business is $3.6 million. The average annual revenue of a small business
More informationEmail Marketing for Website Owners: How to turn Clicks into Customers. Email Marketing from Constant Contact
Email Marketing from Constant Contact Email Marketing for Website Owners: How to turn Clicks into Customers Constant Contact, Inc. 1601 Trapelo Road, Suite 329 Waltham, MA 02451 Phone: 1-866-899-3704 How
More informationTruth. The. About Real Estate Advertising COTTER $49.00. Cell: (805) 680-0769 Website: www.patticotter.com Email: Patti@PattiCotter.com.
$49.00 Real estate agents tell you advertising is for your benefit. Find out who's really benefiting from their ads and how to select the right real estate professional for your needs. The Truth About
More informationTexas System of Care Social Marketing Plan
Attachment B Texas System of Care Social Marketing Plan Overview Texas made an early commitment to the system of care approach and has made steady progress over the past 15 years. In the communities where
More informationMARKETING BASICS FOR START-UP BUSINESSES
MARKETING BASICS FOR START-UP BUSINESSES By Christina Motley Executive Vice President, The O Connor Group Overview: The Small Business Administration reports that 80% of small businesses close their doors
More informationHOW WE USED LINKEDIN SPONSORED UPDATES AND DARK SOCIAL TRACKING TO MAKE B2B CONVERSIONS SKYROCKET
CASE STUDY HOW WE USED LINKEDIN SPONSORED UPDATES AND DARK SOCIAL TRACKING TO MAKE B2B CONVERSIONS SKYROCKET CHALLENGE As an Certified Ad Partner, we ve seen firsthand how LinkedIn ads achieve excellent
More informationBrand Strategy Plan Template
Brand Strategy Plan Template A Brand and Content Guru Tool Developed by Jackie Deutsch Delivering messaging with a point > on-point copywriting and content marketing that increases sales and brand awareness
More informationScope Of Services At Dataflurry Prospectus
------------- Scope Of Services At Dataflurry Prospectus Prospective Client Overview Overview Of Services Offered By Dataflurry To Increase Targeted Search Engine Traffic Overview Of Methodologies Used
More informationSupplier Strategies for e-tailing Success A Fresh Look at e-tailing, Online Shopping And the Aftermarket
A Fresh Look at e-tailing, Online Shopping And the Aftermarket Automotive Aftermarket Suppliers Association November 2015 Delivered by UPS A Fresh Look at e-tailing, Online Shopping and the Aftermarket
More informationTHE VALUE OF A BRAND MARKETING SERVICES
THE VALUE OF A BRAND MARKETING SERVICES Doesn t it seem like everything and everyone is trying to be a brand these days? Brand building is stock-in-trade for iconic companies like Coca-Cola, P&G and Nike,
More informationFEEL THE POWER OF OUR AUTOMOTIVE MARKETING EXPERTISE.
FEEL THE POWER OF OUR AUTOMOTIVE MARKETING EXPERTISE. TODAYS AUTOMOTIVE MARKETING HAS A UNIQUE SET OF CHALLENGES. WE LOVE CHALLENGES. Increased Choices Fragmented Markets Shrinking Profit Margins Tough
More informationHow Integrated Marketing Communications (IMC) Can Build Strong Brand Equity?
How Integrated Marketing Communications (IMC) Can Build Strong Brand Equity? Prepared by: Edmond Saadah Marketing & Training Consultant Contents 1. IMC 2. Brand Equity 3. How IMC Build Brand Equity? 4.
More informationHow to Audit Your. Marketing Strategy. The Purpose of an Audit. How to Conduct an Audit. Audit Topics and Questions. Applying Your Insights
How to Audit Your Marketing Strategy The Purpose of an Audit How to Conduct an Audit Audit Topics and Questions Applying Your Insights @ @ Boost Your Marketing ROI with a Marketing Audit What s the best
More informationFour Proven Marketing Tactics Commercial Insurance Marketing Leaders Use to Beat Their Competition...
Four Proven Marketing Tactics Commercial Insurance Marketing Leaders Use to Beat Their Competition... Special Report - exclusively for property-casualty insurance carriers! Four Proven Marketing Tactics
More informationSocial Media Marketing for Small Business Demystified
Social Media Marketing for Small Business Demystified General Overview, Strategies and Tools for Small Business Marketing on Social Media [Learn How to Effectively Use the Social Media for Making Connections
More informationTake Online Lead Generation to the Next Level
Take Online Lead Generation to the Next Level 5 Ways to Capture New Market Niches By: Deven Pravin Shah WSI Internet Marketing Consultant Overview Many business owners ask the same questions about capturing
More informationHR Marketing Best Practices: Marketing PR that Works
HR Marketing Best Practices: Marketing PR that Works HR Marketing Best Practices: Marketing PR that Works What s in your marketing plan for 2006? If you re not planning any updates or changes, are you
More informationREPUTATION MANAGEMENT. Opinions Really Do Matter 3. How Your Contracting Business s Reputation Affects Your Bottom Line 3. The Whole Kit & Caboodle 5
Table " Contents Opinions Really Do Matter 3 How Your Contracting Business s Reputation Affects Your Bottom Line 3 The Whole Kit & Caboodle 5 Integrating Reputation Management into Your Home Improvement
More informationBusiness Briefs for 1 st Quarter 2014 Learn How to be Innovative in your Small Business. 10 Mistakes you can Avoid with Business Planning
Business Briefs for 1 st Quarter 2014 Learn How to be Innovative in your Small Business There are several different sources of new and innovative ideas available to your business. Your own staff is likely
More informationBuilding Social Media Success. Gaining referrals and revenues in the digitized world
Building Social Media Success Gaining referrals and revenues in the digitized world INTRODUCTION: Marketing Where the Customer Talks Back Imagination is a powerful thing. Michael Chrisman of Bookbinders
More informationThe Basics of Branding: How to Maximize Brand Efficiency and Boost Your Bottom Line
The Basics of Branding: How to Maximize Brand Efficiency and Boost Your Bottom Line 1 The Basics of Branding: How to Maximize Brand Efficiency and Boost Your Bottom Line The Branding Evolution A brand
More informationThe Starkey Hearing Alliance Do what. you do best. better
The Starkey Hearing Alliance Do what you do best better One call gets you everything you need to grow your practice Starkey hearing alliance Your success is our goal Starkey Hearing Alliance members have
More informationCrafting an Integrated Content Marketing Strategy
Crafting an Integrated Content Marketing Strategy Pace Perspectives By: Kevin Briody Senior Vice President, Content Marketing Objectives Content Optimization Platform Engagement Pace 2013 paceco.com Greensboro,
More informationSecret 1: Never Buy or Use Mass Email Lists I was just reading a post on a well known marketing forum yesterday and someone said he
Legal Notice/Disclaimer There is no guarantee of success, traffic and/or that you will make money, either written or implied. The author /publisher specifically disclaims any personal liability, loss,
More informationHow to Write a Business Plan
How to Write a Business Plan Small Business Development Center (SBDC) A well-written comprehensive business plan forms the basis for the success of any business venture. The business plan is a written
More informationCHANGES IN THE PROFESSIONAL SERVICES MARKETING MIX: Traditional vs. Online Marketing
CHANGES IN THE PROFESSIONAL SERVICES MARKETING MIX: Traditional vs. Online Marketing BY SYLVIA S. MONTGOMERY Over 20 years ago, Phillip Kotler, recognized by many as the father of marketing, warned that
More informationGENERATE LEADS FOR THE TECH INDUSTRY 6 STAGE GUIDE
GENERATE LEADS FOR THE TECH INDUSTRY 6 STAGE GUIDE A clear sales strategy The right audience A clear marketing plan THE 6 STAGE GUIDE The right proposition A robust campaign The right people Technology
More informationDEVELOPING A SOCIAL MEDIA STRATEGY
DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social
More informationUsing Original Content to Generate Online Visibility, Web Site Traffic and Sales Leads
Using Original Content to Generate Online Visibility, Web Site Traffic and Sales Leads Executive Summary This is part 2 of our 3-part series on how to effectively use your web site, original content, and
More informationREAL-TIME MEDIA MANAGEMENT FOR B2B COMPANIES
REAL-TIME MEDIA MANAGEMENT FOR B2B COMPANIES info@globalhma.com 717-581-1919 globalhma.com WHY REAL-TIME MEDIA IS IMPORTANT By now, your business may realize real-time media (RTM) is important to your
More informationListing Agent Interview Questions
Listing Agent Interview Questions The 30+ questions contained in this list are to be used by you, the home seller, to interview prospective real estate agents. The intent is to use these questions to help
More informationMODULE 1. Understanding your customer and digital marketing
MODULE 1 Understanding your customer and digital marketing In this module, we take you through how to make your business available in the digital world and give you real examples and strategies to use
More informationWords By Wendy. Small Business Marketing Tips How to make your promotional dollars work harder
Small Business Marketing Tips How to make your promotional dollars work harder As a long-time marketing consultant, and a small business owner myself, I know that marketing can seem like a necessary evil
More informationB2C Marketing Automation Action Plan. 10 Steps to Help You Make the Move from Outdated Email Marketing to Advanced Marketing Automation
B2C Marketing Automation Action Plan 10 Steps to Help You Make the Move from Outdated Email Marketing to Advanced Marketing Automation Introduction B2C marketing executives are increasingly becoming more
More informationBusiness Web Design Guide
Business Web Design Guide Everything a Business Owner Must Know To Navigate the World of Web Design This book will take you through the complete process of modern marketing - namely: How to THINK Web -
More information2013 Guide to Interactive Community
2013 Guide to Interactive Community 2013 A trusted partner for over 30 years with focused reach into the IBM i, Power systems, AIX, and Linux communities! Our Brands ipro Developer and POWER IT Pro provide
More informationMyths of Digital Marketing
Myths of Digital Marketing All I need is a good looking website. You may have your own ideas about website design. Have you paid thousands of dollars to a web designer only to leave it sitting on the web,
More informationYour digital campaign fell flat. Now what?
Your digital campaign fell flat. Now what? Reaching the desired audience is always a bit of a challenge, particularly in an ever-changing media landscape. How can you improve your digital performance without
More informationReliance Life Insurance Corporation
Reliance Life Insurance Corporation Gaining market leadership with breakthrough self-service Smart is... Gaining the agility and insight to sense and respond to customer needs better, faster and more profitably
More informationSell Your Company on Employee Advocacy
HOW TO Sell Your Company on Employee Advocacy Everything You Need to Get Internal Buy-in for Your Employee Advocacy Program 1 Table of Contents Introducing Advocate Marketing 3 The Power of Employee Advocacy
More informationEMPLOYER BRAND. THREE EMPLOYER BRAND IMPERATIVES TO STRENGTHEN YOUR EMPLOYER BRAND. strengthen employer brand engage people cut the cost of talent
EMPLOYER BRAND. THREE EMPLOYER BRAND IMPERATIVES TO STRENGTHEN YOUR EMPLOYER BRAND. strengthen employer brand engage people cut the cost of talent Authenticity is the new paradigm. Authenticity is the
More information56 Key Profit Building Lessons I Learned from Jay Abraham s MasterMind Marketing Training.
56 Key Profit Building Lessons I Learned from Jay Abraham s MasterMind Marketing Training. Jay Abraham is a man you should all know. If you do not - go to the library and start learning - just do it! He
More informationLESSON 1 -- GETTING OUT OF DEBT
LESSON 1 -- GETTING OUT OF DEBT LESSON DESCRIPTION AND BACKGROUND This lesson uses the Better Money Habits video Steps to Help You Get Out of Debt (www.bettermoneyhabits.com) to explain the concept of
More informationTrends in Brand Marketing:
a Nielsen bluepaper Trends in Brand Marketing: An interview with Kevin Lane Keller, author of Strategic Brand Management Trends in Brand Marketing: Interview with Prof. Kevin Lane Keller, author of Strategic
More informationStarting out in college I had no idea what I wanted to do, like most first year students. Since I
BIS: Mass Communication, Psychology, Management Starting out in college I had no idea what I wanted to do, like most first year students. Since I still had no direction going into my second year, I thought
More informationBe Your Donors Favorite Charity:
Be Your Donors Favorite Charity: 10 Tips to Keep Them Giving Again and Again Manage your organization from every angle. TABLE OF CONTENTS Introduction...3 Be Accountable....3 Know Your Donors...3 Thank
More informationPERFORMANCE DIGITAL PLATFORMS
1 PERFORMANCE DIGITAL PLATFORMS www.tneniaga.com DISCOVERY & CONSULTANCY 2 Viable opportunities Cool facts 18m 88% Facebook users in Malaysia People use the internet as part of their daily routine 79%
More informationCan people find your business online easily?
Can people find your business online easily? Is your company competitively positioned to reach more than a billion people who have access to the Internet? Do you have the tools and resources to position
More informationRiverstone Business Consulting Services
Riverstone Business Consulting Services Television pundits and politicians say small business is the key to the global economy. They remind us that small businesses create most of most of the jobs and
More informationMartec International. Understanding Retail E-Learning Course
Martec International RST66 Martec International is a leading consulting and training firm specializing in the retail industry. Its client base includes retailers from around the globe, technology suppliers
More informationHOW TO WIN FRIENDS AND INFLUENCE ADVERTISING AGENCIES
HOW TO WIN FRIENDS AND INFLUENCE ADVERTISING AGENCIES 2 HOW TO WIN FRIENDS AND INFLUENCE ADVERTISING AGENCIES Change is the driver of opportunity. While some people may see change as a negative, here at
More informationProduct core digital assets Campaign website http://www.oldspice.com/en-us/home-page.aspx. https://twitter.com/oldspice
ASSIGNMENT: Integrated Marketing Campaign Assessment Description: Identify an integrated marketing campaign from a product that you really like and provide a comprehensive assessment based on criteria
More informationSmall Business. Software User Guide
Small Business Software User Guide Contents 1. Welcome... 3 2. GoVenture Small Business... 3 3. Playing GoVenture Small Business... 4 Start NEW Simulation... 4 SAVE Simulation... 5 RESUME Saved Simulation...
More informationSYLLABUS. B.B.A. V SEM Subject Customer Relationship Management
SYLLABUS B.B.A. V SEM Subject Customer Relationship Management UNIT I Introduction to CRM: Definition and concepts of CRM, Components of CRM, Understanding the goal of CRM and Customer Touch Points. UNIT
More information3 STEPS TO SUCCESSFUL DIGITAL MEDIA BUYING
3 STEPS TO SUCCESSFUL DIGITAL MEDIA BUYING AdClarity MEDIA INTELLIGENCE 3 Steps to Successful Digital Media Buying Are you an online marketer who needs to open up new lead generation channels fast? Do
More informationDO YOU YOU HAVE THE. Our experts can get you there REPUTATION MANAGEMENT
DO YOU YOU HAVE THE Our experts can get you there SEARCH ENGINE OPTIMIZATION SEARCH ENGINE REPUTATION MANAGEMENT EMAIL SOCIAL MEDIA WEBSITE DESIGN Rise to the top of search engine results! We ll help you
More informationPOWER YOUR ECOMMERCE BUSINESS
ebook POWER YOUR ECOMMERCE BUSINESS With Referral Marketing Did you know that customers are 4 times more likely to buy when referred by a friend? Learn how to launch a successful ecommerce referral marketing
More informationWriting a marketing plan
Writing a marketing plan 1 Contents 1 Writing a marketing plan 3 1.1 Tips for writing a marketing plan 1.2 Link to your strategy 1.3 Make it happen 2 Structure of a marketing plan 4-7 2.1 Introduction
More information