American Association of Community Colleges Affiliated Council. National Council for Marketing & Public Relations. Annual Report

Transcription

1 American Association of Community Colleges Affiliated Council National Council for Marketing & Public Relations Annual Report July 1, June 30,

2 AACC AFFILIATED COUNCIL ANNUAL REPORT Under the guidelines established by the AACC Board of Directors, each AACC-Affiliated Council is required to submit an annual report by August 15 of each year. The report should cover the period July 1 - June 30, which is the Board approved reporting year. Please provide all information requested. Failure to submit a complete report by the due date may result in withdrawal of affiliation. Information about activities will be posted on the AACC website. Reports will be made available to the Board Liaison and Staff Contact for each Council. Reports are to be submitted electronically by August 15, 2014, to Jennifer Tinch, COAC Liaison at jtinch@aacc.nche.edu General Information Affiliated Council Name: National Council for Marketing & Public Relations Year for which report is submitted: June 1, June 30, 2014 Person submitting report: Debra Halsey Affiliated Council position: Executive Director Professional title (please write out): Executive Director Complete Address: 5901 Wyoming Blvd. NE, #J-254, Albuquerque, NM Phone: (505) Fax: (505) dhalsey@ncmpr.org Website: Year Affiliated Council was founded: 1974 Membership Information 1. Current number of members: 1,557 members from 564 institutions 2. Month/Year when newly elected officers assume positions: March Length of officers terms: 1 to 2 years 4. Roster of officers for (Attachment 1) 5. Roster of officers for (Attachment 2) 2015 AACC Convention Information A AACC Convention meeting/forum contact: Name of person responsible for submitting the paperwork: Debra Halsey Title: Executive Director Organization: National Council for Marketing & Public Relations Address: 5901 Wyoming Blvd. NE, #J-254, Albuquerque, NM Phone: (505) Fax: (505) dhalsey@ncmpr.org 2

3 B. Please list the name of the person from your organization who will read and review proposals for the 2015 AACC Annual Convention. Readers will receive materials in October Name: Ron Taber (NCMPR President) Title: Chief Marketing Officer College: Northern Essex Community College Address: 100 Elliott Street, Haverhill, MA Phone: (978) Future Affiliated Council Meeting Dates AACC will post your Affiliated Council meeting dates on the AACC website Event Calendar with a link to the organization s website. Please provide us with information on the meetings you wish posted. Annual Meeting(s): A. Meeting Name: NCMPR Annual National Conference Dates: March 22-24, 2015 Start and end times: Sunday, March 22, 7:30 a.m. through Tuesday, March 22, 9 p.m. City/State: Portland, Oregon Hotel: Portland Marriott Downtown Waterfront Theme: Trailblazers Converge! Description: Annual professional development conference for community college communicators, featuring general sessions, breakouts and roundtable discussions on the latest trends in two-year college marketing and PR Post on AACC website: Yes Link: B. Meeting Name: NCMPR Annual National Conference Dates: March 13-15, 2016 Start and end times: TBA City/State: St. Louis, Missouri Hotel: Hyatt Regency St. Louis at the Arch Theme: TBA Description: Annual professional development conference for community college communicators, featuring general sessions, breakouts and roundtable discussions on the latest trends in two-year college marketing and PR Post on AACC website: Yes Link: Leadership Programs NCMPR does not generally schedule programs focusing solely on leadership, but does routinely incorporate leadership development in its national and district conference programming. 3

4 Publications Please list any and all publications by your affiliated council. Counsel: quarterly news magazine e-news: a monthly online newsletter Invitation to Join: annual membership campaign brochure Paragons: annual call for entries brochure National conference: registration brochure National conference: program/schedule Statement of Affiliated Council s Purpose and Goals Please include a statement of the overall purpose and goals of this Council/Organization. The guidelines for affiliation require that a Council s bylaws support the purposes and objectives of AACC. The National Council for Marketing & Public Relations is a professional organization for individuals involved in marketing, communications, public relations and enrollment management at community and technical colleges. NCMPR provides professional development opportunities, advocates on behalf of the profession and the institutions it serves, and recognizes professional excellence. Activities for the Current Year: July 1, June 30, 2014 In , NCMPR completed the following activities: recognized excellence in communications and community college service through several award programs, including the Paragon Awards, Pacesetter and Communicator of the Year awards, Rising Star Award (brand new) and the D. Richard Petrizzo Career Service Award. promoted the professional development of its members through national and regional conferences. The 2014 NCMPR national conference was held March in New Orleans, Louisiana, at the Westin New Orleans Canal Place. NCMPR s seven districts held regional conferences in the fall of held Summer Institute 2014 on June 12 and 13 in Portland, Oregon, focusing on Creating and Maintaining Your College s Website. Twenty-four community college marketing professionals attended the one-and-a-half-day workshop. hosted nine webinars on the topics of: Social Media and Short-Form Content ; Blogging Boot Camp: How to Get Your Blog Fit ; Crisis Communications Across Multiple Campuses ; Get Audited in a Good Way: Fine-Tune Your Web Presence ; Using Your Anniversary to Reaffirm Your College s Relevance ; Social Media Policies That Protect Your Brand and Encourage Brand Advocacy ; Overcoming the Inside the College Obstacles to Marketing ; Seven Obstacles to Effectively Recruiting Anyone ; and How PR and Marketing Can Support Student Success. Webinars are designed to provide lowcost professional development opportunities that don t require travel. 4

5 sent NCMPR representatives to present workshops and staff a social media lab at the AACC national convention in Washington, D.C. placed emphasis on communicating regularly with its members by producing several print and online publications, including a quarterly news magazine, Counsel, and a monthly online newsletter, e-news. NCMPR also maintained its own website ( featuring information about member services; conference and workshop schedules; awards and entry deadlines; and a members-only section containing past issues of Counsel and district and national conference handouts. expanded online services on the NCMPR website and increased social networking opportunities. In addition to an NCMPR blog and district and national Facebook pages, NCMPR has national and regional Twitter accounts and a LinkedIn account. NCMPR also sponsors a PR Listserv that provides a forum for discussion on current issues in two- year college marketing and PR. maintained its commitment to promote the professional growth and development of its members. As part of this commitment, the organization awarded scholarships to new and seasoned professionals so they could attend the national conference or their own district conferences. completed a transition in leadership at the national office. The NCMPR Executive and Leadership committees coordinated completed efforts to interview and select a new executive director, whose appointment was effective July 1. kicked off the organization s 40th-anniversary celebration, which will continue all year and conclude with the 2015 national conference. Activities for the Next Year: July 1, June 30, 2015 In , NCMPR will conduct the following activities: continue to recognize excellence in communications and community college service through several award programs, including the Paragon Awards, Pacesetter and Communicator of the Year awards, Rising Star Award, the President s Award and the D. Richard Petrizzo Career Service Award. promote the professional development of its members through national and regional conferences. The 2015 NCMPR national conference will be held March in Portland, Oregon, at the Portland Marriott Downtown Waterfront. NCMPR s seven districts will hold regional conferences in the fall of offer Summer Institute 2015 in June of 2015 in St. Louis, Missouri. The topic, yet to be determined, will focus on exemplary practices in community college marketing and PR. offer 10 webinars as another means to promote the professional development of its members. Webinars are designed to provide a low-cost, convenient learning option that doesn t require travel. 5

6 conduct workshops at the 2015 AACC national conference. strive to communicate regularly with its members through Counsel, e-news, other publications, the website, broadcasts and other appropriate communication channels. continue to expand and enhance online services on the NCMPR website. continue to expand and enhance e-communications with members. award scholarships to new and seasoned professionals so they may attend a national or district conference. evaluate and, where feasible, expand member services. maintain its commitment to advocate for critical higher education issues. conclude the organization s 40th-anniversary celebration. continue to manage the transition at the national office with the hiring and training of new staff. begin planning for the 2016 NCMPR national conference, which will be held March in St. Louis, Missouri, at the Hyatt Regency St. Louis at the Arch. Additional Supporting Materials Audit Report (Attachment 3) No changes in constitution or bylaws. 6

7 Attachment 1 Board of Directors President Andrea Hanstein Director of Campus Communications Fullerton College, California Vice President/President-Elect Ron Taber Assistant Vice President of Marketing Communications Northern Essex Community College, Massachusetts Secretary Heather McDorman Vice President for Marketing and Communications St. Charles Community College, Missouri Treasurer Steve Johnson Director of Public Relations and Marketing Dixie State University, Utah Immediate Past President Sally Chapman Cameron Vice President, College Communications Bristol Community College, Massachusetts Past President Kyle Schwarm Executive Director, Statewide Marketing Wisconsin Technical College System, Wisconsin District 1 Director Mary De Luca Senior Director for College Communications Community College of Baltimore County, Maryland District 3 Director Michele Kersten-Hart Manager of Multimedia and Web Services Oakland Community College, Michigan District 4 Director Dane Dewbre Associate Dean of College Relations South Plains College, Texas District 5 Director Dewey Price Director of Institutional Marketing Butler Community College, Kansas District 6 Director Cheryl Broom Director of Government and Public Relations, Marketing and Communications MiraCosta College, California District 7 Director Jennifer Boehmer Marketing Manager Portland Community College, Oregon Director-at-Large Lynn Whalen Executive Director, Public Relations and Marketing Lincoln Land Community College, Illinois Executive Director Debra Halsey NCMPR, New Mexico District 2 Director Kristen Holmes Director of Communications and Marketing Wallace State Community College, Alabama

8 Attachment 2 Board of Directors President Ron Taber Chief Marketing Officer Northern Essex Community College, Massachusetts Vice President/President-Elect Steve Johnson Director of Public Relations and Marketing Dixie State University, Utah Secretary Jennifer Boehmer Marketing Manager Portland Community College, Oregon Treasurer Michele Kersten-Hart Manager of Multimedia and Web Services Oakland Community College, Michigan Immediate Past President Andrea Hanstein Director of Marketing and Public Relations Foothill College, California Past President Sally Chapman Cameron Vice President, College Communications Bristol Community College, Massachusetts District 1 Director Mary De Luca Senior Director for College Communications Community College of Baltimore County, Maryland District 2 Director Kristen Holmes Director of Communications and Marketing Wallace State Community College, Alabama District 3 Director Kayte Hamel Director of Marketing and Public Relations Kishwaukee College, IL District 4 Director Dane Dewbre Associate Dean of College Relations South Plains College, Texas District 5 Director Dewey Price Director of Institutional Marketing Butler Community College, Kansas District 6 Director Cheryl Broom Director of Government and Public Relations, Marketing and Communications MiraCosta College, California District 7 Director Mark Browning Vice President for Communications and Governmental Affairs North Idaho College, Idaho Director-at-Large Lynn Whalen Executive Director, Public Relations and Marketing Lincoln Land Community College, Illinois Executive Director Debra Halsey NCMPR New Mexico