Whitfield to Headline Inaugural Toronto Triathlon Festival : LAVA Magazine

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2 Page 2 of 5 Sign Up Create an account or log in to see what your friends like. Lava Magazine on Facebook Like Lava Magazine Mark Allen wrote about run-based performance gains for our latest mag. His video extra this month address the "whys..." 10,942 people like Lava Magazine. Video: Prepare Then Enjoy bit.ly In the April issue of LAVA, Mark Allen wrote about the Juanjo Wayne Rodrigo Jarie Farida Gerard Robert Erika Amy Scott Facebook social plugin Whitfield to Headline Inaugural Toronto Triathlon Festival Join Olympian Whitfield in his final London 2012 tune-up Posted on February 22, 2012 by Jennifer Ward Barber

3 Page 3 of 5 Links Event website Against the backdrop of Toronto s waterfront, Olympic Gold Medallist Simon Whitfield, along with representatives from Triathlon Canada and Sports Focused Consulting unveiled the details Wednesday for the inaugural Toronto Triathlon Festival. The July 22 event will, for the first time, provide athletes with the opportunity to experience a truly urban triathlon in Toronto. I have special memories of racing in downtown Toronto in 2000 and 2001 and I am pleased to have Toronto back in my race calendar, said Simon Whitfield. It will serve as an effective tune-up race for my fourth Olympics in London. I am committed to promoting the Toronto Triathlon Festival to ensure it becomes an enduring legacy for my sport in Canada s largest city. Triathlon Canada, the International Triathlon Union, Olympic Champion, Simon Whitfield and Sports Focused Consulting are partnering together to make the Toronto Triathlon Festival a reality. The race weekend will be a celebration of the ultimate challenge of human endurance and tenacity and ideally a signature event on the North American triathlon circuit. One of the main features of the race is the key role the city itself will play, as the urban race route takes participants on an unprecedented path along Toronto s harbourfront and through the city s downtown core.

4 Page 4 of 5 Races hosted in world class locations such as New York City, Washington, Tokyo and Melbourne, offer diverse landscapes. However, all have one thing in common: they offer a distinct and unique race experience for athletes, said Sports Focused Consulting President, Jeff Chong. We believe the Toronto Triathlon Festival will provide the ultimate urban race experience and will allow Toronto to stand proudly amongst this distinguished list of world class host cities. The 2012 Toronto Triathlon Festival will offer World Championship Qualifying Spots for both the Olympic and Sprint Distance races. As well, Triathlon Canada has awarded the 2013 and 2014 National Championships to the Toronto Triathlon Festival which will help attract participants from across the country. Simon Whitfield is to triathlon as Wayne Gretzky is to hockey. He is our sport s star, said Alan Trivett, Executive Director, Triathlon Canada. Simon s active presence will attract many participants who want to race with Simon and the fact that Simon will use this race as a final tune-up before heading to London for the 2012 Olympics is such a compelling and truly Canadian story. For more information about the race or how to register, please visit

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