MARKETING AND COMMUNICATIONS MANAGER (1.0)

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1 POSITION DESCRIPTION MARKETING AND COMMUNICATIONS MANAGER (1.0) OUR VISION A world shaped by love, compelled and informed by the Gospel OUR MISSION To equip students and scholars to renew their communities with a faith as intelligent as it is courageous LOCATION This position is primarily located at the Henderson Campus KEY RELATIONSHIPS The roles which directly impact this position: Responsible to the National Principal/CEO Manages the Marketing and Communications Department staff ROLE PURPOSE The Marketing and Communications Department exists to communicate to potential students, donors, alumni, stakeholders and the general public about who we are and what we do, in keeping with Laidlaw College s statements of mission and vision. The purpose of this role is to give leadership to the College s Marketing and Communications team, to relate closely with the College Schools and with other departments in terms of marketing and communications initiatives and needs, and to liaise with relevant external partners. This is a hands-on role. POSITION DESCRIPTION PAGE 1 OF 6 MARKETING AND COMMUNICATIONS MANAGER

2 ROLE ACCOUNTABILITIES ACCOUNTABILITY KEY TASKS KEY PERFORMANCE INDICATORS Leadership and management of staff within the Department Run regular Marketing and Communications team meetings. Conduct performance reviews and oversee staff professional development and KPI s. 1. Meetings and reviews held in a timely and efficient manner. Marketing, Promotions and Student Recruitment Co-ordinate meetings with Schools and campus directors to devise a student recruitment strategy for each year. Oversee marketing initiatives to external institutions such as schools, churches etc. Draw up a student recruitment strategy for each School and campus, including a schedule of activity and a budget for signoff by the Principal and Academic Dean. Co-ordinate the production of all promotional material (including annual prospectuses and handbooks), in conjunction with the Marketing and Communications team. Coordinate the scheduling and production of radio, print and online advertising. Oversee the design processes of all promotional output. Initiate, co-ordinate and promote recruitment events such as Info Nights or Student for a Day opportunities in consultation with Student Services. Pursue and follow up sponsorship opportunities at conferences and events that align with Laidlaw s target market. 2. A student recruitment strategy for the College (including specific campus and school-focused strategies) has been created, costed and executed. 3. EFTS targets are being realised in each of the key areas of the College. POSITION DESCRIPTION PAGE 2 OF 6 MARKETING AND COMMUNICATIONS MANAGER

3 Ensure that content for social media, website and other College publications is being generated. Co-ordinate, write and edit content for Laidlaw College publications, social media and website communications Coordinate the production of the Annual Report. Co-ordinate all audio-visual content for the website, including video production for programme and course introductions, as well as staff/student/graduate profiles. Ensure that appropriate images for use in Laidlaw College publications including the co-ordination of photo shoots where necessary are being generated. Take responsibility for the production of Encounter newsletter three times a year including planning, co-ordinating and editing content. 4. Content across all communications outputs is produced to a high standard and engages successfully with stakeholders, members and the wider public. Oversight and leadership to social media activity Give oversight to the following social media activities: Scheduling of daily, weekly and monthly social media activity, in consultation with Marketing and Communications team. 5. Develop measurable, quantitative objectives with regard to social media activity in discussion with staff in the Department and the Principal. Assign content generation to staff and nominated students and coordinate staff/student input. The writing and editing of content for social media sites (Facebook and Twitter) in the lead-up to and during events. Oversee the generating of images for social media use. Respond and/or co-ordinate responses to comments, questions or enquiries received on Facebook or Twitter occurs. Analyse social media activity and report on trends at Marketing and Communications team meetings. POSITION DESCRIPTION PAGE 3 OF 6 MARKETING AND COMMUNICATIONS MANAGER

4 Oversight of the planning and execution of College events Provide leadership in planning College events, delegating tasks as required and liaising with relevant College campuses, Schools and Departments. Ensure the following event-related tasks are accomplished well: Assemble teams for each event and co-ordinate meetings, define event objectives, assign tasks, and record meeting notes. Plan out a programme and invite nominated presenters to participate. Generate an event invitation and distribute this through appropriate channels. Oversight of management of event registrations and enquiries. 6. Events are publicised in an appropriate time frame to an appropriate audience. 7. An events team is created who willingly work together to deliver a high quality event that meets its stated objectives in keeping with the College s vision and mission. 8. Opportunities for promotion of programmes, resources, alumni engagement, other events or Laidlaw College s strategic priorities are maximised. 9. Laidlaw s video archive resources on the website are accessed and enjoyed by members of the public. 10. Stakeholder feedback is sought and acted upon. Oversight of practical details such as room and AV bookings, sounddesk assistance, parking/security, catering, guest speaker care, signage, PowerPoint, video recording (if desired), and information desk material. Oversight of set-up and pack down of events. If the event has been videoed, oversee the editing process. Oversight of content for news items on Facebook and the website. COMPETENCIES Statement of Faith Models a faith to others that is personally vibrant, Christ-centred, evangelical and deeply shaped by the Scriptures. Demonstrates commitment to the doctrinal Statement of the College and to its evangelical heritage. Leadership Is a leader who inspires dedication, enthusiasm, excellence and authenticity in others. Is skilled in exercising leadership in difficult contexts. Leads by example and operates with integrity. Strategic Thinking Takes a strategic and big picture view of the College, its operating environments and their role and responsibilities. Works to foster enthusiasm for and contribution to strategic directions and operational changes in line with the overall College and academic vision. Considers the implications of decisions and actions on the wider business. POSITION DESCRIPTION PAGE 4 OF 6 MARKETING AND COMMUNICATIONS MANAGER

5 Discernment and Analysis Takes a critical view of all information by probing, evaluating, challenging and exposing any potential issues. Does not accept things at face value but questions even at senior levels. Organisational Savvy In tune with key internal and external factors shaping the College and its operating environment. Knows how to work with key stakeholders, influencers and the internal culture to achieve objectives. Presents arguments in a convincing manner, countering objections and influencing others where appropriate. Identifies areas for competitive advantage, growth and cost reduction and develops strategies to maximise potential advantage. Decision-making Consults affected parties, thinks through ramifications and impact, and makes insightful decisions in complex situations. Diversity Respects and engages confidently with women and men, people of all ethnicities, believers of differing theological and ecclesiastical affiliations, those of other faiths, and people who do not profess faith. Honours the bi-cultural commitments of the Treaty of Waitangi. Relationship Building and Partnership Development Creates partnerships with people and interacts confidently at the highest levels employing astute interpersonal skills and building trust and respect. Engages confidently with leaders in academia, government bodies, professional associations, church and society. Performance Management Instils a performance culture by managing positively, actively and regularly. Recognises high performers, giving positive feedback and appropriately manages and improves or exits average or poor performers. Verbal Communication Communicates complex verbal concepts and information effectively and professionally with a tone, format and style well matched to the target audience. Handles face-to-face and public occasions involving complex, confidential and delicate information with skill and integrity. Written Communication Writes lucid teaching, research, strategic, academic and operational documentation and correspondence. Tailors communication style to the target audience. Handles documentation involving complex, confidential and delicate information with skill and integrity. QUALIFICATIONS Qualification/Skill/ Experience Educational qualifications Details Essential A relevant tertiary qualification in marketing/communications. POSITION DESCRIPTION PAGE 5 OF 6 MARKETING AND COMMUNICATIONS MANAGER

6 Skills/Knowledge/ Experience Essential Capacity, character and skills to communicate with potential students, stakeholders and members of the public about who we are and what we do, in line with Laidlaw College s Vision, Mission and Strategic Priority statements. This includes: Ability to think creatively and strategically. Excellent communication and relational skills; Strong time management, planning and organisational skills; Excellent writing and editing skills across a range of channels including web, print and social media; and Confident and proficient social media communicator with a strong interest in social media engagement and technology. A deep and personal Christian faith accompanied by a desire to be shaped by the Scriptures and to grow in faith, hope and love. A capacity to think theologically and integrate theology, communications and all of life. An ability to be flexible and work outside regular work hours (such as when evening events are scheduled). Ability to work autonomously, show initiative and take responsibility. Desired Experience in marketing, public relations, promotions or communications. An enjoyment and appreciation of the Laidlaw College community and its endeavours. Prepared by NP/OpD, August 2015 POSITION DESCRIPTION PAGE 6 OF 6 MARKETING AND COMMUNICATIONS MANAGER

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