College Access Marketing Campaigns Reaching the right people, solving policy problems

Size: px
Start display at page:

Download "College Access Marketing Campaigns Reaching the right people, solving policy problems"

Transcription

1 College Access Marketing Campaigns Reaching the right people, solving policy problems You are preparing for an upcoming presentation to legislators and their aides, state and district education leaders, board members or others about the importance of college access marketing campaigns in reaching and motivating underserved populations to prepare and plan for college. What do you tell people to help them understand what college access marketing campaigns are? How can you get them excited about the potential of campaigns to achieve their goals of increasing numbers of underserved students going to college, and persuade them to invest resources in supporting them? Many in your audience may have never heard the term college access marketing, so make sure they understand what the term means. The term was born as a special case of social marketing, which is marketing designed to change behavior. Early in the growth of college access marketing, policy leaders believed that "social marketing," as a term for use in the higher education community, did not convey the right message to college professionals about the intent of such marketing efforts. Many thought the term sounded too much like "social engineering," although, in the world of marketing, "social marketing" is a fairly traditional term. Therefore, "college access marketing," as a descriptor, was born. It is a unique term, yet it accurately conveys the scope and intent of such marketing efforts within higher education. Most people in your audience will already have a general understanding of marketing as a tool to accomplish certain goals. But relatively few have likely thought of marketing and public relations in the context of college access and success. Your mission is to help them understand, and understand to the point of being supportive of your campaign with their words and deeds. Making the Case to Policymakers: Why is College Access Marketing a Viable Policy Strategy to Increase Access to Postsecondary Education? Whether you're trying to convince a college president, a university system head, legislator, or a state higher education executive officer, you are going to have to present a compelling case in order to implement your college access marketing strategies. The answer lies in data. The rationale to begin a college access marketing campaign resides in college access and success indicators (college-going rates, remediation rates,

2 ACT and SAT scores, etc.). These indicators will help you make the case for the campaign, while evidence of other successful campaigns will support your desire to conduct a college access marketing initiative. But the data alone, presented without the context of marketing as part of an array of college access and success initiatives, will not get the message across. Prepare your data in such a way that it identifies a specific problem in college access. Follow immediately with a marketing solution that should change student behavior and be prepared to explain how and why your solution will change behavior in a positive direction. Southern states along with Indiana were the first to conduct statewide college access marketing campaigns. The states' struggling economies, coupled with the increasing need for a highly educated workforce and inequities in college access, gave rise to the development of campaigns to reach and motivate populations underrepresented in higher education who, if college educated, could meet future workforce needs. Today, examples of college access marketing campaigns are found across the U.S. Campaigns may look different in the heartland than they do in the South and the messages in the West might be different than they are in inner-city Chicago, but the need to reach and change the college-going behaviors of underserved groups exists everywhere. Policymakers and policy shapers can be key to helping you with your campaign. What Role Should Policy and Policymakers Play in College Access Marketing Campaigns? Take a close look at legislation and/or policy related to college access initiatives at both the federal and state level. Too often, opportunities for college access marketing strategies exist in law or policy, but are overlooked. For example, in Oklahoma, in the original legislation that created the highly successful Oklahoma Higher Learning Access Program (OHLAP; now re-branded as Oklahoma s Promise ) there was a directive to make Oklahoma students and families aware of the program. The problem here was that, early in the program s history, college access staff members interpreted the directive too narrowly, creating only brochures to be distributed in schools. There was nothing in the legislation preventing a more comprehensive public relations campaign, and yet there was also the directive to make sure the program was reaching the right people. More recently in the program s history, as college access marketing projects began to take hold in the state through the federal GEAR UP program, staff members began to see how they could better reach their target population with a broader interpretation of the legislation. Nothing in the legislation had previously prevented a solid college access marketing campaign; it was just the narrow interpretation that prevented more contemporary strategies from reaching the right

3 students. Never let a failure of imagination prevent you from creating and implementing a campaign; law and policy should, instead, enable creative campaigns. One way to support college access marketing as a strategy for reaching your target population is this: Let the law or policy work for you. Just because college access marketing is not identified explicitly in law or policy, does not mean it cannot be done. It is how you interpret law or policy that determines whether or not a campaign is feasible. In most cases, the audience you are speaking to (state leaders) want their programs and services to be successful. Rarely do they prevent college access marketing (except with their budgeting). Your job is to convince them to spend resources on these strategies so their legislatively-created or public policy-sponsored program will, indeed, be successful. You will also most often be more successful if you can show state leaders that you have supportive partners at the table prepared to perform their role in your campaign especially partners in business and industry who have political clout and who can also help your campaign reach your target population. Sometimes, policy can be a hurdle to creating a successful college access marketing campaign. In one state, a higher education agency's general counsel declared that state law prohibited the expenditure of state resources on "promotional items." College access professionals successfully made the case to the general counsel that all items purchased for the campaign were merely different means of delivering information. The argument was that a ball point pen with an 800 number printed on it that leads to the recipient calling for individual help with planning for college is no different than a piece of paper bearing that same number. With dogged determination, the college access professionals won the argument, and the general counsel agreed that the campaign elements were, indeed, means of disseminating information and not just "promotional items." That's an important lesson, as law, regulation and policy can be read a number of ways. Your job is to view policy in a way that leads to what is best for students you can never go wrong with that argument. You won't always win such arguments, but each one you win will help reach students with your message. Again, let the law or policy work for you! Policies regarding expenditures of funds or bid processes can affect how you approach your campaign. Identify and prepare for policy hurdles that you believe might stand in the way of creating and implementing a college access marketing campaign. Talk to other states about how they handled similar policy situations. In most cases, new policies are not necessary in order to facilitate college access marketing campaigns. Partners can play an important role here. If state or local procurement policies make

4 college access marketing campaigns almost impossible to create and implement, look to not-for-profit partners to serve as fiscal agents for a campaign. Which State Entity Should Conduct a Campaign? Governance and accountability are key to determining which is the best entity within a state to conduct a comprehensive college access marketing campaign. Most often, the agency responsible for higher education is the State Higher Education Executive Officer (SHEEO) and so is the best overall entity to organize and oversee a college access marketing campaign. In some states, the governing boards of the two and four-year college systems may be in a better position to allocate resources to a campaign and answer to accountability issues with the legislature. In such states the best policy is for the heads of each system to collaborate and put their best staff together to create a campaign to reach students and families throughout the entire state. College access marketing, designed for statewide impact, is not about attracting students to a specific college. It is focuses on changing students' behaviors (whether they be traditional high school students or adult students returning to college) related to preparing for, attending, and succeeding in college. In states where higher education governance is quite dispersed, having the state's P-20 council as the lead organization may be the best option. Whatever the policy solution based on governance, authority, accountability, evaluation of the program, and other considerations, the big picture must remain the same: the message and the target audience(s). These may be the best guides for states in determining who does what in a college access marketing campaign. Key Questions Policymakers are Likely to Ask about College Access Marketing Campaigns Prepare for questions from policymakers by doing your homework ahead of time. You can limit the questions you receive by anticipating and addressing them in the presentation you give on your proposed campaign. Three big questions that policymakers are apt to raise and suggestions for how to respond are as follows: 1. How much will the campaign cost and how much does each element within the campaign cost? In your presentation break down the elements of your campaign and show the cost of doing each element well. This level of detail will make it easier for policymakers to understand your total request for funding the campaign. It also will make them aware of the market costs for various program elements.

5 2. Why are you paying for commercials? Can't you just get the TV and radio stations to play your commercials for you as public service announcements (PSAs)? The importance of paid media will probably be your hardest point to sell. In your presentation, describe how FCC laws have changed over the years in ways that put less pressure on TV and radio stations to play PSAs. For this reason, PSAs are most likely played during the middle of the night or during times when few people are watching TV or listening to radio. Remind them that media outlets are businesses and, as such, cannot respond to everyone's requests to run PSAs. Remind policymakers of the big picture - your message and your target audience. Describe how your televised spots are designed and purchased to reach your target audience. Explain why certain radio stations have been selected and how the timing of the spots will help you to reach your target audience. Point out where your TV and radio partners may be providing "earned media" (free publicity) or playing your commercial more often than you pay for. Describe how many students your paid media is likely to reach compared to how many would be reached by PSAs. (Your public relations firm can provide these data or, if you don't have a public relations firm, the PR person for your agency can conduct research on statewide marketing and provide these data.) 3. Why should taxpayers' money pay for this kind of campaign? In your presentation, include economic indicators related to college attainment. Show what the return on investment data will be if more state residents have college degrees. For example, describe the projected increase in state tax revenues associated with increased educational attainment. Compare your campaign expenditures to other state expenditures that have no return on investment for the state coffers such as on prisons, roads, etc. Explain how the campaign is an investment in the human capital infrastructure for your state and the benefits the state will accrue in addition to more tax revenues. Tips for Informing and Involving Policymakers in Supporting College Access Marketing Campaigns Relate the purpose of your college access marketing campaign to experiences of policymakers and things they care about. For example, your campaign may include information about participating in a state scholarship program created by legislators, who will want to see that students know about and participate in "their" scholarship program. As you stand before legislators, one argument is unassailable: what you are proposing is, after all, a campaign. Legislators have engaged in campaigns in order to be elected. They didn't just print a brochure and pass it out here and there and hope to end up with votes. They conducted research, analyzed the data, communicated with their public, and evaluated the results. They used paid

6 media because it's the best way to reach the widest range of people and because that may be the only way to target messages to certain audiences. Radio, television, outdoor ads none of these will be strange to legislators. Use data about the needs of the state's (or community's) economy, gaps in college going rates among groups by income, race and ethnicity, and other factors to make the case for your campaign. All politics is local and if you are going before a legislative education committee or a higher education board, your case is more compelling if you provide data about the likely impact of the campaign on the members' communities. Board members and legislators are proud when their efforts positively impact their communities, and your campaign can help make that happen. Discuss facts vs. fiction regarding social marketing campaigns. Debunk myths about a college access marketing campaign not being worth the investment by bringing real students with you to tell their stories about how campaign elements changed their behaviors toward going to college. Show how business and community partners are providing matching resources for the campaign. Give examples of other successful social marketing campaigns that your state and communities in the state have supported. Include examples that use some of the elements you want policymakers to support such as a paid marketing consultant, advertising or funding for a college and career planning web portal. Share models of successful college access marketing campaigns in other states and communities. Include examples such as North Carolina's web portal that allows students to apply electronically to any college or university in the state. Describe how Oklahoma has reached target audiences statewide, building on North Carolina's experiences and how a local GEAR UP partnership with communications as a central focus has succeeded in increasing students' college going rates on a local level. Highlight information about outcomes and how each program called its target audience to action. Provide examples of short term goals your campaign will achieve and the metrics you will use to measure the campaign s effectiveness. If you have engaged a marketing consultant, ask her to show policymakers how your campaign is designed purposefully, your message based on solid market research, and the ways in which it will reach the target audience. If you do not have an outside consultant, ask your agency's marketing or communications department to identify marketing metrics that help you achieve your short-term goals and include those metrics in your presentation. Describe the connection of the

7 campaign's short-term marketing and "call to action" goals to the longer-term, college readiness, access and success goals of your state or community. Show policymakers that you have used research to guide all aspects of your campaign. Share with them the data that made you and your colleagues decide a college access marketing effort would be an important part of the solution to college attainment problems in your state. Help them see the link between the future economic prosperity of your state and how college attainment directly impacts the economy. Provide data about the social benefits of college, such as better health and less need for state-funded health insurance. Show them data demonstrating that college-educated people are less likely to smoke, less likely to populate the prison system, and more likely to live longer. Remember that policymakers are people, and most of them, especially elected officials, have a solid knowledge of how targeted marketing can help achieve certain goals. None of them were elected to public office without marketing. Use your most persuasive speaker among your colleagues to present the campaign. Nothing will diminish your chances of success than a dull presentation. Using the best presenter and providing the most compelling data will significantly enhance your likelihood of success. You have the data before you to convince even the most difficult policymaker that college access marketing can reach the right students and their families. You have the knowledge and capacity to make such an effort successful. You have lined up community and business partners to do their part. You have the support of your board or president or superintendent in the effort. You have the chance here, when convincing policymakers to support your college access marketing efforts, to show the magnanimity of each policymaker individually by making sure you give credit where credit is due. All you have to do now...is do it! College Access Marketing Support and Information College Goal Sunday (www.collegegoalsundayusa.org/support/presentations.asp), created by Lumina Foundation for Education, has further information on creating and conducting college access marketing campaigns. Pages on this site are specifically designed to help with marketing. Pathways to College Network (www.pathwaystocollege.net) has been a leader in creating support for college access marketing nationwide. The main site has links to the KnowHow2Go campaign, as well as a link to the SREB Go Alliance. Pathways' site is an excellent portal into college access marketing efforts nationwide, including an excellent brief on how college access marketing campaigns can use social networking sites.

8 CollegeAccessMarketing.org (CAM) was created to provide advice, support, and resources to college access marketing practitioners. The site is continuously updated, and maintained by partner organizations Pathways to College Network and the Southern Regional Education Board s Go Alliance. Pathways to College Network is an alliance of prominent national organizations committed to advancing college access and success for underserved students, including those who are the first generation in their families to go to college, lowincome students, underrepresented minorities, and students with disabilities. Pathways is directed by TERI and its pathwaystocollege.net web site provides evidencebased resources to support the work of researchers, policymakers, and practitioners. For more information about Pathways, please contact Media inquires may contact The Education Resources Institute, Inc. This issue brief was prepared for TERI and the Pathways to College Network by Dolores A. Mize, Ph.D., Vice President for Public Policy and Research, Western Interstate Commission for Higher Education. Contact information:

Knowing the Rules for Nonprofit Lobbying

Knowing the Rules for Nonprofit Lobbying Knowing the Rules for Nonprofit Lobbying Please note that the information in this section comes from The Nonprofit Lobbying Guide by Bob Smucker (second edition, 1999) and the Internal Revenue Service

More information

Testimony for the National Commission on Accountability in Higher Education Oklahoma State Regents for Higher Education. Pre-Collegiate Initiatives

Testimony for the National Commission on Accountability in Higher Education Oklahoma State Regents for Higher Education. Pre-Collegiate Initiatives Testimony for the National Commission on Accountability in Higher Education Oklahoma State Regents for Higher Education Prepared by: Dr. Dolores Mize, Associate Vice Chancellor and Special Assistant to

More information

Internet Marketing for Local Businesses Online

Internet Marketing for Local Businesses Online Dear Business Owner, I know you get calls from all sorts of media outlets and organizations looking to get a piece of your advertising budget. Today I am not pitching you anything. I would just like to

More information

Recruiting for Diversity

Recruiting for Diversity GUIDE Creating and sustaining patient and family advisory councils Recruiting for Diversity Let s make our health system healthier WHO IS HEALTH QUALITY ONTARIO Health Quality Ontario is the provincial

More information

Basic 12 for Middle School Workshop 1: Why is college a realistic goal for you?

Basic 12 for Middle School Workshop 1: Why is college a realistic goal for you? Basic 12 for Middle School Workshop 1: Why is college a realistic goal for you? Description: The workshop introduces students to the concept that all students should be thinking about going to college

More information

Establishing the University System of Ohio

Establishing the University System of Ohio Directive to the Board of Regents August 2, 2007 Establishing the University System of Ohio 1. Ohio Has a Great Higher Education Tradition. The State of Ohio currently supports thirteen public universities,

More information

ISSUE BRIEF #2: METRICS FOR IMPROVING COST ACCOUNTABILITY

ISSUE BRIEF #2: METRICS FOR IMPROVING COST ACCOUNTABILITY ISSUE BRIEF #2: METRICS FOR IMPROVING COST ACCOUNTABILITY (HINT: NOT MORE DETAILED COST ACCOUNTING ) The funding squeeze facing much of American public higher education is neither shortterm, nor small.

More information

Strategies in College and Career Advising: The SREB Collaborative Counselor Training Initiative

Strategies in College and Career Advising: The SREB Collaborative Counselor Training Initiative Strategies in College and Career Advising: The SREB Collaborative Counselor Training Initiative Georgia Department of Education Regional Counselor Workshop Macon State College June 5-7, 2012 Interstate

More information

Reach Higher, AMERICA OVERCOMING CRISIS IN THE U.S. WORKFORCE

Reach Higher, AMERICA OVERCOMING CRISIS IN THE U.S. WORKFORCE Reach Higher, AMERICA OVERCOMING CRISIS IN THE U.S. WORKFORCE EXECUTIVE SUMMARY Report of the National Commission on Adult Literacy June 2008 Council for Advancement of Adult Literacy EXECUTIVE SUMMARY

More information

Final Report November 1, 2014- November 30, 2014

Final Report November 1, 2014- November 30, 2014 Final Report November 1, 2014- November 30, 2014 About the Campaign 1 The American Council on Education (ACE) launched the American College Application Campaign (ACAC), in an effort to increase the number

More information

New Federal Funding to Serve Unemployed Entrepreneurs in Your Community

New Federal Funding to Serve Unemployed Entrepreneurs in Your Community New Federal Funding to Serve Unemployed Entrepreneurs in Your Community Small businesses not only drive the economy and job growth, they also provide a pathway for business owners particularly minorities,

More information

Top tips for online campaign optimisation

Top tips for online campaign optimisation Contents 1. The best laid plans... 3 2. Playing to the right audience... 3 3. Quality not quantity... 4 4. You only get out what you put in.. 4 5. Less is more... 5 6. Did you get my message?... 6 7. If

More information

2015 Multi Year Work Plan

2015 Multi Year Work Plan 2015 Multi Year Work Plan Key Policy Recommendations To grow the skilled workforce needed for Colorado s economic development we urge state policymakers to adopt the following recommendations to drive

More information

How to Get PSAs Placed Working with your local media

How to Get PSAs Placed Working with your local media Working with Your Local Media The Ad Council engages leaders at national media companies to secure billions of dollars worth of donated media annually on behalf of all Ad Council campaigns. To further

More information

Child Abuse Prevention and Permanency Plan Implementation Report

Child Abuse Prevention and Permanency Plan Implementation Report Child Abuse Prevention and Permanency Plan Implementation Report Reporting Entity: 3.1 Public Awareness and Education: Florida at the Ounce of Prevention Fund of Florida Reporting Period: From: 1 To: 6/30/2011

More information

How to Brief an Agency

How to Brief an Agency How to Brief an Agency Contents: Introduction - Introduction - What makes a good brief? - Important Steps to take - Finalising the Brief - Evaluating the Agency's proposal Giving a thorough brief to your

More information

H i g h e r Education a n d E c o n o m i c Development

H i g h e r Education a n d E c o n o m i c Development GETTING WHAT YOU PAY FOR H i g h e r Education a n d E c o n o m i c Development Julie Davis Bell Western Interstate Commission for Higher Education With support from Introduction Legislators are becoming

More information

The School Counselor s Role in College and Career Readiness

The School Counselor s Role in College and Career Readiness College and Career Readiness Counseling for All Students 1 The School Counselor s Role in College and Career Readiness Judy Petersen, M. Ed. Director, College and Career Readiness Granite School District

More information

Renewing the Promise:

Renewing the Promise: February 2014 Renewing the Promise: State Policies to Improve Higher Education Performance Joni E. Finney, Laura W. Perna, and Patrick M. Callan I n s t i t u t e f o r R e s e a r c h o n H i g h e r

More information

How to Get PSAs Placed Working with your local media

How to Get PSAs Placed Working with your local media Working with Your Local Media The Ad Council engages leaders at national media companies to secure hundreds of millions of dollars worth of donated media annually on behalf of all Ad Council campaigns.

More information

Strategy Brainstorm. Recognize teachers' accomplishments (e.g., Golden Apple awards, TN teacher ambassador) Stop negative narration

Strategy Brainstorm. Recognize teachers' accomplishments (e.g., Golden Apple awards, TN teacher ambassador) Stop negative narration Mentoring Establish a mentoring program that builds on Indiana's former program and incorporates broadened partnerships with IHEs to foster new teacher development and nurture the reflective practitioner.

More information

YOUR CHILD IS JOB #1 A RESOURCE FOR PARENTS

YOUR CHILD IS JOB #1 A RESOURCE FOR PARENTS YOUR CHILD IS JOB #1 A RESOURCE FOR PARENTS YOU ARE YOUR CHILD S FIRST TEACHER AND GREATEST INFLUENCE. Research shows that a child s academic success and college and career planning are directly impacted

More information

Transit Campaign Planning A strategy template for organizers

Transit Campaign Planning A strategy template for organizers Transit Campaign Planning A strategy template for organizers Updated October 2011 Transit Campaign Planning: A strategy template for organizers Written by Neha Bhatt and Elisa Ortiz Updated October 2011

More information

Rigor, Relevance and the Future of CTE Remarks prepared for U.S. Secretary of Education Arne Duncan April 19, 2011

Rigor, Relevance and the Future of CTE Remarks prepared for U.S. Secretary of Education Arne Duncan April 19, 2011 Rigor, Relevance and the Future of CTE Remarks prepared for U.S. Secretary of Education Arne Duncan April 19, 2011 We re at a time when Americans everywhere are asking some very tough questions about education.

More information

Site Coordinator Outreach Guide 2015

Site Coordinator Outreach Guide 2015 Site Coordinator Outreach Guide 2015 To assist with marketing and donation request efforts www.mainecollegeaccess.org Media Outreach Connecting with the media is a great way to publicize your Aspire Higher

More information

The Own Your Future Long-Term Care Awareness Campaign: Implications for CLASS

The Own Your Future Long-Term Care Awareness Campaign: Implications for CLASS The Own Your Future Long-Term Care Awareness Campaign: Implications for CLASS By Eileen J. Tell Spring 2011 No. 13 The Community Living Assistance Services and Supports (CLASS) Plan a groundbreaking component

More information

Analyzing TV Commercials

Analyzing TV Commercials Analyzing TV Commercials Sandra Gutiérrez Background: Unit: Persuasive Writing and Media Lesson Topic: Analyzing TV Commercials Length of Lesson: 90 minute Language Arts block. Background to Lesson: This

More information

Eight Components of College and Career Readiness Counseling

Eight Components of College and Career Readiness Counseling The College Board National Office for School Counselor Advocacy Eight Components of College and Career Readiness Counseling Equity Leadership Transformation The Need for College Readiness Counseling In

More information

Delaware s Getting to Zero Strategy

Delaware s Getting to Zero Strategy Delaware s Getting to Zero Strategy Recent data shows us that Delaware has a significant gap to close for our degree attainment by 2025. 2 3 College-Going Diagnostic 2013 Diagnosis: 18% of Delaware s college-ready

More information

Get Connected to School-to-Career

Get Connected to School-to-Career Get Connected to School-to-Career A QUICK GUIDE for Employers Preparing Today s Students and Tomorrow s Workforce Getting Started Three Easy Steps School-to-Career makes sense for students and your business.

More information

Public Health s Approach to Youth Marijuana Prevention

Public Health s Approach to Youth Marijuana Prevention February 2016 Public Health s Approach to Youth Marijuana Prevention HB 3400 Legislative Report PUBLIC HEALTH DIVISION Executive Summary In November 2014, Oregon voters legalized retail marijuana sales.

More information

2013 SAT Report on. College & Career readiness

2013 SAT Report on. College & Career readiness 2013 SAT Report on College & Career readiness EXECUTIVE SUMMARY The College Board s 2013 reveals that fewer than half of all SAT takers in the class of 2013 graduated from high school academically prepared

More information

RENEWING CAREER AND TECHNICAL EDUCATION IN COLORADO

RENEWING CAREER AND TECHNICAL EDUCATION IN COLORADO RENEWING CAREER AND TECHNICAL EDUCATION IN COLORADO A summary of the Colorado State Plan for Implementation of the Carl D. Perkins Career and Technical Education Act of 2006 Prepared by the Colorado Community

More information

Closing the Gap 2020: A Master Plan for Arkansas Higher Education Executive Summary

Closing the Gap 2020: A Master Plan for Arkansas Higher Education Executive Summary 1 Closing the Gap 2020: A Master Plan for Arkansas Higher Education Executive Summary Objective This five year planning cycle is a critical component in the long-term objective to reach the 2025 goal of

More information

Steps to a Strategic Marketing Plan

Steps to a Strategic Marketing Plan Steps to a Strategic Marketing Plan Here s how to make sure both you and your patients know what makes your practice special. Rebecca Anwar, PhD, and Judy Capko For many physicians, marketing is simply

More information

2015-2025 Strategic Plan

2015-2025 Strategic Plan 2015-2025 Strategic Plan On behalf of the State Board for Community Colleges and Occupational Education, the 13 colleges across our System, and the many communities we serve, I am pleased to share the

More information

The Trading Method That Proves Even a Beginning Trader Can Become a Profitable Trader in Just Hours by Trading with the Rhythm of the Market.

The Trading Method That Proves Even a Beginning Trader Can Become a Profitable Trader in Just Hours by Trading with the Rhythm of the Market. The DecisionBar Trading Manual The Trading Method That Proves Even a Beginning Trader Can Become a Profitable Trader in Just Hours by Trading with the Rhythm of the Market. Part 1 By Les Schwartz Welcome

More information

Abstract: Can libraries effectively partner with a governmental agency in offering information and outreach to communities?

Abstract: Can libraries effectively partner with a governmental agency in offering information and outreach to communities? Peer Reviewed Title: Outreach and Information Dissemination Regarding Disaster Relief Journal Issue: Electronic Green Journal, 1(17) Author: Hudak, Mary, Federal Emergency Management Agency Publication

More information

USING PUBLICITY TO SELL MORE BOATS

USING PUBLICITY TO SELL MORE BOATS USING PUBLICITY TO SELL MORE BOATS By Don Cooper FEATURING 7 MDCE Speakers: Steve Cohn // Cam Collins // Don Cooper // Jeffrey Gitomer // Kathi Kruse // Bob McCann // Valerie Ziebron Using Publicity to

More information

State of Kansas Information Technology Vendor Management Program Executive Summary

State of Kansas Information Technology Vendor Management Program Executive Summary State of Kansas Executive Summary In January 2003, incoming Kansas Governor Kathleen Sebelius initiated a performance review of state government. The Budget Efficiency and Savings Team (BEST) initiative

More information

Back to School: Working with Teachers and Schools

Back to School: Working with Teachers and Schools Back to School: Working with Teachers and Schools Starting school each fall is a challenge for the student and parents. The following article offers some valuable suggestions as your child starts a new

More information

9.5 Secrets to Building a Successful Prospecting Plan

9.5 Secrets to Building a Successful Prospecting Plan 9.5 Secrets to Building a Successful Prospecting Plan We all know prospecting is like doing our worst chore. But you can t succeed at sales with out being a great at prospecting. When prospecting you need

More information

What is Teespring?... 3 What they are... 3 How they work... 3 Customer Service... 3 Teespring History... 4 How long has Teespring been around?...

What is Teespring?... 3 What they are... 3 How they work... 3 Customer Service... 3 Teespring History... 4 How long has Teespring been around?... TeeSpring Profits What is Teespring?... 3 What they are... 3 How they work... 3 Customer Service... 3 Teespring History... 4 How long has Teespring been around?... 4 Brief History... 4 Crowd Funding...

More information

T R E E S I N T R O U B L E

T R E E S I N T R O U B L E FIVE BASIC STEPS FOR PLANNING AND BUILDING PARTICIPATION INTO YOUR EVENT Before you get started we want to encourage you to have a look at the following Five Basic Steps. We put them together to make it

More information

Using Survey Research to Evaluate Communications Campaigns

Using Survey Research to Evaluate Communications Campaigns Using Survey Research to Evaluate Communications Campaigns Prepared for the Communications Consortium Media Center Belden Russonello & Stewart November 2004 Introduction When should a non-profit communications

More information

Advertising Agency of Record 2014 Request for Proposal Questions Submitted

Advertising Agency of Record 2014 Request for Proposal Questions Submitted Advertising Agency of Record 2014 Request for Proposal Questions Submitted 1. How have you prioritized your media mix in the past and do you see that changing? Every year is a little different. You can

More information

Aims Community College

Aims Community College Aims Community College S T R A T E G I C P L A N 2011 // 2012 Aims Community College Strategic Planning Document Rationale innovation relationships community Aims Community College, established in 1967,

More information

Robert Bifulco, Syracuse University E-MAIL ADDRESS: Summary of Review

Robert Bifulco, Syracuse University E-MAIL ADDRESS: Summary of Review DOCUMENT REVIEWED: Connecticut s Charter School Law and Race to the Top AUTHOR: Tori Tusheit PUBLISHER/THINK TANK: Connecticut Coalition for Achievement Now (ConnCan) DOCUMENT RELEASE DATE: February 2010

More information

Marketing 101: A Guide to Winning Customers

Marketing 101: A Guide to Winning Customers Marketing 101: A Guide to Winning Customers Text File Slide 1 Marketing 101: A Guide to Winning Customers Welcome to SBA s online training course, Marketing 101: A Guide to Winning Customers. This program

More information

Ohio s Complete College Plan

Ohio s Complete College Plan Ohio s Complete College Plan Stephanie Davidson, Ph.D. Vice Chancellor, Ohio Board of Regents OACC Statewide Symposium: The Student Success Agenda March 3-4, 2011 Initiatives Related to Access and Success

More information

Basic 12 for High School Workshop 1: How will you make your college dreams come true?

Basic 12 for High School Workshop 1: How will you make your college dreams come true? Basic 12 for High School Workshop 1: How will you make your college dreams come true? Description: The workshop is an introductory workshop to the idea that students are in control of their future and

More information

SREB High School to College and Careers. College and Career Planning

SREB High School to College and Careers. College and Career Planning SREB High School to College and Careers College and Career Planning Alabama ALCareerTech is a portal that provides access to online resources for students and their families to help them explore and plan

More information

Successful Sourcing of Branded Promo Products

Successful Sourcing of Branded Promo Products Successful Sourcing of Branded Promo Products 9 Insider Tips for Getting the Support Your Agency Needs The goal of any successful marketing campaign is to truly connect customers and endusers to brands

More information

Why Are We Assessing? Rethinking Assessment s Purposes. By Linda Suskie

Why Are We Assessing? Rethinking Assessment s Purposes. By Linda Suskie Why Are We Assessing? Rethinking Assessment s Purposes Electronically published in Inside Higher Ed, October 26, 2010 and Adapted from opening plenary remarks, 2010 Assessment Institute, Indianapolis,

More information

PROSPECTING-- Promotional Strategies. By Dr. Tony Alessandra

PROSPECTING-- Promotional Strategies. By Dr. Tony Alessandra PROSPECTING-- Promotional Strategies By Dr. Tony Alessandra In the sales profession, two effective ways to get business are to go out after it, or have it come to you. The first you do by prospecting;

More information

Participation and pass rates for college preparatory transition courses in Kentucky

Participation and pass rates for college preparatory transition courses in Kentucky U.S. Department of Education March 2014 Participation and pass rates for college preparatory transition courses in Kentucky Christine Mokher CNA Key findings This study of Kentucky students who take college

More information

Worth the Sacrifice: Making College Count for You

Worth the Sacrifice: Making College Count for You 2 Worth the Sacrifice: Making College Count for You By the end of this section, you will be able to: Write an educational goal that identifies an area of focus and specific credentials sought Explain how

More information

Unit B5 Secure financial resources for your organisation s plans

Unit B5 Secure financial resources for your organisation s plans Unit B5 Secure financial resources for your organisation s plans This Unit has been imported from the Management Standards Unit Summary Overview This unit is about managing your organisation s finance

More information

I. Introduction and Purpose

I. Introduction and Purpose Kentucky Council on Postsecondary Education and Kentucky Department of Education Dual Credit Policy for Kentucky Public and Participating Postsecondary Institutions and Secondary Schools I. Introduction

More information

Grants for Statewide Longitudinal Data Systems

Grants for Statewide Longitudinal Data Systems Washington s Application: Grants for Statewide Longitudinal Data Systems American Recovery and Reinvestment Act of 2009 Purpose The Education Research and Data Center (ERDC) has developed this concept

More information

GOVERNOR S P-20 COUNCIL HIGHER EDUCATION AD HOC COMMITTEE RECOMMENDATIONS

GOVERNOR S P-20 COUNCIL HIGHER EDUCATION AD HOC COMMITTEE RECOMMENDATIONS GOVERNOR S P-20 COUNCIL HIGHER EDUCATION AD HOC COMMITTEE RECOMMENDATIONS In order for the state to be globally competitive, recent data has shown that it is imperative that Arizona must significantly

More information

Office for Finance and Administration Treasurer s Division Materials Management Purchasing Department http://www.fis.ncsu.

Office for Finance and Administration Treasurer s Division Materials Management Purchasing Department http://www.fis.ncsu. Office for Finance and Administration Treasurer s Division Materials Management Purchasing Department http://www.fis.ncsu.edu/materialsmgmt/ Campus Box 7212 2721 Sullivan Dr. Raleigh, NC 27695-7212 P:

More information

Strategic Plan 2020 revision 2013

Strategic Plan 2020 revision 2013 Strategic Plan 2020 REVISION 2013 Strategic Plan 2020 REVISION 2013 Table of Contents Mission, Vision and Core Values 4 Message from the Chancellor 5 Strategic Plan 2020 7 Strategic Goals 8 Strategic

More information

Many students attend more than one institution of higher education before they earn a

Many students attend more than one institution of higher education before they earn a Hot Topics in Higher Education State Policies to Improve Student Transfer By Brenda Bautsch January 2013 Many students attend more than one institution of higher education before they earn a degree. According

More information

NON-TRADITIONAL NO MORE Policy Solutions for Adult Learners

NON-TRADITIONAL NO MORE Policy Solutions for Adult Learners NON-TRADITIONAL NO MORE Policy Solutions for Adult Learners November 2010 Bringing Adults Back to College: Designing and Implementing a Statewide Concierge Model State policymakers are continuously searching

More information

Dr. Rose Marie Lynch

Dr. Rose Marie Lynch by Dr. Rose Marie Lynch Illinois Valley Community College 815 North Orlando Smith Avenue Oglesby, IL 61348 815-224-2720 http://www.ivcc.edu/lynch rosemarie_lynch@ivcc.edu C February 2010 i TABLE OF CONTENTS

More information

LONG-TERM CARE PARTNERSHIP Report to the Texas Legislature

LONG-TERM CARE PARTNERSHIP Report to the Texas Legislature LONG-TERM CARE PARTNERSHIP Report to the Texas Legislature As Required by S.B. 22, 80 th Legislature, Regular Session, 2007 Texas Health and Human Services Commission September 2010 Table of Contents Executive

More information

THE FACTS IDAHO STATE BOARD OF EDUCATION

THE FACTS IDAHO STATE BOARD OF EDUCATION THE FACTS 215 IDAHO STATE BOARD OF EDUCATION The State Board of Education is charged with the general supervision, governance and control of the state educational institutions and the public school system

More information

Political Committee and Political Fund Handbook Last Revised 7/2/2015

Political Committee and Political Fund Handbook Last Revised 7/2/2015 Minnesota Campaign Finance and Public Disclosure Board www.cfboard.state.mn.us (651) 539-1180 (800) 657-3889 Political Committee and Political Fund Handbook Last Revised 7/2/2015 Welcome... 3 Starting

More information

Women in Business Q&A: Shannon Wilburn, CEO, Just Between Friends

Women in Business Q&A: Shannon Wilburn, CEO, Just Between Friends Women in Business Q&A: Shannon Wilburn, CEO, Just Between Friends Posted: 02/13/2015 10:48 am EST Updated: 02/13/2015 10:59 am EST Just Between Friends' CEO Shannon Wilburn co-founded the company back

More information

Sustaining the Race to the Top Reforms

Sustaining the Race to the Top Reforms Sustaining the Race to the Top Reforms Race to the Top (RTTT) presents states with a unique opportunity to accelerate their efforts to graduate all high school students prepared for college, careers and

More information

Go Alliance and GEAR UP: Building School Counselor Capacity for Sustainable Practice. NCCEP/GEAR UP Annual Conference July 21, 2015

Go Alliance and GEAR UP: Building School Counselor Capacity for Sustainable Practice. NCCEP/GEAR UP Annual Conference July 21, 2015 Go Alliance and GEAR UP: Building School Counselor Capacity for Sustainable Practice NCCEP/GEAR UP Annual Conference July 21, 2015 Interstate compact Data and research services Resource-sharing agreements

More information

The Electoral Process STEP BY STEP. the worksheet activity to the class. the answers with the class. (The PowerPoint works well for this.

The Electoral Process STEP BY STEP. the worksheet activity to the class. the answers with the class. (The PowerPoint works well for this. Teacher s Guide Time Needed: One class period Materials Needed: Student worksheets Projector Copy Instructions: Reading (2 pages; class set) Activity (3 pages; class set) The Electoral Process Learning

More information

2015 Iowa College Application Campaign

2015 Iowa College Application Campaign 2015 Iowa College Application Campaign Site Coordinator Guide to be held within the dates of October 1, 2015 - November 1, 2015 Iowa College Application Campaign Site Coordinators: On behalf of Iowa College

More information

Reviewing success - identifying what has worked and what hasn t, and taking remedial action if necessary.

Reviewing success - identifying what has worked and what hasn t, and taking remedial action if necessary. Developing a Social Enterprise - a resource pack has been produced by Birmingham & Solihull Social Economy Consortium (BSSEC) - a practitioner-led network that supports and promotes the social enterprise

More information

BSM Connection elearning Course

BSM Connection elearning Course BSM Connection elearning Course Developing a Marketing Plan 2008, BSM Consulting All Rights Reserved. Table of Contents OVERVIEW...1 DEVELOPING YOUR MARKETING PLAN...1 Step 1: Conduct Market Research...1

More information

THE CMI CONTENT MARKETING FRAMEWORK. 7 Building Blocks to Success

THE CMI CONTENT MARKETING FRAMEWORK. 7 Building Blocks to Success THE CMI CONTENT MARKETING FRAMEWORK 7 Building Blocks to Success Your company is probably already exploring the role that compelling content can play in your own marketing programs just as many other companies

More information

TINA: But we re getting ahead of ourselves. Let s start at the beginning This is Ivy Tech.

TINA: But we re getting ahead of ourselves. Let s start at the beginning This is Ivy Tech. SFX: Commercial Soundtrack STU: There s nothing like it. Walking across that stage knowing you ve graduated and you re ready for the next step. Whether it s a job or continuing on with your education Ivy

More information

23 Ways to Sell More Using Social Media Marketing

23 Ways to Sell More Using Social Media Marketing 23 Ways to Sell More Using Social Media Marketing 1. Be visible Don't just tweet/post once or twice and think your job is done. Get online and speak to people. Network and let your target market get to

More information

SOUTH CAROLINA COMMISSION ON HIGHER EDUCATION. Achieving Access and Awareness Throughout South Carolina

SOUTH CAROLINA COMMISSION ON HIGHER EDUCATION. Achieving Access and Awareness Throughout South Carolina SOUTH CAROLINA COMMISSION ON HIGHER EDUCATION Achieving Access and Awareness Throughout South Carolina South Carolina Challenges Achieving Access and Awareness Throughout South Carolina History 1995 -

More information

h i hi g h e r ed in s i g h t

h i hi g h e r ed in s i g h t h i hi g h e r ed in s i g h t Making a College Degree Convenient, Accessible and Low-Cost Stakeholder Perspectives on Adult College Completion Efforts In order to reach the various goals for postsecondary

More information

Developing a Strategic Advocacy Plan

Developing a Strategic Advocacy Plan Developing a Strategic Advocacy Plan Successful advocacy and lobbying efforts depend upon establishing a strong relationship with your elected officials. When congressional offices trust your organization

More information

Advertising Research

Advertising Research Advertising Research By Jerry W. Thomas A growing share of consumergoods media spending is shifting away from traditional advertising media (television, radio, print, and outdoor). The proliferation of

More information

Department of Revenue Property Tax Division. Best Practices in Public Relations as Assessors Transition to Annual Revaluation.

Department of Revenue Property Tax Division. Best Practices in Public Relations as Assessors Transition to Annual Revaluation. P. O. Box 47471 Olympia, WA 98504-7471. Department of Revenue Property Tax Division Annual Revaluation Project Report Best Practices in Public Relations as Assessors Transition to Annual Revaluation February

More information

FRAMEWORK. 7 Building Blocks to Success

FRAMEWORK. 7 Building Blocks to Success The CMI Content MarketING FRAMEWORK 7 Building Blocks to Success Your company is probably already exploring the role that compelling content can play in your own marketing programs just as many other companies

More information

Part 2: Establish and Sustain Your Veterans Business Resource Group

Part 2: Establish and Sustain Your Veterans Business Resource Group jobsmission.com Friday, December 12, 2014 Leading Practice Business Resource Groups Your Force Multiplier Part 2: Establish and Sustain Your Veterans Business Resource Group In this section of the Veterans

More information

MARKETING 360: DEVELOPING AN INTEGRATED MARKETING PLAN

MARKETING 360: DEVELOPING AN INTEGRATED MARKETING PLAN MARKETING 360: DEVELOPING AN INTEGRATED MARKETING PLAN How a multimedia platform can drive the success of your business If you ve ever heard a good piano player, you know that a solo act can create beautiful

More information

A Transformative Process: NOSCA s Eight Components of College and Career Readiness Counseling for Equity in Student Outcomes

A Transformative Process: NOSCA s Eight Components of College and Career Readiness Counseling for Equity in Student Outcomes A Transformative Process: NOSCA s Eight Components of College and Career Readiness Counseling for Equity in Student Outcomes Developed by NOSCA is home of... A national advocacy campaign to galvanize and

More information

Maryland and The Southern Regional Education Board

Maryland and The Southern Regional Education Board Maryland and The Southern Regional Education Board This report details Maryland s participation in SREB programs and services from July 2013 through July 2014. Appropriations from member states support

More information

SREB State College and Career Readiness Initiative

SREB State College and Career Readiness Initiative SREB State College and Career Readiness Initiative Teacher Development to Increase College and Career Readiness Guidelines and Promising Practices for States College and career readiness is an increasingly

More information

Marketing and Outreach Efforts to Promote FAFSA Completion and Financial Aid Awareness!

Marketing and Outreach Efforts to Promote FAFSA Completion and Financial Aid Awareness! Marketing and Outreach Efforts to Promote FAFSA Completion and Financial Aid Awareness! West Virginia Association of Student Financial Aid Administrators Annual Conference October 31, 2014 Overview! Statewide

More information

Public Outreach and Legislative Affairs Committee August 4, 2010 Item #3 EXECUTIVE SUMMARY Page 1 of 11

Public Outreach and Legislative Affairs Committee August 4, 2010 Item #3 EXECUTIVE SUMMARY Page 1 of 11 EECUTIVE SUMMARY Page 1 of 11 Item Name: Overview of 2010-2011 University System Communications Plan Action Item Discussion Item Information Item Issue: The Committee will receive an overview of the 2010-2011

More information

Lancaster City School District Communications & Marketing Plan

Lancaster City School District Communications & Marketing Plan Lancaster City School District Communications & Marketing Plan COMMUNICATIONS & MARKETING PLAN VISION STATEMENT Lancaster City School District s goal is to make LCSD-TV self sufficient. This can be achieved

More information

Communications Plan for 2009 10

Communications Plan for 2009 10 Burnt Hills Ballston Lake Central Schools Ensuring opportunities for learning, personal growth & social responsibility s Plan for 2009 10 Prepared by Christy Multer, s Specialist October 2009 2009 10 for

More information

A Model for Making Sense Out of Marketing ROI Measurements

A Model for Making Sense Out of Marketing ROI Measurements A Model for Making Sense Out of Marketing ROI Measurements M easuring and improving marketing ROI is a process. It's not a one-shot deal. It's an ongoing effort, an integral part of well-oiled marketing

More information

Lumina Foundation s Adult Degree Completion Commitment Gives Millions of Recession-Battered Americans a Second Chance at Earning a Degree

Lumina Foundation s Adult Degree Completion Commitment Gives Millions of Recession-Battered Americans a Second Chance at Earning a Degree Contact: Adam Shapiro 202-457-8100 ashapiro@lipmanhearne.com NEWS RELEASE FOR IMMEDIATE RELEASE September 29, 2010 Lumina Foundation s Adult Degree Completion Commitment Gives Millions of Recession-Battered

More information

Illinois Community College Faculty Association Friday, October 10, 2008 Keynote Address Judy Erwin

Illinois Community College Faculty Association Friday, October 10, 2008 Keynote Address Judy Erwin Illinois Community College Faculty Association Friday, October 10, 2008 Keynote Address Judy Erwin Intro Thank you for this opportunity to bring to your attention an important endeavor for higher education

More information

Hispanic Americans Foreshadow the Future of Media

Hispanic Americans Foreshadow the Future of Media Hispanic Americans Foreshadow the Future of Media A whitepaper exploring the media consumption habits of Hispanic Americans Presented by + Table of Contents 2 4 5 13 Executive Summary Hispanic Americans

More information

FIRST 5 CALIFORNIA MASS MEDIA COMMUNICATIONS CONTRACT

FIRST 5 CALIFORNIA MASS MEDIA COMMUNICATIONS CONTRACT ACTION: X INFORMATION: FIRST 5 CALIFORNIA MASS MEDIA COMMUNICATIONS CONTRACT SUMMARY Staff requests the State Commission to authorize the release of a new Request for Proposal (RFP) for up to $68 million

More information

Applies from 1 April 2007 Revised April 2008. Core Competence Framework Guidance booklet

Applies from 1 April 2007 Revised April 2008. Core Competence Framework Guidance booklet Applies from 1 April 2007 Revised April 2008 Core Competence Framework Guidance booklet - Core Competence Framework - Core Competence Framework Core Competence Framework Foreword Introduction to competences

More information