Candidate Brief. Head of Marketing. Required for September 2015

Transcription

1 Candidate Brief Head of Marketing Required for September 2015

2 About St. Dunstan s College Inspiring and assisting young people to achieve their potential The history of St Dunstan s College can be traced back to 1408, making it one of the oldest schools in the country. It still retains strong links with the City of London, from where it originated. For the last 125 years the College has been located in Catford, within the Borough of Lewisham in South East London. The location of the College is a key element in defining its identity and the College is proud of its reflection of the diverse and vibrant community in which it is located. St Dunstan s is a coeducational school for 867 pupils aged from 3 to 18 years. The Headmaster is a member of HMC (The Headmasters and Headmistresses Conference) and the Head of the Junior School a member of IAPS (The Independent Association of Prep School Heads). The College Leadership Team, chaired by the Headmaster, consists of the Bursar, the Head of Junior School and the Deputy Heads of Senior School. Admission to the College is competitive at all entry points. The College has seen a number of significant changes in recent years. One major change was the admission of girls in This has proved highly successful and the College has a truly coeducational ethos. The Pre-preparatory Department was established in 1995 and a Nursery followed in Both now form part of a flourishing Junior School which sits within the College site and, by extension, is an essential component of College identity. Most Junior School children transfer on to the Senior School as a natural transition. Most parents like to commit to the whole-college family and a large proportion of parents have more than one child at the College. The social life of the College is therefore an important feature of its ethos and our Family Society is as important in name as it is in what it achieves.

3 The College has enjoyed considerable development and refurbishment over recent years, with an investment of around 10 million pounds. The swimming pool has been completely refurbished and a new roof added, the Chemistry laboratories have been rebuilt and the front façade of the building has been renovated and cleaned. The recent acquisition of 30 acres of playing fields, just 500 metres away from the College buildings, is an exciting opportunity which should permit further development on both sites. Planning is currently underway for the construction of a new Junior School on the College grounds. The size of the College community is small compared to many of its competitors, offering all pupils an individualised approach to learning and development within a friendly, inclusive and nurturing environment. The ethos of the College is welcoming, without pretence, and draws upon the liberal Christian values of its foundation. Relationships between all members of the community are based upon mutual respect this is well embedded. The recent addition of 30 Chinese pupils to the school every year does nothing but further the diversity and international outlook of the College. St Dunstan s is a happy place to learn and teach, where great careers are launched and genuine friendships are forged.

4 Job Description Head of Marketing The Post: St Dunstan s College, one of UK s leading independent co-educational schools for 3 to 18 year olds, seeks to appoint a suitably qualified and experienced professional to manage all aspects of the College s marketing and external communications. The College is at an exciting point in its development, being in the process of redeveloping it s online and social media strategy, beginning a website redesign, designing a new Sixth Form curriculum, instigating a new College-wider co-curricular programme, having recently acquired 20 acres of sports fields, and actively developing a strategy for effective internationalisation. The role offers a superb opportunity for someone who can demonstrate experience of delivering successful marketing campaigns or is looking to make their mark in an ambitious school. The Head of Marketing will play a key role in raising the profile of the College in a competitive area of London for independent schooling. The school occupies a significant site in Catford, south-east London and is a reflection of the vibrancy and diversity of its setting. Employment This is a full time appointment. The role of Head of Marketing is one that will require the successful candidate to work flexible hours, which vary across the course of the academic year. Evening and weekend work are an essential component of the job. Hours of work: Normally 35 hours per week; however degrees of flexibility will be required. Actual daily hours can be agreed upon appointment Pension; The employee will be automatically enrolled into the Pension Trust Defined Contribution pension scheme provided they meet certain eligibility criteria. Those choosing not to be a member of the scheme may opt-out in accordance with the rule of scheme Lunch: Lunch is provided during term time Duties and Responsibilities Marketing strategy and brand identity Digital and paper publicity materials Content of the school s website and use of social media Advertising Developing and maintaining good relationships with target local and national media Strengthening interest from existing markets and identifying new ones, including overseas Marketing events Managing the marketing budget and manage financial resources during the year

5 Generating reports for the headmaster, governors and others as required. Person Specification (E= Essential, D= Desirable, L=Assessed through application and covering letter, I= Assessed at interview & or test) Qualifications A recognised qualification in marketing and/or PR eg CIM or CIPR E L Experience A strong understanding of social and digital media and how it can be best E L I used as a communication device and to enhance brand capital Evidence of an understanding of how to manage websites; both in terms of E L I content and how that content is embedded and delivered Experience of working in schools and an understanding of the main D L I challenges facing this market place Networks and contacts within the media and journalism industry to enable D I the College to become nationally recognised as a pioneering establishment Evidence of working well whilst dealing with multiple priorities and working E I in a demanding environment to meet deadlines Demonstrable experience of working within a strong customer-focussed D L I environment Job-related Skills/ Aptitudes The social skills and strength of personality to network with feeder schools, E L I prospective and new channels, to enhance our perception and strength of message A creative eye for design in the compilation of publications and publicity E L I material to enhance the look and feel of the College An enthusiasm and energy for working at the College to support evening E L I and weekend marketing and networking events An ability to work with and enthuse non-marketing specialists to generate E L I marketable stories and ideas for the College A high standard of verbal and written communication and attention to detail E L I Excellent organisation skills including the ability to work to tight deadlines E L I Ability to draft accurate correspondence E L I IT skills including Word, Excel, PowerPoint & Design Packages E L I Ability to organise complex material and to understand and assimilate new E L I information Ability to manage and prioritise own workload and initiative and flexibility E L I in order to meet deadlines which may, of necessity, change Interpersonal Skills Self-starter who is highly organised, proactive and a team player E L I Drive and enthusiasm E L I Excellent customer service skills E L I Approachable and open to change E L I Good interpersonal and communication skills and experience of working E L I positively and collaboratively with a range of colleagues Ability to form and maintain appropriate relationship and personal boundaries with children and young people E

6 Other Skills Evidence of willingness to work flexibly including evenings and weekends both on and off site as required E I Whilst every effort has been made to explain the main duties and responsibilities for the post, each individual task undertaken may not be identified, especially in the context of a growing school which requires flexibility in all of its employees.

7 St Dunstan s College Stanstead Road London SE6 4TY